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2019 Jul 17 - CC PACKET SPC Joint EDACSPECIAL JOINT MEETING CITY OF EL SEGUNDO CITY COUNCIL AND ECONOMIC DEVELOPMENT ADVISORY COUNCIL AGENDA MEETING DATE: Wednesday July 17th, 2019 MEETING TIME: 4:30 PM MEETING PLACE: Hyatt Place 750 N. Nash Street EI Segundo, CA 90245 The Economic Development Advisory Council, with certain statutory exceptions, can only take action upon properly posted and listed agenda items. Unless otherwise noted in the Agenda, the public can only comment on City -related business that is within the subject matter jurisdiction of the Economic Development Advisory Council, and items listed on the Agenda during the Public Communications portion of the meeting. The time limit for comments is five minutes per person. Unless otherwise noted in the Agenda, the Public can only comment on City -related business that is within the jurisdiction of the City Council and/or items listed on the Agenda during Public Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing item during the Public Hearing portion of such item. The time limit for comments is five (5) minutes per person. Before speaking to the Economic Development Advisory Council and City Council, please come to the podium and state: Your name and residence and the organization you represent, if desired. Please respect the time limits. Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk or City Manager's Office at least six days prior to the joint meeting of the Economic Development Advisory Council and City Council. The request may include a brief general description of the business to be transacted or discussed at the meeting. Plating of video tapes or use of visual aids may be permitted during meetings if they are submitted to the City Clerk two (2) working days prior to the meeting and do not exceed five (5) minutes in length. Before speaking to the Economic Development Advisory Council, please state your name and residence and the organization you represent. The City Council will be in attendance and may make brief comments but will not be taking any action. In compliance with the Americans with Disabilities Act, if you need assistance to participate in this meeting, please contact the City Clerk (310) 524-2305. Notification 48 hours before the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting. A. CALL TO ORDER B. ROLL CALL City Council ❑ Mayor Drew Boyles ❑ Mayor Pro Tem Carol Pirsztuk ❑ Dr. Don Brann ❑ Chris Pimentel ❑ Scot Nicol City Staff ❑ Scott Mitnick ❑ Barbara Voss ❑ Cristina Reveles ❑ Tracy Weaver ❑ David King Economic Development Advisory Council (EDAC) ❑ Al Keahi (Chair) ❑ Vandad Espahbodi ❑ Alex Abad ❑ Shar Franklin ❑ Spencer Bauer ❑ Richard Lundquist ❑ Lily Craig ❑ Bob Healey ❑ Rob Croxall ❑ Gary Horwitz ❑ Jim McCaulley ❑ Rick Yuse ❑ Michael Mothner ❑ Lance Ralls ❑ Tim Harris ❑ Lance Giroux ❑ Corinne Murat ❑ Matthew Tompkins C. PUBLIC COMMUNICATIONS (Related to city business that is within EDAC's purview — 5 minutes per person; 30 minutes total). D. APPROVAL OF MINUTES for May 15th, 2019 E. PRESENTATION (Informational Item — No action to be taken and only brief comments from EDAC and Council Members) 1. Hotel Welcome — Bob Blongiewicz, Director of Sales and Justyn Lamas, General Manager (5mins) 2. Introduction of Scott Mitnick, City Manager (10mins) 3. Yelp Elite Recap — K. Bergevin (5mins) 4. Marketing Plan FY19/20 — 9th Wonder Marketing Agency (10mins) 5. Planning Update — S. Lee (15mins) F. UNFINISHED BUSINESS 1. EDAC Work Plan Update — B. Voss, Deputy City Manager. See Work Plan Attached. • Hospitality & Tourism Update - L. Craig (Chair), S. Franklin (Co - Chair), R. Croxall, and A. Keahi • Business Retention & Expansion Update - J. McCaulley (Chair), S. Bauer, C. Murat and L. Ralls • New Business Attraction Update - L. Giroux (Chair), V. Espahbodi, T. Harris, and M. Mothner • Strategic Forward Planning Update — M. Tompkins (Chair), A. Abad, B. Healey, G. Horwitz, R. Lundquist, R. Yuse Recommended Action - 1. Review and file update 2. Alternatively, discuss and take other actions related to this item. G. NEW BUSINESS H. REPORTS I. PUBLIC COMMUNICATIONS (Related to city business only and for which the Advisory Council are responsible — 5 minutes per person; 30 minutes total) J. COUNCIL MEMBER/EDAC/STAFF COMMENTS (Brief