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2017 May 02 - CC PACKETy AGENDA
�R sFGUN-
p� EL SEGUNDO CITY COUNCIL
4 COUNCIL CHAMBERS - 350 Main Street
C E.MTEHNlA R•
The City Council, with certain statutory exceptions, can only take action upon properly posted and listed
agenda items. Any writings or documents given to a majority of the City Council regarding any matter on
this agenda that the City received after issuing the agenda packet are available for public inspection in
the City Clerk's office during normal business hours. Such Documents may also be posted on the City's
website at www.elsegundo.org and additional copies will be available at the City Council meeting.
Unless otherwise noted in the Agenda, the Public can only comment on City - related business that is
within the jurisdiction of the City Council and /or items listed on the Agenda during the Public
Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing
item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5)
minutes per person.
Before speaking to the City Council, please come to the podium and state: Your name and residence
and the organization you represent, if desired. Please respect the time limits.
Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk
or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior
Tuesday). The request must include a brief general description of the business to be transacted or
discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if
they are submitted to the City Clerk two (2) working days prior to the meeting and they do not exceed five
(5) minutes in length.
In compliance with the Americans with Disabilities Act, if you need special assistance to
participate in this meeting, please contact City Clerk, 524 -2305. Notification 48 hours prior to the
meeting will enable the City to make reasonable arrangements to ensure accessibility to this
meeting.
MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, MAY 2, 2017 — 5:00 PM
5:00 P.M. SESSION
CALL TO ORDER
ROLL CALL
PUBLIC COMMUNICATION — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) Individuals who have received value of $50 or more to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of $250.
SPECIAL ORDER OF BUSINESS:
CLOSED SESSION:
The City Council may move into a closed session pursuant to applicable law, including
the Brown Act (Government Code Section §54960, et sue.) for the purposes of
conferring with the City's Real Property Negotiator; and /or conferring with the City
Attorney on potential and /or existing litigation; and /or discussing matters covered under
Government Code Section §54957 (Personnel); and /or conferring with the City's Labor
Negotiators; as follows:
CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code
§54956.9(d)(1): -0- matters
CONFERENCE WITH LEGAL COUNSEL — ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -1-
matters.
Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -1- matters.
DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -1- matters
1. Public Employee Performance Evaluation
Title: City Manager
APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter
PUBLIC EMPLOYMENT (Gov't Code § 54957) -0- matter
2
E
CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6): -4-
matters
1. Employee Organizations: Police Management Association; Supervisory,
Professional Employees Association; and City Employee Association, Executive
Group.
Agency Designated Representative: Steve Filarsky and City Manager, Greg
Carpenter
CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0-
matters
3
3
AGENDA
EL SEGUNDO CITY COUNCIL
COUNCIL CHAMBERS - 350 Main Street
The City Council, with certain statutory exceptions, can only take action upon properly posted and listed
agenda items. Any writings or documents given to a majority of the City Council regarding any matter on
this agenda that the City received after issuing the agenda packet, are available for public inspection in
the City Clerk's office during normal business hours. Such Documents may also be posted on the City's
website at www.elsegundo.org and additional copies will be available at the City Council meeting.
Unless otherwise noted in the Agenda, the Public can only comment on City - related business that is
within the jurisdiction of the City Council and /or items listed on the Agenda during the Public
Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing
item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5)
minutes per person.
Before speaking to the City Council, please come to the podium and state: Your name and residence
and the organization you represent, if desired. Please respect the time limits.
Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk
or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior
Tuesday). The request must include a brief general description of the business to be transacted or
discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if
they are submitted to the City Clerk two (2) working days prior to the meeting and they do not exceed five
(5) minutes in length.
In compliance with the Americans with Disabilities Act, if you need special assistance to
participate in this meeting, please contact City Clerk, 524 -2305. Notification 48 hours prior to the
meeting will enable the City to make reasonable arrangements to ensure accessibility to this
meeting.
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, MAY 2, 2017 - 7:00 P.M.
7:00 P.M. SESSION
CALL TO ORDER
INVOCATION — Pastor Wes Harding, The Bridge
PLEDGE OF ALLEGIANCE — Council Member Dugan
2
M
PRESENTATIONS
a) Commendation — Tree Musketeers
b) Proclamation — Month of May as National Older American Month, Sharon
Hladek, El Segundo's Older American of the Year.
ROLL CALL
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) Individuals who have received value of $50 or more to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of $250. While all comments are welcome, the Brown Act does not allow Council to
take action on any item not on the agenda. The Council will respond to comments after Public
Communications is closed.
