2019 Jul 17 - CC MIN SPCSPECIAL JOINT MEETING OF THE EL SEGUNDO CITY COUNCIL
AND ECONOMIC DEVELOPMENT ADVISORY COUNCIL
July 17th, 2019 Meeting Minutes
CALL TO ORDER
Chair Al Keahi called to order the Joint Meeting of the City of EI Segundo City Council and
Economic Development Advisory Council at 4:30PM on Wednesday July 17, 2019 at Hyatt Place
750 N. Nash Street, EI Segundo, CA 90245.
ROLL CALL
The following EI Segundo City Council members were present:
• Mayor Drew Boyles
• Mayor Pro Tem Carol Pirsztuk
• Dr. Don Brann
• Chris Pimentel
• Scot Nicol
The following EI Segundo City Staff were present:
• Scott Mitnick, City Manager
• Barbara Voss, Deputy City Manager
• Cristina Reveles, Economic Development Coordinator
• Tracy Weaver, City Clerk
The following Economic Development Advisory Council members were present:
• Al Keahi (Chair)
• Alex Abad
• Lily Craig
• Jim McCaulley
• Vandad Espahbodi
• Shar Franklin
• Richard Lundquist
• Bob Healey
• Gary Horwitz
• Lance Ralls
• Lance Giroux
• Matthew Tompkins
The following Economic Development Advisory Council members were absent:
• Spencer Bauer
• Rob Croxall
• Rick Yuse
APPROVAL OF MINUTES
• Michael Mothner
• Tim Harris
• Corine Murat
Lily Craig motioned to approve the minutes of the May 15th, 2019 meeting. Jim McCaulley
seconded, unanimous approval.
PUBLIC COMMUNICATIONS
• A. Keahi thanked Director of Sales Bob Blongiewicz for hosting the EDAC meeting at
Hyatt Place.
• B. Blongiewicz shared the Hyatt Place will undergo top -to -bottom renovations in
October, including a revamped bar and lobby and refreshed guest rooms.
UPDATES
• A. Keahi introduced Scott Mitnick as the new City Manager of the City of EI Segundo.
• K. Bergevin, Communications Consultant, provided an update on the second Yelp
Elite event hosted in June.
• 100 Yelpers participated in the event
• More than 450 photos have been uploaded to the Yelp event page with over
40 reviews.
PRESENTATIONS
Irma Vega, Account Supervisor — 91h Wonder Marketing Firm
• I. Vega, gave a brief overview of media and public relations activity for 2018-2019 and
presented the marketing plan for 2020 highlighting initiatives to lower commercial
vacancy rates, increase hotel occupancy rate, as well as promote business retention
and encourage expansion.
• Since launching Destination ElSegundo.com in October 2018 over 30,000 visitors have
visited the site.
• After the redesign of ElSegundoBusiness.com the site produced over 10,000 visitors
• A new economic development newsletter was recently launched highlighting key
properties allowing people to register and receive a flow of emails for the latest EI
Segundo's business and real estate news.
• Commercial real estate professionals, C -level executives and small business owners
form part of the core target audience for new business. Day trippers, LAX business
travelers, sports enthusiasts and California vacationers are the target market for the
hospitality/tourism campaign.
• Efforts driving to business and hospitality websites, include:
• Paid Search
• Display, Mobile and Banner Ads
• Paid Social
• Organic Social
• Newsletters
• Target users for new business will be reached through new media initiatives including
Paid Social (Linkedln) and Digital ads highlighting why EI Segundo is a premier
location for businesses.
• Increase focus on sports enthusiasts for hospitality/tourism will be reached through
programmatic display ads highlighting EI Segundo's connection and close proximity to
major sports properties.
• B. Voss stated the newly launched newsletters uses govDelivery's applications and
analytics tools in which clickthrough rates and open rates can be used to gauge how
well the newsletters are performing.
• S. Franklin suggested for the city to explore advertising opportunities with TripAdvisor
• Mayor Pro Tem C. Pirsztuk suggested EDAC reach out to hotels in the city
• B. Voss responded there's a committee made up of representatives from the Chamber,
the City and EDAC with several EI Segundo -based hotel general managers and
directors of sales who have been involved in the "Start Here" hospitality/tourism
marketing campaign.
Sam Lee, Planning & Building Safety Director — City of EI Segundo
• S. Lee presented on residential and commercial building projects in EI Segundo
• AC Hotel: 4 -star hotel with 180 rooms (100,000 sq. feet)
• EVA HQ: Two five -story office building
• WeWorks: 2221 Park Place
• Nordstrom Rack: 24,000 sq. feet
• Plaza Collection: retail space to be converted into office space by mid -2020
• Market Station: Warehouse to be converted into an eatery and office space
• 888 Douglas: $100m development of 4 buildings (550,000 sq. feet)
• Standard Works: 5 buildings in Smoky Hollow (190,000 sq. feet)
• Raytheon South Campus: Phase 1 — Nash St. Exchange (75,000 sq. foot of retail,
office and medical offices); Phase 2 to be sold
• 101 Continental: 340,000 sq. foot of office space feet recently sold
• Beach City Media Campus: 240,000 sq. foot five -story office building, 66,000 sq.
foot studio and production facility
• Pacific Corporate Commons: Five -story mix use pedestrian oriented development
The EDAC Work Plan Update was deferred to the August 21 St, 2019 EDAC meeting.
COUNCIL MEMBER/ EDAC/ STAFF COMMENTS
• B. Voss announced the LA Street Festival will take place on September 20th and 21s'
• B. Voss announced Topgolf negotiations are ongoing
• B. Voss commented on Sexual Harassment Prevention Training for EDAC members
• A. Abad announced the City of Los Angeles approved a project to paint an EI Segundo
lifeguard tower from blue to pink to raise breast cancer awareness in October.
• A. Keahi announced Michael Hackman is the honoree for Champions of Business
• A. Keahi commented on landscaping needs on Imperial and California
ADJOURNMENT
The meeting adjourned at 6:28PM.
Posted on 08/13/2019
By: Cristina Reveles
Economic Development Coordinator