2018 Feb 20 - CC PACKET z
AGENDA
-i;. :q7
.:- :. EL SEGUNDO CITY COUNCIL
COUNCIL CHAMBERS - 350 Main Street
The City Council, with certain statutory exceptions, can only take action upon properly posted and listed
agenda items. Any writings or documents given to a majority of the City Council regarding any matter on
this agenda that the City received after issuing the agenda packet are available for public inspection in
the City Clerk's office during normal business hours. Such Documents may also be posted on the City's
website at www.elsegundo.org and additional copies will be available at the City Council meeting.
Unless otherwise noted in the Agenda, the Public can only comment on City-related business that is
within the jurisdiction of the City Council and/or items listed on the Agenda during the Public
Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing
item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5)
minutes per person.
Before speaking to the City Council, please come to the podium and state: Your name and residence
and the organization you represent, if desired. Please respect the time limits.
Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk
or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior
Tuesday). The request must include a brief general description of the business to be transacted or
discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if
they are submitted to the City Clerk two (2)working days prior to the meeting and they do not exceed five
(5) minutes in length.
In compliance with the Americans with Disabilities Act, if you need special assistance to
participate in this meeting, please contact City Clerk, 524-2305. Notification 48 hours prior to the
meeting will enable the City to make reasonable arrangements to ensure accessibility to this
meeting.
MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, FEBRUARY 20, 2018 — 5:00 PM
CLOSED SESSION CANCELLED
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, FEBRUARY 20, 2018 - 7:00 P.M.
7:00 P.M. SESSION
CALL TO ORDER
INVOCATION — Pastor Lee Carlile, United Methodist Church
PLEDGE OF ALLEGIANCE — Council Member Brann
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PRESENTATIONS
a) Presentation —Treasury's Quarterly Investment Portfolio Report
b) Presentation — National Engineer's Week
c) Presentation — Overview of LA Impact
ROLL CALL
PUBLIC COMMUNICATIONS — (Related to Citi Business OnIV — 5 minute limit per
person, 30 minute limit total) Individuals who have received value of$50 or more to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of$250. While all comments are welcome, the Brown Act does not allow Council to
take action on any item not on the agenda. The Council will respond to comments after Public
Communications is closed.
CITY COUNCIL COMMENTS — (Related to Public Communications)
A. PROCEDURAL MOTIONS
Consideration of a motion to read all ordinances and resolutions on the
Agenda by title only.
Recommendation — Approval.
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B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING)
1. Consideration and possible action to open the Public Hearing and receive
testimony concerning adopting a Resolution approving fee increase for
Golf Course and Driving Range at The Lakes at EI Segundo (400 S.
Sepulveda Blvd.) as recommended by the Golf Course Subcommittee and
Recreation and Parks Commission.
(Fiscal Impact: Estimated Annual Revenue Increase of $65,000-$70,000 to
Golf Course Enterprise Fund)
Recommendation — 1) Open the public hearing and hear testimony regarding the
proposed new fees for The Lakes at EI Segundo; 2) Close the public hearing
and adopt the proposed Resolution approving the new fee schedule; 3)
Alternatively, discuss and take other possible action related to this item.
C. UNFINISHED BUSINESS
2. Consideration and possible action to receive the quarterly update of the
Capital Improvement Program.
(Fiscal Impact: $0)
Recommendation — 1) Receive and file the FY 17/18 1st Quarter Update on the
Capital Improvement Program; 2) Alternatively, discuss and take other possible
action related to this item.
D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS
3. Consideration and possible action to provide direction to staff and The
Lakes RFP Task Force related to finalizing the Request for Proposals for
The Lakes at EI Segundo Site (400 S. Sepulveda Blvd.).
(Fiscal Impact: None)
Recommendation — 1) Provide direction to staff and The Lakes RFP Task Force
to finalize the Request for Proposals for The Lakes at EI Segundo Site (400 S.
Sepulveda Blvd.); 2) Alternatively, discuss and take other possible action related
to this item.
E. CONSENT AGENDA
All items listed are to be adopted by one motion without discussion and passed unanimously. If a call for
discussion of an item is made, the item(s) will be considered individually under the next heading of
business.
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4. Warrant Numbers 3019913 through 3020098 and 9000244 through 9000280
on Register No. 9 in the total amount of $578,933.20 and Wire Transfers
from 1/29/18 through 2/11/18 in the total amount of $867,896.75.
Recommendation — Approve Warrant Demand Register and authorize staff to
release. Ratify Payroll and Employee Benefit checks; checks released early due
to contracts or agreement; emergency disbursements and/or adjustments; and
wire transfers.
5. Regular City Council Meeting_ Minutes of February 6, 2018.
Recommendation —Approval
6. Consideration and possible action to authorize the City Manager to transfer
$9,838 of funds from the General Plan Maintenance reserve to the Planning
and Building Safety Department's Fiscal Year FY 2017/18
"professional/technical service charges" budget category.
(Fiscal Impact: $9,838.00)
Recommendation — 1) Authorize the City Manager to transfer $9,838 of funds
from the General Plan Maintenance reserve to the Planning and Building Safety
Department's Fiscal Year FY 2017/18 "professional/technical service charges"
budget category; 2) Alternatively, discuss and take other possible action related
to this item.
7. Consideration and possible action regarding approval of an amendment to
the Robert Half International, Inc. (dba Accountemps) agreement number
4810 for temporary staffing in the Finance Department.
(Fiscal Impact: $200,000.00)
Recommendation — 1) Authorize City Manager to execute an agreement
amendment, in a form approved by the City Attorney, with Accountemps, for
additional temporary staffing; 2) Alternatively, discuss and take other possible
action related to this item.
8. Consideration and possible action to adopt a resolution adopting the
Environmental Committee By-Laws.
(Fiscal Impact: None)
Recommendation — 1) Adopt a resolution adopting Environmental Committee's
proposed By-Laws; 2) Alternatively, discuss and take other possible action
related to this item.
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9. Consideration and possible action adopting an ordinance amending Title 1,
Chapter 3 of the EI Segundo Municipal Code adopting a City Council-
approved City Logo and establishing rules for its use.
(Fiscal Impact: None)
Recommendation — 1) Adopt the proposed ordinance; 2) Alternatively, discuss
and take other possible action related to this item.
F. NEW BUSINESS
G. REPORTS — CITY MANAGER
H. REPORTS — CITY ATTORNEY
I. REPORTS — CITY CLERK
J. REPORTS — CITY TREASURER
K. REPORTS — CITY COUNCIL MEMBERS
Council Member Brann —
Council Member Pirsztuk —
Council Member Dugan —
Mayor Pro Tem Boyles —
Mayor Fuentes —
PUBLIC COMMUNICATIONS — (Related to Citv Business Only — 5 minute limit per
person, 30 minute limit total) Individuals who have receive value of$50 or more to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of$250. While all comments are welcome, the Brown Act does not allow Council to
take action on any item not on the agenda. The Council will respond to comments after Public
Communications is closed.
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MEMORIALS —
CLOSED SESSION
The City Council may move into a closed session pursuant to applicable law, including the Brown Act
(Government Code Section §54960, et seq.) for the purposes of conferring with the City's Real Property
Negotiator; and/or conferring with the City Attorney on potential and/or existing litigation; and/or
discussing matters covered under Government Code Section §54957 (Personnel); and/or conferring with
the City's Labor Negotiators.
REPORT OF ACTION TAKEN IN CLOSED SESSION (if required)
ADJOURNMENT
POSTED:
DATE: 1��-'
TIME: is-° gym
NAME:
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EL SEGUNDO CITY COUNCIL MEETING DATE: February 20,2018
AGENDA STATEMENT AGENDA HEADING: Presentation
AGENDA DESCRIPTION:
Presentation of Investment Portfolio Report
(Fiscal Impact: None)
RECOMMENDED COUNCIL ACTION:
1. Receive and File
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
Investment Portfolio Report—December, 2017
FISCAL IMPACT: None
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal: 5 Champion Economic Development& Fiscal Sustainability
Objective: 3 The City will maintain a stable, efficient, and transparent financial
environment
ORIGINATED BY: Dino Marsocci, Deputy City Treasurer II �
REVIEWED BY: Crista Binder, Treasure per,
APPROVED BY: Greg Carpenter,City Managet7 �—
BACKGROUND AND DISCUSSION:
The Treasury Department presents the December, 2017 Investment Portfolio Report which
provides a status of Treasury Investment activities and related economic indicators.
This report will be created and submitted to Council on a quarterly basis. The report will also be
posted to the City's web site under the Treasury Department.
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Date: February 20, 2018
From: Office of the City Treasurer
To: EI Segundo City Council
RE: Investment Portfolio Report—As of December 31, 2017
Introduction:
This report will serve as a summary for the City of EI Segundo's Treasury Department investment reporting,
compliance, investment environment and future plans; as well as subsidiary schedules which will support the
Portfolio Summary and provide additional analysis of our investments.
Investment Summary:
The investments as of December 31, 2017 are as follows:
December Portfolio Summary
Market
Security Tvpe Cost Market value % of Total
Government 19,840,503.55 19,691,958.00 25.23%
Corp. Bonds 6,933,785.02 6,873,261.42 8.81%
CD's 11,714,638.95 11,629.701.20 14.90%
Union Bank Trust 38,488,927.52 38,194,920.62 48.95%
Plaza Bank CBD 5,000,000.00 5,000,000.00 6.41%
LAIF Immediate 16,596,380.08 16,596,380.08 21.27%
LAIF Sr. Housing 1,102,877.04 1,102,877.04 1.41%
LAIF - LAWA 10,458,625.65 10,458,625.65 13.40%
LAIF Subtotal 28,157,882.77 28,157,882.77 36.08%
Total Invested 71,646,810.29 71,352,803.39 91.44%
Trust Acct. Cash 432.95 432.95 0.00%
Chase Bank-Cash 6,682,058.11 6,682,058.11 8.56%
Total Portfolio 78,329,301.35 78,035,294.45 100.00%
Page 1
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The portfolio Breakdown by Short Term (< 1 year) and Long Term is:
Short Term Long Term Total
$42,358,465 $28,994,772 $71,353,236
Portfolio Value (Market)
1.227% 1.794% 1.457%
Effective Yield
52 Days 2.76 Years 1.208 Years
Average Wtd. Maturitv
1.28% 1.98% 1.76%
Benchmark Yield
*Benchmark value is the Interpolated Treasury Yield to the Portfolio's Avg.Weighted Maturity
The interest income received during the period was:
Month Invested Cost Interest Received %Yield
October 69,076,785 126,300 2.19%
November 69,148,110 60,990 1.06%
December 71,646,810 79,574 1.33%
Avg/Total * 69,957,235 266,864 1.53%
Note:the monthly fluctuation is because interest on most bonds is paid semi-annually,with LAIF paid quarterly,and some investments paid monthly.
Compliance:
It is the intention of the City Treasurer's office to ensure that our investments are in compliance with the maturity
time limits and percentage allocation limits with all of our investments. The City is currently in compliance as
demonstrated below:
Partial List of Allowable Investment Instruments for Local Agencies
Ma)amum City of EI In
Mabmum Minimum Quality
Investment Type Maturity Specified % of Requirements Segundo Compliance
Portfolio Investments Y/N
Local Agency 5 years None None 0.00% Y
Bonds
U. S Treasury o
Obligations 5 years None None 0.00/o Y
US Agency 5 years None None 25.23% Y
Obligations
Negotiable
Certificates of 5 years 30% None 14.90% Y
Deposit
Medium Term 5 years 15% "A" Rating 8.81% Y
Notes
II Collateralized 5 years None None 6.41% Y
I Bank Deposits
Local Agency
Investment Fund N/A None None 36.08% Y
(LAI F)
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Investment Type: Medium Term Notes-As of: December 31, 2017
Maximum Minimum Actual S&P City of EI In MARKET
Investment Type Issuer Specified%of Quality RatingSegundo Compliance VALUE
Portfolio Requirements Investments Y/N
Medium Term Notes TOTAL 15% "A" Rating 8.81% Y 6,873,261
Medium Term Notes AMERICAN HONDA FINANCE 3% "A" Rating A+ 0.64% Y 500,750
Medium Term Notes BANK OF NEW YORK MELLON 3% "A" Rating A 0.64% Y 500,665
Medium Term Notes BARCLAYS BANK PLC 3% "A" Rating A 0.63% Y 494,885
[Medium Term Notes CATERPILLAR FINANCIAL SVCS 3% "A" Rating A 0.64% Y 496,950
Medium Term Notes CISCO SYSTEMS 3% "A" Rating AA- 0.64% Y 503,270
Medium Term Notes HSBC USA, INC. 3% "A" Rating A 0.62% Y 485,575
E Medium Term Notes IBM CORPORATION 3% "A" Rating A+ 0.55% Y 427,691
Medium Term Notes NEW YORK LIFE GLOBAL 3% "A" Rating AA+ 0.63% Y 493,000
Medium Term Notes ORACLE CORPORATION 3% "A" Rating AA- 0.63% Y 492.110
Medium Term Notes TOYOTA 3% "A" Ratinq AA- 0.64% Y 495,560
Medium Term Notes US BANK NA 3% "A" Rating AA- 0.64% Y 496,085
Medium Term Notes WALT DISNEY CO 3% "A' Ratinq A+ 0.64% Y 495,860
Medium Term Notes WELLS FARGO&COMPANY 3% "A"Ratnq A/AA- 1.27% Y 990,8601
City of EI Segundo-Treasury Department
Continuing Education Tracking -As of December 31, 2017
YTD
Requirement _Hours Excess/(Deficit) Notes
Treasurer 5.00 ~� (5.00) To attend GIOA in March
Deputy City Treasurer II 5.00 (5.00) To attend GIOA in March
Investment Environment:
During the fourth quarter of 2017, rates up to five years increased significantly,with the one and two year showing
the highest increase for the quarter. As of February 12th the rates up to five years have increased from where they
were at December 31St. The FOMC raised the Federal Funds Rate at the December meeting to 1.25-1.50%, and at this
time there is a high probability that the Fed may raise rates two to three times in 2018.The current expectation is for
gradual increases, but this could change depending on the current economic data and the possibility of a new Federal
Reserve Chairperson.
The graphs and charts below show some of the key interest rates on items we invest in. As rates are expected to rise
over the next few years, we want to time our investments to take advantage of the increases as they occur.
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US Treasury Bonds Yield Curve as of 12/31/17
2.50
2.
2.00
1 1.92
1.7
1.62
1.50 1
.47
oc
1.28 •31
0
;e 1.00 -�6
A6
0.50
0.00
1 Mo 3 Mo 6 Mo 1 Yr 2 Yr 3 Yr 5 Yr
4-9/29/2017 t 12/29/2017
Composite Bond Fates (as of 1/3/18)
US Treasury Bonds Rates
Maturity Yield Yesterday Last Week Last Month
3 Month 1.34 1.34 1.29 1.22
6 Month 1.5 1.47 1.47 1.39
2 Year 1.9 1.86 1.88 1.76
3 Year 1.99 1.95 1.99 1.87
5 Year 2.23 2.19 2.22 2.1
Source: htto://finance.vahoo.com/bonds/composite bond rates
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Cash Flow Analvsis:
The chart below shows the historical cash flow for the last 12 months. We can see that the majority of our funds are
received in the second quarter of the fiscal year,January thru March, primarily due to Business License Renewals and
the annual Chevron Payment. We also receive Sales and UUT taxes during the first few months of the year as well.
Our investments will be purchased with the liquidity relative to our cash flow needs.
Rolling 12 Month Cash Flow Analysis Total Receipts
Total Disbursements
18,000,000
16,000,000
14,000,000
12,000,000 - — — -
10,000,000 — - —
E
a 8,000,000 —
6,000,000 -
4,000,000
2,000,000
0
Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17
This chart shows the net change in Cash as related to the Cash Flow Analysis above. Some of the larger
disbursements occur in the third and fourth quarters of the fiscal year. During Q-3, March to June, we have
a significant payment to CalPers for our Other Post-Employment Benefits, and in Q-4,July- September, a
payment to ICRMA for our citywide insurance premiums, a large payment to CalPers for the pension
Unfunded Accrued Liability, and a large infrastructure payment for roadwork which was completed several
years ago. We have added the prior year to highlight the changes that have occurred this year. The first
large CalPers payment for the Unfunded Accrued Liability was made in July of 2017 in the amount of$7,019,291.
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Rolling 12 Month Net Change in Cash FY-2016/2017
•FY-2017/2018
15,000,000
10,000,000
5,000,000
0
(5,000,000)
(10,000,000)
(15,000,000)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Additional Economic Indicators:
Economic Proiections from September Meetina
The Economic Indicators presented below are key items that the Federal Reserve will look at in deciding
whether or not to change interest rates going forward.
The GDP, or Gross Domestic Product, represents the market value of all goods and services produced by
the economy during the period measured, including personal consumption, government purchases, private
inventories, paid-in construction costs and the foreign trade balance (exports are added, imports are
subtracted). This is a key indicator the Federal Reserve will look at when deciding on interest rate changes.
The target level for GDP is in the 2.5%to 3.5% range.
The Unemployment Rate shows the percentage of the labor force that is unemployed but seeking work.
The target level for Unemployment is around 5.6%.
The PCE Inflation is the Personal Consumption Expenditures rate of inflation. This index is essentially a
measure of goods and services targeted toward individuals and consumed by individuals. The long term
inflation target is around 2% per year. Core PCE Inflation excludes items such as food and energy due to
the nature of their potential price swings.
