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2017 Aug 01 - CC PACKET AGENDA F EL SEGUNDO CITY COUNCIL CHAMBERS - 350 Main Street SCE ilNillil• The City Council, with certain statutory exceptions, can only take action upon properly posted and listed agenda items. Any writings or documents given to a majority of the City Council regarding any matter on this agenda that the City received after issuing the agenda packet are available for public inspection in the City Clerk's office during normal business hours. Such Documents may also be posted on the City's website at www.elsegundo.org and additional copies will be available at the City Council meeting. Unless otherwise noted in the Agenda, the Public can only comment on City-related business that is within the jurisdiction of the City Council and/or items listed on the Agenda during the Public Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5) minutes per person. Before speaking to the City Council, please come to the podium and state: Your name and residence and the organization you represent, if desired. Please respect the time limits. Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior Tuesday). The request must include a brief general description of the business to be transacted or discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if they are submitted to the City Clerk two (2) working days prior to the meeting and they do not exceed five (5) minutes in length. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact City Clerk, 524-2305. Notification 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting. MEETING OF THE EL SEGUNDO CITY COUNCIL TUESDAY, AUGUST 1, 2017 — 5:00 PM 5:00 P.M. SESSION CALL TO ORDER ROLL CALL PUBLIC COMMUNICATION — (Related to Citv Business Onlv — 5 minute limit per person, 30 minute limit total) Individuals who have received value of$50 or more to communicate to the City Council on behalf of another, and employees speaking on behalf of their employer, must so identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and punishable by a fine of$250. 1 1 SPECIAL ORDER OF BUSINESS: 1. Approve agreement with labor counsel and appoint labor negotiator. CLOSED SESSION: The City Council may move into a closed session pursuant to applicable law, including the Brown Act (Government Code Section §54960, et sem.) for the purposes of conferring with the City's Real Property Negotiator; and/or conferring with the City Attorney on potential and/or existing litigation; and/or discussing matters covered under Government Code Section §54957 (Personnel); and/or conferring with the City's Labor Negotiators; as follows: CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code §54956.9(d)(1): -0- matters CONFERENCE WITH LEGAL COUNSEL —ANTICIPATED LITIGATION Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -2- matters. Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -1- matters. DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -0- matters APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter PUBLIC EMPLOYMENT (Gov't Code § 54957) -0- matter CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6): -3- matters 2 2 1. Employee Organizations: Police Management Association; Supervisory and Professional Employees Association; City Employees Association. Agency Designated Representative: City Manager, Greg Carpenter CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0- matters 3 3 AGENDA JELSIGUND IA . y EL SEOUNDO CITY COUNCIL COUNCIL CHAMBERS - 350 Main Street •CE NT EM N IN L• bravans) The City Council, with certain statutory exceptions, can only take action upon properly posted and listed agenda items. Any writings or documents given to a majority of the City Council regarding any matter on this agenda that the City received after issuing the agenda packet, are available for public inspection in the City Clerk's office during normal business hours. Such Documents may also be posted on the City's website at www.elsegundo.org and additional copies will be available at the City Council meeting. Unless otherwise noted in the Agenda, the Public can only comment on City-related business that is within the jurisdiction of the City Council and/or items listed on the Agenda during the Public Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5) minutes per person. Before speaking to the City Council, please come to the podium and state: Your name and residence and the organization you represent, if desired. Please respect the time limits. Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior Tuesday). The request must include a brief general description of the business to be transacted or discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if they are submitted to the City Clerk two (2) working days prior to the meeting and they do not exceed five (5) minutes in length. In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact City Clerk, 524-2305. Notification 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting. REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL TUESDAY, AUGUST 1, 2017 - 7:00 P.M. 7:00 P.M. SESSION CALL TO ORDER INVOCATION — Pastor George Lopez, The Bridge Church PLEDGE OF ALLEGIANCE — Council Member Brann 4 4 PRESENTATIONS ROLL CALL PUBLIC COMMUNICATIONS — (Related to Citv Business Only — 5 minute limit per person, 30 minute limit total) Individuals who have received value of$50 or more to communicate to the City Council on behalf of another, and employees speaking on behalf of their employer, must so identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and punishable by a fine of$250. While all comments are welcome, the Brown Act does not allow Council to take action on any item not on the agenda. The Council will respond to comments after Public Communications is closed. CITY COUNCIL COMMENTS — (Related to Public Communications) A. PROCEDURAL MOTIONS Consideration of a motion to read all ordinances and resolutions on the Agenda by title only. Recommendation — Approval. B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING) C. UNFINISHED BUSINESS 1. Consideration and possible action to receive and file a preliminary plan to form a Downtown Committee to address maintenance and possible improvements to Downtown EI Segundo. (Fiscal Impact: None) Recommendation — 1) Receive and file; 2) Alternatively, discuss and take other possible action related to this item. D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS 2. Consideration and possible action to announce the appointments to the Environmental Committee and Senior Housing Corporation Board. (Fiscal Impact: None) Recommendation — 1) Announce the appointees to the Environmental Committee and Senior Citizen Housing Corporation Board; 2) Alternatively, discuss and take other possible action related to this item. 5 5 3. Consideration and possible action to receive and file an annual report of the Senior Housing Corporation Board. (Fiscal Impact: None) Recommendation — 1) City Council to receive and file an annual report of the Senior Housing Corporation Board; 2) Alternatively, discuss and take other possible action related to this item. 4. Consideration and possible action to receive and file an annual report of the Golf Course Subcommittee. (Fiscal Impact: None) Recommendation — 1) City Council to receive and file an annual report of the Golf Course Subcommittee; 2) Alternatively, discuss and take other possible action related to this item. 5. Consideration and possible action to adopt the revised Library of Trustees' Bylaws of July 11, 2017, which change the Library Board of Trustees term of office from serving two- 3 year terms to no cap on the term of office. Every three years seated Board members may participate in the interview process with the City Council before possible re-appointment. (Fiscal Impact: None) Recommendation — 1) Adopt a Resolution adopting the revised Bylaws approved by the Library Board of Trustees on July 11, 2017, which changed the term of a Board member from two- 3 year terms to no term limits; 2) Alternatively, discuss and take other possible action related to this item. 6. Consideration and possible action to increase the number of members from seven to eleven for the Arts and Culture Advisory Committee and alter the selection process for new members in that they would be interviewed by the Committee and, if selected, submitted to the City Council for approval. (Fiscal Impact: None) Recommendation — 1) Discuss and provide direction to staff; 2) Alternatively, discuss and take other possible action related to this item. E. CONSENT AGENDA All items listed are to be adopted by one motion without discussion and passed unanimously. If a call for discussion of an item is made, the item(s) will be considered individually under the next heading of business. 6 6 7. Warrant Numbers 3017327 through 3017468 on Register No. 20 in the total amount of $718,281.26 and Wire Transfers from 7/10/17 through 7/23/17 in the total amount of $11,752,999.25. Recommendation — Approve Warrant Demand Register and authorize staff to release. Ratify Payroll and Employee Benefit checks; checks released early due to contracts or agreement; emergency disbursements and/or adjustments; and wire transfers. 8. Special City Council Meeting Meetings of July 10, 2017 and Regular City Council Meeting Minutes of July 18, 2017. Recommendation —Approval 9. Consideration and possible action to re-appoint Elyse Beardsley to the South Bay Workforce Investment Board (SBWIB). (Fiscal Impact: $None) Recommendation — 1) Ratify the EI Segundo Chamber of Commerce nomination to re-appoint to Elyse Beardsley to seat #18 of the SBWIB; 2) Request the City Clerk to forward a certified copy of Council's action to the SBWIB; 3) Alternatively, discuss and take other possible action related to this item. 10.Consideration and possible action to approve the use of the City of EI Segundo logo and vehicle graphics of the EI Segundo Fire and Police Departments on a new special edition "Hot Wheels" die-cast replica toy fire and police vehicles to be designed and produced by Mattel, Inc. (Fiscal Impact: None) Recommendation — 1) Authorize the City Manager to execute a License Agreement with Mattel, Inc., in a form approved by the City Attorney, to allow the use of the City of EI Segundo logo and vehicle graphics of the EI Segundo Fire Department for production of die-cast replica toy fire vehicles; 2) Alternatively, discuss and take other possible action related to this item. F. NEW BUSINESS 7 7 11.Consideration and possible to authorize the City Manager to execute a contract amendment with The Phelps Group (dba Phelps) for expanded economic development and hospitality and tourism marketing services. (Fiscal Impact: FY 16-17 - $565,000 in Economic Development Division Advertising and Publishing budget and Chevron Grant Fund expenditures.) Recommendation — 1) Authorize the City Manager to execute a contract amendment with The Phelps Group (dba Phelps), in a form approved by the City Attorney, for expanded economic development and destination marketing services; 2) Alternatively, discuss and take other possible action related to this item. G. REPORTS — CITY MANAGER H. REPORTS — CITY ATTORNEY I. REPORTS — CITY CLERK J. REPORTS — CITY TREASURER K. REPORTS — CITY COUNCIL MEMBERS Council Member Brann — Council Member Pirsztuk - Council Member Dugan — Mayor Pro Tem Boyles — 12.Consideration and possible action to direct staff to add an Environmental Impact statement to all policy decisions brought before the City Council. (Fiscal Impact: None) Recommendation — 1) Discuss whether or not an Environmental Impact statement should be included in all staff reports