Statements) 1. Deputy City Manager, B. Voss — Brief concluding comments. No action to be taken. ■ Update status information on Topgolf • Update on CCB Sexual Harassment Prevention Training K. NEXT EDAC MEETING Location: TBD Date: August, 21St, 2019 Time: 4:30PM — 6PM L. ADJOURNMENT Posted on: 07/12/2019 Time: By:_Cristina Reveles SPECIAL JOINT MEETING OF THE EL SEGUNDO CITY COUNCIL & ECONOMIC DEVELOPMENT ADVISORY COUNCIL MEETING MINUTES MAY 15, 2019 4:30PM CALL TO ORDER Chair Al Keahi called to order the Joint Meeting of the EI Segundo City Council and Economic Development Advisory Council at 4:35PM on Wednesday, May 15th, 2019 at R6 Distillery 909 E. EI Segundo Blvd., EI Segundo, CA 90245. ROLL CALL The following EI Segundo City Council members were present: ■ Mayor Drew Boyles • Mayor Pro Tem Carol Pirsztuk • Chris Pimentel The following El Segundo City Council members were not present: • Dr. Don Brann • Scot Nicol The following EI Segundo City Staff were present: • Greg Carpenter • Barbara Voss • Tracy Weaver The following Economic Development Advisory Council members were present: • Al Keahi • Vandad Espahbodi • Alex Abad • Shar Franklin • Spencer Bauer • Richard Lundquist • Lily Craig • Lance Rails • Rob Croxall ■ Lance Giroux • Jim McCaulley The following Economic Development Advisory Council members were not present: • Bob Healey • Tim Harris • Gary Horwitz • Corinne Murat • Rick Yuse • Matthew Tompkins • Michael Mothner PUBLIC COMMUNICATIONS A. Keahi thanked Rob Rubens for hosting the EDAC meeting at R6 Distillery. A. Keahi announced the Hot Wheels Legends Tour in EI Segundo on May 18th, 2019 Michael Kreski from the Arts & Culture Advisory Committee provided an overview of the Cultural Development Fund (1% Fee for Arts) o The proposed fund would allocate funds for arts and cultural projects in EI Segundo APPROVAL OF MINUTES MOTIONED by Jim McCaulley and SECONDED by Lance Giroux to approve the minutes of the March 20th, 2019 and April 17th, 2019 meeting. PRESENTATION Meaghan Downs, Social Media Strategist, Irma Vega, Account Supervisor, and Rebecca Steadly, Public Relations Coordinator — 9t' Wonder Marketing Firm • M. Downs presented social media highlights for new business, hospitality and tourism o Instagram and Facebook are platform priorities for marketing EI Segundo community events, insider tips, attractions and activities. o The chef's series on Instagram has been very effective in featuring local chefs and reinforcing EI Segundo as a dining destination. o Linkedln targets the city's new business and economic development ■ V. Espahbodi commented on partnering with the online restaurant reservations platform Resy to advertise restaurants in EI Segundo • D. Boyles commented on the lack of EI Segundo restaurants listings on TripAdvisor • M. Downs responded there are unique online applications where search and social media meet. M. Downs agreed there are opportunities to explore with these companies in addition to social media platforms. ■ I. Vega discussed newly launched animated ad campaign "Stay Here/Savor Here" and "Indulge Here/Escape Here" targeting LAX visitors • S. Bauer suggested also targeting LAAFB visitors • S. Franklin shared that according to Expedia's recent quarterly review, Downtown Los Angeles is expected to offer very competitive prices compared to the South Bay hotels and will be heavily investing in travel ads during the coming months as the city prepares for a slow season due to a lack of events. UNFINISHED BUSINESS EDAC Work Plan B. Voss presented the updated work plan and re -confirmed sub -committees: o Hospitality & Tourism — L. Craig (Chair), S. Franklin (Co -Chair), R. Croxall, and A. Keahi o Business Retention & Expansion —J. McCaulley (Chair), S. Bauer, C. Murat, and L. Rails o New Business Attraction — L. Giroux (Chair), V. Espahbodi, T. Harris, and M. Mothner o Strategic Forward Planning — M. Tompkins (Chair), A. Abad, B. Healey, G. Horwitz, R. Lundquist, and R. Yuse ■ B. Voss provided an overview of how progress for specific tasks will be tracked and reported on the work plan COUNCIL MEMBER/EDAC COMMENTS • Al Keahi encouraged City Council to share thoughts on how EDAC can help achieve the city's goals for economic development • B. Voss announced the Creative Economy Report is on ElSegundoBusiness.com • A. Abad announced