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Fed Economic Projections(central tendencies as of December 2017)
Variable 2017 2018 2019 2020 Longer run
Change in real GDP 2.4-2.5 2.2-2.6 1.9-2.3 1.7-2.0 1.8- 1.9
fSeptember projection 2.2 -2.5 2.0-2.3 1.7 -2.1 1.6-2.0 1.8 -2.0
Unemployment rate 4.1 3.7-4.0 3.6-4.0 3.6-4.2 4.4-4.7
September projection 4.2-4.3 4.0-4.2 3.9-4.4 4.0-4.5 4.5 -4.8
PCE inflation 1.6- 1.7 1.7- 1.9 2 2.0-2.1 2.0
September projection 1.5 - 1.6 1.8-2.0 2 2.0-2.1 2.0
Core PCE inflation4 1.5 1.7- 1.9 2 2.0-2.1
September projection 1.5- 1.6 1.8-2.0 2 2.0-2.1
Memo: Projected appropriate
policy path
Federal funds rate 1.4 1.9-2.4 2.4-3.1 2.6-3.1 2.8-3.0
September projection 1.1- 1.4 1.9-2.4 2.4-3.1 2.5-3.5 2.5-3.0
Unemplovment
5-
415-
46-
4 2'5-
I I I I i I i f f I I
01.16 03116 05116 07116 09116 11!16 01117 03!17 05117 07117 09117 11117
Month
Source:htto:/ldata.bis.eov/cei-bin/survevmost?bls
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Inflation:
Inflation Rates by Month +2016
--0-2017
3.0
2.5 -
2.0 — —
1.5 �f
1.0 -
0.5 --
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Average Inflation Rates by Year
4.5
4.0 -
3.5
3.0
2.5
2.0
1.5
1.0 - - - --
0.5 —
T T-
(0.5)
(0.5)
(1.0)
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: htti)://www.usinflationcalculator-com/inflation/current-inflation-rates/
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Retail Trade & Food Services, ex Auto, US Total
2016 ,zo17
Seasonally Adjusted Sales (Millions of$)
400,000
390,000 .
380,000
370,000
360,000
350,000
340,000
330,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: United States Census Bureau- http://www.census.gov/retail/index.html
Investment Strateev:
It is the City and City Treasurer's policy to invest funds in accordance with the Investment Policy and to meet all legal
requirements regarding the safeguarding of funds.
In the past we maintained a higher cash balance at the bank in order to offset our bank fees since our Earnings Credit
rate was higher than the LAIF rate. Now that the LAIF interest rate exceeds our Earnings Credit rate we have lowered
our bank balance and invested more short term funds in LAIF. We will now pay bank fees but earn more interest
income, and will continue to monitor our cash flow needs in order to determine which investments will maximize
return while providing the proper level of liquidity.
The Liquidity Schedule provides an overview of when our current investments are due to mature. We will plan our
future investments to coordinate with these maturities in order to ensure a liquidity balance to our portfolio. The
Investments by Security Type schedule provides an additional breakdown of how our funds are presently allocated.
The Portfolio Summary for the month is included as an attachment to this report.
Additional Notes:
The City has funds of$1,102,877.04 which belong to the EI Segundo Senior Citizens Housing Fund and is now shown
as its own LAIF balance. There are also LAWA RSI (Los Angeles World Airports Residential Sound Insulation)funds of
$10,458,625.65 included in the City's LAIF balances. The applicable interest for these accounts is posted quarterly in
the same manner as the regular City LAIF interest posting.
In October, 2016 we deposited $5,000,000 into a Collateralized Bank Deposits account at Plaza Bank. This is a special
account structure set up for Government funds and backed by a Federal Home Loan Bank of San Francisco
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Irrevocable Letter of Credit. The interest rate is above that of LAIF,and the funds,while intended for a 1 year
deposit, are available if needed.
The City of EI Segundo utilizes the following Brokers/Dealers to conduct investment trades:
Cantor Fitzgerald &Co.
CastleOak Securities, L.P.
Higgins Capital Management, Inc.
Multi-Bank Securities, Inc.
Mutual Securities, Inc.
Vining Sparks IBG, L.P.
Wells Fargo Securities, LLC
Page 110
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City of EI Segundo
I nvestment Advisory Committee
Liquidity Schedule
As of: December 31, 2017
Cumulative
%of Total %of Total
Item Availabilitv Par Value Cumulative Balances Assets Assets
Cash in Bank
Chase Immediate 6,682,058.11
Union Bank-Trust Account Immediate 432.95
Cash in Bank-Total $6,682,491.06 $6,682,491.06 8.52% 8.52%
L.A.I.F. (State of California) LAW Immediate $115,596,380.08 $23,278,871.14 29.70% 21.17%
Cash Immediate $23,278,871.14
L.A.I.F. -Senior Housing Fund LAIF Immediate 1,102,877.04 $24,381,748.18 31.10% 1.41%
L.A.I.F. -LAWA(Restricted) LAW Immediate 10,458,625.65 $34,840,373.83 44.45% 13.34%
Plaza Bank CBD 5,000,000.00 $39,840,373.83 50.82% 6.38%
Portfolio Investments: <30 Days $1,000,000.00 $40,840,373.83 52.10% 1.28%
31 to 90 Days $0.00 $40,840,373.83 52.10% 0.00%
91 to 180 Days $2,245,000.00 $43,085,373.83 54.96% 2.86%
181 to 365 Days $5,990,000.00 $49,075,373.83 62.61% 7.64%
1 to 2 Years $9,590,000.00 $58,665,373.83 74.84% 12.23%
2 to 3 Years $8,878,000.00 $67,543,373.83 86.17% 11.33%
3 to 4 Years $7,685,000.00 $75,228,373.83 95.97% 9.80%
4 to 5 Years $3,160,000.00 $78,388,373.83 100.00% 4.03%
Subtotal $55,109,502.69
Grand Total $78,388,373.83 100.00%
Investment Portfolio subtotal $71,706,315.72
Investments by Maturity Date Market Value
$18,000,000.00
$16,000,000.00
$14,000,000.00 —
$12,000,000.00 -
$10,000,000.00
$8,000,000.00 -
$6,000,000.00
$4,000,000.00 -
$2,000,000.00
$0.00 • - - �r -�, -
�� any ash
ea. ti any �yw � op 4 op �e ,e
eyL �a° Lei a A , ' 3p a'ti o'' a o`'
V ��❑ �� �` �� b�
Page 11
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City of EI Segundo
Investment Advisory Committee
Investments by Security Type
As of: December 31, 2017
Cumulative
% of Total % of Total
Item Availability Market Value Cumulative Balances Assets Assets
Cash in Bank
Chase Immediate 6,682,058.11
Union Bank- Trust Account Immediate 432.95
Cash in Bank-Total $6,682,491.06 $6,682,491.06 8.56% 8.56%
L.A.I.F. (State of California) LAIF Immediate $16,596,380.08 $23,278,871.14 29.83% 21.27%
Cash Immediate $23,278,871.14
L.A.I.F. - Senior Housing Fund LAIF Immediate 1,102,877.04 $24,381,748.18 31.24% 1.41%
L.A.I.F. - LAWA (Restricted) LAIF Immediate 10,458,625.65 $34,840,373.83 44.65% 13.40%
Plaza Bank CBD 5,000,000.00 $39,840,373.83 51.05% 6.41%
Portfolio Investments: CD's 11,629,701.20 $51,470,075.03 65.96% 14.90%
Gov't Obligations 19,691,958.00 $71,162,033.03 91,19% 25.23%
Bonds 6,873,261.42 $78,035,294.45 100.00% 8.81%
Subtotal $54,756,423.31
Grand Total $78,035,294.45 100.00%
Investment Portfolio subtotal $71,353,236.34
Investments by Security Type
$6,873,261 $6,682,491
Cash Immediate
ri LAIF Immediate
$16,596,3611 LAIF.-Senior Housing
$19,691,958 LAIF-LAWA
Plaza Bank CBD
CD's
$1,102,877 Gov't Obligations
$10,458,626 Bonds
$11,629,701
$5,000,000
Page 12
19
Presentation
National Engineer's Week
20
Presentation
Overview of LA IMPACT
21
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20,2018
AGENDA ITEM STATEMENT AGENDA HEADING: Special Orders of Business
AGENDA DESCRIPTION:
Consideration and possible action to open the Public Hearing and receive testimony concerning adopting
a Resolution approving fee increase for Golf Course and Driving Range at The Lakes at El Segundo(400
S. Sepulveda Blvd.) as recommended by the Golf Course Subcommittee and Recreation and Parks
Commission. (Fiscal Impact: Estimated Annual Revenue Increase of$65,000-$70,000 to Golf Course
Enterprise Fund)
RECOMMENDED COUNCIL ACTION:
(1) Open the public hearing and hear testimony regarding the proposed new fees for The Lakes
at El Segundo;
(2) Close the public hearing and adopt the proposed Resolution approving the new fee schedule;
and/or
(3) Alternatively, discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
(1) Resolution including Exhibit A, Schedule of Proposed Fees & Local Green Fee Comparison
STRATEGIC PLAN:
Goal: 5b El Segundo approaches its work in a financially strategic and responsible
way.
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment.
FISCAL IMPACT: Estimated Annual Revenue Increase of$65,000-$70,000 to Golf Course
Enterprise Fund
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): N/A
ORIGINATED BY: Meredith Petit, Director of Recreation and Parks
REVIEWED BY: Meredith Petit, Director of Recr on and Parks . "
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND & DISCUSSION:
At the regular meeting of the Golf Course Subcommittee on December 6,2017,the Subcommittee voted
to recommend the City Council revise the fee schedule at the golf course and driving range. After
surveying rates and service offerings of other public golf courses and driving ranges in the surrounding
area,the Subcommittee proposed the fees be revised to establish rates that remain comparable as well as
assist the City in recovering the costs associated with operating and maintaining the facility.
Furthermore,on January 18,2018,the Recreation and Parks Commission voted unanimously to support
the proposed fees and allow City Council to make a final decision.
The most recent fee increases at The Lakes were approved in April 2013.Additional fee increases were
discussed by the Subcommittee in subsequent years, but determined that due to the uncertainty
surrounding the Topgolf proposal at that time, fee increases were not recommended.
22
The Subcommittee recognizes the need to focus on both short-term and long-term fiscal planning for the
facility.The Subcommittee also realizes that fee increases are sometimes inconvenient to customers,but
is confident that customer attrition will be minimal due to the fact that the proposed fees will remain the
comparable to other courses in the area and the quality and value of the product will remain high.
The increased fees will go into effect on April 1, 2018, and are estimated to increase annual revenue by
$65,000-$70,000.
23
RESOLUTION NO.
A RESOLUTION ADOPTING GOLF COURSE FEES FOR
THE LAKES AT EL SEGUNDO GOLF COURSE
The City Council of the city of EI Segundo resolves as follows:
SECTION 1: The City Council finds and declares as follows:
A. The City owns a golf course known as "The Lakes at EI Segundo," which
is managed and operated by a private company;
B. The City charges green fees and similar fees for use of the golf course and
driving range; the fees were last increased in April 2013;
C. The Golf Course Subcommittee, the Recreation and Parks Commission
and staff have recommended the City Council adopt new fees for use of
the golf course;
D. Fees for the use of government property may be established at commercial
rates and may be adopted by the City Council (Cal. Const. art. XIIIC, §
1(e)(4); Plaza v. City of San Mateo (1954) 123 Cal.App.2d 103);
E. On February 20, 2018, the City Council heard public testimony and
considered evidence in a public hearing held and noticed in accordance
with state law;
F. The City Council believes it is in the public interest to establish the
recommended fees.
SECTION 2- Adoption. The City Council adopts the fees set forth in Exhibit "A," which
is incorporated herein by this reference. The fees will take effect as of April 1, 2018.
SECTION 3: This resolution is exempt from review under the California Environmental
Quality Act (Cal. Pub. Res. Code §§ 21000 et seq.; "CEQA") and CEQA regulations
(14 Cal. Code Regs. §§ 15000 et seq.) because it establishes fees for the use of
existing City property. This ordinance, therefore, does not have the potential to cause
significant effects on the environment and is exempt from CEQA review under 14 Cal.
Code Regs. § 15061(b)(3).
SECTION 4: This Resolution will become effective immediately upon adoption and will
remain effective unless repealed or superseded.
SECTION 5: The City Clerk will certify to the passage and adoption of this Resolution;
will enter the same in the book of original Resolutions of the City; and will make a
24
minute of the passage and adoption thereof in the record of proceedings of the City
Council of the City, in the minutes of the meeting at which the same is passed and
adopted.
PASSED AND ADOPTED this day of February, 2018.
Suzanne Fuentes, Mayor
ATTEST:
Tracy Weaver, City Clerk
APPROVED AS TO FORM:
Mark D. Hensley, City Attorney
25
EXHIBIT A
The Lakes at El Segundo Golf Course and Driving Range
Schedule of Proposed Fees— Public Hearing, February 20, 2018
WEEKDAY WEEKEND
Current L Proposed Current Proposed
9-HOLE PLAY
Non-Residents
Regular $15 $16 $18 $20
Senior $12 $13 $18 $20
Junior $11 $12 $15 $16
Twilight n/a $10 n/a $15
Residents
Regular $10 $11 $12 $13
Senior $8 $9 $12 $13
Junior $8 $9 $12 $13
Twilight n/a $8 n/a $12
Replay Rate $9 $10 n/a $15
MONTHLY PASSES
Non-Residents
Regular $75 $100 - -
Residents
w/Rec ID Card $50 $60 -
Senior $40 ` $50 -
PUNCH CARDS (5 Rounds + 1 Small Bucket)
Non-Residents -
Senior $50 $75
Residents -
Senior $35 $40
DRVING RANGE BUCKETS
Current Proposed^
Small $6 (35 balls) $6 (35 balls)
Medium $8 (70 balls) $9 (75 balls)
Large $10 005 balls) $12 (110 balls)
DRVING RANGE DISCOUNT KEYS
Current Proposed—
Par $30 for$35 no change
Birdie $55 for$75 $60 for$100
Eagle $110 for$150 no change
Hole In One $250 for$400 no change
26
Local Green Fees For Comparison
Course Weekdav Weekend
Marriot 9 Holes
Regular $19 $22
Senior 65+ $15 -
Junior $15 -
Alondra 18 Holes Par 3
Regular $13.75 $17
�..Senior $8.25 -
Junior - -
Rancho Park 9 Holes
Regular $8 $9
Senior $5.50 $6.50
Junior - -
Penmar 9 Holes
Regular $16 $20.50
Senior $9.50 $13
Junior - -
Westchester 18 Holes
Regular $25.50 $32.50
Senior $18.50 -
Junior - -
Terranea 9 Holes
Regular $48 $60
Senior
Junior -
2
27
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20, 2018
AGENDA STATEMENT AGENDA HEADING: Unfinished Business
AGENDA DESCRIPTION:
Consideration and possible action to receive the quarterly update of the Capital
Improvement Program. (Fiscal Impact: None.)
RECOMMENDED COUNCIL ACTION:
1. Receive and file the FY 17/18 Pt Quarter Update on the Capital Improvement
Program.
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
FY 17/18 Pt Quarter Update on the Capital Improvement Program.
FISCAL IMPACT: N/A
STRATEGIC PLAN:
Goal: 4 Develop Quality Infrastructure and Technology
Objective: (a) El Segundo's physical infrastructure supports an appealing, safe,
and effective City
Goal: 3 Develop as a Choice Employer & Workforce
Objective: 4 The City has an inspired, engaged workforce
PREPARED BY: Ken Berkman, Public Works Director
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND AND DISCUSSION:
One of the most critical services Public Works provides to the City within the Strategic Plan is
the development and execution of the projects that comprise the CIP. This is the first of four
quarterly updates for the current Fiscal Year.
2
28
CAPITAL IMPROVEMENT PROGRAM
FY 2017/18 Q1 Review
February 20, 2018
STRATEGIC PLAN
GOAL #4: DEVELOP QUALITY INFRASTRUCTURE & TECHNOLOGY
OBJECTIVE: THE CITY'S INFRASTRUCTURE IS WELL MAINTAINED AND
SUPPORTS AN APPEALING, SAFE, AND EFFECTIVE CITY.
CAPITAL IMPROVEMENT PROGRAM
FY 2017/18 Q 1 Review
February 20, 2018
$17M OF PROJEC'
$4.3M GENERAL FUND
$10.6 WATER/SEWER
$2.2M OTHER
i►fA 00. 024 LAST QUARTER
Fiber optic Network Expansion {$600,000}
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Center Street Water Main Replacement ($675,000)
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Main Street Lighted Crosswalks ($130,000)
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Annual Concrete Project ($201 ,000)
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Fire Station #1 Kitchen ($138,000)
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Fire Station #1 Kitchen ($138,000)
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Fire Station #1 Kitchen ($138,000)
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Police Department Roof ($533,000)
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Police Deportment Roof ($533,000)
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Annual Pavement Rehabilitation ($1 ,000,000)
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Sewer Pump Stations 1 & 7 Modifications ($3.25M)
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COMING NEXT QUARTERS. . .
Fire Station # 1 Seismic Retrofit!
■ Catch Basin Connector Pipe Screens!
r== ADA Ramps!
o Pump Station 17 Engine/Pump Replacement!
and MORE...
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20, 2018
AGENDA ITEM STATEMENT AGENDA HEADING: Reports of Committees,
Commissions and Boards
AGENDA DESCRIPTION:
Consideration and possible action to provide direction to staff and The Lakes RFP Task Force related to
finalizing the Request for Proposals for The Lakes at El Segundo Site (400 S. Sepulveda Blvd.).
(Fiscal Impact: None)
RECOMMENDED COUNCIL ACTION:
1. Provide direction to staff and The Lakes RFP Task Force to finalize the Request for Proposals
for The Lakes at El Segundo Site (400 S. Sepulveda Blvd.); and/or,
2. Alternatively, discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. The Lakes RFP Task Force—Activities
2. Draft Request for Proposals
FISCAL IMPACT: None
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal: lb El Segundo's engagement with the community ensures excellence
Objective: 1 The City engages in regular, intentional information gathering
PREPARED BY: Meredith Petit, Director of Recreation and Parks,p-
REVIEWED BY: Meredith Petit, Director of Recreation and Park
APPROVED BY: Greg Carpenter, City Manage v
BACKGROUND & DISCUSSION:
Over the last two months, The Lakes RFP Task Force has met four times to discuss the most critical
elements and requirements to include in the Request for Proposals for operations of The Lakes at El
Segundo Site.The Task Force has reviewed background and historical documents,solicited community
input through a Recreation and Parks Facility Needs Assessment survey, and initiated further study of
the current condition of the existing facilities at The Lakes property.
Recognizing the desire of the City Council to have the RFP released by the end of this month and the
complexities of the project, staff engaged the consulting services of CDB Golf Properties,led by Carol
Beck,to assist the process.While the Task Force,consultant,and staff continue to accomplish the many
tasks necessary to produce a thorough RFP that will attract high quality proposals,the original timeline
remains a concern as there are some outstanding items to accomplish. To that end,this discussion item
is intended to seek City Council feedback on the draft RFP to date and request direction on the
outstanding items. Pending direction from City Council,the Task Force can make final adjustments to
the RFP and prepare it for its release by the end of the month.