and what it should consist of; 2) Direct staff to provide the required language in future staff reports, if desired by 8 8 Council; 3) Alternatively, discuss and take other possible action related to this item. Mayor Fuentes — PUBLIC COMMUNICATIONS — (Related to Citv Business Only — 5 minute limit per person, 30 minute limit total) Individuals who have receive value of$50 or more to communicate to the City Council on behalf of another, and employees speaking on behalf of their employer, must so identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and punishable by a fine of$250. While all comments are welcome, the Brown Act does not allow Council to take action on any item not on the agenda. The Council will respond to comments after Public Communications is closed. MEMORIALS — CLOSED SESSION The City Council may move into a closed session pursuant to applicable law, including the Brown Act (Government Code Section §54960, et seq.) for the purposes of conferring with the City's Real Property Negotiator, and/or conferring with the City Attorney on potential and/or existing litigation; and/or discussing matters covered under Government Code Section §54957 (Personnel); and/or conferring with the City's Labor Negotiators. REPORT OF ACTION TAKEN IN CLOSED SESSION (if required) ADJOURNMENT POSTED: DATE: 56 2,?, ZO t-7 TIME: t O. UU DA NAME: 9 9 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA STATEMENT AGENDA HEADING: Unfinished Business AGENDA DESCRIPTION: Consideration and possible action to receive and file a preliminary plan to form a Downtown Committee to address maintenance and possible improvements to Downtown El Segundo. (Fiscal Impact: none) RECOMMENDED COUNCIL ACTION: 1.. Receive and File; and/or, 2. Alternatively, discuss and take other possible action related to this item. ATTACHED SUPPORTING DOCUMENTS: FISCAL IMPACT: None Amount Budgeted: 0 Additional Appropriation: N/A Account Number(s): 0 STRATEGIC PLAN: Goal: Champion Economic Development &Fiscal Sustainability Objective: Implement a comprehensive economic development strategy to ensure the City encourages a vibrant business climate that is accessible, user-friendly and welcoming to all residents, businesses and visitors. ORIGINATED BY: Barbara Voss, Economic Develooi Lent Manager REVIEWED BY: Greg Carpenter, City Manager ' APPROVED BY: Greg Carpenter, City Manager 5 �r BACKGROUND AND DISCUSSION: At the July 5th, 2017 City Council meeting, City Council directed staff to explore the possibility of forming a Downtown Committee to address maintenance and potential improvements to Downtown El Segundo. The purpose of the committee will be to address the overall aesthetics of the downtown area from the perspective of maximizing public enjoyment for residents and visitors, and appeal for business attraction and investment. Staff recommends that the committee members include representatives from the following groups: business and property owners in the downtown area, the El Segundo Chamber of Commerce, the Arts and Culture Advisory Committee, and staff from the Recreation and Parks Departments, Planning and Building Safety, Public Works, Police, and Fire Departments. 1 10 Staff will continue discussions with potential committee members and will hold the first meeting of the Downtown Committee in September, 2017. 11 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA STATEMENT AGENDA HEADING: Committee, Commissions and Boards AGENDA DESCRIPTION: Consideration and possible action to announce the appointments to the Environmental Committee and Senior Citizen Housing Corporation Board. (Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. Announce the appointees to the Environmental Committee and Senior Citizen Housing Corporation Board; and/or, 2. Alternatively, discuss and take other possible action related to this item. ATTACHED SUPPORTING DOCUMENTS: FISCAL IMPACT: None Amount Budgeted: $None Additional Appropriation: N/A Account Number(s): STRATEGIC PLAN: Goal: 1 Enhance Customer Service Engagement Objective: 1(b) The City engages in regular, intentional information gathering ORIGINATED BY: Mishia Jennings, Executive Assistant pry REVIEWED BY: APPROVED BY: Greg Carpenter, City Manager BACKGROUND AND DISCUSSION: Committee/Commission and Board Number Appointee(s) Term Expiration of Openings Environmental Committee Two Tracey Miller-Zameke 06/30/21 —Full Term Jack Ashworth 06/30/21 —Full Term Senior Citizen Housing Corporation Two James Latta 06/30/21 —Full Term Board Marjolein Oakley 06/30/21 —Full Term 2 12 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA ITEM STATEMENT AGENDA HEADING: Reports of Committees, Commissions and Boards AGENDA DESCRIPTION: Consideration and possible action to receive and file an annual report of the Senior Citizen Housing Corporation Board.(Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. City Council to receive and file an annual report of the Senior Citizen Housing Corporation Board; or, 2. Alternatively, discuss and take other action related to this item. ATTACHED SUPPORTING DOCUMENTS: None FISCAL IMPACT: None Amount Budgeted: N/A Additional Appropriation: N/A Account Number(s): N/A STRATEGIC PLAN: Goal: lb El Segundo's engagement with the community ensures excellence Objective: 1 The City engages in regular, intentional information gathering PREPARED BY: Arecia Yee, Recreation Superintendent REVIEWED BY: Meredith Petit, Director of Recreation and Parks APPROVED BY: Greg Carpenter, City Manager It, I�Wr BACKGROUND & DISCUSSION: The Senior Citizen Housing Corporation Board is comprised of five members who are appointed by City Council. The members are committed to four-year terms without term limits. The Board was established to provide oversight for operation,management,maintenance and finances of the Park Vista senior apartment complex. Park Vista is currently managed by the Cadman Group. The report consists of the Senior Citizen Housing Corporation Board's past year accomplishments, current needs, concerns and future goals. Current members of the Senior Citizen Housing Corporation Board are: James Latta(President) Martin Stone, Vice President Paula Rotolo, CFO Patricia Gerber, Board Member The Board currently has one vacancy. 3 13 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA ITEM STATEMENT AGENDA HEADING: Reports of Committees, Commissions and Boards AGENDA DESCRIPTION: Consideration and possible action to receive and file an annual report of the Golf Course Subcommittee. (Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. City Council to receive and file an annual report of the Golf Course Subcommittee; or, 2. Alternatively, discuss and take other action related to this item. ATTACHED SUPPORTING DOCUMENTS: None FISCAL IMPACT: None Amount Budgeted: N/A Additional Appropriation: N/A Account Number(s): N/A STRATEGIC PLAN: Goal: Ib El Segundo's engagement with the community ensures excellence Objective: 1 The City engages in regular, intentional information gathering PREPARED BY: Meredith Petit, Director of Recreation and Parks REVIEWED BY: Meredith Petit, Director of Recreation and Parks APPROVED BY: Greg Carpenter, City Manager -11, (uc Grp, BACKGROUND & DISCUSSION: The Golf Course Subcommittee is comprised of five members: two City Councilmembers, one Recreation and Parks Commissioner,one representative from the El Segundo Men's Golf Club,and one representative from the El Segundo Women's Golf Club. The Golf Course Subcommittee is an advisory body to the Recreation and Parks Commission and City Council and provides recommendations pertaining to golf operations at The Lakes, including policies, fees, marketing strategies,program and instruction,and review of financial performance.The subcommittee meets every other month in collaboration with the golf course management company and city staff. The report consists of the Golf Course Subcommittee's highest priorities and the past twelve months of golf participation data. Current members of the Golf Course Subcommittee are: Mike Dugan, Councilmember Carol Pirsztuk, Councilmember Alex Farfan, Recreation and Parks Commissioner John Gutt, El Segundo Men's Golf Club Geraldine Mundy/Sandy Cox, El Segundo Women's Golf Club 4 14 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA STATEMENT REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS AGENDA DESCRIPTION: Consideration and possible action to adopt the revised Library of Trustees' Bylaws of July 11, 2017,which change the Library Board of Trustees term of office from serving two-3 year terms to no cap on the term of office. Every three years seated Board members may participate in the interview process with the City Council before possible re-appointment. (Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. Adopt a Resolution Adopting the revised Bylaws approved by the Library Board of Trustees on July 11, 2017, which changed the term of a Board member from two-3 year terms to no term limits; 2. Alternatively, discuss and take other possible action related to this item. ATTACHED SUPPORTING DOCUMENTS: 1. Resolution No. 3665,was adopted on December 4, 1990,which established a Board of Library Trustees for municipalities, and which set the two-3 year term limits for Board members. 2. Proposed Resolution adopting the revised by-laws, and Exhibit A - Revised Bylaws approved at the Library Board of Trustees meeting on July 11, 2017, which removed the term limit cap of two-3 year terms. FISCAL IMPACT: None Amount Budgeted: 0 Additional Appropriation: N/A Account Number(s): N/A STRATEGIC PLAN: Goal: 1 Enhance Customer Service and Engagement f y�. .ORIGINATED BY: Debra Brighton, Director of Library Service . REVIEWED BY: Debra Brighton, Director of Library Services"{ APPROVED BY: Greg Carpenter, City Manager �, �or 6r C_ BACKGROUND AND DISCUSSION: On December 4, 1990, Resolution No. 3665 was adopted by the City Council to establish a Board of Library Trustees required by the California Education Code section 18910. At that time the term of office was determined to be two-3 year terms, and a revision of the Bylaws on September 10, 2008, continued with that practice of serving two-3 year terms. 15 Although the California Education Code section 18911 specifies a three-year term, but it does not set a cap on the number of terms of office. It was the will of the Council in the 1990 Resolution No. 3665 to set a limit that a Board may serve only up to two-3 year terms. In order to allow Board members an opportunity to continue in their advisory roles to the City Council and staff, another revision of the Bylaws was recently approved at the July 11, 2017, Library Board of Trustees meeting to remove the existing term limits for members. A revised Resolution is requested by Council to approve in order to set no term limits that a Board member may serve. However, re-appointment by the City Council will still consist of an interview process and approval by the City Council every three years. Therefore, staff recommends that Council adopt a Resolution adopting the revised Library Board of Trustees' Bylaws of July 11, 2017. 