CITY COUNCIL COMMENTS — (Related to Public Communications)
A. PROCEDURAL MOTIONS
Consideration of a motion to read all ordinances and resolutions on the
Agenda by title only.
Recommendation — Approval.
B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING)
C. UNFINISHED BUSINESS
D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS
w
6i
E. CONSENT AGENDA
All items listed are to be adopted by one motion without discussion and passed unanimously. If a call for
discussion of an item is made, the item(s) will be considered individually under the next heading of
business.
1. Warrant Numbers 3016078 through 3016310 on Register No. 14 in the total
amount of $942,078.69 and Wire Transfers from 4/10/17 through 4123/17 in
the total amount of $2,390,537.80
Recommendation — Approve Warrant Demand Register and authorize staff to
release. Ratify Payroll and Employee Benefit checks; checks released early due
to contracts or agreement; emergency disbursements and /or adjustments; and
wire transfers.
2. Regular City Council Meeting Minutes of April 4, 2017 and Regular City
Council Meeting Minutes of April 18, 2017
(Fiscal Impact: None)
Recommendation — 1) Staff recommends that the City Council adopt the updated
2017 Hazard Mitigation Plan following the review and approval by FEMA 2)
Alternatively, discuss and take other possible action related to this item.
3. Consideration and possible action regarding the onsite sale and
consumption of beer and wine (Type 41 ABC License) at an existing
restaurant at 400 Main Street, EA No. 1165, AUP No. 16 -10. The project is
categorically exempt from the requirements of the California Environmental
Quality Act (CEQA) pursuant to 14 California Code of Regulations § 15301
as a Class 1 categorical exemption (Existing Facilities). Applicant: Vilma
Delgado.
Fiscal Impact: N/A
Recommendation — 1) Receive and file this report for onsite sale and
consumption of beer and wine at an existing restaurant at 400 Main Street;
and /or 2) Alternatively, discuss and take other possible action related to this item.
0
C:
4. Consideration and possible action to authorize the City Manager to enter
into an agreement approved by the City Attorney with Pyro Spectaculars
for the amount of $26,000 to operate a fireworks show on July 4, 2017 at
Recreation Park.
(Fiscal Impact: Included in the FY 16 -17 General Fund Budget $21,000;
Centennial Celebration Sponsorship Funds $5,000)
Recommendation — 1) Authorize the City Manager to execute agreement
approved by the City Attorney with Pyro Spectaculars; 2) Alternatively, discuss
and take other possible action related to this item.
5. Consideration and possible action to accept as complete Recreation Park
Phase 4 Lighting, Project No. PW 16 -26.
Fiscal Impact: $382,625.70)
Recommendation — 1) Accept the work performed by Ace Electric, Inc. for Project
No. PW 16 -26 as complete; 2) Authorize the City Clerk to file Notice of
Completion with the County Recorder's office; 3) Alternatively, discuss and take
other possible action related to this item.
6. Consideration and possible action regarding approval of an amendment to
the Robert Half International, Inc. (dba Accountemps) Agreement No. 4810
for temporary staffing in the Finance Department.
(Fiscal Impact: $100,000.00)
Recommendation — 1) Authorize City Manager to execute an agreement
amendment, in a form approved by the City Attorney, with Accountemps, for
additional temporary staffing; 2) Alternatively, discuss and take other possible
action related to this item.
7. Consideration and possible action to authorize the City Manager to execute
a contract amendment with The Phelps Group (dba Phelps) for expanded
economic development and destination marketing services.
(Fiscal Impact: $60,000 in Economic Development Division Advertising and
Publishing budget expenditures)
Recommendation: - 1) Authorize the City Manager to execute a contract
amendment with The Phelps Group (dba Phelps), in a form approved by the City
Attorney, for expanded economic development and destination marketing
services; and /or 2) Alternatively, discuss and take other action related to this
item.
7
7
F. NEW BUSINESS
8. Consideration and possible to receive and file a report regarding the
release of a Request for Proposal (RFP) for a Full Cost Allocation and
Comprehensive Fee Study "Cost of Service" Plan.
(Fiscal Impact: unknown)
Recommendation — 1) Receive and file information regarding the release of a
RFP to conduct a full cost allocation and comprehensive fee study plan for the
City of El Segundo; 2) Alternatively, discuss and take other possible action
related to this item.