Points of Discussion
(1) Deal Structure—Lease Agreement vs.Management Contract: The RFP is currently
written to solicit a lease agreement deal arrangement. However,the RFP can be revised
to allow the proposer to propose other deal structures,such as a traditional management
contract. The Task Force favors the lease agreement structure as it is the best way to
secure guaranteed revenue to the City and up-front capital investment.
(2) Identify Minimum Rent Requirement: The RFP can indicate a minimum rent
requirement payable to the City by the operator. For example, the City can indicate a
minimum annual rent of$225,000 and the City Council can determine the best use of
those funds (i.e. loan repayment or other).
Currently, the City allocates approximately$235,000 in other charges associated with
The Lakes, comprised of Computer and Equipment Replacement Charges, General
Administrative, Insurance, and SCE Right of Way Lease. It would be expected that the
City continue to recoup appropriate overhead costs, but may be reduced under a new
deal structure such as a lease.
A determination should be made as to the expected financial return of the operations to
the City and whether all of the above items will be required to be covered by the
operator.
(3) Capital Improvements /Investment Requirement:
A professional consultant,Golf Maintenance Solutions,conducted a Facility Assessment
of the golf course and driving range to identify areas of improvement,prioritize needed
repairs, and provide cost estimates. The top priority items included renovation of the
bunkers on course,various netting and fencing repairs,lake liner and pump repairs,and
tee box leveling.
The Public Works and Building Safety Departments conducted a cursory assessment of
the Clubhouse Building and identified many areas needing repairs and improvements
within the interior and exterior of the building, such as air conditioning, restroom
remodel, interior fixtures and finishes, and kitchen equipment. The total estimate of
needed repairs is close to $900,000. However, without the time to hire a third-party
expert to fully assess the structural systems (i.e. plumbing, roofing, mechanical and
electrical), the full extent of the Clubhouse needs remain unknown.
Additionally, the RFP should indicate to what extent the City is willing to invest in the
needed capital improvements. Some level of investment demonstrates a good faith effort
on the part of the City as well as willingness to be a partner in the improvement efforts.
The FY 17/18 CIP budget includes $200,000 originally allocated to supplementing the
golf course lighting project. Staff requests the City Council to identify the degree in
which funds are available to contribute towards improvements at The Lakes.
(4) Updated Timeline
February 20 City Council Review and Direction
February 26 Task Force Meeting—for final review/approval of RFP
March 1 RFP Released
March 12 Mandatory Pre-Bid Meeting& Site Walk
April 3 Proposals Due by 4:00pm
April 9 Interviews with Qualified Proposer(s)
April 17 Selection of Preferred Proposer by City Council
In order for the current City Council to make the final selection as illustrated in the
timeline above,the RFP period for proposals to be written and submitted is limited to 34
total days. The ideal amount of time for proposals to be submitted would be 6-8 weeks.
(5) Legal Review
The RFP requires a thorough review by the City Attorney as well as other departments
to ensure compliance with City policies, including submittal requirements, insurance
requirements, and contract negotiation procedures. These reviews have not yet taken
place.
Staff and the Task Force respectfully request City Council direction on the abovementioned items.
The Lakes RFP Task Force - Activities
DATE ACTIVITY ACTION ITEMS/ KEY NOTES
7-Nov-17 Task Force Created Commissions/Committees to appoint representation
30-Nov-17 All Members Appointed Schedule meeting(s)
11-Dec-17 Task Force Meeting#1 Develop community survey;facility assessment of course,
driving range and clubhouse building
Focused on financial goals of the facility to include
revenue to operate,fund immediate and future capital
2-Jan-18 Task Force Meeting#2 improvements, and provide revnue to City that could be
used to service existing debt;Solicit proposals for golf RFP
consultant
Final report provided to City 1/24/18; identified needed
Course/Range Facility
improvements totaling$73,000-$333,000 of immediate
3-Jan-18 Assessment conducted by Golf
Maintenance Solutions first-year needs, and between $738,000-$908,000 over
the next 3 years
Status Update provided to City
16-Jan-18 City Council stressed the importance of the timeline
Council
18-Jan-18 Community Survey Released Will remain open for approximately one month
Clubhouse Facility Assessment
Assessment provides a list of maintenance improvements
23-Jan-18 conducted by PW and BS
and approximate cost estimates,totaling$875,000
Departments
29-Jan-18 Task Force Meeting#3 Discussed utilization of survey results; reviewed facility
assessment reports to identify needed improvements
30-Jan-18 Consultant Interviews City Manager and Director of Rec/Parks selected CDB Golf
Properties
Engage professional engineer for structural assessment of
12-Feb-18 Task Force Meeting#4 Clubhouse; Reviewed draft RFP components and table of
contents
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REQUEST FOR PROPOSALS MANAGEMENTAND OPERATIONS OF
THE LAKES AT EL SEGUNDO SITE
CITY OF EL SEGUNDO
DEPARTMENT OF RECREATION AND PARKS
REQUEST FOR PROPOSALS
FOR THE
MANAGEMENT AND OPERATIONS OF
THE LAKES AT EL SEGUNDO SITE
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Meredith Petit, Director of Recreation and Parks
310-524-2880 / mpetit@elsegundo.org
REQUEST FOR PROPOSALS ISSUED:
PROPOSALS DUE: , 2018 at_:00pm, PST
EI Segundo, CA
RFP# 18-02
REQUEST FOR PROPOSALS
THE LAKES AT EL SEGUNDO SITE
TABLE OF CONTENTS
Section Page
I. Introduction... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .,. ... .,. ... ..
11. Community Overview... ... ... ... .... ... ... ... ... .... ... .., ... ... ............ ...
III. Facility Description ... ... ... ... ... ... ... ... ... ... ... ... ...... .... .........
IV. City's Vision and Goals... ... ... ... ... ... ... ... ... ... .................. ... ....
V. Submittal Requirements... ... ... ... ... ... ... ... ... ... ... ... ...................
A. Cover Letter... ... ... ... ... ... ... . .. ... ... ... ... ... ... ... ............... ......
B. Description of Business and Operating Plan............... ...... ...
C. Statement of Qualifications and Experience... .....................
D. Staffing Plan and Organizational Chart... ... ... ... ... ... ... ... ... ...
E. Access to Capital... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ....
F. Proposed Project (if different from current operation)...... ... ...
G. Anticipated Timeline... ... ... ... ... ... ... ... ... ... ... ... ... ... ............
H. Franchisees/Sub-Lessees... ... ... ... ... ... ... ... ... ... ... ... ..........
I. Deal Structure and Terms; Capital Improvement Plan..........
J. References... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
VI. Interpretation of Proposal Document... ... ... ... ... ... ............ .......
VII. Right to Reject... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ..............
VIII. Evaluation and Selection Criteria... ... ... ... ... ... ... ... ... ... ... ........
IX. Proposal Schedule ... ... .... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ....
X. Submittal Information... ... ... ... ... ... ... .. ... ... ... ... ... ... ... ... ...... ...
Exhibits
A. The Lakes at EI Segundo Site Plan
B. Last 3 Years' Historical Financial Information
C. Grant Deed from Chevron
D. Golf Course Operations Manual
E. List of Equipment and FF&E owned/leased by City
F. List of Equipment and FF& E owned/lease by current operator
G. Minimum and Optional Capital Improvements
I. INTRODUCTION
The City of EI Segundo is currently seeking competitive proposals for the management
and operations of The Lakes at EI Segundo Site ("The Lakes") for the operation of a
public golf course or other public outdoor recreational activities that would be open to the
public. The Lakes is a 30-acre parcel located in the City of EI Segundo ("City") in the
County of Los Angeles. It is located approximately 2 miles from Los Angeles
International Airport on Sepulveda Blvd. just south of EI Segundo Blvd. and across from
the Chevron refinery. Chevron grant deeded The Lakes to the City as a public recreation
facility. The grant deed includes a restrictive land use covenant that states the parcel can
be used as a public golf course or other public outdoor recreational use. This RFP
provides specific instructions to the prospective Proposers regarding the minimum
information that must be included in any RFP response, including formatting of
responses, as well as pertinent data about the existing facility.
II. COMMUNITY OVERVIEW
The City of EI Segundo is located within Los Angeles County and is bounded by Los
Angeles International Airport to the north, Hawthorne to the east, Manhattan Beach to
the south, and the Pacific Ocean to the west. Occupying approximately 5.5 square miles,
EI Segundo's population is 16,654 (per 2010 Census). While enjoying its small town
feel, EI Segundo has the second highest concentration of Fortune 500s in the State of
California, only behind San Francisco. The following companies are either
headquartered or have a major presence here: Chevron, Raytheon, Northrup Grumman,
Oracle, Boeing, Hewlett-Packard and IBM, to name just a few. EI Segundo was honored
as The Most Business Friendly City in 2015 for cities under 57,000 population category.
In a mere five-square-mile radius, are businesses have access to two major freeways, a
light rail station, a bus depot and LAX. Regional access to the community is provided
via Interstate 405 (the San Diego Freeway), Interstate 105, and State Highway #1
(Sepulveda/Pacific Coast Highway) which runs north-south through the eastern portion
of the city. With its ideal location, diverse business base, affordable lease rates and
available space, EI Segundo has become the preferred alternative to the pricier and
denser West Los Angeles and Downtown LA area markets. Sepulveda, the Rosecrans
Corridor, the new Elevon at Campus EI Segundo development and the up-and coming
Smokey Hollow districts are among the prized sections in town attracting notable
companies into EI Segundo.
III. FACILITY DESCRIPTION
The Lakes currently operates as a 9-hole executive golf course that is owned by, and
operated under the oversight of the City. Built in 1994, the facility also includes a two-
level driving range, practice area and clubhouse with a restaurant. A large patio
overlooks the course, lakes and a waterfall. The source of the golf course irrigation water
is reclaimed water from the West Basin Water District Reclamation Plant located
immediately south of the golf course.
The Lakes facilities include the following:
9 hole, par 29, 1,327 yard golf executive golf course
■ Double-decked driving range with 58 stalls with lights for night use
A short game practice area covered with natural grass, which includes a 10,000
square foot putting green and 800 square foot chipping and pitching green with a
practice bunker
a Clubhouse building (approximately 4,000 square feet) with food/beverage
facilities, pro shop, small banquet space, administrative offices, and men's and
women's restrooms.
u Concrete patio adjacent to the Clubhouse for outdoor food and beverage
service and special event support
• Maintenance facility for outdoor material storage, a wash down area, and a
maintenance/storage building
■ Parking lot; landscaped and lighted
The day-to-day management and operations of the facility is currently provided by Lane
Donovan Golf Partners LLC, a golf course management company, under contract with
the City and under the general oversight of a Golf Course subcommittee comprised of
community members, appointed and elected City officials, and staff of the Recreation
and Parks Department.
IV. CITY'S VISION AND GOALS
The City is dedicated to providing the entire community - both residents and visitors
- an exceptional and, affordable golfing or other outdoor recreational experience in a
s a f e , friendly, a n d inclusive environment for socializing and enjoying the outdoors.
Currently, The Lakes is a community resource that emphasizes the outdoor,
recreational aspects of golf for citizens of all age groups. The City's Vision and Goals
will incorporate the following components:
A. Recreation and Parks' Values — Community involvement that incorporates
the needs of EI Segundo residents is an essential component to the operations
at The Lakes. Educational and other community programs involving juniors,
seniors, local schools, and charities (to name a few) will be critical and a key
element of the evaluation process. Youth camps, adult leagues and other golf
activities as well as increased participation from non-golfers through activities
and other functions will be important. If maintained as a golf course facility,
the City's Golf Course Manual will be incorporated into the operating plan. This
addresses elements such as safety, cleanliness, quality customer service,
operating and maintenance standards that would be expected at the facility.
(The current Golf Course Manual is attached. It is currently under review and
may be subject to change; however, any material changes would be
addressed with the Operator if there were to be any significant impact.)
Additionally, a survey was recently completed to assist the City in
understanding how to best use the available resources of the City to meet the
needs of the community. The EI Segundo Recreation and Parks Facility
Needs Assessment was distributed and the results will help establish priorities
for the future development and improvement of EI Segundo's recreation and
parks facilities and will be incorporated into the evaluation process.
B. Financial Performance is "self-sustaining" — The Lakes operates as an
Enterprise Fund for the City with the intention to generate adequate revenues
to cover operating expenses, debt service ($225k annually), long-term capital
improvements without assistance from the City's General Fund and provide
the Operator an adequate return on its investment. In doing so, it is anticipated
that pricing will be established that is affordable to City residents and
represents excellent'value for visitors and surrounding area residents. Certain
operational expenses, administrative charges, and other City expenses
required under enterprise funding accounting methods will be addressed in the
financial statements provided.
C. Capital Investment and Facility Improvements — Given the excellent
location of The Lakes, its strong demographics, and efficient facility layout, the
City believes the opportunity and cash flow potential allows for a proposed
deal structure that will allow for an Operator to fund some level of capital
improvements as well as contribute to a capital reserve for future capital
improvements. The City's goal is to make nominal capital investment and will
consider a deal structure that allows for an Operator's adequate return on
investment. Details regarding minimum and optional capital improvements are
addressed in Exhibit G.
D. Compliant with existing Grant Deed — If a proposed use is different from the
existing operation, the use will need to adhere to the Grand Deed from
Chevron (attached). The Grant Deed allows for a) a public golf course and
supporting amenities or b) other outdoor public recreation uses.
E. Risk Assessment and Track Record - The City is looking for a partnership
with an experienced and proven operator. Credentials to be reviewed will
include experience with similar facilities as proposed, financial capabilities,
references and other related aspects as addressed in the Submittal section
under Statement of Qualifications and Experience.
V. SUBMITTAL REQUIREMENTS
A. Cover Letter
Each Proposer must submit a cover letter identifying the Proposer and the
scope of the proposed project. Proposers may include other important
general information that is deemed significant enough to be highlighted. An
authorized representative of the proposing entity must sign the cover letter.
B. Description of Business and Operating Plan
a. Describe the business and marketing plan for the facility. At a minimum, this
must include a detailed description of the services to be provided, proposed
rate structure, operating hours, ongoing marketing and business development
practices, and the target market. Describe community involvement programs
to be implemented. If maintained as a golf facility, describe the proposed
structure for providing lessons and arrangements with teaching pros.
b. Provide a description of the proposed revenue and expense internal controls
and reporting systems.
c. Provide a financial pro forma covering the term of the lease structure proposed
including financial projections,' cash flow, and potential revenue participation
projections for the City and Proposer.
d. Describe both short-term and long-term capital improvement plans including
cost estimates and timelines. See attached Exhibit G.
e. Provide a rationale showing why the Proposer should be selected.
C. Statement of Qualifications and Experience
Provide information regarding the Proposer's professional experience, identifying
similar operations that it operates. Describe how the company is organized and
how its resources will be utilized, including identifying the individuals that would
be involved in the operation of The Lakes, any partners or sub-consultants
providing a significant portion of the work and/or with an ongoing presence
in the operation, and their experience with this kind of operation. Provide current
financial statements and balance sheet for proposing entity. Disclose any contracts
terminated prior to expiration and cause for termination.
D. Staffing Plan and Organizational Chart
a. Describe how the proposed operations will be managed. Include an
organization chart for the proposed operations, including which positions
will be involved in the operation and the reporting structure for such
personnel.
b. Describe the organization's customer service philosophy/programs and the
Proposer's goals with regard to customer service. Include training programs
to be employed to achieve customer service goals.
E. Access to Capital
Identify sources of funds the company will use for proposed capital improvements
and its current access to financing, if needed.
F. Proposed Project, if applicable
If the proposal includes an operation different from the current operation, identify
the type of operation the Proposer would propose for the site, including: needed
construction including understanding of the z o n i n g a n d regulatory permitting
required for alterations to the site; type of programming and other details that
demonstrate compliance with the vision set forth within this proposal.
The proposal shall include a preliminary description of the proposed project
and should include the list of qualified consultants and engineers and the
project manager who has successfully completed similar projects.
If modifications to the site are necessary for the proposed operation of the site, the
selected Operator for the property will be responsible for seeking and obtaining
any and all required approvals from the City of EI Segundo, County of Los Angeles
and any other agency with regulatory authority over the use of the property prior to
initiating any construction activities on the site necessary for implementation of the
selected use. Additionally, the Operator shall be responsible for all design and
capital improvements (including securing any necessary financing) that are
required to initiate the proposed site use modifications. This includes, and is not
limited to, the responsibility for all costs associated with construction of new
facilities and modifications to existing facilities. A bond sufficient to cover the
construction costs of any improvements and in a form acceptable to the City
Attorney shall be required to be submitted and approved prior to issuance of any
City construction permits.
G. Anticipated Timeline
If different from the current operation, identify an approximate timeline to
begin the operations of The Lakes site, including how soon the company
would expect to complete the planning process, secure financing, begin and
complete project construction, if needed, and open the operations to the public.
Also indicate if the company would pursue a phased project. If the project is
proposed to be phased, identify the breakdown of each phase and how long the
overall project would take to complete. The timeline should include the required
permitting and a I I approval requirements.
H. Franchises/Sub-lessees
Proposers who are proposing to operate with franchises or sub-lessees from other
companies must submit letters of intent that confirm the franchising/sub-lessee
arrangements between the Proposer and the franchising/sub-lessee company.
I. Deal Structure and Terms; Capital Improvement Plan
Proposers are required to provide an outline of proposed lease terms, including
but not limited to, length of term plus any options, amount of guaranteed rent (not
to be less than $225,000 annually), capital contribution, and description of
additional cash flow to the City and Proposer. Refer to Exhibit G and describe
proposed short term and long term capital improvement plans with cost estimates
and timeline.
J. References
Provide at least three (3) references from other cities or counties within which the
Proposer has operated similar facilities. Proposer may also provide any
additional references it believes would be helpful in providing the City with a more
complete understanding of its professional experience in this type of operation.
VI. INTERPRETATION OF PROPOSAL DOCUMENT
A. If discrepancies or omissions are found by any prospective Operator or there is
doubt as to the true meaning of any part of the RFP, written request for a
clarification or interpretation shall be submitted to, City no later than 2:00
P.M., , , 2018.
