2019-08-06 CC Agenda Packet - PRESENTATION B - ESAWel segundo art walk
August 6, 2019
EI Segundo City Council
2019 Update
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elsegundo
art walk
Mission
To improve the local community, inspire culture and
create economic opportunities for artists, galleries and
businesses in EI Segundo.
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2019 Upd
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Overview
EI Segundo Art Walk (ESAW) is an independently organized, self -guided
art event. Creative businesses throughout Downtown EI Segundo and
Smoky Hollow transform their spaces to allow Los Angeles -based artists to
showcase their work. Attractions also include food trucks, live music and
beer/wine garden.
Location
Downtown + Smoky Hollow
EI Segundo, CA
Founded 2015
Dates
June 20th, 2019 (Thurs)
July 18th, 2019 (Thurs)
August 15th, 2019 (Thurs)
(5-9 PM)
2019
Participation
July 2019 (Largest ever)
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Artists
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June
4.200
July
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New Art Installation
STRAWS by James Paterson was
a public, free-flowing sculpture
that celebrates the ban of plastic
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Cultural Destination
Event Awareness:
Local + Regional
Marketing
Current plans include a publishing partnership
with Salt Magazine that will feature high design,
top-notch journalism about ESAW. Distribution
of the magazine will cover EI Segundo and
surrounding beach communities.
Total circulation: 10,000
Moving forward, ESAW plans to increase
local and regional marketing to attract more
attendees and elevate the brand awareness in
the region.
elsegundo
art walk
ESAW Magazine
3 Issues
10,000 each issue
200 locations
The EI Segundo Art Walk established
a partnership with the publisher Salt
Magazine to feature high design, top-
notch journalism about artists, venues
and the City of EI Segundo.
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CBS News
News coverage
twice on local
CBS news
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TO LEARN MORE AND VIEW PRC�iII[}EOPTIONS, TCOTPE S.com
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Event Insights
I Events
Events
Calendar
EI Segundo Art Walk.
July 18th
Birthdays
Discover
Hosting
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�,' EI Segundo Art Walk
W
-t EI Segundo Art Walk: July 18th
18 Public Hosted by EI Segundo Art Walk
7t Interested J Going A Share . •••
Thursday, July 18, 2019 at 5 RM -- 9 PM
Next Week • 83-70°F Partly Cloudy
4 El Segundo, California show Map
About Discussion
I' Write Past IN Add PhotojVideo @4 Live Video ® Create Poll
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W—" Write something...
IT
RECENT ACTIVITY
Craig Adams
July 11 at 9;50 AM - D
Can't wait to perform at the EI Segundo Art Walk next Thurs 7/18.
615 - 7:15Dm at The Headauarter Stacie (Main St and Grand)
o* share I Edit ...
INSIGHTS See More
Audience
Women 35-44
21% of total
responses
Promotions Advanced Options v
Get More Responses
Boost your event to reach
more people.
View Afl Promotions
REC13MMENDED ACTIONS
Track Ticket Sales
Let people easily get tickets or sign
up for your event by Including a link to
tickets.
oAdd
an Event Video
Use a video instead of a photo for
your event to get people's attention
and showcase your event.
e segundo
art walk
ie suture of -SAW.
Growing a
Cultural Destination
Continue creating a landmark event that
spotlights the City of EI Segundo as an arts and
cultural hub in greater Los Angeles.
elsegundo
art walk
Benefits to the
City of ES
its Cit'Benef' �
Tourism Marketing
The EI Segundo Art Walk is a proven asset to the marketing of EI Segundo.
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may'y:ir.s.ruWad a
Benefits to Cit'
Revenue for Businesses + Taxes
The EI Segundo Art Walk creates an increase in exposure and
revenue to all the businesses that participate.
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Thank You,
City of EI Segundo.