16 I 4 RESOLUTION NO. 3665 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF EL SEGUNDO, CALIFORNIA ESTABLISHING A BOARD OF LIBRARY TRUSTEES. I !. WHER.EAS, Education Code Section 18910 et. seq. requires municipal library systems to have a board of library trustees; and i. WIWREAS, the City Council is desirous of complying with state law and providing for citizen review of library activities; 1. THE CITY COUNCIL OF THE CITY OF EL SEGUNDO,CALIFORNIA DOES RESOLVE AS FOLLOWS: SECTION 1. There is hereby established a board of library trustees to consist of five members to serve without compensation. The members of the board ' shall be appointed by the Mayor with the consent of the City Council. Members of the Board shall hold office for three years. No member may serve more than two terms. The members of the first board appointed shall so classify themselves by law that one member of their number shall go out of office at the end of the current fiscal year, two at the end of one year thereafter, and two at the end of two years thereafter. The proceedings of the board shall be governed by the F provisions of Education Code Sections 18910-18918. The board may establish for itself bylaws not inconsistent with these foregoing Education Code Sections. € The board of library trustees shall meet not less than monthly at a regular meeting the date and time of which shall be set by resolution at ?' the initial meeting of the board. SECTION 2. The powers and duties of the board of library trustees shall be as follows: (a) The board of library trustees may make and enforce all rules, regulations, and bylaws necessary for the administration, government, and protection of the E1 Segundo Public Library; f (b) The board of library trustees may administer any trust declared or created for the library, and receive by gift, devise, or bequest and hold in trust or otherwise, property situated in this state or elsewhere, and where not otherwise provided, dispose of the property for the benefit of the library; (c) The board of library trustees may request the appropriate state officials to furnish the library with copies of any and all reports,laws, and other publications of the state not otherwise disposed of by law; (d) The board of library trustees shall,on or before August 31 in each year,report to the City Council and to the State Librarian on the condition of the library, for the year ending the 30th day of June preceding The reports shall, in addition to other matters deemed expedient by the board of trustees, contain such statistical and other information as is deemed desirable by the state librarian. SECTION 3. The City Council may, from time to time by resolution, expand or reduce the powers of the board of library trustees. 1 , 17 r r SECTION 4. The City Clerk shall certify to the passage and adoption of this resolution;shall enter the same in the book of original resolutions of said City;and shall make a minute of the passage and adoption thereof and the records of the proceedings of the City Council of said City, and the minutes of the meeting in which the same is passed and adopted. PASSED,APPROVED AND ADOPTED this 4th day of December, 1990. MAYOR ATTEST: l Ronald L. Hart, City Clerk t � (SEAL) i 2 STATE OF CALIFORNIA ) i COUNTY OF LOS ANGELES ) SS CITY OF EL SEGUNDO ) ! I, Ronald L. Hart, City Clerk of the City of El Segundo, California, DO HEREBY CERTIFY that the whole number of members of the City Council of said City is five; that the foregoing resolution,being Resolution No. 3665 was duly passed and adopted by the said City Council,approved and signed by the Mayor of said Ciry,and attested by the City Clerk of said City, all at a regular meeting of the said Council held on the 4th day of • December, 1990 and that the same was so passed and adopted by the following vote: I AYES: Councilmembers Dannen,West,Wise and Mayor Jacobson i NOES: None ABSENT: Councilman Clutter WITNESS MY HAND THE OFFICIAL SEAL OF SAID CITY this 3rd day of January, 1991. ia RONALD L. HART City Clerk of the City of El Segundo, California (SEAL) i i 19 RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF EL SEGUNDO ADOPTING THE REVISED VERSION OF BY-LAWS FOR THE LIBRARY BOARD OF TRUSTEES. The City Council of the City of EI Segundo does resolve as follows: SECTION 1: Recitals: A. On December 4, 1980, the City Council created a Library Board of Trustees which would be comprised of five members who are City residents appointed by the City Council; B. The Library Board advises the City Council and staff in all matters pertaining to the Library Department and the provision of library services for the community of EI Segundo; C. Pursuant to state law, the term of each Library Board Trustee is set at 3 years (Educ. Code § 18911); the Library Board's by-laws — previously adopted by the City Council on December 4, 1990, pursuant to Resolution No. 3665 — "capped" the number of terms a trustee could serve to two terms; D. On July 11, 2017, the Library Board voted to approve a revised version of the by-laws that eliminate the cap on the number of terms each trustee may serve; E. In order to allow seated Board members the opportunity to continue in their advisory roles to the City Council and staff, the City Council desires to adopt the revised version of the by-laws removing the restriction in number of term limits. SECTION 2: Adoption. The by-laws approved by the Library Board of Trustees on July 11, 2017, and attached as Exhibit A are hereby adopted. SECTION 3: Authorization. The City Manager or designee is hereby directed and authorized to take the administrative steps necessary to effectuate the changes in the Library Board of Trustees term limits. SECTION 4: The City Clerk is directed to certify the adoption of this Resolution; record this Resolution in the book of the City's original resolutions, and make a minute of the adoption of the Resolution in the City Council's records and minutes of this meeting. SECTION 5: This Resolution will become effective immediately upon adoption and remain effective unless superseded by a subsequent resolution. -1- 20 PASSED, APPROVED AND ADOPTED this 1st day of August, 2017. Suzanne Fuentes, Mayor ATTEST: STATE OF CALIFORNIA ) COUNTY OF LOS ANGELES ) SS CITY OF EL SEGUNDO ) I, Tracy Weaver, City Clerk of the City of EI Segundo, California, do hereby certify that the whole number of members of the City Council of said City is five; that the foregoing Resolution No. was duly passed, approved and adopted by said City Council at a regular meeting held on the 1st day of August, 2017, approved and signed by the Mayor, and attested to by the City Clerk, by the following vote: AYES: NOES: ABSENT: ABSTAIN: Tracy Weaver, City Clerk APPROVED AS TO FORM: Mark D. Hensley, City Attorney -2- 21 EXHIBIT A LIBRARY BOARD OF TRUSTEES BYLAWS ARTICLE I—NAME The name of this organization shall be the Board of Trustees of the El Segundo Public Library. ARTICLE II—PURPOSE The Board acts in an advisory capacity to the City Council in all matters pertaining to the Library and cooperates with other governmental agencies and civic groups in the advancement of sound planning and programming. The Board considers, reviews, edits and issues policy recommendations on Iibrary service, recommends the adoption of standards pertaining to library services and programs and makes recommendations for the provision of adequate library services consistent with community needs. The Board may administer any trust declared or created for the Library and receive by gift,devise, or bequest and hold in trust or otherwise, property situated in this state or elsewhere, and where not otherwise provided, dispose of the property for the benefit of the Library. ARTICLE III—QUALIFICATIONS Members of the Board shall be legal residents of the City of El Segundo for one (1) year prior to the time of appointment and during their tenure in office. ARTICLE IV—MEMBERSHIP Section I—Appointment to the Board The Board shall consist of five (5)members appointed by the Mayor with consent of the City Council. Section II—Term of Office Terms of office shall be for three (3) years. No xwmihor may oo-7•�c ma�=two There is no limit on the number of terms a member may serve. To be re-appointed a member must go through the interview process and be selected by the City Council. Section III—Vacancy In the event of a vacancy the Mayor, with consent of Council, shall appoint a member to serve the unexpired term of his or her predecessor. Section IV—Compensation In accordance with City Council Resolution 3665, dated December 4, 1990,the Board shall serve without compensation. Page 1 of 4 Section V - Removal if a member is absent without cause from three (3) successive regular meetings the Board may consider the office vacated. The Secretary of the Board shall notify the City Council of the action of the Board. ARTICLE V- MEETINGS All meetings shall be open and public pursuant to the Government Code of the State of California. Section I - Regular Meetings Regular meetings of the Board shall be bi-monthly,meeting the second Tuesday of January, March, May, July, September and November. Section II - Special Meetings Special Meetings of the Board may be held at any time upon the call of the Presidentor by a ma j ority of the voting members following at least 24 hours notice to each member. The time and place of the Special Meeting shall be determined by the President or a majority of the Board. Section.III- Study Sessions/Workshops/Seminars The Board may be convened as a whole or as a committee of the whole in the same nanner as prescribed for the calling of a special meeting for the purpose of holding a study session, workshop or attending a seminar provided that no official action will be taken and no quorum shall be required. Compensation may be made within budget amounts of the El Segundo Public Library, if approved by a majority of the Board. Section IV - Organization Meeting There shall be an annual organizational meeting of the Board at the regular meeting in July for the purpose of electing officers, appointing subcommittees and conducting regular business. Section V - Quorum A three(3)member majority of the Board shall constitute a quorum. A quorum is necessary for action by the Board. Section VI - Voting Each member shall have one vote. Section VII - Meeting Procedures Conduct of the meetings not specified in these bylaws or by Council Resolutions shall conform with Robert's Rules of Order. Revised. Page 2 of 4 ARTICLE VI- OFFICERS Officers of the Board shall be a President, a Vice President and a Secretary/Treasurer, who shall serve at the pleasure of the Board. Term of office shall be for one (1) year. Duties of the officers shall conform to the regular parliaanentary duties as set forth by Robert's Rules of Order,.devised, unless otherwise stated. Section I- President The President shal l preside over the meetings of the Board. The Agenda shall be the mutual responsibility of the President and the Library Director. Section II - Vice President During the absence, disability, or disqualification of the President,the Vice President shall perform all the duties and be subject to all the responsibilities of the President. The Vice President shall succeed the President if he/she vacates the office before the terns expires. A new Vice President shall be elected at the next regular meeting. Section III - Secretary/Treasurer The Secretary/Treasurer shall be responsible for the minutes of all actions of the Board. ARTICLE VII - OFFICIAL DOCUMENTS Section I- Minutes Minutes of all meetings shall be prepared and maintained with the Board's records. Copies shall be distributed to each Board Member, City Council Member and to the City Clerk. Section II - Distribution of Documents Preparation and distribution of Board documents to the members, City Council and City Clerk shall be the responsibility of the Director of Library Services. ARTICLE VIII - CONDUCT OF MEMBERS Section I-Personal Board members shall make no personal commitment to speak on behalf of the Board without majority approval. Section II- Conflict of Interest Each Board member shall abstain from participating in any matter to come before theBoard in which he or she has any direct or indirect economic interest. Should conflict of interest exist, the Board member shall remove himself/herself from discussions and abstain from. voting. Each April, a Conflict of Interest Statement shall be filed with the City Clerk. Section III - Other Committees and Meetings No Board member shall attend any meetings as a representative of the Board without majority consent. Page ') of 4 ARTICLE IX—ELECTIONS Candidates for Board offices shall be proposed by a nominating committee consisting of two (2)Board members. A quorum consisting of three (3) Board members shall be required to hold an election. Election shall be by secret ballot. A majority vote shall be required to be elected. The Library Director shall be responsible for counting votes and announcing the results. Officers shall assume duties immediately following election. ARTICLE X—SELECTION OF PUBLIC LIBRARY DIRECTOR The Board requests the presence of a Trustee during the interview process for selection of the Library Director. Approved this l lt" day of July, 2017. r l �� Pe ny Armstro I President, Libra Board of Trustees Deb Brighton Director, Library Services BYLAWS/Approved at the Board Meeting,7/11/17 Page 4 of 4 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1,2017 AGENDA ITEM STATEMENT AGENDA HEADING: Reports of Committees, Commissions&Boards AGENDA DESCRIPTION: Consideration and possible action to increase the number of members from seven to eleven for the Arts and Culture Advisory Committee and alter the selection process for new members in that they would be interviewed by the Committee and,if selected,submitted to the City Council for approval.(Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. Discuss and provide direction to staff, and/or, 2. Alternatively, discuss and take other action related to this item. ATTACHED SUPPORTING DOCUMENTS: None FISCAL IMPACT: None Amount Budgeted: N/A Additional Appropriation: N/A Account Number(s): N/A STRATEGIC PLAN: Goal: 1 Enhance Customer Service and Eng ent Objective: 2 El Segundo's engagement with t cam nity ensures excellence PREPARED BY: Arecia Yee, Recreation Superintende t /11 REVIEWED BY: Meredith Petit, Recreation and Parks sect APPROVED BY: Greg Carpenter, City Manager 1�L BACKGROUND & DISCUSSION: The Arts and Culture Advisory Committee is comprised of 7 members who are appointed by City Council. Two of the members are City Council Members. The members are committed to 3 year terms. The Board was established as an advisory group to City Council. Current members of the Arts Advisory and Culture Committee are: Sally Martin, Vice Chair Jay Beynon, Member Brian Mitchell, Member Eva Sweeney, Member Dolores McAllister, Member Council Member Dr. Don Brann, Member Council Member Carol Pirsztuk, Member 6 The Board currently has two vacancies. However, they would like to expand membership to be able to complete goals and objectives more efficiently. The board would also like to have more input in the selection process of new members. Since many Arts and Culture Advisory Committee members 2Ee connected to other art enthusiasts, their input could add greater insight to the talents and abilities regarding prospective members. 23 n �• a Fs � N W 6 OP ul � J o a g F N 3 r8 gg � 8 8 m r Oil 3"1 _ uj QQ p y LL y .Y 24 CITY OF EL SEGUNDO PAYMENTS BY WIRE TRANSFER 7110117 THROUGH 7123117 Date Payee Description 7/10/2017 West Basin 1,924,107.93 H2O payment 7/11/2017 Cal Pers 2,790,861.00 FY2017-2018 Unfunded Acc'd Liab-Police 1 st Tier 7/11/2017 Cal Pers 2,549.00 FY2017-2018 Unfunded Aced Liab-Police 2nd Tier 7/11/2017 Cal Pers 706.00 FY2017-2018 Unfunded Acc'd Liab-Police PEPRA 7/11/2017 Cal Pers 2,527,701.00 FY2017-2018 Unfunded Acc'd Liab-Fire Classic 7/11/2017 Cal Pers 1,697,474.00 FY2017-2018 Unfunded Acc'd Liab-Misc. Classic 7/14/2017 Health Comp 1,369.24 Weekly claims 7/14/2017 Manufacturers&Traders 36,741.03 457 payment Vantagepoint 7/14/2017 Manufacturers&Traders 527.31 IRA payment Vantagepoint 7/14/2017 Nationwide NRS EFT 34,223.88 EFT 457 payment 7/14/2017 State of CA EFT 1,942.18 EFT Child support payment 7/17/2017 IRS 253,211.12 Federal 941 Deposit 7/17/2017 Employment Development 51,381.68 State PIT Withholding 7/17/2017 Employment Development 3,390.93 State SDI payment 7/19/2017 ICRMA 1,883,687.00 Annual Insurance Premium payment 7/19/2017 ICRMA 170,332.83 Annual Assessment payment 7/19/2017 Cal Pers 5,027.58 EFT Retirement Safety-Fire-PEPRA New 25020 7/19/2017 Cal Pers 6,412.42 EFT Retirement Safety-Police-PEPRA New 25021 7/19/2017 Cal Pers 19,659.49 EFT Retirement Misc- PEPRA New 26013 7/19/2017 Cal Pers 52,719.21 EFT Retirement Misc-Classic 27 7/19/2017 Cal Pers 78,185.27 EFT Retirement Safety Police Classic- 1 st Tier 28 7/19/2017 Cal Pers 54,766.42 EFT Retirement Safety Fire-Classic 30168 7/19/2017 Cal Pers 3,035.70 EFT Retirement Sfty Police Classic-2nd Tier 30169 7/21/2017 Health Comp 1,614.62 Weekly claims 7/20/2017 Lane Donovan Golf Ptr 22,932.85 Payroll Transfer 7/3/17-7/9/17 Workers Comp Activity 97,006.53 SCRMA checks issued 7/10/17-7/16/17 Workers Comp Activity 29,433.03 SCRMA checks issued 7/3/17-7/9/17 Liability Trust-Claims 2,000.00 Claim checks issued 7/10/17-7/16/17 Liability Trust-Claims 0.00 Claim checks issued 7/3/17-7/9/17 Retiree Health Insurance 0.00 Health Reimbursment checks issued 7/10/17-7/16/17 Retiree Health Insurance 0.00 Health Reimbursment checks issued 11,752,999.25 DATE OF RATIFICATION:7120117 TOTAL PAYMENTS BY WIRE: 11,752,999.25 Certified as to the accuracy of the wire transfers by: Deputy City Treasurer II Date -4 q-�� Directol of Finance Date City Mana r B I +,r+9 G}y aru jex- ©ate Information on actual expenditures is available in the City Treasurer's Office of the City of EI Segundo. PACity TreasurerlWlre Transrers\Nre Transfers 10-01-16 to 9-30-17 7/20/2017 1/1 25 MEETING OF THE EL SEGUNDO CITY COUNCIL MONDAY, JULY 10, 2017 — 9:00 AM (CLOSED SESSION) 9:00 A.M. SESSION CALL TO ORDER ROLL CALL Mayor Fuentes - Present Mayor Pro Tem Boyles - Present Council Member Dugan - Present Council Member Brann - Present Council Member Pirsztuk - Present PUBLIC COMMUNICATION — (Related to City Business Only— 5 minute limit per person, 30 minute limit total) None SPECIAL ORDER OF BUSINESS: Mayor Fuentes announced that Council would be meeting in closed session pursuant to the items listed on the Agenda. CLOSED SESSION: The City Council may move into a closed session pursuant to applicable law, including the Brown Act (Government Code Section §54960, et seq.) for the purposes of conferring with the City's Real Property Negotiator; and/or conferring with the City Attorney on potential and/or existing litigation; and/or discussing matters covered under Government Code Section §54957 (Personnel); and/or conferring with the City's Labor Negotiators; as follows: CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code §54956.9(d)(1): -1- matters 1. Kartsen v. City of EI Segundo, LASC Case No. BC617434 CONFERENCE WITH LEGAL COUNSEL —ANTICIPATED LITIGATION Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -2- matters. Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -2- matters. 26 DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -0- matters APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter PUBLIC EMPLOYMENT (Gov't Code § 54957) -1- matter Title: Labor Negotiator CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6): -7- matters 1. Employee Organizations: Police Management Association; Police Officers Association; Police Support Services Employees Association; Fire Fighters Association; Supervisory and Professional Employees Association; City Employees Association and Executive and Management/Confidential Employees Agency Designated Representative: City Manager, Greg Carpenter CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0- matters ADJOURNMENT at 12:00 PM Tracy Weaver, City Clerk 27 MEETING OF THE EL SEGUNDO CITY COUNCIL TUESDAY, JULY 18, 2017 — 5:00 PM 5:00 P.M. SESSION CALL TO ORDER — Mayor Fuentes at 5:00 PM ROLL CALL Mayor Fuentes - Present Mayor Pro Tem Boyles - Present Council Member Dugan - Present Council Member Brann - Present Council Member Pirsztuk - Present PUBLIC COMMUNICATION — (Related to City Business Only— 5 minute limit per person, 30 minute limit total) None SPECIAL ORDER OF BUSINESS: 1. Consideration and possible action to interview candidates for the Environmental Committee and Senior Citizen Housing Corporation Board. (Fiscal Impact: None) Council interviewed candidates for the Environmental Committee and Senior Citizen Housing Corporation Board. The appointments will be announced at the City Council meeting on August 1, 2017. Mayor Fuentes announced that Council would be meeting in closed session pursuant to the items listed on the Agenda. CLOSED SESSION: The City Council may move into a closed session pursuant to applicable law, including the Brown Act (Government Code Section §54960, et seq.) for the purposes of conferring with the City's Real Property Negotiator; and/or conferring with the City Attorney on potential and/or existing litigation; and/or discussing matters covered under Government Code Section §54957 (Personnel); and/or conferring with the City's Labor Negotiators; as follows: CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code §54956.9(d)(1): -1- matters 1. Kartsen v. City of EI Segundo, LASC Case No. BC617434 1 28 CONFERENCE WITH LEGAL COUNSEL —ANTICIPATED LITIGATION Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -2- matters. Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -1- matters. DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -1- matters 1. Public Employee Performance Evaluation Title: City Manager APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter PUBLIC EMPLOYMENT (Gov't Code § 54957) -1- matter 1. Title: Labor Negotiator CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6): -3- matters 1. Employee Organizations: Police Management Association; Supervisory and Professional Employees Association; City Employees. Agency Designated Representative: City Manager, Greg Carpenter CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0- matters Adjourned at 5:50 PM 2 29 REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL TUESDAY, JULY 18, 2017 - 7:00 P.M. 7:00 P.M. SESSION CALL TO ORDER INVOCATION — Pastor Lee Carlile, Methodist Church PLEDGE OF ALLEGIANCE — Council Member Pirsztuk PRESENTATIONS - None ROLL CALL Mayor Fuentes - Present Mayor Pro Tem Boyles - Present Council Member Dugan - Present Council Member Brann - Present Council Member Pirsztuk - Present PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per person, 30 minute limit total) Dr. John Dorsey, resident, in favor of the Mayor's Climate Network and asked Council to reconsider the motion presented by the Environmental Committee at the July 5, 2017 meeting. Gail Church, resident, in favor of the Mayor's Climate Network and asked Council to reconsider the motion presented by the Environmental Committee at the July 5, 2017 meeting. Commended the Council on adopting the Accessory Dwelling Unit Ordinance. CITY COUNCIL COMMENTS — (Related to Public Communications) A. PROCEDURAL MOTIONS Consideration of a motion to read all ordinances and resolutions on the Agenda by title only. MOTION by Council Member Brann, SECONDED by Council Member Dugan to read all ordinances and resolutions on the agenda by title only. MOTION PASSED BY UNANIMOUS VOICE VOTE. 5/0 B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING) C. UNFINISHED BUSINESS D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS 3 30 E. CONSENT AGENDA All items listed are to be adopted by one motion without discussion and passed unanimously. If a call for discussion of an item is made, the item(s) will be considered individually under the next heading of business. 