B. Any clarification or interpretation of the RFP will be posted to the City's website
in an addendum. Any change to the RFP shall be made by addendum and
posted to the City's website.
C. The City is not responsible for any explanation, clarification, interpretation or
approval made or given in any manner except by addendum. A copy of each
addendum will be posted to City's website. Any addenda so posted are to be
considered a part of this RFP document.
VII. RIGHT TO REJECT
The City of EI Segundo reserves the right, at its sole discretion, to select or reject any or
all submittals received pursuant to this Request for Proposals.
VIII. EVALUATION AND SELECTION CRITERIA
Following a comprehensive evaluation based on the quality and compatibility with the City's
objectives and competitiveness of the proposals received in response to this RFP,
City staff will contact the Proposers best suited to partner with the City. The City will then
conduct interviews with the top qualified Proposers and will identify the most suitable
and qualified company. The City Council, at its sole discretion, will choose the
Proposer that it determines will provide the best service to the City and the
community, balanced with financial return to the City, and will then begin negotiations
to enter into a contract. The submission of a proposal by any Proposer does not in any
way commit the City to enter into a lease with that Proposer, or any other Proposer. The
City will enter into negotiations with the Proposer that it deems the best able to provide
and fund a golf range, facility operations, and improvements, or other outdoor
recreational activities. The City reserves the right to reject any or all proposals.
Criteria to be utilized by the City in its evaluation process will include:
• Responsiveness to minimum information requested
• Shows understanding of the City's Vision and Goals
• Experience and qualifications
• Demonstrated ability in partnering with other municipalities with a similar deal
structure as proposed
• Compliant with the Grant Deed
• Delivers a financially attractive proposal to the City
IX. PROPOSED SCHEDULE
Submittals Due: April 2018 — 2:00 p.m.
Interviews with Qualified Proposer: April, 2018
Selection of Preferred Proposer: April/May, 2018
Contract executed: May, 2018
Commence operations: TBD
X. SUBMITTAL INFORMATION
Please respond with (_)copies of Proposer's submittal, addressing the
requirements identified above, formatted to standard letter-size paper. Additional
promotional materials providing an overview of the company or prior operations may
also be submitted.
All submittals must be mailed or otherwise delivered to:
City Clerk's Office
City of EI Segundo
350 Main Street
EI Segundo, California 90245
All questions regarding this Request for Proposals shall be directed to Meredith Petit,
Director of Recreation and Parks, via e-mail at mvetit(W-elseaundo.orq or by telephone
at (310) 524-2880.
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46
CITY OF EL SEGUNDO
PAYMENTS BY WIRE TRANSFER
9129118 THROUGH 2/11118
Date P- a Description
1/29/2018 IRS 228,149.49 Federal 941 Deposit
1/29/2018 Employment Development 50,730.05 State PIT Withholding
1/29/2018 Employment Development 3,777.23 State SDI payment
1/31/2018 CA Infrastructure Bank 102,301.40 Semi Annual Infrastructure payment
1/31/2018 Cal Pers 4,969.44 EFT Retirement Safety-Fire-PEPRA New 25020
1/31/2018 Cal Pers 7,414.85 EFT Retirement Safety-Police-PEPRA New 25021
1/31/2018 Cal Pers 22,473.23 EFT Retirement Misc-PEPRA New 26013
1/31/2018 Cal Pers 49,396.24 EFT Retirement Misc-Classic 27
1/31/2018 Cal Pers 67,191.52 EFT Retirement Safety Police Classic- 1st Tier 28
1/31/2018 Cal Pers 54,208.94 EFT Retirement Safety Fire-Classic 30168
1/31/2018 Cal Pers 3,976.21 EFT Retirement Sfty Police Classic-2nd Tier 30169
1/31/2018 Cal Pers 81,264.72 2018 Replacement Benefit Contributions
2/112018 Health Comp 456.89 Weekly claims
2/9/2018 Health Comp 380.37 Weekly claims
2/9/2018 Manufacturers&Traders 23,692.52 457 payment Vantagepoint
2/9/2018 Manufacturers&Traders 527.31 IRA payment Vantagepoint
2/9/2018 Nationwide NRS EFT 48,251.38 EFT 457 payment
211/2018 Lane Donovan Golf Ptr 24,928.36 Payroll Transfer
1122/18-1/28/18 Workers Comp Activity 57,359.95 SCRMA checks issued
1129/18-214/18 Workers Comp Activity 18,147.69 SCRMA checks issued
1122/18-1/28/18 Liability Trust-Claims 0.00 Claim checks issued
1/29/18-2/4/18 Liability Trust-Claims 0.00 Claim checks issued
1/22118-1/28118 Retiree Health Insurance 0.00 Health Reimbursment checks issued
1/29118-2/4/18 Retiree Health Insurance 18,298.96 Health Reimbursment checks issued
867,896.75
DATE OF RATIFICATION: 219/18
TOTAL PAYMENTS BY WIRE: 867,896.75
--Certified as to the accuracy of the wire transfers by:
Deputy City Treasurer 11 Date
Director of F Date
4n
City Mana Date
Information on actual expenditures is available in the City Treasurer's Office of the City of EI Segundo,
PACRy TreasurehWire TransferslWire Transfers 10-01-17 to 9-30-18 2/9/2018 1/1
47
MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, FEBRUARY 6, 2018 — 5:00 PM
5:00 P.M. SESSION
CALL TO ORDER - Mayor Fuentes at 5:00 PM
ROLL CALL
Mayor Fuentes - Present
Mayor Pro Tem Boyles - Present
Council Member Dugan - Present
Council Member Brann - Present
Council Member Pirsztuk - Present
PUBLIC COMMUNICATION — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) None
SPECIAL ORDER OF BUSINESS:
Mayor Fuentes announced that Council would be meeting in closed session pursuant to
the items listed on the Agenda.
CLOSED SESSION:
The City Council may move into a closed session pursuant to applicable law, including
the Brown Act (Government Code Section §54960, et seq.) for the purposes of
conferring with the City's Real Property Negotiator; and/or conferring with the City
Attorney on potential and/or existing litigation; and/or discussing matters covered under
Government Code Section §54957 (Personnel); and/or conferring with the City's Labor
Negotiators; as follows:
CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code
§54956.9(d)(1): -0- matters
CONFERENCE WITH LEGAL COUNSEL —ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -1-
matters.
Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -1- matters.
DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -1- matters
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO. 1
48
Public Employee Performance Evaluation
1. Title: City Manager
APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter
PUBLIC EMPLOYMENT (Gov't Code § 54957) -0- matter
CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6): -3-
matters
1. Employee Organizations: Police Management Association; City
Employees Association and Fire Fighters Association.
Agency Designated Representative: Labor Negotiator, Irma Rodriquez
Moisa and City Manager, Greg Carpenter
CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0-
matters
Adjourned at 6:50 PM
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO.2
49
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, FEBRUARY 6, 2018 - 7:00 P.M.
7:00 P.M. SESSION
CALL TO ORDER - Mayor Fuentes at 7:00 PM
INVOCATION — Pastor Rob McKenna, The Bridge Church
PLEDGE OF ALLEGIANCE — Council Member Pirsztuk
PRESENTATIONS
a) Presentation by Mickie Tagle, Senior Executive Assistant, on the City
eNews Update.
ROLL CALL
Mayor Fuentes - Present
Mayor Pro Tem Boyles - Present
Council Member Dugan - Present
Council Member Brann - Present
Council Member Pirsztuk - Present
PUBLIC COMMUNICATIONS — (Related to City Business Only— 5 minute limit per
person, 30 minute limit total.
David King, Assistant City Attorney, stated there is to be no campaigning during Public
Communications for the duration of the election period. EI Segundo's election will be
held on April 10, 2018.
Ryan Baldino, resident, commented on item #E9 and thanked the Recreation and Parks
Department for organizing the Laker's Basketball game at their new facility.
Sam Pena thanked the Community and Council for the kind hospitality over the years in
his position with Republic Services. Mr. Pena announced he is now Executive Vice
President for the Inglewood LAX Chamber of Commerce and is looking forward to
working with EI Segundo and the surrounding communities.
CITY COUNCIL COMMENTS — (Related to Public Communications)
Mayor Fuentes and Council Member Dugan thanked Sam Pena for his years of service
with Republic and congratulated him on his new position.
A. PROCEDURAL MOTIONS
Consideration of a motion to read all ordinances and resolutions on the Agenda by title
only.
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO.3
50
MOTION by Council Member Brann, SECONDED by Council Member Dugan to read all
ordinances and resolutions on the agenda by title only. MOTION PASSED BY
UNANIMOUS VOICE VOTE. 5/0
B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING)
C. UNFINISHED BUSINESS
1. Consideration and possible action to receive and file report on Accessory
Dwelling Units (ADUs), 6 month review. This report is on ADU applications
received since adoption of the ADU ordinance in July, 2017.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
Gregg McClain, Planning Manager, reported on the item.
Council Discussion
Council consensus to receive and file report regarding ADU permits. Council requested
another review in 6 months.
2. Consideration and possible action to introduce an ordinance amending Title 1 ,
Chapter 3 of the EI Segundo Municipal Code adopting a City Council-approved
City Logo and establishing rules for its use.
(Fiscal Impact: $0)
Greg Carpenter, City Manager, introduced the item.
Mickie Tagle, Senior Executive Assistant, reported on the item.
Council Discussion
David King, Assistant City Attorney, read by title only:
ORDINANCE NO. 1565
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF EL SEGUNDO
AMENDING TITLE 1, CHAPTER 3 OF THE EL SEGUNDO MUNICIPAL CODE
ADOPTING A NEW CITY LOGO AND ESTABLISHING RULES FOR THE USE
THEREOF.
Council Member Brann introduced the Ordinance. Ordinance will be ready for approval
at the February 20, 2018 regular City Council meeting.
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO.4
51
D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS
E. CONSENT AGENDA
All items listed are to be adopted by one motion without discussion and passed
unanimously. If a call for discussion of an item is made, the item(s) will be considered
individually under the next heading of business.
3. Approve Warrant Numbers 3019675 through 3019912 and 9000243 through
9000243 on Register No. 8 in the total amount of $1,364,200.91 and Wire
Transfers from 1/8/18 through 1/28/18 in the total amount of$3,434,718.45.
Ratified Payroll and Employee Benefit checks; checks released early due to
contracts or agreement; emergency disbursements and/or adjustments; and wire
transfers.
4. Approve Regular City Council Meeting Minutes of January 16, 2018.
5. Waive the formal bidding process and allow for a direct purchase of a cloud
based fully-integrated body-worn and in-car video recording solution/system and
authorize the City Manager to execute a contract no. 5477, in a form approved by
the City Attorney's office, with Pileum Corporation for a body-worn and in-car
video system, using funds from the Equipment Replacement account, grant
funds from COPS and Asset Forfeiture.
(Fiscal Impact: $498,000.00)
6. Adopt Resolution No. 5073 approving the Plans and Specifications for Police
Department Floor Replacement, Project No. PW 18-02.
(Fiscal Impact: To be determined)
7. Adopt Resolution No. 5074, adopting the Arts and Culture Advisory Committee
Bylaws.
(Fiscal Impact: None)
8. Authorize the City Manager to sign the Amendment no. 5348A to the
Professional Services Agreement, in a form approved by the City Attorney, with
Michael T. Little dba Counter Risk, Inc., authorize an increase of the blanket
purchase order by $131,000 to enable the Fire Department to receive the
services provided by Michael T. Little dba Counter Risk, Inc. and approve the
purchase of urban search and rescue equipment in the amount of$3,440.
(Fiscal Impact: $134,440.00)
9. PULLED BY COUNCIL MEMBER PIRSZTUK
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO.5
52
MOTION by Mayor Pro Tem Boyles, SECONDED by Council Member Brann approving
Consent Agenda items 3, 4, 5, 6, 7, and 8. MOTION PASSED BY UNANIMOUS
VOICE VOTE. 5/0
PULLED ITEM:
9. Consideration and possible action to authorize the City Manager to execute a
License Agreement no. 5478 in a form approved by the City Attorney with Good
Swings Happen utilization of The Lakes at EI Segundo Golf Course and Driving
Range.
(Fiscal Impact: $10,800 Revenue for Monthly Lease plus estimated $25,000+ in
additional greens and program fees)
Council Member Pirsztuk introduced the item.
Meredith Petit, Recreation and Parks Director, answered Council questions.
Council Discussion
MOTION by Mayor Pro Tem Boyles, SECONDED by Council Member Dugan
authorizing the City Manager to execute a License Agreement, in a form approved by
the City Attorney, with Good Swings Happen. MOTION PASSED BY UNANIMOUS
VOICE VOTE. 4/1 Yes: Boyles, Brann, Dugan, Fuentes No: Pirsztuk
F. NEW BUSINESS
10. Consideration and possible action regarding Fiscal Year 2017-18 First Quarter
Financial Review.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
Joe Lillio, Finance Director, gave a presentation on the item.
Council discussion
Council consensus to receive and file FY 2017-18 1st Quarter Financial Review.
11. Consideration and possible action to receive an informational report on the
quarterly update for the Strategic Work Plan and the Key Performance Indicators
(KPIs) for the first quarter of Fiscal Year (FY) 2017-18.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO.6
53
Joe Lillio, Finance Director, gave a presentation on the item.
Council discussion
Council consensus to receive an informational report on the quarterly update for the
Strategic Work Plan and the Key Performance Indicators (KPIs) for the first quarter of
Fiscal Year (FY) 2017-18.
12. Consideration and possible action to receive an informational report on the draft
comprehensive City-wide fee study and cost allocation plan.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
Joe Lillio, Finance Director, reported on the item.
Eric Johnson, Revenue & Costs Specialist, LLC gave a presentation.
Council discussion
Council consensus to receive an informational report on the draft comprehensive City-
wide fee study and cost allocation.
13. Consideration and possible action related to adding El Segundo Police
Department Lieutenant Raymond Garcia and Officer Scott O'Connor to the Wall
of Honor to recognize their courage in service to the EI Segundo community.
(Fiscal Impact: Unknown)
Greg Carpenter, City Manager, introduced the item.
Jeff Leyman, Lieutenant, reported on the item.
Council discussion
MOTION by Mayor Pro Tem Boyles, SECONDED by Council Member Pirsztuk to add
Lt. Raymond Garcia and Officer Scott O'Connor to the EI Segundo Wall of Honor.
MOTION PASSED BY UNANIMOUS VOICE VOTE. 5/0
G. REPORTS — CITY MANAGER — Thanked Council for passing the Wall of Honor
item. Ken Berkman, Public Works Director, reported on the upcoming closures on
Rosecrans Ave. between Sepulveda Blvd. and Aviation Blvd in the next few weeks due
to an Edison project.
H. REPORTS —ASSISTANT CITY ATTORNEY - None
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,20]8
PAGE NO. 7
54
I. REPORTS — CITY CLERK — Stated the Nomination period is now closed. There
are four candidates running for 2 open seats and Measure C.
J. REPORTS — CITY TREASURER — Not present
K. REPORTS — CITY COUNCIL MEMBERS
Council Member Brann —Attended Independent Cities Association meeting, met with
John Erickson with LAX and gave a history lesson concerning the EI Segundo and
Wiseburn School District boundaries.
Council Member Pirsztuk — Thanked Joe Lillio and Juliana Demers for implementing the
business license renewals online, thanked Meredith Petit and her team and Barbara
Voss for the new foliage on Main Street and mentioned the Battle of Badges will now
take place on March 24, 2018 at the Laker's Facility.
Council Member Dugan —Attended West Basin's Water District dedication to the new
desalination facility expansion in Torrance.
Mayor Pro Tem Boyles — Boyles sits on the LAX Advisory Committee and mentioned
momentum is increasing with regards to developing and building a coalition concerning
working together on LAX issues.
Mayor Fuentes —Attended the Sanitation District meeting, a joint EDAC meeting, an
Aerospace Alliance meeting, the opening of 777 Aviation, LAAFB meeting concerning
housing in the South Bay, attended the South Bay Laker's game and thanked the
Laker's organization for supporting our community, mentioned Good Friday Breakfast
will be held on March 30, 2018, thanked both the Fire and Police Departments for their
help in the Montecito area, mentioned State Senator Ben Allen will be holding a joint
hearing concerning Education and Aerospace in EI Segundo at the DaVinci High
School.
PUBLIC COMMUNICATIONS — (Related to City Business Only— 5 minute limit per
person, 30 minute limit total) None
MEMORIALS — None
ADJOURNMENT at 8:49 PM
Tracy Weaver, City Clerk
MINUTES OF THE REGULAR COUNCIL MEETING
FEBRUARY 6,2018
PAGE NO.8
55
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20, 2018
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
Consideration and possible action to authorize the City Manager to transfer$9,838 of funds
from the General Plan Maintenance reserve to the Planning and Building Safety
Department's Fiscal Year FY 2017/18 "professional/technical service charges" budget
category (Fiscal Impact: $9,838).
RECOMMENDED COUNCIL ACTION:
1. Authorize the City Manager to transfer $9,838 of funds from the General Plan
Maintenance reserve to the Planning and Building Safety Department's Fiscal Year FY
2017/18 "professional/technical service charges" budget category;
2. Alternatively, discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. KOA Corporation Traffic Engineering Services Proposal Dated January 17, 2018
FISCAL IMPACT: $9,838
Amount Budgeted: $0
Additional Appropriation: $9,838
Account Number(s): General Plan Maintenance—#708-278-0000-1278 (transfer from)
Planning and Building Safety—Planning #708-400-2402-6206 (transfer to)
PREPARED BY: Paul Samaras, Principal Planner
REVIEWED BY: Gregg McClain, Planning Manager
Sain Lee, Planning and Building Safety Director
Joseph Lillio, Finance Director
APPROVED BY: Greg Carpenter, City Manager
The Planning and Building Safety Department has been working with MIG Inc., a planning
consulting firm, on a comprehensive update of the Smoky Hollow Specific Plan. One of the
primary goals of the update is to address concerns regarding parking in Smoky Hollow and a
parking in-lieu fee program is a proposed solution to these concerns. This program would permit
property owners to pay a fee in-lieu of providing parking on their property to meet the City's
minimum requirements. In exchange,the City would use the fee revenue to provide public parking
in Smoky Hollow. During the Smoky Hollow update process, staff identified an opportunity to
provide additional street parking along some of the north-south streets and along El Segundo
Boulevard. This would involve limited construction, striping, and signage on those street, which
would be more cost effective and could be completed faster that parking in parking structures.
