CONTRACT 5272D Amendment CLOSED Agreement No. 5272D
Agreement No.
FOURTH AMENDMENT TO
PROFESSIONAL SERVICES AGREEMENT NO. 5272
BETWEEN
THE CITY OF EL SEGUN]DO AND
THE PHELPS GROUP
This Fourth Amendment is entered into this 28th day of February,2018,by and between the CITY
OF EL SEGUNDO, a municipal corporation and general law city ("CITY") and THE PHELPS
GROUP, a California Corporation ("CONSULTANT"). The parties agree as follows:
1. Pursuant to Section 34 of the Agreement between the parties, Section 2 of the
Agreement is amended to add the services described in the attached Exhibit A, "2018
Sales Tax Measure Collateral"; which is incorporated herein by this reference.
2. The parties also desire to amend the Agreement by increasing the total amount of the
Agreement by$4,500.
3. This Amendment may be executed in any number or counterparts, each of which will
be an original,but all of which together constitutes one instrument executed on the
same date.
4. Except as modified by this Amendment,all other terms and conditions of Agreement
No. 5272 remain the same.
[Signatures on next page]
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Agreement No. 5272D
Agreement No,
IN WITNESS WHEREOF the parties hereto have executed this Amendment the day and
year first hereinabove written.
CITY OF EL SEGUNDO THE PHELPS GROUP
A California Corporation
Joseph Li io, Myles Watling,
Director of Finance
Chief Financial Officer
ATTEST:
W
Taxpayer ID No
1ky Weaver,
..iy °,
lc�1�.,
�O Iso AS TO FORM:
Al' D
Mar D. Hensley,
City Attorney
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Agreement No. 5272D
Exhibit A
Pjhe,Ip,
City of El Segundo
Creative Scope of Work
2018 Sales Tax Measure Collateral
Prepared for Barbara Voss
January 12,2018
Agreement NO. 5272D
Phelps
The following Scope ofWork (SO\N)details services and deliverables based onour current understanding of
your marketing needs and goals. This document isintended toalign our planned services onyour behalf and to
provide abudget estimate for required efforts, in order to achieve defined objectives and defiverables,
iSituation Analysis
The City cfBSegundo is currently pursuing an April 2018 ballot measure for a proposed increase in local
sales tax. To educate residents on the topic, prior to the election, the City Finance Director would like to
develop a collateral piece to accompany the February and March water bills,
111' Creative Marketing Services
° Develop one buuko|ip
o Includes 1 creative concept, based onclient input, and 1 round nfreview/edits
o Content tubecoordinated with otoheho|dar(o)
n Includes copy editing and all art direction
o Includes 2'3royalty-free stock photos
0 Ncte� Does not include printing ordistribution.
Deliverables: One print-ready layout for a two-sided buckslip. To be delivered by 1/31/1 B. if initial copy
received by 1/24/18.
Client Responsibility: Measurement/specs of water bill insert;All pertinent copy pertaining to sales tax
increase background, reasoning and benefits; Feedback on preliminary copy and layout;Approval of
final creative
°
Account Leadership, Strategy and Management
~ Account management of all activities pertaining to the above referenced services including team
management, client meetings, recommendations, communications, correspondence,budget
management, estimating and scope development for planned initiatives
° Stewardship of the brand to ensure consistent and appropriate messaging, content and
environment
Agreement NO. 5272D
Phelps,
Ill. Client Participation
Akey benefit ofPhelps is the personal approach, responsiveness and ozmmhmeniUoexcellence that we
provide our clients, OUr strong, talented team of marketing experts service our clients' needs across all
disciplines of an integrated marketing communications plan. To meet the project goals, we anticipate the
following client participation'.
• Access.- express with your team the importance of working with us, encourage your associates to
proactively provide resources, time, knmw|adge, ideas and vision
° Availability: marketing iodeadline oriented, please set aside time tobeavailable, provide approvals and
decisions, aoneeded
= Alerts: keep Lis apprised of anything that may materially affect the success of the project
° Brainstorming: bring all your ideas to the table, they could translate into marketing concepts
° Feedback: always let uaknow immediately if there iasomething wecan improve upon and werequest your
response to our client satisfaction surveys to allow us to continuously improve our processes and
relationships onyour behalf
° Over communication: provide us with plenty of information on your organization at all times, it will help us
create omore attractive and stronger picture ofyour brand
° Respect: mutual consideration of confidential and other proprietary materials and approaches
IV. Budget
Creative and Account Management Services: $4,500.00
Terms: Services to be billed monthly,with Net 30 terms, per the terms of the Professional Services
Agreement.
This isebudget allocation recommendation. The amount ofadditional research, strategy sessions, revisions and timing, will
impact the budget. Budget assumes rounds o/revisions aadefined herein. /t isflexible based onclient requirements, timeline
and deliverablos.Any changes to scope may incur additional budget and impact schedule.
Incidentals and hard costs are not included, unless as specified. Incidentals may include materials,research, market data,
stock photography, fonts, photo shoots,production crows, talent, voiceover, edit bay fees, language translation,webtools, e-
communication distribution, shipping, delivery, travel, printing, tax, third-party costs, and other related expenses,Any
incidental exceeding$500will h*estimated separately for approval.
Agreement No. 5272D
011
Phelps
V. Acceptance and SignatUire
This Scope of Work may be signed in counterparts, each of which shall be deemed an original.This Scope of
Work is governed under by the terms and conditions of the Professional Services Agreement entered into by
and between the parties.
The contents of this document are considered confidential in nature and protected under The Phelps Group as
proprietary information. Any use of this material without consent or engagement is strictly prohibited.
The parties have caused this Scope of Work to be executed by their duly authorized representatives as
identified below.
CITY OF EL SEGUNDO THE PHELPS GROUP(DBA PHELPS)
Authorizing Authorizing
Name, N
J10-Se- �"'Wv ame
'ritie Are-0-1 orek Title
Date I/@ gl t Date
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