1. Approve Warrant Numbers 3017154 through 3017297 on Register No. 19 in the total amount of$676,687.49 and Wire Transfers from 6/19/17 through 7/9/17 in the total amount of $2,527,719.58. Ratified Payroll and Employee Benefit checks; checks released early due to contracts or agreement; emergency disbursements and/or adjustments; and wire transfers. 2. Approve Regular City Council Meeting Minutes of June 20, 2017 and July 5, 2017. 3. Adopt Resolution No. 5045, an amendment to the conditions of approval for Final Vesting Map No. 71582, regarding the formation of homeowners associations and allowing one of the lots to not be part of a homeowner's association at 540 Imperial Avenue. (Fiscal Impact: N/A) 4. Adopt Resolution No. 5046, approving the EI Segundo Mass Debris Management Plan. (Fiscal Impact: $21,869.00) 5. Adopt Resolution No. 5047, approving Plans and Specifications for the FY 16/17 Sidewalk, Curb and Gutter Replacement Project and authorize advertising for bids; Project No. PW 17-19. (Fiscal Impact: To Be Determined) 6. Authorize the City Manager to execute a standard Public Works Professional Services Agreement No. 5365 in a form approved by the City Attorney with KPFF, Inc. in the amount of $35,000.00 to develop construction plans and specifications for a dedicated bike lane on Rosecrans Ave. adjacent to The Point development property and approve an additional $3,500 for related contingencies; Project No. PW 16-11. (Fiscal Impact: $38,500.00, TDA Article 3 Bikeway grant) 7. Adopt Resolution No. 5048, approving the Plans and Specifications for Recreation and Parks Picnic Shelter; Project No. PW 16-15. (Fiscal Impact: To be determined) 4 31 8. Authorize the City Manager to execute a standard Public Works Contract No. 5366 in a form as approved by the City Attorney with Alfaro Communications Construction, Inc. in the amount of $119,000, plus 10% contingency of $11,900 and authorize a transfer of $51,812.00 from the General Fund to completely fund the project;Project No. PW 17-20. (Fiscal Impact: $131,812.00) 9. Authorize the City Manager to execute a standard Public Works Contract in a form approved by the City Attorney with Aid Builders, Inc. in the amount of $168,850.50 and authorize an additional $25,327.00, for construction related contingencies and authorize the City Manager to execute a Public Works Professional Services Agreement No. 5368 in the form approved by the City Attorney with AKM Consulting Engineers in the amount of $19,988 for construction inspection; Project No. PW 15-23A. (Fiscal Impact: $214,165.50) 10. Adopt Resolution No. 5049, approving Plans and Specifications for East of Sepulveda Boulevard Pavement Rehabilitation Project; Project No. PW 17-27. (Fiscal Impact: to be determined) 11. PULLED BY STAFF AND MOVED TO THE AUGUST 15, 2017 AGENDA. 12. Receive and file an informational report on the Strategic Plan's Key Performance Indicators (KPIs) for the month of June 2017. (Fiscal Impact: None) MOTION by Mayor Pro Tem Boyles, SECONDED by Council Member Dugan to approve Consent Agenda items 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, and 12. MOTION PASSED BY UNANIMOUS VOICE VOTE. 5/0 F. NEW BUSINESS G. REPORTS — CITY MANAGER — Mentioned the City is conducting two survey's; one concerning short term rentals and the other concerning changing/updating the City Seal. Congratulated Mark Trujillo, Maintenance Park Superintendent, on his retirement. Mark worked for the City for 32 years. Ken Berkman, Public Works Director, gave an update on both the Center St. Water Main Replacement Project and the Sewer Pump Plants 1 & 7 Project at Acacia Park. H. REPORTS — CITY ATTORNEY — Stated the Top Golf item will brought to Council at the August 15, 2017 meeting and mentioned the Plaza EI Segundo Project; an amendment to the Development Agreement and changes to the C4 Zone proposed by the developer will go before the Planning Commission in August. I. REPORTS — CITY CLERK 5 32 13. Consideration and possible action regarding Introduction of an Ordinance consolidating future stand-alone municipal elections in the City with statewide November even year elections to comply with the California Voter Participation Rights Act (California State Senate Bill 415). (Fiscal Impact: Estimated Savings of $20,000.00) Mayor Fuentes introduced the item. Tracy Weaver, City Clerk and Mona Shilling, Deputy City Clerk II gave a presentation. Council consensus to return in August with two possible options; 1) Stand-alone election in April 2018 and consolidate with Los County in November 2020 and 2) Stand- alone elections in both April 2018 and 2020 and consolidate with Los Angeles County in November 2022. J. REPORTS — CITY TREASURER — Not Present K. REPORTS — CITY COUNCIL MEMBERS Council Member Brann — Attended the Chamber Mixer at Chevron Park last week and attended the Ribbon cutting for The Chan Soon-Shiong Institute for Medicine in EI Segundo. Council Member Pirsztuk— Thanked staff for their time and participation in the recent Strategic Planning Session held on July 11, 2017. Council Member Dugan — No report Mayor Pro Tem Boyles — Mentioned that he would like staff to present a report in 6 months concerning the Accessory Dwelling Units, would like an Environmental Impact statement added to all policy decisions brought before Council and would like the Police Department and Chief Whalen to revisit the Clutter's Bluff situation. Mayor Fuentes — Thanked all for attending and participating in the recent Strategic Planning Session held on July 11, 2017, attended the recent Chamber Mixer at Chevron Park, attended the Ribbon cutting for the Chan Soon-Shiong Institute for Medicine in EI Segundo, representing EI Segundo, the Mayor attended a banquet honoring Mayor Cheng, the Mayor of Tawain, attended 2 meeting concerning Vista Del Mar, one meeting was attended by Supervisor Janice Hahn, who has jurisdiction over the area, invited the everyone to the Centennial Carnival to be held on Sunday, August 27, 2017 at Chevron Park, tickets are now on sale at Recreation and Parks Check Out and mentioned the Disaster Preparedness Council met that morning. PUBLIC COMMUNICATIONS — (Related to City Business Only— 5 minute limit per person, 30 minute limit total) Jack Axelrod, resident, commented on items of concern. 6 33 MEMORIALS — None Council moved back in to Closed Session at 7:51 PM ADJOURNMENT at 8:55 PM Tracy Weaver, City Clerk 7 34 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA ITEM STATEMENT AGENDA HEADING: Consent Agenda AGENDA DESCRIPTION: Consideration and possible action to re-appoint Elyse Beardsley to the South Bay Workforce Investment Board(SBWIB). (Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. Ratify the El Segundo Chamber of Commerce nomination to re-appoint Elyse Beardsley to seat#18 of the SBWIB; 2. Request the City Clerk to forward a certified copy of Council's action to the SBWIB; 3. Alternatively, discuss and take other action related to this item. ATTACHED SUPPORTING DOCUMENTS: Letters of request from the El Segundo Chamber of Commerce, dated July 1, 2017 and a letter of request from SBWIB dated July 3, 2017 FISCAL IMPACT: $ Amount Budgeted: N/A Additional Appropriation: N/A Account Number(s): STRATEGIC PLAN: Goal: 1 Enhance Customer Service Engagement Objective: 1 The City is available as a virtual City with online services that are convenient& efficient for all residents and businesses PREPARED BY: Mishia Jennings, Executive Assistant 01-Y REVIEWED BY: APPROVED BY: Greg Carpenter, City Manager BACKGROUND & DISCUSSION: The South Bay Workforce Investment Board(SBWIB)provides guidance for programs administered under the Federal Workforce Investment Act,under a Joint Powers Agreement(JPA),for the eight cities of El Segundo, Gardena, Hawthorne, Hermosa Beach, Inglewood, Lawndale, Manhattan Beach and Redondo Beach. The JPA is the instrument that allows the cities to pool and utilize available federal funds. Pursuant to the amended JPA dated May 16, 2002, Section 3, Sub-Part 3 of Section 4 of Agreement No. 83-100 requires that each of the SBWIB member cities shall appoint at least two private-sector employees, to serve on the SBWIB as representative of their respective cities' private- sector businesses. The process specified by the JPA requires that nominees originate from a business group.Historically,the chambers of the member cities are the business group.The chambers nominate a business representative to the SBWIB,which nomination is then ratified by the respective city council. 35 I TheCHAM3ER July 1, 2017 Honorable Mayor Fuentes and City Council City of EI Segundo 350 Main Street EI Segundo, CA 90245 Dear Honorable Mayor Fuentes and Members of the City Council: On behalf of the Board of Directors of the EI Segundo Chamber of Commerce, please accept the nomination of the following individual to be appointed to serve on the South Bay Workforce Investment Board for the 4-year term of office commencing July 1, 2017, as a representative of the EI Segundo business private-sector: Elyse Beardsley, Owner, Industrial Lock& Security, to serve the 4-year term of office from July 1, 2017 to June 30, 2021. Thank you for your acceptance. Sincerely, H" H Marsha Hansen President/CEO 427 Main Street r EI Segundo, CA 90245 0 310-322-1220 a Fax 310-322-6880 Director@elsegundochamber.org 36 ti ! SOUTH BAY WORKFORCE INVESTMENT BOARD � +f • M E Nt B E R S WAYNE SPENCER CHAIRPERSON July 3, 2017 DR.ANTHONYTARANTO BILLY C.CAMPBELL BOB HELFANT Mr. Greg Carpenter, City Manager BRENDA GARVIN BRIAN RABER City of El Segundo CAROLYN ANDERSON 350 Main Street, DAVID FLECK DAVID NOFLIN El Segundo, CA 90245 DEEPAK CHOPRA DR.DENA MALONEY DOUG MARIAN Dear Mr. Carpenter: EDWARD DE BRITO ELLENMARY MICH EL ELYSE BEARDSLEY Currently, there is one El Segundo business private sector vacancy on the FRAN FULTON GLENN GRINDSTAFF South Bay Workforce Investment Board (SBWIB), which needs to be GLENN MITCHELL GREGG MCCLAIN term ofilled. The f office for this seat, Y will take effect on Jul 1, 2017 and JANE TEMPLIN will expire on June 30, 2021. JAY FOWLER JEFFREY R.JENNISON JESUS FERNANDEZ JOE AHN On July 1, 2017, the El Segundo Chamber of Commerce re-nominated Ms. JOSH LAFARGA Elyse Beardsley Owner of Industrial Lock & Security, to fill the El KATHY WOJNO KIRKROSSBERG Segundo Business Private Sector Seat. We are requesting that the Mayor DR.LANCE WILLIAMS LILIAN HANEY and City Council please initiate the process to re-appoint Ms. Beardsley at LINDA BRADLEY the City of El Segundo's next regularly scheduled City Council Meeting or MARC LITTLE MICHAEL JACKSON at your earliest convenience. MIKE HARRIEL MITCH PONCE NICKSPAMPANATO your cooperation in this matter is greatly appreciated. If you have any PATRICIA BENNETT PATRICIA DONALDSON questions or require assistance, please contact me, or my assistant, Sha'Ron RAJ N ROLAND Berry, at(310) 970-7700. Thank you! AND TATALTON RUDY RODRIGUEZ RUTH[DAVIS DR.SANDRA G.HORWITZ 2ani SARAH A SUS[EYELLOWHORSE-JENSEN TAMALA LEWIS TODSWORD VAN NGUYEN WANZATOLLIVER DR.WILLIE HAGAN ,t Executive Director Attachments JAN VOGEL EXECUTIVE DIRECTOR Hawthorne•Hermosa Beach•Gardena•Inglewood•Lawndale•Redondo Beach•Manhattan Beach•Carson•EI Segundo-Torrance•Lomita 11539 Hawthorne Boulevard.,5th Floor,Suite 500,Hawthorne,CA 90250/Phone:310.970.7700/Fax:310.970.7737 EL SEGUNDO CITY COUNCIL MEETING DATE: August 01, 2017 AGENDA STATEMENT AGENDA HEADING: Consent Agenda AGENDA DESCRIPTION: Consideration and possible action to approve the use of the City of El Segundo logo and vehicle graphics of the El Segundo Fire