56
Typically, a parking in-lieu fee is based on the cost of providing the corresponding public parking.
For the parking in-lieu fee program in the Downtown Specific Plan, the City based its fee on a
construction estimate for the downtown parking structure at the intersection of Grand Avenue and
Richmond Street. For Smoky Hollow,MIG Inc.provided a construction cost estimate for building
parking structures. However, their estimate did not include the cost of providing additional street
parking as well. As a result, staff solicited a separate proposal from KOA Corporation, a traffic
engineering company, to estimate the cost of providing street parking in Smoky Hollow. KOA is
familiar with Smoky Hollow and is best suited to do this work, because of its work as a sub-
consultant for the Smoky Hollow Specific Plan update. As part of that project, KOA prepared
conceptual designs of additional street parking in Smoky Hollow. They are in the best position to
provide a detailed cost estimate to the City.
At staff's request, KOA submitted a proposal, including a scope of work and fee of$9,838,for the
purpose of estimating the cost of additional on-street parking (Exhibit No. 1). Before staff enters
into a Professional Services Agreement with KOA, the amount of $9,838 would have to be
budgeted for this purpose. There are sufficient funds available in the General Plan maintenance
reserve for City Council to appropriate into the Professional/Technical services expense account
(708-400-2402-6206).
57
KOA CORPORATION 1 100 Corporate Center Dr.,Suite 201
PLANNING & ENGINEERING Monterey Park. CA 91754
t: 323-260-4703 f: 323-260-4705
www.koacorporation.com
January 17, 2018
Mr. Paul Samaras
Principal Planner
City of EI Segundo
350 Main Street
EI Segundo, CA 90245
TEL: (3 10) 524-2340
MB71264
Subject: Revised Traffic Engineering Services Proposal for
Smoky Hollow Engineering Concepts and Cost Estimates
City of EI Segundo
Dear Mr. Samaras,
KOA Corporation is pleased to submit the enclosed revised proposal to provide traffic engineering services for
the Smoky Hollow Specific Plan on-street parking and related improvements in the City of EI Segundo.
We have 30 years working experience in parking design and cost estimating for engineering improvements. We
will ensure that this project will be another successful one. The attached proposal presents our scope of services,
cost estimate, and schedule. If you concur with the terms of this proposal, you may authorize KOA Corporation
(KOA) to begin work by signing the authorization form on this proposal and returning it to our office, The
proposal is valid for 30 days.
This project will be managed by Mr. Brian Marchetti, AICP. Should you have any questions, or if you require
additional information regarding this proposal, please contact Mr. Marchetti at (323) 260-4703. We look forward
to the opportunity to work with you to make this project a successful one.
Sincerely,
KOA Corporation
I q l
Q -
Jo(l Falter
Chief Operating Officer
KOA Corporation
LOS ANGELES ONTARIO ORANGE SAN DIEGO
58
KOA CORPORATION
PLANNING & ENGINEERING
Traffic Engineering Service Proposal
Smoky Hollow Improvements Cost Estimates
City of EI Segundo, California
Summary of Project
The Smoky Hollow Specific Plan traffic study was completed by KOA in September 2017, and KOA assisted the
prime consultant MIG in developing preliminary concepts for roadway and on-street parking improvements,
including diagonal parking on north-south roadways. For some elements, conceptual designs were produced by
KOA and used for urban design concepts by MIG. For other elements, KOA provided general design guidance
and some review, but did not produce conceptual engineering designs.
On November 6, 2017, the City of EI Segundo (City) requested that KOA provide engineering services to
produce engineering cost estimates for all roadway improvements that would be implemented within the Specific
Plan area, along with estimated costs for design, permitting and other services. We will also provide estimated
costs for maintenance. The scope of work below defines this effort in more detail.
Scope of Services
The cost estimates will consider typical areas desired by the City for landscaping, where conceptualized by the
Specific Plan urban design efforts and desired by the City in the KOA efforts, but not included in the original KOA
conceptual designs. Other elements will be considered as well where they would affect the cost estimates. The
cost estimates will also consider the need for new curb-returns for typical modified corners on one-way
roadways.
I. A draft engineering cost estimate will be produced for City review.
2. KOA will schedule an in-person meeting or conference call with the City to discuss the cost estimate
details and potential improvement sequencing based on funding resources and implementation priorities.
3. A phased and detailed engineering cost estimate with construction management and inspection categories
will be prepared and provided. Costs will be broken down by a per-space value, and will consider small
incremental improved areas of one block in scale (which would be likely as developments pay for the on-
street parking upgrades).
4. We will provide a cost estimate for the future provision of engineering design service, permit, and other
directly and/or in-direct cost for an engineering design phase, based on our working experience.
S. We will coordinate with City maintenance to verify the City's periodic maintenance processing and
procedures to provide maintenance cost estimate. We will work with the City to determine the duration
for periodic maintenance.
Smoky Hollow Improvements Cost Estimates January 17, 2018
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KOA CORPORATION
PLANNING & ENGINEERING
6. Cost estimates will be derived from a combination of available sources including Caltrans published data,
recent bid prices from other local projects, and any other data that the City might be able to provide for
application to the estimates.
7. The cost estimates will be submitted to the City of EI Segundo for review and approval.
8. We will attend a maximum of two meetings at the City of EI Segundo, if needed, to discuss cost estimate
details and outcomes, and to reach resolution on comments.
Work Scope Assumptions
• The work scope is considered complete upon City's approval of the finalized cost estimates. Fees for
extra work will be determined prior to the start of that work.
• KOA Corporation assumes the cost estimates will be reviewed by the City of EI Segundo, Any revisions
requested by the City of EI Segundo will be fully addressed and incorporated into the estimates until they
are ready for final approval.
Out of Scope Work
Services rendered for out—of--scope work will be billed based on a negotiated maximum fee basis. Out-of-scope
work includes:
• Requests, by the City, for items not covered in work program tasks described in this proposal.
• Extra work effort required of KOA Corporation in order to expedite the overall schedule or the
reviewing agency's plan checking time other than the normal review process.
1 • Preparation of conceptual designs, turning templates, and other elements related to conceptual plan
revisions from the separate Specific Plan effort.
• Preparation of street improvement and/or utility connection plans.
• Preparation of traffic signal or signal interconnect plan.
• Preparation of utility potholing.
• Design of any onsite improvements.
• Presentations at public meetings to community groups, City Council, or any Commission.
F
• Preparation and processing of permit applications.
• Any traffic studies, traffic counts, or traffic signal warrant analyses.
Exclusions
The following exclusions describe situations that we frequently encounter that result in the need for extra work
and additional compensation:
+ Our approach assumes a consensus regarding the need for this project. We have not allocated any
resources to achieving a consensus regarding the need for improvements.
Smoky Hollow Improvements Cost Estimates January 17, 2018
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KOA CORPORATION
PLANNING & ENGINEERING
6. Cost estimates will be derived from a combination of available sources including Caltrans published data,
recent bid prices from other local projects, and any other data that the City might be able to provide for
application to the estimates.
7. The cost estimates will be submitted to the City of EI Segundo for review and approval.
8. We will attend a maximum of two meetings at the City of EI Segundo, if needed, to discuss cost estimate
details, outcomes, and to reach resolution on comments.
Work Scope Assumptions
The work scope is considered complete upon City's approval of the finalized cost estimates. Fees for
extra work will be determined prior to the start of that work.
KOA Corporation assumes the cost estimates will be reviewed by the City of EI Segundo, Any revisions
requested by the City of EI Segundo will be fully addressed and incorporated into the estimates until they
are ready for final approval.
Out of Scope Work
Services rendered for out—of—scope work will be billed based on a negotiated maximum fee basis. Out-of-scope
work includes:
Y Requests, by the City, for items not covered in work program tasks described in this proposal.
• Extra work effort required of KOA Corporation in order to expedite the overall schedule or the
reviewing agency's plan checking time other than the normal review process.
• Preparation of conceptual designs, turning templates, and other elements related to conceptual plan
revisions from the separate Specific Plan effort.
i Preparation of street improvement and/or utility connection plans.
• Preparation of traffic signal or signal interconnect plan.
P Preparation of utility potholing.
i Design of any onsite improvements.
0 Presentations at public meetings to community groups, City Council, or any Commission.
■ Preparation and processing of permit applications.
a Any traffic studies, traffic counts, or traffic signal warrant analyses.
Exclusions
The following exclusions describe situations that we frequently encounter that result in the need for extra work
and additional compensation:
• Our approach assumes a consensus regarding the need for this project. We have not allocated any
resources to achieving a consensus regarding the need for improvements.
Smoky Hollow Improvements Cost Estimates January 17, 2018
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KOA CORPORATION
` PLANNING & ENGINEERING
o Attendance at additional meetings, except as specifically indicated in the Scope of Services, will be
considered as additional work and billed accordingly.
Our fee excludes Permit fees or any costs paid to the City, utility companies, or any other agency for plan
checking, construction inspection, or utility records.
Additional intersection or roadway improvements not identified in this scope of work.
Coordination with Specific Plan prime consultant on changes to related documents, or separate
modifications to original Specific Plan conceptual design plans and report
Work Schedule
Upon receiving an executed agreement and all pertinent information, we will complete an initial cost estimate
within three weeks. Subsequent revisions with detailed cost estimates will be completed within one to two weeks
after receiving comments.
Fee Estimate
The fee for the service would be a Jump sum amount of $9,838. Attachment A provides the detailed
estimate of required hours and related fees.
This total amount is based upon the work scope and level of effort presented above and includes the cost of all
related technical and administrative services. The work effort is considered complete upon plan approval, Any
additional services requested after plan approval is considered extra work and those fees will be negotiated prior
to start of work and secured in writing.
If the work is not authorized in thirty days, if changes occur in the work scope or level of effort, or if our work is
suspended for more than 180 days due to any circumstances beyond KOA Corporations' control, we reserve the
right to revise the work scope, budget and schedule to reflect current conditions. Such revisions will be effected
through mutually agreed upon amendments or modifications to this agreement. The proposal is valid for 30 days
and is subject to a 5% annual adjustment.
Invoicing
Invoices will be submitted monthly, based upon our estimated percentage of completion for each task. We
consider the first submittal of the plans as representing 80% completion. Accounts are past due after 30 days. All
work will be immediately stopped if any invoice is unpaid for 60 days or more, and such delinquent invoice
payments may be subject to a late payment penalty of 1.5 percent per month and/or turned over to a collections
agency at our discretion. In any lawsuit brought to enforce the terms of this contract, the prevailing party shall be
entitled to their reasonable attorney's fees.
Termination
The Client or KOA Corporation may terminate this agreement by giving the other party ten days written notice
of such termination. KOA Corporation shall receive fee payments from the Client proportionate to the services
Smoky Hollow Improvements Cost Estimates January 17, 2018
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KOA CORPORATION
PLANNING & ENGINEERING
completed as of the date of termination. The Client will be entitled to receive deliverables at the level of
completion relative to the fee payments received by KOA Corporation.
Indemnification
KOA Corporation and the City of EI Segundo each agree to indemnify and hold the other harmless from any and
all losses, damages, awards, penalties or injuries or costs, including reasonable attorney's fees and cost of defense,
which accrue or arise from or result by reason of a claim asserted by a third party which arises from any alleged
breach of such indemnifying party's representations and warranties made under this Agreement or such
indemnifying party's own negligent acts, errors, and omissions in the performance of their obligation under this
Agreement or with respect to the Project.
Insurance
KOA Corporation is fully able to meet the insurance requirements of this project. The firm has coverage in the
following areas: Professional Liability ($1 million per claim, $2 million aggregate), Automobile Liability ($2 million)
and General Liability ($5 million). Our Worker's Compensation coverage meets the insurance requirements of
California State law.
Project Manager
Our proposed Project Manager for this project is Brian Marchetti, AICP. The engineering lead will be Mr. Eric
Yang, C.E. T.E. If you have any questions about this proposal and our scope of services, please contact Brian or
Eric at (323) 260-4703.
Authorization
The signature below indicates the Client has carefully reviewed this proposal and authorizes KOA Corporation to
proceed. Please return this authorization together with a copy of the complete proposal to our office. Our work
cannot commence until we receive this written authorization or an executed agreement.
Sincerely,
Approved By:
City of EI Segundo (Client) has carefully reviewed this
proposal and hereby authorizes KCA Corporation to
commence work as indicated within the terms and conditions
of this proposal.
Jowl Falter Date Signed Date
C)ief Operating Officer
KOA Corporation Print Name:
Title:
Smoky Hollow Improvements Cost Estimates January 17, 2018
Traffic Engineering Services Proposal MB71254
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64
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20, 2018
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
Consideration and possible action regarding approval of an amendment to the Robert Half
International, Inc. (dba Accountemps) agreement number 4810 for temporary staffing in the
Finance Department. (Fiscal Impact $200,000.00)
RECOMMENDED COUNCIL ACTION:
1. Authorize City Manager to execute an agreement amendment, in a form approved by
the City Attorney, with Accountemps, for additional temporary staffing.
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
Sixth Amendment to Agreement No. 4810
FISCAL IMPACT: None
Amount Budgeted: $200,000.00
Additional Appropriation: $0
Account Number(s): N/A
STRATEGIC PLAN:
Goal: 5(b) Champion Economic Development and Fiscal Sustainability:
El Segundo approaches its work in a financially disciplined and
responsible way
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment
ORIGINATED BY: Joseph Lillio, Director of Finance
APPROVED BY: Greg Carpenter, City Manager.*
BACKGROUND AND DISCUSSION:
In February 2015, the City Manager approved a five year on-call agreement for staffing services
with Accountemps to provide staffing services for the City in order to address City-wide
vacancies. It is anticipated an additional amount of $200,000 will be necessary to meet the
operational needs of various departments that have vacancies. Currently, there are a total of
twenty-one non-sworn vacant positions within various departments that will result in salary and
benefit savings which can be used towards the contract increase. This amendment, if approved,
will bring the contract total to an amount not to exceed $480,000. Because this amendment to the
agreement exceeds $50,000, City Council approval is required.
65
City-wide, Department Heads are currently reassessing departmental operational needs to best
accommodate the changing business needs of the City. The amendment to the Robert Half
contract will allow the City to continue to deliver excellent customer service, continue to fully
service the needs of the residential and business community, while reevaluating the business
model of each department that has vacancies. The salary savings of the current vacant positions
are sufficient to cover the sixth amendment. Robert Half/Accountemps has provided customer
service consistent with their agreement terms and conditions.
At this time, staff is requesting City Council approve a Sixth amendment to the agreement for an
additional amount of $200,000.00, in a form approved by the City Attorney, for Robert Half
International, Inc. to provide temporary staffing services to various City departments.
2
66
Agreement No. 481 OF
SIXTH AMENDMENT TO
AGREEMENT NO. 4810 BETWEEN
THE CITY OF EL SEGUNDO AND
ROBERT HALF INTERNATIONAL INC., DOING BUSINESS THROUGH ITS
DIVISIONS OFFICETEAM AND ACCOUNTEMPS
THIS SIXTH AMENDMENT ("Amendment") is made and entered into this 20"' day of February
2018, by and between the CITY OF EL SEGUNDO, a general law city and municipal corporation
existing under the laws of California("CITY"), and ROBERT HALF INTERNATIONAL INC., a
Delaware Corporation, doing business through its divisions OFFICETEAM and ACCOUNTEMPS
("STAFFING FIRM").
1. Pursuant to Section 31 of Agreement No. 4810 ("Agreement"), Section 1 of the Agreement
is amended to read as follows:
"1. CONSIDERATION.
A. As partial consideration, STAFFING FIRM agrees to perform the work
listed in the SCOPE OF SERVICES, below;
B. As additional consideration, STAFFING FIRM and CITY agree to abide by
the terms and conditions contained in this Agreement;
C. As additional consideration, CITY agrees to pay CONTRACTOR an
additional Two-Hundred Thousand Dollars ($200,000.00) for
CONTRACTOR's services not to exceed a total of Four Hundred-Eighty-
Thousand Dollars ($480,000.00)."
2. The parties also desire to amend the Agreement to delete references to Task Orders. Task
Orders are no longer required to be completed as part of the Agreement.
3. This Amendment may be executed in any number or counterparts, each of which will be an
original, but all of which together constitutes one instrument executed on the same date.
3. Except as modified by this Amendment, all other terms and conditions of Agreement No.
4810 remain the same.
[SIGNATURES ON FOLLOWING PAGE]
1
67
Agreement No. 4810F
IN WITNESS WHEREOF the parties hereto have executed this contract the day and year
first hereinabove written.
CITY OF EL SEGUNDO ACCOUNTEMPS, a division of ROBERT
HALF INTERNATIONAL, INC.
Greg Carpenter, Brandi Britton
City Manager District President
Taxpayer ID No. 94-1648752
ATTEST:
Tracy Weaver,
City Clerk
APPROVED AS TO FORM:
By:
Mark D. Hensley, City Attorney
2
68
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20, 2018
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
Consideration and possible action to adopt a resolution adopting the Environmental Committee
By-Laws. (Fiscal Impact: None)
RECOMMENDED COUNCIL ACTION:
1. Adopt a resolution adopting Environmental Committee's proposed By-Laws.
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
Resolution
Environmental Committee By-Laws
FISCAL IMPACT: $0
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): N/A
ORIGINATED BY: Jasmine Allen, Interim ManagementAnal st
REVIEWED BY: Ken Berkman, Public Works Director
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND AND DISCUSSION:
The El Segundo City Council adopted the first Environmental Work Plan on January 8, 2008,
and thus established the Environmental Work Council, now called the Environmental
Committee. The Environmental Committee is currently comprised of seven volunteer members
representing El Segundo-based businesses, El Segundo residents, the El Segundo Unified School
District, and City staff.
The Environmental Committee is tasked with reviewing current City environmental practices
and identifying new goals and objectives for City governance over municipal, residential and
business entities within its jurisdiction. The Committee has operated without official By-Laws
since its inception, and has drafted By-Laws for consideration and adoption by the City Council.