G. REPORTS — CITY MANAGER
H. REPORTS — CITY ATTORNEY
I. REPORTS — CITY CLERK
J. REPORTS — CITY TREASURER
K. REPORTS — CITY COUNCIL MEMBERS
Council Member Brann —
Council Member Pirsztuk —
9. Consideration and possible action to explore discussion of evaluating the
current business license tax structure and recommendations for potential
reform during the Fiscal Year 2017 -18 Strategic Planning and Budgeting
sessions.
(Fiscal Impact: $0)
Recommendation — 1) City Council discuss and consider possible action to
explore reevaluating the current business license tax structure during the Fiscal
Year 2017 -18 Strategic Planning and Budgeting sessions; 2) Alternatively,
discuss and take other possible action related to this item.
FQ
Council Member Dugan —
Mayor Pro Tern Boyles —
10. Consideration and possible action to direct staff to investigate the need for
a crosswalk at the intersection of Campus Drive and Campus Square West.
(Fiscal Impact: None)
Recommendation — 1) Direct staff to investigate the need for a crosswalk at the
intersection of Campus Drive and Campus Square West; 2) Alternatively, discuss
and take other possible action related to this item.
Mayor Fuentes —
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) Individuals who have receive value of $50 or more to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of $250. While all comments are welcome, the Brown Act does not allow Council to
take action on any item not on the agenda. The Council will respond to comments after Public
Communications is closed.
MEMORIALS —
CLOSED SESSION
The City Council may move into a closed session pursuant to applicable law, including the Brown Act
(Government Code Section §54960, et sue.) for the purposes of conferring with the City's Real Property
Negotiator; and /or conferring with the City Attorney on potential and /or existing litigation; and /or
discussing matters covered under Government Code Section §54957 (Personnel); and /or conferring with
the City's Labor Negotiators.
REPORT OF ACTION TAKEN IN CLOSED SESSION (if required)
ADJOURNMENT
POSTED:
DATE: ql-01,� f -
TIME: 1. 004ni
NAME: M
ommenbatton
Cttp of (9Y begunbv, California
WHEREAS, On May 9, 1987 thirteen Brownie Girl Scouts sat around the freshly planted Marcie the
Marvelous tree dreaming up a plan to help the earth. The third graders set out on a journey that
came to be known as TREE MUSKETEERS, the world's first youth environmental organization;
and
WHEREAS, TREE MUSKETEERS had a vision in which children all over the world would plant trees and
become leaders of social change. With full knowledge that one person, no matter how small, can
make a difference, they are united in action to ensure a healthy future for earth and themselves.
TREE MUSKETEERS' mission and vision has always been to work to empower young people to
be environmental leaders; and
WHEREAS, TREE MUSKETEERS' philosophy is to focus on solutions, not problems, so there is no sitting in
judgment or pointing fingers of blame. TREE MUSKETEERS avoids duplicating efforts of others,
and addresses only genuine needs of the movement, thereby paving the way for partnerships. All
activities are youth -led with adults serving as a support system for young decision makers.
Human development is integral, and TREE MUSKETEERS seeks an extended definition of
diversity in everything they do; and
WHEREAS, Unlike most youth groups run by adults for kids, TREE MUSKETEERS incorporated as a non-
profit where kids sit in the driver's seat. The young visionaries were undaunted by obstacles
littering the uphill road to becoming leaders in an adult world. The philosophy was that their
actions might inspire others to follow, and follow they did! As word of these youth -led
community projects spread, calls came in from coast to coast, seeking to replicate the concept.
Programs evolved on public demand and TREE MUSKETEERS grew to national scope in just five
years. The value of its work has been widely honored, including by three Presidents of the
United States; and
WHEREAS, TREE MUSKETEERS planted 2,042,958 trees; had 3,296 South Bay Youth Leaders; 1,310,703
youth participations worldwide; and 215,171,578 people educated and inspired; and
WHEREAS, TREE MUSKETEERS will always be a treasured partner of the City of El Segundo, helping to
obtain its status as a Tree City U.S.A., beautifying the community by organizing hundreds of
tree- planting and tree -care events such as the annual Arbor Day, caring for young street trees
and encouraging homeowners to lovingly water each tree, and genuinely enhancing the quality
of life for El Segundo residents, businesses and visitors.
NOW, THEREFORE, the Mayor and members of the City Council of the City of El Segundo, California, commend
TREE MUSKETEERS on their many years of services to the community for the important roles they play in
improving our hometown quality of life.