Olympic gold medalist, Kerri Walsh Jennings opened an office in EI Segundo. • V. Espahbodi announced Starburst Space Accelerator Program will kick off in July 2019. ■ A. Keahi announced an honoree has been selected for the Champions of Business Award o A. Keahi asked for keynote speaker recommendations • A. Keahi asked City Council for an update on Topgolf o C. Pimentel responded an update is not currently available ■ A. Keahi shared his thoughts on City Hall real estate opportunities PUBLIC COMMUNICATIONS ■ Deborah Shepard shared information about the services provided by the South Bay Workforce Investment Board o Aero -Flex and Bio -Flex programs, geared to helping business with job ready and workforce pipeline opportunities. ADJOURNMENT The meeting adjourned at 6:11pm Posted on 05/29/2019 Cristina Reveles Economic Development Coordinator Draft Discussion 06/19/2019 1. Develop Destination EI Segundo website Complete b. Establish city as a tourist destination I. Evaluate and recommend joint -marketing opportunities between city, hotels, 2'Social media campaign (Instagram and Facebook) restaurants, events and attractions 3. yelp Elite event 4. Develop tourist map i. Letterfrom city to local companies and HQs asking they and their guests stay 1. Prepare list oftarget companies c. Encourage local businesses to stay locally local/describe amenities and benefits 2. Draft letter a. Attract out-of-town fans for overnight stays during i. Identify and recommend partnerships and joint marketing opportunities season ii. Encourage/attract fans (tail -gating, pre -game, team rally, etc) I. Establish use of pro teams' facilities as unique proposition to attract youth 2. Leverage pro sports teams sports tourneys and theirfacilities b. Attract youth sports tournaments N. Meet w Rh Rroups staxint youth tourneys iii. Identify and recommend joint -marketing opportunities c. Develop a professional relationship with LA County I. Get a voice for EI Segundo at the table and help promote EI Segundo as a sports commision destination for travelers to events 3. Capitalize on major events (e.g. concerts, Super Bowl, a. Get a seat at the table to collaborate on attracting Olympics, final four, Rose major events Bowl) 4. Establish Tourism Advisory Taskforce or employ a a. Capitalize on opportunities to grow tourism and coordinator to staff tourism maintain competitive advantage over Century Blvd efforts I. Identify local corporate HQs that are sponsors, supporters, contributers to major events Ii. Develop other locally connected HQ relationships and sponsorship opportunities I. Create taskforce including hotels, schools, venues, retail, restaurants, destinations, citizens, business leaders to gather information and: a. Identify and recommend opportunities to partner on marketing It. Share information on potential vents and coordinate attraction 1. PR piece on the Aquatics Center (Fox 11/Good Day LA) 1. Social media marketing targeting sports enthusiast 1. Working with Hoteliers Group from the Chamber of Commerce 2. Coordinate Quarterly Meetings 1. EDAC members serve on Downtown Committee and ii. Identify and prioritze recommended investments in amenity infrastructure Gateway Committee Ongoing City/EDAC/9th Wonder City/Chamber/A. Keahi L. Craig Members: Lily Craig ( Chair) Shar Franklin (Cc -Chair), Rob Croxall, Al Keahi Goals Objectives Actions Tasks Status Due Date Responsible Party 1. Purchase STIR Report Complete City i. Track occupancy and ADR to identify gaps (purchase Star report) 2. Review Monthly STR Report and report at EDAC monthly Ongoing S. Franklin/B.Voss 3. Focus some H/T marketing on weekend visitors In Progress 1. LA Street Festival: a.Improve non -peak hotel occupancy and increase Average Daily Rate (ADR) a. Coordinate meetings with LA Street Festival and hotels b. Ongoing coordination I. Coordinate with hotels to leverage community events, venues and amenities c. City sponsored event. to attract non -peak visitors ( Coordinate with Chamber Hotel Committee) 1. Grow hotel occupancy d. Booth at LA Street Festival 2- Art Walk 1. Develop Destination EI Segundo website Complete b. Establish city as a tourist destination I. Evaluate and recommend joint -marketing opportunities between city, hotels, 2'Social media campaign (Instagram and Facebook) restaurants, events and attractions 3. yelp