69
RESOLUTION NO. _
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF EL
SEGUNDO ADOPTING BY-LAWS FOR THE ENVIRONMENTAL
COMMITTEE.
The City Council of the City of EI Segundo does resolve as follows:
SECTION 1: Recitals:
A. The EI Segundo City Council adopted the first Environmental Work Plan
on January 8, 2008, and thus established the Environmental Work
Council, now called the Environmental Committee;
B. The Environmental Committee is currently comprised of seven volunteer
members representing EI Segundo-based businesses, City residents, and
the EI Segundo Unified School District;
C. The Environmental Committee is an advisory body tasked with reviewing
current City environmental practices and identifying and recommending
new goals and objectives for City governance over municipal, residential
and business entities within its jurisdiction;
D. On November 20, 2017, the Environmental Committee approved the
attached by-laws; the City Council now desires to adopt the Environmental
Committee's proposed by-laws.
SECTION 2; Adoption of By-laws. The by-laws recommended for adoption by the
Committee and attached as Exhibit A are hereby adopted. Any amendments to the by-
laws must be approved by the City Council.
SECTION 3: This Resolution will become effective immediately upon adoption and
remain effective unless superseded by a subsequent resolution.
PASSED AND ADOPTED this day of 12018,
Suzanne Fuentes, Mayor
ATTEST:
Tracy Weaver, City Clerk
Page 1 of 2
70
APPROVED AS TO FORM:
Mark D. Hensley
City Attorney
Page 2 of 2
71
CITY OF EL SEGUNDO- ENVIRONMENTAL COMMITTEE
BY-LAWS
ARTICLE I —NAME
The name of this organization shall be the Environmental Committee,
ARTICLE II— PURPOSE
The purpose of the Environmental Committee is to research and advise the City Council on
environmental-related issues, such as any programs or business practices including but not
limited to those that affect air quality, energy usage, solid waste, urban planning and
development, hazardous waste, transportation and water usage. The Committee shall
collaborate with City staff and the local community to help formulate responsible
environmental strategies that are consistent with governmental standards, and to provide
suggestions for a "best practices" approach to implementing environmentally conscious
standards. The Committee is a standing advisory committee that serves at the pleasure of the
City Council.
ARTICLE III—QUALIFICATIONS
Members of the Environmental Committee shall represent a cross-section of the community,
including both residents and business representatives who have applicable knowledge and
notable interest in Environmental issues and practices.
ARTICLE IV— MEMBERSHIP
The Environmental Committee shall be composed of six (6) voting members appointed by the
City Council, three (3)to represent the residential perspective and three (3) to represent the
business perspective, plus one (1) voting member appointed by ESUSD. A Public Works staff
person shall support the Committee in a de facto status.
The City Council shall appoint at least one (1) member of the City Council to serve as a non-
voting liaison for the Committee.
• Section I —Selection of Members
o The City of EI Segundo shall advertise and solicit applications to fill any vacant
position among the six voting members appointed by the City Council that might
occur. After the application period has closed, the Chair and Vice Chair of the
1
72
Environmental Committee shall review the applications with the sole purpose of
making a recommendation for selection to the Mayor and members of the City
Council. The Council may interview the recommended candidates and the City
Council shall make the final selection and appointments. A candidate for a City seat
on the Committee may not serve on the Committee without City Council final
approval.
• Section II —Term of Office
o The term for each voting member of the Environmental Committee is four (4) years,
with the exception of the ESUSD seat, which must be reappointed by ESUSD
annually. Terms are set on a rotating basis to avoid turnover of the complete
Committee at any time.
• Section III —Compensation
o Environmental Committee members shall serve without compensation.
® Section IV—Removal
o Members of the Environmental Committee are expected to attend all meetings.
When any member has three or more consecutive absences, or a total of 6 or more
within a 12-month period, the member's seat will be deemed vacant.
ARTICLE V— MEETINGS
All meetings of the Committee shall be publicly noticed, open to the public and in a publicly
accessible location as required by State law.
® Section I — Regular Meetings
o Regular meetings of the Environmental Committee shall be on the third Monday of
every month at 6:00 pm. The Location shall be a meeting room in City Hall.
Section II —Special Meetings
o Special Meetings of the Environmental Committee may be held at anytime upon
the call of the Committee Chair, or by a majority of the voting members, or the City
Council following at least forty-eight (48) hours' notice to each Committee member.
The Committee Chair or a majority of the voting members shall determine the time
and location of the Special Meeting.
Section III —Quorum
o A majority of the voting members of the Environmental Committee shall constitute a
quorum. A quorum is necessary for action by the Environmental Committee.
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73
Section IV—Voting
o Each voting member shall have one vote.
Section V—Meeting Procedures
o Except as otherwise provided by these By-laws, City Council Resolutions or State law,
the Environmental Committee will follow the latest edition of the Robert's Rules of
Order for the orderly conduct of meetings.
ARTICLE VI -OFFICERS
Officers of the Environmental Committee shall be a Committee Chair and a Vice Chair who shall
serve at the pleasure of the Environmental Committee. Term of office shall be for two (2)
years. Duties of the officers shall conform to the regular parliament duties set forth by the
latest edition of the Robert's Rules of Order, unless otherwise stated.
* Section I —Committee Chair
o The Committee Chair shall preside over the meetings of the Environmental
Committee.
o The Committee Chair shall work with Public Works staff to draft the monthly
meeting agenda.
Section II —Committee Vice Chair
o During the absence, disability, or disqualification of the Committee Chair, the
Committee Vice Chair shall perform all the duties and be subject to all the
responsibilities of the Committee Chair. The Committee Vice Chair shall succeed
the Committee Chair if he/she vacates the office before the term expires. If this
occurs, a new Committee Vice Chair shall be elected at the next regular meeting.
® Section III —Duties of the Environmental Committee Members
o It is intended that the Environmental Committee shall serve an advisory body to
the City Council. Nothing herein contained shall be construed as a limitation on
the powers of the City Council or the City's administrative staff in their
supervision or authority over property or personnel under their jurisdiction.
o Members of the Environmental Committee are not expected to perform any
services or work that would normally be performed by City staff or contractors.
3
74
ARTICLE VII —OFFICIAL DOCUMENTS
v Section I —Agendas
o Agendas for all meetings shall be prepared and maintained with the
Environmental Committee records by a staff member from the Public Works
Department. Copies shall be distributed to each Environmental Committee
member, City Council member, and to the City Clerk.
Section II —Minutes
o Minutes of all meetings shall be prepared and maintained with the
Environmental Committee records by a staff member from the Public Works
Department. Copies shall be distributed to each Environmental Committee
member, City Council member, and to the City Clerk.
Section 11 — Distribution of Documents
o Preparation and distribution of Environmental Committee documents to the
members, City Council and City Clerk shall be the responsibility of a designated
staff member from the Public Works Department.
ARTICLE VIII—CONDUCT OF MEMBERS
0 Section I —Personal
o Environmental Committee members shall make no personal commitment on
behalf of the Environmental Committee without the Committee's majority
approval.
® Section II —Conflict of Interest
o Members of the Environmental Committee shall abstain from participating in
any matter to come before the Environmental Committee in which he or she has
any direct or indirect economic interest. Should a conflict of interest exist, the
Committee member shall recuse himself/herself from discussions and abstain
from voting. A yearly Conflict of Interest Statement shall be filed with the City
Clerk.
a Section III —Attendance at Meetings
o Members are expected to attend the monthly meeting. When any member has
three or more consecutive absences, or a total of 6 or more within a 12-month
period, the member's seat will be deemed vacant.
4
75
ARTICLE IX—ASSISTANCE OF STAFF
The Public Works Director, or designee, shall provide the Environmental Committee with such
information and staff assistance as the Environmental Committee may request from time to
time subject to the limitations imposed by the City Council. The staff member(s) designated by
the Public Works Director shall attend meetings of the Environmental Committee and submit
such reports as requested by the Environmental Committee and as deemed necessary or
desirable, subject to limitations imposed by the City Council.
ARTICLE X—AMENDMENTS
The Committee may recommend amendments to these By-laws. Such recommendations may
be made by simple majority of the voting members at any legal meeting of the Environmental
Committee. Such amendments must be approved by the City Council.
PASSED AND ADOPTED by the Environmental Committee—November 20, 2017
PASSED AND ADOPTED by the EI Segundo City Council—
5
76
EL SEGUNDO CITY COUNCIL MEETING DATE: February 20, 2018
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
Consideration and possible action adopting an ordinance amending Title 1, Chapter 3 of the El
Segundo Municipal Code adopting a City Council-approved City Logo and establishing rules for
its use. (Fiscal Impact: $0)
RECOMMENDED COUNCIL ACTION:
1. Adopt the proposed ordinance; or
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. New City Logo Ordinance Draft
2. Related Staff Report from the February 6, 2018 City Council Meeting Agenda
3. Related Staff Report from the September 19, 2017 City Council Meeting Agenda
FISCAL IMPACT: None
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): 001-400-XXXX-XXXX
STRATEGIC PLAN:
1. Goal: 1 It does not fall under a Strategic Plan or KPI
Objective: 1 It does not fall under a Strategic Plan or KPI
ORIGINATED BY: Mickie Tagle, Senior Executive Assistant
REVIEWED BY: Department Heads 64
APPROVED BY: Greg Carpenter, City Manager AIL
BACKGROUND AND DISCUSSION:
The City Council introduced the proposed ordinance on February 6,2018,and
it is now presented to the City Council for the second reading. If adopted by
fthe City Council, the ordinance will take effect in 30 days.
At the September 19, 2017 Council Meeting, City Council approved the
addition of a new City Logo to be used for marketing and promotional
materials. The design is identical to the Centennial Seal with the following
minor revisions: added "City of to "El Segundo", removed the word, "Centennial", and changed
"1917-2017"to "Incorporated 1917". The new revised design is shown to your left.
To regulate the use of the City logo, staff recommends that City Council adopt the attached
ordinance. It identifies and describes the logo as well as establishes permissible uses and penalties
77
for unauthorized uses. The proposed ordinance also makes minor revisions to the existing Code
relating to the City Seal.
ENVIRONMENTAL REVIEW:
The proposed project, adoption and implementation of an ordinance pertaining to the City's
purchasing procedures and execution of contracts, is categorically exempt from the requirements
of the California Environmental Quality Act (CEQA) because it can be seen with certainty that
there is no possibility that the proposed ordinance will have a significant impact on the
environment. Therefore, adoption and implementation of this ordinance does not constitute a
"project" under CEQA and is exempt from further review under CEQA pursuant to CEQA
Guidelines section 15061(b)(3).
CONCLUSION:
Staff recommends the City Council adopt the proposed ordinance.
78
ORDINANCE NO.
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF EL
SEGUNDO AMENDING TITLE 1, CHAPTER 3 OF THE EL SEGUNDO
MUNICIPAL CODE ADOPTING A NEW CITY LOGO AND
ESTABLISHING RULES FOR THE USE THEREOF.
The City Council of the City of EI Segundo does ordain as follows:
SECTION 1: Title 1, Chapter 3 of the EI Segundo Municipal Code ("ESMC") is amended
as follows (the proposed revisions are illustrated with strikethrouo for existing language
proposed for deletion and bold and underlined for proposed new, added language):
Chapter 3: CITY SEAL. CITY LOGO
1-3-1: ADOPTION OF CITY SEAL; DESCRIPTION:
Pursuant to the provisions of section 34501 of the State Government Code,
as the same presently provides, the City Council does hereby approve and
adopt as and for the Corporate Seal of the City the following seal, with
lettering, form, arrangement and designs all as set forth and shown in the
embossed or stamped impression thereof which follows:
4
1-3-2: USE REQUIRED:
The only form of Corporate Seal for use by or for the City shall be the form
of a Seal set forth in Section 1-3-1 of this Chapter.
1 2 2: UNLWcUL U£&£:-
it is uWawf%:1 for any pcmon to make_ar- �' £ocl of the City or any cut,
fac;sirnile OF reprodUGtiOn of the Seal, 9F to make 9F use any seal OF an
desk i h --%h 'r- an irritation of flys Soal, cr of tho daoign thoroof, or whish
1
79
TrTnT
I— miste'kgn for the Sea! of the Gity, 9 "esign Thereof,forr-any
p-urp,-\qo othor than for City purp000t, or for the--puqmeseo of any board,
officer or department+hereof.
amvcr-arm
1-3-43: CUSTODY:
The City Clerk shall have the official custody of the Official Seal of the City.
1 3 5: DISPLAY ON' PRIVATE VEHICLES:
It is s:nlawfs:l for any por�%cn to Sioplsy or plaGe, either tomperarily of
permanently, tho Offirgt-Sari of the Gats+, or uny faotimilo or representation,
err-taeaF F prvocntaticn th/3rrof, cn any privately a;.;Ud vohiolo, unle"
o)cpraG3 %w*on pormit firot had cnd ob;rinod from tha City Gour\.iI ac to do.
1_n the eve n+ any. c�jah permitc oo grant-ov by tho City Cewricil, it is Wn1ra,4W
forfer ar��y� n�aE;e eF diisplay the Seal in any manner or at any time
`"'�� `ra�1r" l yYYto o``r''in violation YYielation cf tho pr3vi3eno of thra pr rmit:
1-3-4: ADOPTION OF CITY LOGO:
The Citv Council of the Cltv of El Seaundo. California, herebv
approves and adopts as and for the Official Logo of the Citv the
followina loco, with letterina and form, arranqement and desian all as
set forth and shown in the embossed or stamped impression thereof
which follows:
N
aclrr a ��•
[GUN
•1NCRRRRRATRG 15t7•
1-3-5: USE OF CITY SEAL AND LOGO:
The Citv Seal and Citv Logo shall only be used for the official business
of the Citv of EI Sequndo and its Citv Council except upon written
approval of the Citv Manager. No person may reproduce, make, use,
display. aive awav, sell, or distribute the Citv Seal or Citv Loqo, or
imitation or facsimile thereof, without the written authorization of the
2
80
Citv Manager. In the event such written authorization is granted. it is
unlawful for anv person to reproduce, use or displav the Seal or Logo
in any manner or at any time contrary to such written authorization.
1-3-6: PROMOTIONAL USE OF CITY SEAL AND LOGO:
The Citv Manaqer or his desiqnee is empowered to authorize the use
of the City Seal or City Loqo on items that are offered for sale by the
Citv or otherwise promote the Citv.
1-3-7: CUSTODY OF LOGO:
The Citv Manaqer is the official custodian of the Citv Loqo.
1-3-8: ADDITIONAL CITY LOGOS:
The Citv of EI Segundo Citv Manaqer retains the right to create
variations of the Citv Logo and to adopt and establish other official
loqos. Such variations may include, but are not limited to, centennial
logos, or other logos which mark anniversaries, events, and/or any_
other Citv occasion the Citv Manaqer wishes to commemorate.
1-3-9: PENALTIES:
Anv person violatinq this chapter is quiltv of an infraction.
Unauthorized use of the City Seal or City Loqo is declared a public
nuisance and the City can abate or enioin such use pursuant to this
Code. A violation of this chapter may be prosecuted by the Citv
Attornev in the name of the people of the State of California, or
redressed by civil action. The Citv reserves the riqht to take any other
leqal action it finds appropriate to enforce this chapter.
SECTION 2: Environmental Review. This ordinance is exempt from environmental
review under the California Environmental Quality Act (California Public Resources Code
§§ 21000, et seq., "CEQA") and CEQA regulations (14 California Code of Regulations §§
15000, et seq.) because it does not portend any new development and does not relax
existing regulatory restrictions on future development. This ordinance, therefore, does not
have the potential to cause significant effects on the environment and is exempt from
CEQA review under 14 Cal. Code Regs. § 15061(b)(3).
SECTION 3. Severability. If any provision or clause of this chapter is held to be
unconstitutional or otherwise invalid by any court of competent jurisdiction, such invalidity
shall not affect other provisions of this chapter, and clauses of this chapter are declared
to be severable.
3
81
SECTION 4: The City Clerk is directed to certify the passage and adoption of this
ordinance; cause it to be entered into the City of EI Segundo's book of original ordinances;
make a note of the passage and adoption in the records of this meeting; and, within 15
days after the passage and adoption of this ordinance, cause it to be published or posted
in accordance with California law.
SECTION 5: This Ordinance will become effective on the thirty-first day following its
passage and adoption.
PASSED AND ADOPTED this day of 2018.
Suzanne Fuentes, Mayor
ATTEST:
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS
CITY OF EL SEGUNDO )
I, Tracy Weaver, City Clerk of the City of EI Segundo, California, do hereby certify that
the whole number of members of the City Council of said City is five; that the foregoing
Ordinance No. was duly introduced by said City Council at a regular meeting held
on the day of , 2018, and was duly passed and adopted by said City
Council, approved and signed by the Mayor, and attested to by the City Clerk, all at a
regular meeting of said Council held on the day of 2018, and the same
was so passed and adopted by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Tracy Weaver, City Clerk
APPROVED AS TO FORM:
Mark D. Hensley, City Attorney
4
82
EL SEGUNDO CITY COUNCIL MEETING DATE: February 6, 2018
AGENDA STATEMENT AGENDA HEADING: Unfinished Business
AGENDA DESCRIPTION:
Consideration and possible action to introduce an ordinance amending Title 1, Chapter 3 of the El
Segundo Municipal Code adopting a City Council-approved City Logo and establishing rules for
its use. (Fiscal Impact: $0)
RECOMMENDED COUNCIL ACTION:
1. Introduce the proposed ordinance; or
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. New City Logo Ordinance Draft
2. Related Stall'Rcport from the September 19, 2017 City Council Meeting Agenda
FISCAL IMPACT: None
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): 001-400-XXXX-XXXX
STRATEGIC PLAN:
1. Goal: I It does not fall under a Strategic Plan or KPI
Objective: 1 It does not fall under a Strategic Plan or KPI
ORIGINATED BY: Mickie Tagle, Senior Executive Assistant
REVIEWED BY: Department Heads
APPROVED BY: Greg Carpenter, City Manager,,
BACKGROUND AND DISCUSSION:
At the September 19, 2017 Council Meeting, City Council approved the
addition of a new City Logo to be used for marketing and promotional
[G0 materials. The design is identical to the Centennial Seal with the following
minor revisions: added "City of to "El Segundo", removed the word,
"' - "Centennial", and changed "1917-2017" to "Incorporated 1917". The new
revised design is shown to your left.