Mayor Suzanne Fuentes
9dayor Pro Tem Drew Boyles Council9Vtem6er 9Vtichael Dugan
Council Member Caro(Pi'rsztuk Council Member Don Brann
10
rorlamatt,on Citp of Cl *egunbo, California
WHEREAS, May 2017 is National Older Americans Month, a time set aside annually to
commemorate and celebrate the significant contribution older Americans have made to
the community of El Segundo; and
WHEREAS, El Segundo is committed to valuing all individuals and recognizing their ongoing life
achievements; and
WHEREAS, Older Americans possess and share a wealth of experience, background and history,
making them one of the City's most treasured and enduring resources; and
WHEREAS, Older Americans are available, capable and enthusiastic to provide volunteer services
that contribute to a coordinated community -based system of social, emotional, physical
well -being of not only other seniors but the community at large thus an important part
of the ties that bind both family and community; and
WHEREAS, Recognizing the successes of community elders encourages their ongoing participation
and further accomplishments; and
WHEREAS, Sharon Hladek was nominated by her peers as the El Segundo 2017 Older American of
the Year, a recognition which identifies, inspires and promotes community involvement
and a spirit of giving back to others through volunteerism and community engagement.
NOW, THEREFORE, on this 2nd day of May, 2017, the Mayor and Members of the City Council of the
City of El Segundo, California, do hereby proclaim the month of May, 2017,
OLDER AMERICANS MONTH 2017
and
Sharon Hladek
the
2017 El Segundo Older American of the Year
And hereby recognize the Elderfest Celebration Saturday, May 13, 2017, from ii:oo a.m. to 2:00 p.m., at
the Joslyn Center to recognize Sharon Hladek and other senior citizens who have given generously of
their time and talent to improve the quality of life for all in El Segundo.
� �
n_��
¢ri��rar.Es
9V ayor Suzanne Fuentes
Mayor Pro 2'em Drew Boyles Council Member Michael Dugan
Council Member Carol Pirsztuk Council Member Don Brann
11
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CITY OF EL SEGUNDO
PAYMENTS BY WIRE TRANSFER
4110117 THROUGH 4123117
Date
Pae
Description
4/10/2017
IRS
241,581.56
Federal 941 Deposit
4/10/2017
Employment Development
3,256.15
State SDI payment
4/10/2017
Employment Development
49,036.74
State PIT Withholding
4/1012017
West Basin
1,496,476.93
H2O payment
4/13/2017
Cal Pers
7,008.59
EFT Retirement Safety - Fire -PEPRA New
4/13/2017
Cal Pers
7,333.25
EFT Retirement Safety- Police -PEPRA New
4113/2017
Cal Pers
30,400.53
EFT Retirement Misc - PEPRA New
4/1312017
Cal Pers
96,452.92
EFT Retirement Misc - Classic
4113/2017
Cal Pers
266,884.18
EFT Retirement Safety - Classic
4/14/2017
Health Comp
575.35
Weekly claims
4/18/2017
Pitney Bowes
1,000.00
Postage for Library
4/21/2017
Manufacturers & Traders
22,284.94
457 payment Vantagepoint
4/21/2017
Manufacturers & Traders
527.31
IRA payment Vantagepoint
4/21/2017
Nationwide NRS EFT
36,111.52
EFT 457 payment
4/2112017
State of CA EFT
1,820.10
EFT Child support payment
4/21/2017
Health Comp
4,000.00
Weekly claims
4/13/2017
Lane Donovan Golf Ptr
21,186.06
Payroll Transfer
413117 - 4/9117
Workers Comp Activity
52,694.51
SCRMA checks issued
4/10117 - 4/16117
Workers Comp Activity
51,586.36
SCRMA checks issued
4/3/17 - 4/9/17
Liability Trust - Claims
320.80
Claim checks issued
4/10/17-4/16/17
Liability Trust - Claims
0.00
Claim checks issued
4/3/17- 419117
Retiree Health Insurance
0.00
Health Reimbursment checks issued
4/10/17-4/16/17
Retiree Health Insurance
0.00
Health Reimbursment checks issued
2,390,537.80
DATE OF RATIFICATION:4120 117
TOTAL PAYMENTS BY WIRE: 2,390,537.80
Certified as to the accuracy of the wire transfers by:
Deputy City Treasure II Date
Date
4 -2
Date
Information on actual expenditures is available in the City Treasurer's Office of the City of El Segundo.