and Police Departments on a new special edition "Hot Wheels" die-cast replica toy fire and police vehicles to be designed and produced by Mattel, Inc. (Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. Authorize the City Manager to execute a License Agreement with Mattel, Inc., in a form approved by the City Attorney,to allow the use of the City of El Segundo logo and vehicle graphics of the El Segundo Fire Department for production of die-cast replica toy fire vehicles; 2. Alternatively, discuss and take other action related to this item. ATTACHED SUPPORTING DOCUMENTS: 1. Mattel Licensing Agreement with Exhibits FISCAL IMPACT: None Amount Budgeted: None Additional Appropriation: N/A Account Number(s): N/A STRATEGIC PLAN: Goal: 5a El Segundo promotes economic growth and vitality for businesses and the community Objective: 1 The City promotes economic growth through a range of programs, PR, marketing and communication strategies ORIGINATED BY: Carol Lynn Anderson C" 0 A REVIEWED BY: Christopher Donovan CLO APPROVED BY: Greg Carpenter. BACKGROUND AND DISCUSSION: Mattel, Inc. is proposing to manufacture a "Hot Wheels" toy version of an El Segundo Fire and Police Department vehicles. They are requesting permission to use the El Segundo Fire Department, and El Segundo Police Department names and graphic images of the City of El Segundo logo. The City will not receive any profits made from this production. The City retains the right to purchase units at wholesale price. A production pilot sample will be delivered to the City Manager for inspection and approval prior to actual production. The City and Fire Department will benefit from the public relations and promotional value of the toys. 1 38 Agreement No. 3746D LICENSE AGREEMENT THIS AGREEMENT SUPERSEDES AND REPLACES THAT CERTAIN LICENSE AGREEMENT DATED JUNE 26, 2007, FOR THE EL SEGUNDO POLICE DEPARTMENT PROPERTY (AGREEMENT NO. 3746), AND THAT CERTAIN LICENSE AGREEMENT DATED SEPTEMBER 19,2016,FOR THE EL SEGUNDO FIRE DEPARTMENT AND RESCUE VEHICLES PROPERTY, AND ANY AMENDMENTS THERETO BETWEEN LICENSOR AND LICENSEE FOR THE TERM UNDER THIS AGREEMENT. THIS LICENSE AGREEMENT (the "Agreement") is made and entered into as of August 01, 2017, (the "Effective Date") by and between City of El Segundo, a California municipal corporation having its principal place of business at 350 Main Street,El Segundo,California 90245 (hereinafter referred to as "Licensor") and Mattel, Inc., a corporation organized under the laws of the State of Delaware, having a principal place of business at 333 Continental Boulevard, El Segundo, California 90245-5012 (hereinafter referred to as "Licensee"). WITNESSETH. WHEREAS, Licensor represents and warrants that it is the owner of various trademarks, copyrights and other proprietary rights in and to the Property as set forth below; and WHEREAS, Licensee is engaged in the business of manufacturing and selling toys and games and other consumer products; and WHEREAS, Licensee desires to use certain of Licensor's trademarks, copyrights, and other intellectual property in the manufacturing and distribution of Licensee's products, and WHEREAS, Licensor is willing to license Licensee the right to use certain of Licensor's trademarks, copyrights, and other intellectual property in the manufacturing and distribution of Licensee's products under the terms set forth in this Agreement. NOW, THEREFOREJor and in consideration of the mutual covenants and agreements contained herein and other good and valuable consideration, receipt of which is hereby acknowledged, it is hereby agreed as follows: 1. Grant of Rights. Licensor hereby grants to Licensee a non-exclusive royalty-free worldwide license to use the trademarks, tradenames, copyrights, designs, logos and likenesses including names, accessories and other visual or identifying representations associated with El Segundo Police Department and the El Segundo Fire Department and Rescue Vehicles(hereinafter referred to as the"Licensed Property"), and depicted in the attached exhibits, in conjunction with the manufacture, marketing, distribution, promotion and sale of vehicle replicas in any size, scale and material, including, without limitation, die-cast vehicle replicas with or without plastic parts, plastic replicas and innovation replicas (motorized or non-motorized), battery powered ride-ons, related play sets and accessories (hereinafter referred to as the "Licensed Products"). In accordance with El Segundo Municipal Code Section 1-3-3, Licensor agrees that Licensee's use of Licensor's Seal is, in part, to advertise the City of El Segundo and, in doing so, encourage tourism and other economic development.—The rights granted herein shall apply to all channels of Page 1 of 4 39 Agreement No. 3746D distribution, including without limitation, direct marketing to consumers, the Internet and online marketing and sale. In addition to the foregoing rights,Licensor herein grants to Licensee the right to use the name, nickname, likenesses and visual or identifying representations of the Licensed Property in connection with the marketing and sale of the Licensed Products, including in advertising, selling, packaging and promotional and publicity materials relating to the Licensed Products. 2. Term. This Agreement shall become effective on the date first written above and shall continue in effect for a term expiring on December 31, 2020, Licensee, in its sole discretion, shall have the option to renew this Agreement for two additional one-year periods, by written notice given to Licensor at least sixty(60) days prior to the expiration of the then current term. 3. Awrovals. In the event that Licensee does manufacture Licensed Products, then Licensee shall submit to Licensor electronic"e-sheet"(e.g.jpeg)samples of each Licensed Product (including packaging and artwork)to the City Manager for approval. Licensor shall have ten(10) business days to approve or disapprove the electronic "e-sheet" samples, which Licensor shall not unreasonably delay. In any event,the failure by Licensor to provide written approval/disapproval within ten(10) business days shall be deemed approved. 4. Legal Notice. Licensee agrees to affix a legal notice on the packaging and other materials that incorporate the Licensed Property in order to denote Licensor's trademark and/or copyright in materials that incorporate the Licensed Property. The legal notice when used on the Licensed Products may be abbreviated in accordance with legal requirements and as space permits. Subject to Licensor's exclusive rights to the Licensed Property, Licensee is expressly permitted to apply to the Licensed Products any trademarks, artwork and designs that it selects and to apply appropriate patent, trademark and/or copyright notices. All such trademark and copyright notices shall be in the name of Licensee, subject to the Licensor's exclusive rights to the Licensed Property. 5. Licensed Product Samples. In the event that Licensee does manufacture Licensed Products, then, in full consideration for the rights granted to Licensee hereunder, Licensee agrees to furnish Licensor with two-hundred (200) units of each single pack of such Licensed Products, where such Licensed Products are featured, at no charge, shipping and handling included. Licensee shall not be required to furnish to Licensor units of any SKU (Stock-keeping Unit, the identification number assigned to individual products) of any Licensed Products unless Licensee has completed a full and final production run for such SKU. No inadvertent failure of Licensee to provide any such Licensed Products to Licensor shall be deemed a breach of this Agreement, provided that, to the extent reasonably possible and provided that such Licensed Products are currently being manufactured,Licensee shall retrospectively provide such Licensed Products upon notice from Licensor of Licensee's failure to do so. Notwithstanding the foregoing,Licensee shall have no duty to manufacture and/or sell any Licensed Products or to otherwise exploit the rights granted herein. Upon request and subject to availability and in reasonable quantities,Licensor has the right to purchase additional quantities of the Licensee's products at Licensee's best wholesale price. 6. Ownership. Licensee acknowledges that nothing contained in this Agreement is intended as an assignment or grant to Licensee of any right, title or interest in or to the Licensed Property or the goodwill attached thereto. Licensor shall at all times remain the owner of any and all of the Licensed Property created by Licensor and used by Licensee in connection with the Page 2 of 4 40 Agreement No. 3746D Licensed Products. Licensee shall own all intellectual property rights embodied in the Licensed Products excluding the Licensed Property. 7. Representations and Warranties. Indemnity. Licensor represents and warrants to Licensee that it is the sole owner of the Licensed Property and that it has the full power and authority to enter into this Agreement. Licensor agrees to indemnify Licensee against any loss and expense including its reasonable attorneys' fees arising out of any claims, demands,or actions that may be instituted against Licensee by reason of any claim of a superior right to any element of the Licensed Property. Licensee agrees that the Licensed Products shall be of a standard of quality as high as that of other similar Licensee products as of the date of this Agreement. Licensee agrees to indemnify Licensor against all third party claims arising out of its marketing or sale of the Licensed Products, including claims for personal injury, except that Licensor shall be solely responsible for any claims based upon use of the Licensed Property as permitted by this Agreement. Licensee shall have the right to control the defense and settlement of any such third party claims. 8. Termination.Effect of Termination. Either party may terminate this Agreement in the event that the other party materially breaches the terms of this Agreement or any of the warranties or representations made herein, vrovided that the non-breaching party provides the breaching party with written notice of such default and sixty(60) days within which to remove or cure such default. If there is no removal or cure of the default within such period, the Agreement may then be immediately terminated by the non-breaching party. Upon expiration or earlier termination of this Agreement, Licensee agrees to discontinue all use of the Licensed Property, except that Licensee shall continue to have the right to sell off all existing inventory bearing the Licensed Property, whether completed or in the process of manufacture, for a period of six (6) months after expiration or early termination. 9. Assignment. Licensee and its subsidiaries may sublicense or assign among themselves and to their entities any and all of their rights and obligations hereunder. Licensee shall remain directly and primarily obligated under all the provisions of this Agreement and any default of this Agreement by its subsidiaries shall be deemed a default by Licensee hereunder. 10. Notices. All notices wherever required in this Agreement shall be in writing and sent by facsimile, certified mail or overnight delivery and shall be deemed given when sent or mailed. 11. Severability. If any provisions of this Agreement are for any reason declared to be invalid, the validity of the remaining provisions shall not be affected thereby. 12. Governing Law. This Agreement and each and every one of its provisions shall be interpreted under the laws of the State of California. 