To regulate the use of the City logo, staff recommends that City Council adopt the attached
ordinance. It identifies and describes the logo as well as establishes permissible uses and penalties
for unauthorized uses. The proposed ordinance also makes minor revisions to the existing Code
relating to the City Seal.
15
83
ENVIRONMENTAL REVIEW:
The proposed project, adoption and implementation of an ordinance pertaining to the City's
purchasing procedures and execution of contracts, is categorically exempt from the requirements
of the California Environmental Quality Act (CEQA) because it can be seen with certainty that
there is no possibility that the proposed ordinance will have a significant impact on the
environment. Therefore, adoption and implementation of this ordinance does not constitute a
"project" under CEQA and is exempt from further review under CEQA pursuant to CEQA
Guidelines section 15061(b)(3).
CONCLUSION:
Staff recommends the City Council introduce the proposed ordinance and schedule a second
reading at a future City Council meeting.
16
84
EL SEGUNDO CITY COUNCIL MEETING DATE: September 19, 2017
AGENDA STATEMENT AGENDA HEADING: Unfinished Business
AGENDA DESCRIPTION:
Consideration and possible action to update/replace/modernize the City Seal and/or approve a new
City Logo. (Fiscal Impact: $0 up to $84,850+)
RECOMMENDED COUNCIL ACTION:
STAFF RECOMMENDATION
1. Maintain the current City Seal and continue to use exclusively for official use,
2. Add a City Logo based on the Centennial Seal. Change the name from a Centennial Seal
to a City Logo. Designate it to be used for marketing and promotional materials.
3. Direct staff to return with an ordinance for adoption governing the use of the City Logo.
4. And/or alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. Staff Report from June 20, 2017, City Council Meeting
2. Friend of the Library's Archived City Seal Historical Correspondences& Materials
FISCAL IMPACT: None
Amount Budgeted: $0
Additional Appropriation:N/A
Account Number(s): 001-400-XXXX-XXXX
STRATEGIC PLAN:
1. Goal: 1 It does not fall under a Strategic Plan or KPI
Objective: 1 It does not fall under a Strategic Plan or KPI
ORIGINATED BY: Mickie Tagle, Senior Executive Assistant
REVIEWED BY: Department Heads
APPROVED BY: Chris Donovan, Acting City Manager C�
BACKGROUND AND DISCUSSION:
E SEGUNDI
Cp/ s
1M tell YAC
1
8594
The City Seal is a unifying symbol that constitutes the characteristics of a city and its community
culture. It is for official City use and not to be used for non-City events, materials, or property.
Guidelines and standards for its use is published in the Municipal Code (ESMC Ch3, 1-3-1 to 1-
3-5)with the City Clerk's Office as its custodian. The original version was adopted in 1917. It
reflected what El Segundo represented at the time: industry. A new City Seal was adopted in
1952 to show an industrious refinery complex, a home with a palm tree, a large aircraft
representing a growing aviation industry, as well as the El Segundo sand hills. In 1983-84, City
Council expressed interest in revising the City Seal but did not move forward with any changes.
To celebrate the City's Centennial birthday on January 20, 2017, a temporary City Seal was
created in color with images of the city's refinery, water tank, satellite,high school, blue
butterfly, the sun, and beach waves. The design is symbolic of our 100th anniversary and this
centennial brand is used all year round for all celebratory events and on all accompanying
materials.
Since the Centennial Seal has received positive feedback, City Council requested that city staff
conduct research regarding the future of our City Seal and to bring back for discussion. (Por
reference, see attached Staff Report from the June 20, 2017, City Council Meeting Agenda.
Watch the item discussion on video 4 jump to timestamp: 55:15 4
lilt}ss:11���►���.�•►�t�[ub�.•.�•,,izt!����t�li:'� c1:k54i�)ll_31>I.)
The research included online search for cities that have changed their seal and/or added a logo;
online community survey, staff input, as well as implementation impact and cost.
CHALLENGE:
1. Low online survey participation(283 out of 7k+- residents and 17k+daytime population)
2. Online survey result close between Centennial, current, and new City Seal
3. Survey representation limited to online audience
4. City-wide project priority and limited resources
5. It does not fall under a Strategic Plan or KPI
6. Branding concerns
7. Cost concerns
ONLINE SURVEY RESULTS:
City Seal Image Option Vote
Make the Centennial Seal the new City Seal 107
Don't change. Keep the current official City Seal. 95
Design a new City Seal. 80
None of the above. Here's what I propose: 1
Comments 58
Sentiment of Online Survey Comments
1. Cost concern (13/58 comments)
2. Specifications from changes to text and adding stars to edits to the images
8695
IMPLEMENTATION IMPACT&COST:
Department Impact of New Seal Cost to Cost to Keep City
Design a Seal/Slightly
New Seal Modify Centennial
Seal for Marketing
&Promotional Use
City Clerk Work with codifier to codify new ordinance and Unknown Unknown
municipal code. SMC notebooks, stationary,envelopes,
name badges.&official city seal/logo stamp(s).
City Council Challenge Coins/Pins/Proclamation Folders $10.000+ $10,000-
City Manager Business Cards/Uniform Patches $500 $500
City Treasurer None None None
Finance 25 labor hours for digital documents to be updated $5,000 None
including printer used to print A/P checks.
Fire 1. Uniform patches/alterations; 2.Uniform & flat $15,000 None
badges; 3.Hat pieces; 4.Business cards/set-up; 5.
Give-away(stickers,challenge coins).
Human New Letterhead,business cards, any/all other City Unknown Unknown
Resources forms and/or documents that include the seal; buildings
with seal, all City vehicles,web site all pages related
pages and/or document links, across the board,
employee awards,uniform patches,caps,jackets,
employee ID's, all City road signs,etc. Other online
software systems; i.e.,NeoGov Recruiting&all related
sites, online forms,policies&procedures,new hire
documents,EDEN where applicable(i.e.,employee
services, etc.).
Information Business cards; uniform patch;vehicle. 500 None
Systems
Library Promotional material at$100 per year. $100 $100
Police 1.Uniform patches/alterations; 2. Uniform& flat $22,000 None
badges; 3. Hat pieces; 4. Business cards/sat-up; 5.
Give-aways(stickers, challenge coins)
Planning& Vehicles,uniform patches, update of city handouts,and 5,000 None
Building Safety update of website.
Public Works 1. Council chamber logo; 2.Vehicles; 3.Uniform $25,000 None
patches; 4. Signs(welcome and emergency alert)
Recreation& Business cards and parks uniform patches $1,750 None
Parks
City-wide If changed, design cost Unknown Unknown
f Project Project Coordinator—Hire or Staff Time&Material Unknown Unknown
Coordination Cost
Estimated Total $84,850 $10,600
Sentiment of Staff Comments
1. Cost concern
2. Design a new seal but different than the Centennial seal.
3. Add and determine where this falls in the city-wide priority list.
4. Have two: a seal exclusively for official use and a logo for promotional use.
5. If change is directed by Council, a new design of the City Seal and/or Logo must be
thoughtfully and thoroughly studied and evaluated.
8796
DISTINCTION SEAL vs.LOGO
In ancient times, a seal was used to authenticate a document. This tradition has evolved and
expanded to other uses of the seal. It is used as a proper representation of the City's visual
identity embossed onto City properties such as a police car or city building for example. While a
logo has a similar purpose of symbolizing an organization, it is most commonly used for
branding. A logo is typically designed to be more colorful, modern and contemporary conveying
the organization's message and leaving an impression reflective of the City's brand.
USE of SEAL vs.LOGO
The City Seal would be for official use on all documents,records,publications, city owned
properties including on Fire and Police badges and uniforms. The City Logo would be used for
marketing including events,promotions, and public relations efforts. Examples of cities with
both the City Seal and Logo are Torrance, Redondo Beach, Malibu,Pacifica, Palo Alto, San
Diego, and Simi Valley to name a few.
METHODICAL ROLL-OUT vs.BRANDING IMPACT
It is estimated that an adoption of a new seal or logo could take up to three years through a slow
and methodical roll-out to mitigate as much cost impact. As existing stocks are depleted, the new
seal or logo will be implemented on replacements. For city properties such as vehicles or
buildings, roll-out and cost would be incurred immediately, if Council directs staff to implement
a new seal.
However, although a methodical roll-out may save cost, it will consequently have an impact on
the City's branding. The City's brand is key to the community identity and economic
development. A City Seal and/or Logo.is vital to a brand and is a symbolic representation of the
City. A brand is associated with how the City is perceived and remembered to help with
community pride, to increase awareness and support economic development. It silently
distinguishes the City of El Segundo from other Cities and communicates who we are as a City.
Having discontinued City seals appear alongside active version(s) could cause confusion,
negative word of mouth, and communicate the wrong message ultimately impacting the City's
brand.
ORDINANCE
Based on Council's direction, the City Attorney's Office assistance will be requested to help
revise the existing City Seal Ordinance (ESMC Ch3, Section 1-3-1 to 1-3-5)and/or draft a new
ordinance to restrict the use of the new City Logo.
STAFF RECOMMENDATION
In light of the information and feedback gathered, staff recommends the following actions;
1. Maintain the current City Seal and continue to use exclusively for official use.
2. Add a City Logo based on the Centennial Seal. Change the name from a Centennial Seal
to a City Logo. Designate it to be used for marketing and promotional materials.
3. Direct staff to return with an ordinance for adoption governing the use of the City Logo.
4. And/or alternatively, discuss and take other possible action related to this item.
8897
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THE 1917 BRAL
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NOVEMBER 29,1984 iL 88OUNOO N•
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CITY ITAT1ONUIY HAL THE CHAMBE II'd HAL
8998
EL SEGUNDO CITY COUNCIL MEETING DATE: June 20, 2017
AGENDA STATEMENT AGENDA HEADING: Councilmember Don Brann
AGENDA DESCRIPTION:
Consideration and possible action to replace/modernize the City Logo to reflect most elements of
the Centennial Logo. (Fiscal Impact: Can be mitigated over time)
RECOMMENDED COUNCIL ACTION:
1. Support the replacement/modernization of the City Logo and direct staff to implement use of
the new City Logo; and/or,
2. Alternatively,discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
FISCAL IMPACT:None
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal: N/A
Objective: To modernize the City Logo as the current is dated
ORIGINATED BY: Mishia Jennings,Executive Assistant
REVIEWED BY: Councilltlember Dr. Don Bra nn r,
APPROVED BY: G),cg Carpenter. City Maana ger- �?
BACKGROUND AND DISCUSSION:
The City unveiled its Centennial Logo in January, 2017 and it has been well received among the
community, The new logo has relevant and current features in it that pertain to this city. The word
"centennial"will be removed with all other elements of the new logo to stay as is.
The new logo could be phased in to reduce cost over the next several years. I request the City
Council's support to direct staff to implement use of the new City Logo.
14
76
9099
Wy J j,
4 �y
(� WILLIAM D. B UE, Mayor CHARLES K, ARMSTRONG,Mayor Pro Tem
Councilmembers
MAR VIN R. JOHNSON • JACK E. SIADEK . LE SYNADINOS
July 13, 1983
Ms. Barbara Kirby
City Librarian
E1 Segundo, California . 90245
Dear Barbara:
The City Council has for some time now expressed interest
in revising the City's Corporate Seal, and I thought perhaps
the Fine Arts Committee might want to take on as a project the
design or solicitation of artwork, several variations of which
might be presented for Council consideration.
As background material, I am enclosing a photograph of the
official seal adopted July 9 , 1952 (and the applicable ordinance) ,
together with two logos (not to be confused with the official seal)
which have been used in more recent years on City documents,
letterhead and the City vehicle fleet.
Would you please present this request and information to the
Fine Arts Committee and determine their willingness to undertake
this important project?
Best zp ards,
,j
William D. Bue
Mayor
WDB:eh
Enclosures
cc: Le Synadinos
goo
350 Main Street El Segundo, California 90245 (213)322-4670
y
t_
f g MINUTESANDEX' BOOK 1 PAGE
7-13 Mr. Willard Hansen, Mrs. Howard Cassel I s,Mr.Art Petsch named to
i ee ounci men a e Kilp t also member (Lftry Minutes 'age 9 5)
—8 -WE--f� SRA I nY qOU ��im' test��ra-ry--M-r ute �a a 12-11� Mrs. A.Gruber Mr. ugena evens named to Committed ( acy Minute: Page !173)
10-26 Mrs. Elmer Ping art work on exhibit at Library X '18081
I1-9 Mr. Diemietzl work on exhibit at Library X 1816;
1965 I
1-11 Mrs. Naomi Love work on exhibit at Library X 1837;
1 5-241 Additional members named; Robt. Blessinq, Robt. Hughes, Mrs: Joyce 0U -g5___
Diana Geer named ch i rman of commit tee. x 2_.
II' Current exhibit- Junior & Senior High School students.
m I Next exhibit by Mr. Anton G raua 1 . scu1.ptor �X_ _1927_
16-14 1 Art. Petsch report on An.ton Grauel reception X 1932
18-9 I Art exchanne with Guaymas - plexi can art on display t n City Hall X 1967
10-1 R eport of activities of Fine Arts Committee X_319-9-
11-8
ggg_11-8 I' Eugene Stevens resigned from Committee X 2021.
111-8 I Richard Sabey. 402 Concord, _named to Committee X 2021:.
)2o1 I.
1 milliIf: IpAi rIAIF Ao-rc rnMMI^I•rr_r.
0711ANY I Map, ttV.W.P^l ROOK P.,AGF--
.1g
gajr?p jE
c a n__e
Reareatim Dept. pottery by Jack Ruis, Recreation Dept.
-a Exhibit byJAID,049ELEL - presented cwith book she. bas, written.
-1 . q9 it
ty. of North American. AvjAtjo;j x 2086
t-28 Exhibit of work j _ _ _ _�j -
__Exhjbjt_jn_04 IWLhy_Cily eMplgyp
pqArLd t4pJ .families
5 rs. lana Gruber
siggRtion ap Chairmaof Committee x 213
T
u e s rk ts
-
xbi6it,_=Q j%
x
jygigs.1gy pg#t_yqgr
Na gSjx
enamed to Council,o F�ne Arts Co=nitteO
,19 chRK4_ y, named CWrman Of Me Ar'tO, COMEA,ttee' x
-g!jrar y
A
13 pLa&j_SjoMnjRtAAqt1qn of Ar s
A o
, LXgtannual,
_ ..ga sbp
X-june 4-- --X
-tee- Suzanne Huahes.
ill _Art Detach resigaqttion, from commit _We
iF�—ed—S-c-iTaY, Myr "-iiiijnect to Qorma-Uttee.
—Z MUNWIPA-UPINF, ARTS COMMITTEE
9302
QQsEs M I N UTES.I N DEX BOOK PAGE
J. 6-29 Exhibit by members of the Committee X 2184
12-12 Anton Grauel to be commissioned by Committee to complete work of
Y
_ sculpture re T:1_-Segundo & make_ gift iQ CI V to he nla d at C:ity-11a ,5
12-12 Disolav of the art collection of Gary Vinson X 2246
1967
`I6-26 Robert Hughes replaced Richard Sabey as Chairman. Joyce mutzs
I and Suzanne Hu tt,-s resigned from Committee. Lillian Compton
appointed to committee X 2340,
16-26 Report of committee's activities for 1967 X n
1968 =
4-22_�N1 P7 n,smed to Municipal kine Arts Committee X 2469
� t
-14---LC.-Mr-s,—De.`-Ut-M..--Locl,.man_pr-es.eated.oiL_paintinu tea ry X '74r,
0
4-27 Munidipal Fine Arts aDDointments;Richard G. NaLrel X 2839
1.
.197?K
4-2
4 —1 - gol-appointed to Committee
3 MUNICIPAL FINE AR.mk-,' r 0-R/f1VfT?M10-W
•T19 NRgei annointed to Qqmmittaa
- x 3690
1974
xM*
h
1976.
476Y Napp.1 and Balmer appgi ted to. ser vee X 4.1.86
T 77?
Jo, Irene.:Muiphy:.a gamed Cbai,rxnaa,. R.tchard Cabey resigmed ass ChaiE,r-
M-aa, Mr.- Mfrdn: uYoAes,Amd& Mrs. Ailene West a.ppainkEdtoase:rvi
' on, co.rnm ittee X 4:498
4,- Nage[ and Ea.�rrl c a ewd to ot--ve can. committee _x_ �fi85L.r
A-4, City Mur sueLreated: Committee mixt be wet iavo L'ved in alDDI_y c z -
for fundh for, civic center m&LL art works X 4688
Mr. Myron Yates ap ain#ed`as Chairman,--
1%ffTIrNM''T P A T 1-,TMP, -4 P 9--q f"(lA/FR/riTT°sT'Ti`Tit � f
LDd Minutes Index Book Page
5-6- D-. ___3me & Vxmn manke ap-Q.p.nted to serve _ X _ 5159
X12-15-81 YATES, Marvin presented with Plaque for dedicated service to City X 5566
designated as delegate with Bue alternate X 5677
10-18-8- Synadinos reported committee investigating history of City Seal X 6039
I� by
LnI
.r
1
r
1�-
-5- #126.5 MUNICIPAL FINE ARTS COMMITTEE 9605
i`
ro
6V
Public Library
111 West Mariposa Avenue
El Segundo, California 90241x2299
(213)322-4121
BARBARA L. KIRBY (213)322-4122
CITY LIBRARIAN
November 8, 983
The Honorable March Fong Eu
Secretary of State of California
1230 J Street
Sacramento, California
9.5814
Dear Madam Secretary:
The Mayor has asked me to research the city seal. Our
Deputy City Clerk said that there should be copies of the
seals on file in your office.
We are interested in obtaining pictures of any seals
on file with respective dates of adoption. I found an
Ordinance No. 410 dated July 17,1952 changing the seal to
include "views of El Segundo homes, the beach, an airplane
and the refinery" as described by the El Segundo Herald on
July 10, 1952. A previous Ordinance No. 4 mentioned in the
El Segundo Herald on February 9, 1917 was described a weelc
earlier as "a factory building with a large smoke stack
showing smoke issuing from same" . As you can see by the
letterhead, that smoke has been removed.