PACity TreasurerlWire TransferslWire Transfers 10 -01 -16 to 9 -30 -17 4/2012017 1/1
13
MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, APRIL 4, 2017 — 5:00 PM
5:00 P.M. SESSION Adjourned until 6pm due to lack of quorum
CALL TO ORDER - Mayor Fuentes at 6:00 PM
ROLL CALL
Mayor Fuentes -
Present
Mayor Pro Tern Boyles -
Absent
Council Member Dugan -
Present
Council Member Brann -
Present
Council Member Pirsztuk -
Present
PUBLIC COMMUNICATION — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total)
None
SPECIAL ORDER OF BUSINESS:
Mayor Fuentes announced that Council would be meeting in closed session pursuant to
the items listed on the Agenda.
CLOSED SESSION:
The City Council may move into a closed session pursuant to applicable law, including
the Brown Act (Government Code Section §54960, et seq.) for the purposes of
conferring with the City's Real Property Negotiator; and /or conferring with the City
Attorney on potential and /or existing litigation; and /or discussing matters covered under
Government Code Section §54957 (Personnel); and /or conferring with the City's Labor
Negotiators; as follows:
CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code
§54956.9(d)(1): -0- matters
CONFERENCE WITH LEGAL COUNSEL — ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -0-
matters.
Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -1- matters.
DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -0- matters
1
14
M
APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter
PUBLIC EMPLOYMENT (Gov't Code § 54957) -0- matter
CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6): -4-
matters
1. Employee Organizations: Police Management Association; Police Support
Services Employees Association; Supervisory, Professional Employees
Association; and City Employee Association.
Agency Designated Representative: Steve Filarsky and City Manager, Greg
Carpenter
CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0-
matters
Adjourned at 6:50 PM
2
15
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, APRIL 4, 2017 - 7:00 P.M.
7:00 P.M. SESSION
CALL TO ORDER — Mayor Fuentes at 7:00 PM
INVOCATION — Pastor Rob McKenna, The Bridge
PLEDGE OF ALLEGIANCE — Council Member Pirsztuk
PRESENTATIONS
a) Proclamation read by Council Member Pirsztuk, proclaiming April as "Sexual
Assault Awareness Month" and designates April 26, 2017 as "Denim Day."
ROLL CALL
Mayor Fuentes -
Present
Mayor Pro Tern Boyles -
Absent
Council Member Dugan -
Present
Council Member Brann -
Present
Council Member Pirsztuk -
Present
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total)
Richard Arabian, 119 Virginia Street, concern with water billing structure related to
water usage verses wastewater treatment charge.
CITY COUNCIL COMMENTS — (Related to Public Communications)
Mayor Fuentes and Council Member Don Brann requested Staff to look into the water
billing structure related to the wastewater treatment charge
A. PROCEDURAL MOTIONS
Consideration of a motion to read all ordinances and resolutions on the Agenda by title
only.
MOTION by Council Member Brann, SECONDED by Council Member Dugan to read all
ordinances and resolutions on the agenda by title only. MOTION PASSED BY
UNANIMOUS VOICE VOTE. 4/0
B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING)
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1. Consideration and possible action to adopt a resolution establishing a fee
schedule for the use of City Electric Vehicle Charging Stations.
(Fiscal Impact: None)
Mayor Fuentes stated this was the time and place to adopt a resolution establishing a
fee schedule for the use of City Electric Vehicle Charging Stations, Agreement No. 5262
with ChargePoint.
City Clerk Weaver stated that proper notice had been given in a timely manner and that
written communication had not been received in the City Clerk's office.
Greg Carpenter, City Manager, introduced the item.
Ken Berkman, Interim Public Works Director, gave a presentation.
No Public Communication
MOTION by Council Member Dugan, SECONDED by Council Member Pirsztuk to close
the hearing. MOTION PASSED BY UNANIMOUS VOICE VOTE. 4/0
Council Discussion
Mark Hensley, City Attorney, read by title only:
RESOLUTION NO. 5037
A RESOLUTON ADOPTING A NEW FEE FOR THE USE OF CITY ELECTRIC
VEHICLE CHARGING STATIONS
MOTION by Council Member Brann, SECONDED by Council Member Dugan adopting
Resolution No. 5037. MOTION PASSED BY UNANIMOUS VOICE VOTE. 4/0
C. UNFINISHED BUSINESS
D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS
2. Consideration and possible action to announce the appointments to the
Technology Committee.
(Fiscal Impact: None)
Mayor Fuentes announced the appointments to the Technology Committee; Brian
Hauer to a partial term expiring 6/30/19 and Tori Liberstein to a partial term expiring
6/30/20.
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E. CONSENT AGENDA
All items listed are to be adopted by one motion without discussion and passed
unanimously. If a call for discussion of an item is made, the item(s) will be considered
individually under the next heading of business.