13. Entire Agreement. This Agreement represents and expresses the entire agreement of the parties and supersedes all prior agreements, representations and understandings (whether written or oral) between the parties concerning the subject matter hereof. An amendment or modification of a term or condition of this Agreement must be in writing duly executed by both parties. Page 3 of 4 41 Agreement No. 3746D 14. Counterparts. This Agreement may be executed in any number of counterparts and by facsimile or scanned email attachments, each of which will be deemed an original, but all of which together will constitute one instrument. IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first written above. CITY OF EL SEGUNDO MATTEL, INC. Greg Carpenter, Todd Piccus City Manager V.P. Legal & Business Affairs ATTEST: Tracy Weaver, City Clerk APPROVED AS TO FORM: Mark D. Hensley, City Attorney Page 4of4 42 Joh Name : 3D7�� MB�'17 Basic bars �i� SIH Front { x71HOX, P�HiS PIETAS' PI�4FS',EIIF r r' • f � v � �.n t _ rvanh� a • r• Yl x X�' rA r EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA ITEM STATEMENT AGENDA HEADING: New Business AGENDA DESCRIPTION: Consideration and possible action to authorize the City Manager to execute a contract amendment with The Phelps Group (dba Phelps) for expanded economic development and hospitality and tourism marketing services. (Fiscal Impact: FY 16-17 - $565,000 in Economic Development Division Advertising and Publishing budget and Chevron Grant Fund expenditures.) RECOMMENDED COUNCIL ACTION: 1. Authorize the City Manager to execute a contract amendment with The Phelps Group (dba Phelps), in a form approved by the City Attorney, for expanded economic development and destination marketing services; 2. Alternatively, discuss and take other action related to this item. ATTACHED SUPPORTING DOCUMENTS: Scope of Work STRATEGIC PLAN: Goal: Champion Economic Development &Fiscal Sustainability Objective: Implement a comprehensive economic development strategy to ensure the City encourages a vibrant business climate that is accessible, user-friendly and welcoming to all residents, businesses, and visitors. FISCAL IMPACT: Amount Budgeted FY 16-17: $565,000 Amount Budgeted FY 17-18: $0 Additional Appropriation: $0 Account Numbers: 001-400-2401-6201 (ED Advertising and Publishing) 702-200-2401-2609 (Chevron Grant Fund) ORIGINATED BY: Barbara Voss, Economic Development Manager REVIEWED BY: Greg Carpenter, City Manager APPROVED BY: Greg Carpenter, City Manager V BACKGROUND & DISCUSSION: On April 12, 2016, voters approved a proposition, Measure B, which increased the City's Transient Occupancy Tax("TOT")from 8%to 12%. As part of the discussions regarding the Measure B,both the Economic Development Advisory Committee (EDAC) and the Chamber of Commerce Hotel Committee requested that a portion of the increased TOT revenue be used to form a hospitality and tourism marketing fund to increase hotel occupancy and stimulate related visitor-serving businesses. During the FY 16-17 budget discussions,City Council directed staff to allocate$240,000.00 to develop 1 1 45 and implement a destination and tourism marketing program.Due to a potential conflict of interest and delays in receiving feedback and guidance from the California Fair Political Practices Commission,the implementation of the marketing program was delayed. At the February 7,2017 City Council Meeting, City Council directed staff to identify a firm to provide interim economic development and hospitality and tourism marketing services. The budget for these interim marketing services was $25,000. Staff and the EDAC Chair interviewed four firms,reviewed proposals, and recommended the top two firms for a second interview with the City Manager and EDAC marketing committee. The second round of interviews took place on February 24th and the committee selected Phelps, a full-service marketing firm. On March 13, 2017, the City entered into an agreement with Phelps to provide interim economic development and hospitality and tourism marketing services. The scope of work for that agreement was complete on May 1, 2017. On May 2, 2017 City Council authorized the City Manager to approve a contract amendment with Phelps for $60,000.00 for continued marketing services. At that time staff agreed to develop a scope of work and proposal and return to City Council with a longer term marketing program. At the July 19th,2017 EDAC meeting, Phelps presented a draft budget for the remainder of FY 16-17 and all of FY 17-18. EDAC agreed that the proposal would be reviewed and discussed in greater detail by the EDAC marketing committee and moved to have the recommendation of the marketing committee act at the recommendation for all of EDAC. The EDAC marketing committee met on July 20th,2017. EDAC(via the marketing committee)recommended an annual budget for the remainder of FY 16-17 of $117,000.00 and an annual budget for FY 17-18 of$448,000 for ongoing economic development and hospitality and tourism marketing. In 2016 and 2017,the City received an economic development grant of$200,000.00 and$185,000.00 respectively from Chevron Products Company. Staff recommends that these funds be utilized to continue and enhance the existing economic development marketing efforts with focus on commercial and industrial business attraction. The objective of the marketing strategy is to create an evolved brand identity that will be executed across a comprehensive and integrated branding and communications plan. This will ensure that key economic revenue drivers in the city consistently receive marketing support to promote growth and success. These revenue drivers include business license taxes, sales taxes,and TOT taxes.The goal of this strategy is to: • Continue and enhance existing marketing and branding efforts with focus on commercial and industrial business attraction; • Develop and implement a comprehensive hospitality and tourism marketing effort(hotel,retail, restaurants, arts/culture and recreation), and; • Ensure one"voice"for all economic development and hospitality and tourism marketing efforts. This comprehensive outreach strategy will be achieved using a fully integrated campaign, including: new collateral materials,enhanced public relations,special events,enhanced social media engagement, paid search and paid social media, digital advertising, account strategy and analytics, and account leadership services. Staff requests City Council to formally authorize the City Manager to approve a contract amendment 46 with The Phelps Group (dba Phelps) in a form approved by the City Attorney, for $565,000.00 for marketing services to include hospitality and tourism and economic development marketing. A complete scope of work is attached. 47 Phel All Communications. p Voice. City of EI Segundo Integrated Marketing Communications Scope of Work FY17 (August — September 2017) FY18 (October 2017 — September 2018) Prepared for Barbara Voss July 27, 2017 ©2017 Phelps 48 Phelps All Communications. One Voice. The following Scope of Work (SOW)details services and deliverables based on our current understanding of your marketing needs and goals. This document is intended to align our planned services on your behalf and to provide a budget estimate for required efforts, in order to achieve defined objectives and deliverables. I.Situation Analysis The City of EI Segundo is currently engaged in marketing and branding efforts aimed to drive awareness and interest in support of two initiatives: new business attraction ("NBA")and hospitality and tourism ("HT"). The ultimate goal being to stimulate related business-and visitor-serving businesses and increase tax revenue. Marketing support is needed to increase the momentum of the NBA efforts to date and develop a strong foundation and plan for HT. II. Marketing Goals NBA: • Highlight the competitive advantages of doing business in EI Segundo to potential targets • Grow awareness of the city's offerings among brokers, developers and targeted business industries • Build positive word-of-mouth and endorsements from influencers HT: • Establish EI Segundo as a"go-to"destination for LAX-bound travelers and Angeleno day-trippers, complete with the latest in hotels, restaurants, retailers and attractions ■ Increase interest in the amenities of the greater community by business travelers • Build positive word-of-mouth and endorsements from influencers III. Target Audiences Primary Target: Commercial and industrial real estate brokers, current and potential business owners, foreign direct investment Secondary Target: business travelers, LAX-bound tourists,Angelenos 12121 Bluff Creek Dr.Playa Vista,CA 90094 1 P 310.752.4400 1 phelpsagency.com ©2017 Phelps 49 Phelps All Communications. One Voice. IV. Integrated Marketing Services Phelps has outlined the following impactful and budget conscious integrated marketing tactics for August 1, 2017 through September 30, 2018. Public and Media Relations A strategic approach is needed to bring EI Segundo top-of-mind to key reporters and influencers in Los Angeles and beyond for NBA and HT.With so many great stories to be told; outlets and angles can be tailored to capture the attention of the journalists and influencers,while keeping EI Segundo considered for future stories. Media relations can be utilized to tell multiple stories across a variety of outlets. Press Materials: Refresh and update key press materials, as needed. o Industry-specific one sheets and media fact sheets o Gather assets such as photos, videos, graphs, logos o Create press releases, media alerts and new business announcements Media Lists: Phelps will refine targeted media lists for use in strategic and proactive outreach to the consumer and trade media in Los Angeles and other key markets. The agency's tools include Cision, a media database and editorial calendar subscription service; ProfNet, which provides daily leads from working journalists looking for resources; and Buzzstream, an influencer search database. Media Pitches: Develop timely, compelling and newsworthy pitches, both angle and outlet focused. Optimize immediate story prospects and cultivate longer lead media opportunities. Events, Local Media FAMs and Relationship Building: • Develop and execute 3-5 local media and influencer events/FAMs • Pursue possible partnership opportunities for international and national media FAMs Deliverables: Monthly reporting of media outreach efforts and status, recap of coverage results with channel metrics Includes purchase of 5-10 broadcast clips (up to a maximum of$750). Budget: $10,000 per month (14 months) 12121 Bluff Creek Dr.Playa Vista,CA 90094 1 P 310.752.4400 1 phelpsagency.com ©2017 Phelps 50 Phelps All Communications One Voice. • Paid Search • Develop a campaign focused on LA and key markets throughout California and other states, with agreed upon search terms for NBA(directing to elsegundobusiness.com) and HT audience when HT website is live ■ Includes discovery of competitive spend, strategy and creative, goal setting, copywriting, performance monitoring and ongoing optimization • KPIs for NBA are inquiry form completions, SOAR email newsletter sign-ups, Smart Business Move guide pdf downloads • KPIs for HT are TBD Deliverables: Monthly performance reporting Service Budget: $2,000 per month (NBA: 14 months); $2,000 per month (HT: estimated 9 months) Paid Media Budget: $4,000 per month (NBA: 14 months); $4,000 per month (HT: estimated 9 months) • Paid Social • HT-focused paid Facebook campaign, to commence when HT site is live ■ Includes discovery of competitive spend, strategy and creative, goal setting, copywriting, development and management of image library(existing photo assets and purchase of up to $250 royalty-free