To further complicate matterslon some documents there
is yet a different angle to the plane. The new Chamber of
Commerce logo bears a modernized version. I shall send copies
of what we have found locally and hope you can help in the
search. The findings will be used to -standardize official
seal. as opposed to a logo.
Thank you for your help.
Sincerely,
Barbara L. Kirby
City 'Librarian
9P6
CORPORATE. DIVISION
8 ,t or
�� •• Legal Review (916) 445-M20
v �4 March Fong Eu 1230 f Street Certification (91.6) 445.1400
Status (916) 445.2900
y ,p� Secretary of State Sacramento, California 95814 Name A%ailahiltty (91,6) 8224387
n !r rrademarks (916) 445.9872
t fFl]t17 }
Statement of Officers (91if) .145-2020
November 28, 1983
City of El Segundo
Public Library
111 West Mariposa Avenue
E1 Segundo,Ca. 90245-2299
Attn: Barbara L. Kirby, City Librarian
Re: SEAL OF CITY OF EL SEGUNDO
Dear Me. Kirby:
This will repljx to your letter dated November 8, 1983.
We find no record of the seal of subject city on file with
this office pursuant to Government Code Section 12169.
Very, rely yours,
f dse Mary achada
L- gal Documen Examiner
mt
9807
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1 011
CITY OF EL SEGUNDO
94VT5ft-DEPARTMENTAL CORRESPONDENCE
Dob December 17, 1984
To, Arthur E. Jones, City Manager
Fromm Kevin B. Northcraft, Assistant City Manager
Subjsds City Seal - Completion of Actions Regarding Current Discussions
At the December 4, 1984 City Council meeting, the Council discussed
resolving the current City seal issue by continuing to utilize the
current ' seal on a"11 future seal and logo placements (vehicles, sta-
tionery, etc. ) .
In Addition to the official City seal as specified in Section
1 .04.010, SSMC, there are two additional logos in current use that
approximately imitate the official seal. ' The predominant logo in use
is the official seal, which has a level airplane banking slightly to
the left. This seal is on our flags, most vehicles, most business
cards, and the City Clerk' s official stamp.
A similar logo is used on our City stationery with a descending pas-
senger airplane. Finally, recent City vehicles have a similar logo
utilizing an ascending jet airplane.
Since Councilmember Schuldt suggested staying with the current, seal, I
have consulted with him and determined that the official seal is the
one he was suggesting at the meeting. Councilwoman Synadinos, who was
earlier appointed by the City Council to a committee to investigate
the 'seal, also agrees that the official seal is the most logical one
for continued use. Since that seal is in the ordinance, no action is
necessary by the City Council . Also, Barbara Lansberg and I have
reviewed state law and concur that there is no state provision, to file
the City seal with any state office.
For the above noted reasons, the only action necessary to complete
actions on this issue is to direct City staff by your signature below
to use the official seal on future placements if a City logo is to be
used.
10312
Artb.ur IN. Con.ef�
December 17, 1984
Page 2
T,f aper.oved.s it'. is expoQted that our I;Uuited euppl Y of unlAned logos
that differ Orow the C:Lty ectal wall bo disoorded.
�e.vin —
Ae ptoteut C l tyoA.gar
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10615
.j, 27
' ORDINANCE NO.
! ' ( AN ORDINANCE OF THE CITY OF EL SEGUNDO,
-�? CALIFORNIA, PROVIDING FOR AND ADOPTING
A CORPORATE SEAL FOR SAID CITY, AND
ESTABLISHING CERTAIN REGULATIONS WITH
REFERENCE TO THE USE THEREOF.
THE CITT COUNCIL OF THE CITY OF EL SEGUNDO, CALIFORNIA,
DOES ORDAIN AS FOLLOWS:
SECTION 1. That pursuant to the provisions of Section
34501 of the Government Code of the State of California as same
presently provides, the City Council of the City of E1 Segundo,
California, does hereby approve and adopt as and for the cor-
porate seal of said City, the following seal, with lettering,
form, arrangement and designs all as set forth and shown in
the embossed or stamped impression thereof Which follows, to Kit:
SECTION 2. That all forma of corporate seal hereto-
fore adopted, established or used by or for said City shall ,
be and the same are hereby abandoned and nullified for use
after the effective date of this ordinance; and the only form
of corporate Baal for use by or for said City, after such ef-
fective date, shall be the form of seal hereinabove set forth
in Section 1 of this ordinance.
SECTION 3. That it shall be unlawful for any person
to make or use the seal of the City of El Segundo, or any out,
- 1 -
10716
Z718
facsimile, or reproduction of said seal, or make or use any
seal or any dasign which is an imitation of said seal, or of
the design thereof, or which may be mistaken for the seal of
said City, or the design thereof, for any purpose other than
for City of El Segundo purposes, or for the purposes of any
board, officer, or department thereof.
SECTION k. That the City Clerk shall have the of-
ficial custody of the said official seal of said Otty.
SECTION 5. That it shall be unlawful for any person
to display or place, either tcatporarily or permanently, the
official seal of said City, or any facsimile, or representa-
tio4, or near representation thereof on any privately owned
vehicle, unleps by express written, permit first had and ob-
tained from the City Council of said City so to do. In the
event any such permit is so granted by said Council, it shall
be unlawful for any person to place or display such seal in
any manner, or at any time contrary to or in violation of the
provisions of such permit.
SECTION 6. That until the further order of the City
Council, the Director of Public Works of said City shall de-
aignate the particular motor vehicles or other vehicles or
items of property belonging to the City of E1 Segundo, on or
in connection with which replicas or near representations of
the official Beal of said City shall be used and when so
designated the officers or employees having immediate charge
or control of such vehicles or equipment so designated, shall
obtain such replicas from the City Clerk and affix the same
thereto and maintain the same thereon, until the further
order of said Director of Public Works.
SECTION 7. That the mord "person" as used in this
ordinance shall include person, firm, association and corpora-
tion, and whether acting as principal, agent, employee or other-
wise.
- 2 _
10817
2"t9
SECTION S. That any person violating any of the
provisions of this ordinance shall be guilty of a misdemeanor,
and upon conviction of any such violation such person shall be
punishable by a fine of not more than $500.00 or by imprison-
ment in the City Jail of the City of El Segundo, California,
or in the County Jail of Los Angeles County, California, as
the committing magistrate may direct, for a period of not to ;
exceed six months, or by both such fine and imprisonment in
the discretion of the court.
Every such person shall be deemed guilty of a
separate offense for each and every day during which, or dur-
ing any portion of which, any of the provisions of this ordi-
nance is violated and shall be punishable therefor as herein
provided.
SECTION 9. That this ordinance shall take effect
i
and be in full force and virtue thirty (30) days from and af-
ter the date of the final passage and adoption thereof.
r
SECTION 10. That the City Clerk shall certify to the
passage and adoption of this ordinance; shall make a minute of
the passage and adoption thereof in the records of the pro-
ceedings of the City Council of said City in the minutes of
the meeting at which the same is passed and adopted; and within
s
15 days after the adoption thereof shall cause the same to be i
published once in the El Segundo Herald, a weekly newspaper of
general circulation, published and circulated within said City,
and which is hereby designated for that purpose.
Passed, approved and adopted this gbh day of
July, 1952.
Mayor of the ►ity at
ATTEST: El Segundo, California.
�ty Cler�
(SEAL)
- 3 -
1091$
2Mn
STATE OF CALIFORNIA,
COUNTY OF LOS ANams, s8.
CITx OF EL SEGUNDO.
I, Neva M. Elsey, City Clerk of the City of El Se-
gundo, California, do hereby certify that the whole number
of members of the City Council of the said City is five= that
the foregoing ordinance, being Ordinance No. 410 , was
passed and adopted by the said City Council, approved and
signed by the Mayor of said City, and attested by the City
Clark of said City, all at a regular meeting of the said Coun-
cil held on the - 9th day of July, 1952, and that the same
was so passed and adopted by the following votes
AYES: Councilmen Gordon. Peterson. Swanson and
Mayor Selby.
NOES= Councilmen Hone:
ABSENT: Councilmen B2ker.
WITNESS my hand and the official seal of said City
this 9th day of July, 1952•
City Clerk of the Pit of
El Segundo, Californi
(SELL)
- 4 -
11019
STATS OF CALIFORNIA
COUNTY' OF LOS ANGELLS, ) SS.
CITY OF, EL SEGUNDO. )))
I, Neva M. B130 y, City Clerk of the City of El Se-
gundo, California, do hereby certify that the whole number of
members of the City Council of the said City is five; that
the foregoing ordinance, being Ordinance No. kjo is a
full, true and correct copy of Ordinance No. 42.0 of the
said City of El Segundo, California, entitled:
"AN ORDINANCE OF' THE; CITY OF EL SEGUNDO,
CALIFORNIA PROVIDING FOR AND ADOPTING
A COIIPORAR SEAL FOR SAID CITY, AND
ESTABLISHING CERTAIN REGULATIONS WITH
REFERENCE TO THE USE THEREOF.-,
which was duly passed and adopted by the said City Council,
approved and signed by the Mayor of said City, and attested
by the City Clerk of said City, all at a regular meeting of
the said Council hold on the qt: day of July, 1952, and
that the same was so passed and adopted by the following vote:
AYES: Councilmen Gordon. Peterson. Swwaon and
Mayor Selby:
NOES: Councilmen Nonei
ABSENT: Councilmen Baker.
I do hereby further certify that pursuant to the
provisions of Section 36933 of the Government Code of the State
of California, that the foregoing Ordinance No. 410 was duly
and regularly published according to law and the order of the
City Council of said City in the El Segundo Herald, a weekly
newspaper of general circulation, printed, published and cir-
culated within this said City and that the same was so published
therein on the following date, to wit: Juts- 17th , 1952.
`
ui y Clark of the Cit of
El Segundo, California.
(SEAL)
- 5 -
11120
Affidavit of Publication
3TATY. Our CALIFORMA, l
COUNTY Ot•1,01
i ANpCLF.t;,
CITY OK• F:t.8PC;U/:.00,
....I...I........4o8M.PAY.1,17........................being suet duty sworn,depOdSm ane Saps: That
be to, and at all of the time+ hetolnafter mmstme4 arms„■ CIUM of the United 89&W of Awariea,
over the ase of eightaea sears,and a resldant of the County of Los Angelis, state of California, that he
was, at, and daing all of the time of the publication of tate IrLsb mebt hereunto mbehad the,. ...
........................$dMAP........................................................................
RdlWr of ML BMOUMW JI3 MMM,a newspaper of gemmsW virculstion, publLbed and circulated weekly to
We 0147 of 21 Segundo, In raid County and Bteta: that sold nowsspaper bas been so published and
circulated at regular intervals of one peek for mon than one year in mdlatoW preceding tam
publication of the t�•trunment herevoto mmaxsd; that amid newspaper 14 and tree,at all of the glum hen.
In mantloned, a new.paper of gamerel eireulaulon althfa the jawaning of Beau" 4W of the pollaeal
Code Of the Blab of CalJfdrntat that w provided by said 80CW96 maid newspaper 4a puldlebed for the
ducsmfnatton of local m telognpble nave and lntafterm of A general eharaebr, Iuvfng a boa floe
ntb■orlptlon list of payJng nlacribers:that said newspaper Is sot sad was not at sod of fhr Umeo bsrefn
referred to,devoted to the interests,or publistmd tae the entertnlnmcnt at instruction of a parU=Asr
at&,$,profYmlon,trade,caUing;two or denomination,or for any number of such clunes,prof edons,trades,
eafllmp,recoa or dena®lnatlone,and that said n6wSpaper is mot derated to or published for,am was it
At any of the Untes haretm mention devotr.3 to or PAIbhed for the purpome, mbalher Armed or
otherwise, of entertaining or Indtrtioting such classes,p-fcstlone„trades,calllnM mosi or d1mommations,
or arty of such alsaeas,profoulone, trades,eLllfogo, room or demomfnatim s,
That the motifs,order,ordlnamoa,resolution Or lrmtttrmmt boa mto atbchod an page.......numbered
hamf to all rnpeets,Including eubkot mattes,sad alae and arraagememt of type, U a iglu, true And
Sousa oopy of the maid notice, ordtnance, reeolufdoa or tustrttcu-itr In word. and figura "way as
published; that tam same was set sad pdoted In ON not mzu&w tban AoupanG sad that Um body of
the same Was preceded with voids printed In black-face bpe mot amallor titan. monparad, describing
Lod ettprmdng In general !arena the purpose mnd ChL—? ,< of the notice, order.ordmamee, resolution
or instrument intended to be publimhed, as wW Appear from an Inspead=of the maid anniamed lostru•
mout: that Cha.........1PX4 ,na=,e.-n=bAr..A]A............ ..................................
Of arhfOh fba anneto•e IN a printed ropy err hendnabo►a atabd, WAS pdilmhad and prcWW In said
nearapapet At least....One...week.. by......one ..canoe""pubHostion.....oommarsctng an the
,....17 ULY or ..............ATu13�....... A.D,10...5%nd ending on the.......171h........day of
............st ll lyy...........A.D. 3S.,W,and as often during sold time am said newmpsper Was ngu.
laxly issuedwit:. .... ...............
....................
.....�ne .t nee....... ......... ...1988........ .......................................
............................................... ::x: : ...............
Subse.rtbed S d sue r to Wave mo th1s.17.�
day of .............. A. I).
City OILrk of We 04), of 1'7 fSaguRIURI'mi.0-
ounty t
of Loa Angela, state of
.���"�-� '•'�:��•�"
Deputy Ulty Clerk Of tsld'City. J/
�J
11 221
w 41. R4. DELk1T,
Maynr of.Che city of 'M
8saundo, Oalfornla,
ATI'18ST:
NEVA X. 1>1LSICY
City Clerk i
(SEAL)
ORt MANCE NO. 418- srATE 02' CALIFOMIA. )
AN '6RDINA�MZ 6P - tWX COUNTY OF 1,08 ANGELES, )os.
CITY OF EL SIGUND0;CALI CITY OA' LL 61CGUNDO, )
FORMA; - PROVIDINo FOR 1, Neva 7.d, Fl&ey, City AClar:c of
AND ADOPTING A CORDO- the City of BI Seasfndu, Csslifornin,
RATE SEAL FQR SAID CITY, do therohy certify that Cha whole
AND ESTABLISHING CER., number of niembars of the City-
'FAIN RZOUtATIONS, WITH Cou++cll of the said Clty is ftve; that
REFERL+'NC1,X 'TO THE U18E the foregoing ordinance, being Or-
THEREOF, dinance No. 410, wvn p,xsod and
THE CITY COUNCIL OF THE adopted by tho mid City Council,
6ITY OF EL :5XGE NDN, OALI- approved and algned by the M%yos-
FORMA, DOEf3 OpDArN Al! :'OL- of saki City, and attestad by the
LOWS, City Clark of sold City, all nt ■ rta-
SECTION 1. That ouriuout to ular meeting of the acid Council
the provisions of Section 34501 eg held on the 9th day of July, 1oe2,s
the Governinent Code of the Stats and that the same was 10 passed and i
of CaliforNa as sarbe presently pro- adopted by the following vote: s
vides,' the City.Copnoil of the City AYZS: Councilmen Gordon, re-
of Rl Segundo,California,does here- tes'son, Swanson and Mayor Selby
by approve and adopt as and for WOFXi: Councilmen Nome S
the corporrtta seal of said City. the ABSENT: ' Councilmen Baker.
foflovittlif +cal, with lotterinff, form, WITNESS my hwnd and. the offi-
nrrangem,ent and designs all of satS cW kcal of said MY thin 8th clay
forth and shown os
in'the embsedlof July, 1882. "
or atamped Impression'thereof whirl. NEVA DI. MAZY; at
follows, to wit. city clerk at the City,of
3M•Segundo,Valffaiiis.
*j 0.Ir Herald July 17,1969
C
00b,
SE:CI'ION 2. That nil forms of
carpokate'seal heretofore. adopted,
estnbllshad.or'used by.or for said
City shall he and the acme are
hercb,y abandoned and nu111fied for
use atter rite effective elate of Mile
ordluanre; and the only form of
cosl)orati seal for use by or for said
City..after such effective date, shall
be the$batt of seal hereinkb6V6 set
forth46 Sectlon 1-of thin ordinance,
SEGnbN J. That it'shall'be un-
lawtld•.for,any person-to make or
uae.cthp seal- of-the -City,of 21•6e=
aundo, or any out,,facsimile, or re-
produptdon of sold seal, or make or
use any seal or any design which is
an imitation of said seal, or of the
design thereof, or which may be
mistaken for the seal of said City,
or the 61ri thereof, for any pus=
pose other'than for City of 1:1 So-
gundo purposes, or for the purposes
of any board, officer, or department
thereof.
BECTIO14 4_ That the City Clerk
shall have the official custody'.of the
said official seal of said City. .
BEG O14 b. That it shall be un-
lawtul for any person to display or
place, either temporarily or per-
manently. the. offieial seal of said 11 322
"Itv.nr Ann ta.rAfmilA, er renriasenta-
1952
Current
official Centennial
._^ Seal Logo
11
1983
•
AROUND
) uncil Request
RESEARCH
history
�ommunity Input via Survey
ether Cities' Seal &/or Logo Info
>taff Input Including Impact & Cost
195z
current
t�
Official centennial
ot,
Seal L o g No
1983
1 �
Y RESULT
107 New ,
Ff id a 1 95 Design Centennial
;n 80 28% Logo
Above 1 38ao
onse 283 Don't
Change
`r
34%
117
HER CITES - - Seal & Logo
Redondo Beach , Palo Alto, Boston
ILS ouNU
j.0 E NJI
ty Clerk City Manager
ORDINANCE CUk )TODIAN
t �
ITIVE LEADERSHIP INPUT
;T & COST New Design $84.,850+++ or
Concern Centennial Seal as Logo $10,.600+
ding Concern
-wide Priority & Limited Resources
✓/different than Centennial Seal Design
ughtful & Thorough Study & Evaluation
e 2 : Official Seal and Promotional Logo
119
AMENDATION
in Current City Seal �-
:ity Logo Based on
nial Logo Design for �*c AW
ing & Promotional Use E� SECIINU111,11
ice Update ( Seal ) & �
n ( Logo ) 'L I? '