Elite event 4. Develop tourist map i. Letterfrom city to local companies and HQs asking they and their guests stay 1. Prepare list oftarget companies c. Encourage local businesses to stay locally local/describe amenities and benefits 2. Draft letter a. Attract out-of-town fans for overnight stays during i. Identify and recommend partnerships and joint marketing opportunities season ii. Encourage/attract fans (tail -gating, pre -game, team rally, etc) I. Establish use of pro teams' facilities as unique proposition to attract youth 2. Leverage pro sports teams sports tourneys and theirfacilities b. Attract youth sports tournaments N. Meet w Rh Rroups staxint youth tourneys iii. Identify and recommend joint -marketing opportunities c. Develop a professional relationship with LA County I. Get a voice for EI Segundo at the table and help promote EI Segundo as a sports commision destination for travelers to events 3. Capitalize on major events (e.g. concerts, Super Bowl, a. Get a seat at the table to collaborate on attracting Olympics, final four, Rose major events Bowl) 4. Establish Tourism Advisory Taskforce or employ a a. Capitalize on opportunities to grow tourism and coordinator to staff tourism maintain competitive advantage over Century Blvd efforts I. Identify local corporate HQs that are sponsors, supporters, contributers to major events Ii. Develop other locally connected HQ relationships and sponsorship opportunities I. Create taskforce including hotels, schools, venues, retail, restaurants, destinations, citizens, business leaders to gather information and: a. Identify and recommend opportunities to partner on marketing It. Share information on potential vents and coordinate attraction 1. PR piece on the Aquatics Center (Fox 11/Good Day LA) 1. Social media marketing targeting sports enthusiast 1. Working with Hoteliers Group from the Chamber of Commerce 2. Coordinate Quarterly Meetings 1. EDAC members serve on Downtown Committee and ii. Identify and prioritze recommended investments in amenity infrastructure Gateway Committee Ongoing City/EDAC/9th Wonder City/Chamber/A. Keahi L. Craig Members: Jim Mcaul ey (Chair), Spencer Bauer, Corinne Mura, Lance Ralls Goals Objectives Actions 1.Encourage Business Expansion e. Visit Top Employers 2- Respond to Business a -Identify opportunities to Closures &Departures improve City's business climate i. Identify EDAC members business contacts R. Provide guidance to staff in scheduling business visits iii. Use relevant information to advise Council on items to support/ attract businesses i. Where possible, survey or interview closed or relocated businesses ii. Use data on closures to develop retention strategies Draft for Discussion 06/19/19 Tasks a. Create an annual event to I 3. Mayors Business discuss topics impacting the Rountable economy and EI Segundo ii, Cityto provide list of the Top 20 employers business community. EDAC BRE to make introductions BRE members. Barbara Voss and Cristina Reveles a. Send welcome letter to i. Invite new businesses for an introductory meeting 4. EDAC Welcome new businesses monthly with city Letter Licensing BV requested list from J. Demers on 4/25/19 b. Develop a welcome email For new businesses i. Identify content and format (email recommended) Draft for Discussion 06/19/19 Tasks Status City to present list of businesses for EDAC to consider Target 2 new companies a month to establish a professional relationship EDAC BRE to recommend businesses to visit Meet with 20 companies Cityto provide list of the Top 20 employers 1. Arrange VIP meetings with the Mayor, City Council, EDAC BRE to make introductions BRE members. Barbara Voss and Cristina Reveles Schedule and coordinate meetings 2. Report key issues from the meeting to EDAC/City Council at Joint Meeting 1. Obtain list of closed businesses from Business Licensing BV requested list from J. Demers on 4/25/19 1. Encourage businesses to attend EDAC meetings (social media, newsletter, etc.) 2. Share any at risk business that you're aware of 1. Determine list of invitees Due Date Responsible Party 7/18/2019 City 6/19/2019 City 9/1/2019 City Complete City Draft for Discussion 06/19/2019 New Business Attraction (NBA) Members: Lance Giroux (Chair), Vandad Espahbodj, Tim Harris, Michael Mothner Goals Objectives Actions Tasks Status Due Date Responsible Party i. Develop a list oftargeted (desired) industries. b. Focus external business i. Work with exisiting marketing/branding campaigns to attraction marketing to focus external attraction marketing on target industries target industries a. Attract new businesses i. Work with real estate community to identify and to EI Segundo promote key vacancies 2. Reduce Commercial b. Assist in the permit Vacancy approval process as needed. Serve as a point of contact to resolve issues. 