stock images), targeted performance monitoring and ongoing optimization Deliverables: Monthly performance reporting Service Budget: $2,000 per month (estimated 9 months) Paid Media Budget: $1,000 per month (estimated 9 months) • Owned Social ■ NBA-and HT-focused Facebook and Linkedln campaign • Includes topic recommendations, copywriting, photo/video asset management, monthly calendaring, daily/semi-daily posting, ongoing engagement monitoring Deliverables: Monthly content calendar and performance reporting Budget: $2,000 per month (14 months) 12121 Bluff Creek Dr.Playa Vista,CA 90094 i P 310.752.4400 i phelpsagency.com ©2017 Phelps 51 Phelps All Communications. One Voice. • SOAR Email Newsletter • Content strategy, copywriting, photo asset management, updating of existing layout for each issue with new content, list management, link tagging for tracking, email blasting, monitoring and reporting for each issue • Includes email distribution hard costs ($5 per send +$.015 per email) Budget: $2,500 each (12 issues) • Website Management • Update key facts and information as needed on EI SegundoBusiness.org and new HT site ■ Ongoing website functionality monitoring and troubleshooting on both sites • NBA site hosting (elsegundobusiness.com) at$150 per month, according to current hosting agreement ■ Consulting on development of new HT site ■ Transfer of HT site hosting to Phelps, as needed o Separate HT site hosting agreement to be developed at time of launch with fee to be determined based on site size and traffic. Up to$150/month included in budget below. Budget: $2,000 per month (NBA: 14 months); $2,000 per month (HT: estimated 10 months) • HT Research, Brand Positioning, Communications Plan • Stakeholder and target discovery: 0 6 stakeholder interviews (EDAC HT task force, city officials, hotels, restaurants/retail/attractions, arts, residents) ■ Note: Client to provide potential participant list and venue, and facilitate invites o Competitive research o Third party research on audience and hospitality/tourism trends o Online survey/intercept-3 target audiences: business and leisure travelers, Angelenos ■ Includes online survey hard costs • Brand positioning and key messaging: o Final report of research findings to be developed including key messaging points for each target audience, communicating the brand proposition and arranged in hierarchy o Includes up to two client presentations of same • Communications plan: o Express customer journey with key touchpoints along the way that will inform, engage and inspire our targets o To include recommended communication tactics that will best deliver our new creative message and determine gaps in terms of consumer perceptions and behaviors to assess how our campaign can motivate consumers to consider El Segundo Deliverables:Written research report and up to two client presentations of same,written communications plan. To be completed by 9/30/17. Budget: $25,000(Stakeholder and Target Discovery); $5,000 (Brand Positioning and Key Messaging); $3,000 (Communications Plan) 12121 Bluff Creek Dr.Playa Vista,CA 90094 i P 310.752.4400 i phelpsagency.com ©2017 Phelps 52 P��IPS All Communications. One Voice. • HT Creative Concepting and Collateral • Creative concepting for HT look and feel, based on brand positioning and leveraging existing EI Segundo logo and assets • Develop one EI Segundo HT-focused map/brochure o Final execution TBD. Will be a combination of map including all tourism destinations and areas of interest(hotels, restaurants, retail, attractions, points of interest, parking, etc.)and listings of events and visitor amenities o To be coordinated with stakeholders and city officials o Includes 1-2 concepts, based on client input, and 3 rounds of review • Note: Client to provide complete business list and contact information. Does not include printing or distribution. Deliverables: One print-ready layout and one pdf version for posting to HT site and electronic use. To be completed by 9/30/17. Budget: $12,000 • Account Leadership, Strategy and Management ■ Account management of all activities pertaining to the above referenced services including team management, client meetings, recommendations, communications, correspondence, budget management, estimating and scope development for planned initiatives • Ongoing strategic counsel for all marketing efforts ■ Stewardship of the brand to ensure consistent and appropriate messaging, content and environment • Attendance with client at stakeholder and committee meetings, as needed • Regular status meetings and reporting Budget: $6,000 per month (14 months) • Event Management • Includes management of press conferences, partner events and Champions of Business (2017 &2018) • Champions of Business: o Creative updating and execution of 5 emails (Save the Date, Invitation, Sold Out, Sponsor Thank You, Event Thank You); event digital& physical signage design; program design and event program collaboration with committee • Does not include hard costs, printing or new creative design/graphics for Champions of Business 2018 Budget: $25,000 12121 Bluff Creek Dr.Playa Vista,CA 90094 1 P 310,752,4400 1 phelpsayency.com ©2017 Phelps 53 Phelps All Communications. One Voice. V. Measurement and Assessment Program elements have built-in measurements in order to assess those components that are most successful. Measurement and reporting will include the following: • Earned media placements and readership: Recap of coverage and reach in key online sites and blogs, national and regional magazines, newspapers and any broadcast segments • Social media and paid search metrics and reporting; impressions, clicks CTR, CPC, engagement rate, most viewed/searched terms, recommendations for optimization VI.Client Participation A key benefit of Phelps is the personal approach, responsiveness and commitment to excellence that we provide our clients. Our strong, talented team of marketing experts service our clients' needs across all disciplines of an integrated marketing communications plan. To meet the project goals, we anticipate the following client participation: • Access: express with your team the importance of working with us, encourage your associates to proactively provide resources, time, knowledge, ideas and vision • Availability: marketing is deadline oriented, please set aside time to be available, provide approvals and decisions, as needed • Alerts: keep us apprised of anything that may materially affect the success of the project • Brainstorming: bring all your ideas to the table, they could translate into marketing concepts • Feedback: always let us know immediately if there is something we can improve upon and we request your response to our client satisfaction surveys to allow us to continuously improve our processes and relationships on your behalf • Over communication: provide us with plenty of information on your organization at all times, it will help us create a more attractive and stronger picture of your brand • Respect: mutual consideration of confidential and other proprietary materials and approaches 12121 Bluff Creek Dr,Playa Vista,CA 90094 1 P 310.752.4400 1 phelpsagency.com ©2017 Phelps 54 Phelps All Communications. One Voice. VII. Budget Based on the scope outlined, the following budget is recommended: FYI (August—September 2017): Public & Media Relations: $20,000 Paid Search: $12,000 Owned Social: $4,000 SOAR Newsletter: $5,000 Website Management: $4,000 Stakeholder and Target Discovery: $25,000 Brand Positioning and Key Messaging: $5,000 Communications Plan: $3,000 Creative Concepting and Collateral: $12,000 Account Leadership, Strategy and Management: $12,000 Event Management: $15,000 TOTAL: $117,000 FY18 (October 2017—September 2018): Public&Media Relations: $120,000 Paid Search: $126,000 Paid Social: $27,000 Owned Social: $24,000 SOAR Newsletter: $25,000 Website Management: $44,000 Account Leadership, Strategy and Management: $72,000 Event Management: $10,000 TOTAL: $448,000 12121 Bluff Creek Dr,Playa Vista,CA 90094 1 P 310,752,4400 1 phelpsagency.com ©2017 Phelps 55 Phelps All Communications. One Voice. Terms: Services to be billed monthly,with Net 30 terms, per the terms of the Professional Services Agreement. All services related to FY19(October 1, 2018-September 30,2019) not specifically listed in this document will be billed separately under another scope to be determined. This is a budget allocation recommendation. The amount of additional research, strategy sessions, revisions and timing, will impact the budget. Budget assumes rounds of revisions as defined herein. It is flexible based on client requirements, timeline and deliverables.Any changes to scope may incur additional budget and impact schedule. Incidentals and hard costs are not included, unless as specified. Incidentals may include materials, research, market data, stock photography, fonts, photo shoots, production crews, talent voiceover, edit bay fees, language translation, webtools, e- communication distribution, shipping, delivery, travel, printing, tax, third-party costs, and other related expenses,Any incidental exceeding$500 will be estimated separately for approval. VIII. Acceptance and Signature This Scope of Work may be signed in counterparts, each of which shall be deemed an original. This Scope of Work is governed under by the terms and conditions of the Professional Services Agreement entered into by and between the parties. The contents of this document are considered confidential in nature and protected under The Phelps Group as proprietary information. Any use of this material without consent or engagement is strictly prohibited. The parties have caused this Scope of Work to be executed by their duly authorized representatives as identified below. CITY OF EL SEGUNDO THE PHELPS GROUP(DBA PHELPS) Authorizing Authorizing Name Name Title Title Date Date 12121 Bluff Creek Dr,Playa Vista,CA 90094 i P 310.752,4400 i phelpsagency.com ©2017 Phelps 56 EL SEGUNDO CITY COUNCIL MEETING DATE: August 1, 2017 AGENDA STATEMENT AGENDA HEADING: Mayor Pro Tem Boyles AGENDA DESCRIPTION: Consideration and possible action to direct staff to add an Environmental Impact statement to all policy decisions brought before the City Council (Fiscal Impact: None) RECOMMENDED COUNCIL ACTION: 1. Discuss whether or not an Environmental Impact statement should be included in all staff reports and what it should consist of, 2. Direct staff to provide the required language in future staff reports, if desired by Council; or, 3. Alternatively, discuss and take other possible action related to this item. ATTACHED SUPPORTING DOCUMENTS: None FISCAL IMPACT: No Amount Budgeted: $0 Additional Appropriation: N/A Account Number(s): N/A STRATEGIC PLAN: Goal: N/A Objective: N/A E)ORIGINATED BY: Ken Berkman, Director of Public Worksss REVIEWED BY: Greg Carpenter, City Manager APPROVED BY: Greg Carpenter, City Manager IL ;_)c GLC/ BACKGROUND AND DISCUSSION: Mayor Pro Tem Boyles has requested the City Council consider directing staff to add an Environmental Impact statement to all staff reports brought before the City Council. Direction is required to determine if this would be required of all staff reports or be focused on broader policy decisions, which could range from considerations of Personnel policies, approval of the Capital Improvement Program or the purchase of a piece of equipment, and many others. Once applicability is determined, an "Environmental Impact" section could be added to staff reports and either left open-ended for staff to complete, or a level of impact could be assigned along with an explanation, for example "Considerable, Moderate, Light, or None". 12 57