3. Annual Champions of Business Event 4. LA Street Festival a. ii. Meeting with Planning and Building Safety quarterly to review new projects and developments Desired targeted insudtries: e -Sports, bioscience, software/game development and aerospace Identify the city's business trends over the past 2 years (e.g: strong/weak industries) Attract a certain number of companies in specific industries to expand & relocate in the city by the end of 2020. Connect with WeWork to identify the types of businesses coming into the city List available properties on ElSegundoBusiness.com Promote available properties on social media (Linkedln) a. Identify targeted industries based on ii.Research and evaluate factors influencing location 1. Attract new analysis of infrastructure, decisions and identifies which industries the city is businesses and workforce, location and positioned to attract invesment to EI other factors Segundo iii. Advise Council on gaps in infrastructure and other location criteria that weaken the City's ability to attract target industries b. Focus external business i. Work with exisiting marketing/branding campaigns to attraction marketing to focus external attraction marketing on target industries target industries a. Attract new businesses i. Work with real estate community to identify and to EI Segundo promote key vacancies 2. Reduce Commercial b. Assist in the permit Vacancy approval process as needed. Serve as a point of contact to resolve issues. 3. Annual Champions of Business Event 4. LA Street Festival a. ii. Meeting with Planning and Building Safety quarterly to review new projects and developments Desired targeted insudtries: e -Sports, bioscience, software/game development and aerospace Identify the city's business trends over the past 2 years (e.g: strong/weak industries) Attract a certain number of companies in specific industries to expand & relocate in the city by the end of 2020. Connect with WeWork to identify the types of businesses coming into the city List available properties on ElSegundoBusiness.com Promote available properties on social media (Linkedln) Draft for Discussion 06/19/19 -- - - - - Strategic & Forward Planning Members: Matt Tompkins (Chair), Alex Abad, Bob Healey, Gary Horwitz, Richard Lundquist, Rick Yuse ' Goals Objectives Actions Tasks Status 1. Los Angeles World a. Work with airlines to A. Keahi invited Ranjan Goswami, Delta Air Lines Vice President, Los Airports (LAWA) build relationships to Angeles & Sales- West Coast Region to speak at the September 2015 a. Collaboration with new LA Times Events Center 2. Support growth of E -gaming Industry b Support egaming events to attract egaming and related companies to EI Segundo 3. Support and Collaraborate with LA a. Provide support for regional efforts to retain Air Force Base and grow LAAFB (LAAFB) i. Evaluate opportunities to support existing operations ii. Encourage federal reinvestment in LAAFB iii. Collaborate with regional partners to support the Aerospace and Defense industry and LAAFB. Ptotential Partners Include: Los Angeles Air Force Base -LAEDC - SoCal Aerospace Council -South Bay Alliance -Aerospace Defense Forum -South Bay Association of Chambers of Commerce -Government Affairs Committee -Women in Defense Council -California Aerospace Caucus (Fed. Congress) iv. Work with the newly formed LA Space Tech accelerator to actively recruit new businesses in this sector in collaboration with the NBA committtee. Work with Federal reps and Coby King to identify opportunities to advocate for LAAFB. 1. Work with V. Espahbodi to identify location for LA Space Tech incu In Progress: 4/16/19 - BV, CR, AK and Mayor Boyles met with V. Espahbodi to determine facility needs for theincubator Mayor Boyles to discuss opportunity with Dr. Soon- 5hiong. M. Jennings scheduling meeting. Due Date Responsible Party