3. Approve Warrant Numbers 3015666 through 3015902 on Register No. 12 in the
total amount of $1,314,374.46 and Wire Transfers from 3/13/17 through 3/26/17
in the total amount of $861,941.77. Ratified Payroll and Employee Benefit
checks; checks released early due to contracts or agreement; emergency
disbursements and /or adjustments; and wire transfers.
4. Approve Special Meeting Minutes of March 21, 2017 Regular Meeting Minutes of
March 21, 2017 and Special Meeting Minutes of March 24, 2017.
5. PULLED FOR DISCUSSION BY COUNCIL MEMBER PIRSZTUK
6, Adopt Resolution No. 5038 approving the Plans and Specifications for the El
Segundo Athletic Field Turf Replacement Project, Project No. PW 17 -10.
(Fiscal Impact: To Be Determined)
7. Approve a professional services agreement with CSG Consultants, Inc.
Agreement No. 5236 not to exceed $250,000 for planning services that will be
fully reimbursed by the applicant of two pending development projects and
authorize the City Manager to sign the agreement in a form approved by the City
Attorney.
(Fiscal Impact: $0)
8. Adopt Resolution No. 5027 approving Final Vesting Map No. 73745, a
commercial subdivision to divide one parcel into two lots and create up to eight
condominium units located at 2130 East Maple Avenue and 725 Campus Square
West (the "Site ") and authorize the Director of Planning and Building Safety and
the City Clerk to sign and record Map.
(Fiscal Impact: N /A)
9. Approve the Examination Plan for Maintenance Craftsworker.
(Fiscal Impact: None)
10, Adopt Resolution 5030 to approve Memorandum of Understanding (Labor
Agreement) between the City of El Segundo and the Police Support Services
Employees Association, adopt Resolution No. 5028 for CalPERS Employer Paid
Member Contributions (EPMC) for the Police Support Services Employees
Association to increase the employee PERS Member Share and adopt
Resolution No. 5029 updating the employer's contribution under the Public
5
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Employees' Medical and Hospital Care Act for the Police Support Services
Employees Association.
(Fiscal Impact: FY 2016 -17 - $48,776 and FY 2017 -2018 - $89,927)
MOTION by Council Member Brann, SECONDED by Council Member Dugan to
approve Consent Agenda items 3, 4, 6, 7, 8, 9 and 10. MOTION PASSED BY
UNANIMOUS VOICE VOTE. 4/0
PULLED ITEMS:
5. Consideration and possible action to authorize the City Manager to a) transfer
$300,000 of funds budgeted for Fiscal Year FY 2016/17 for employee salaries
and benefits to professional /technical service charges; and b) increase contract
amounts with the following consultants: J Lee Engineering, JAS Pacific, and
Hayer Consultants, Inc. by the same amount. (Fiscal Impact: $0)
Recommendation — 1) Authorize the City Manager to transfer $300,000 of funds
budgeted in Fiscal Year FY 2016/17 for the "employee salaries and benefits"
budget category to the "professional /technical service charges" budget category;
2) Authorize the City Manager to amend the existing agreements with the
following consultants: J Lee Engineering, and JAS Pacific, and Hayer
Consultants, Inc. to increase the respective contract amounts by a total amount
not to exceed $300,000; 3) Alternatively, discuss and take other possible action
related to this item.
City Manager spoke to existing vacancies
MOTION by Council Member Pirsztuk, SECONDED by Council Member Dugan to
approve Consent Agenda items 5. MOTION PASSED BY UNANIMOUS VOICE VOTE.
4/0
F. NEW BUSINESS
G. REPORTS — CITY MANAGER
Insurance Organization rated City of El Segundo Fire Department a Class 2, excellent
for a small City.
H. REPORTS — CITY ATTORNEY
Working with Planning Department related to Accessory dwelling units, AB2299, recent
bills proposed that would make changes to that bill. Item will be taken back to the
Planning Commission at the end of the month, April 27th, at 5:30pm. Inviting any
members of the Public interested to attend the meeting. The item will be coming to the
City Council with the Planning Commission's recommendation.
REPORTS — CITY CLERK
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J. REPORTS — CITY TREASURER — Not Present
K. REPORTS — CITY COUNCIL MEMBERS
Council Member Brann —
Spoke to positive start to new oversized vehicle ordinance.
Spoke to history committee invites the public to attend the meetings which are the first
Thursday of every month.
Had a Centennial Concert nice event.
Attended the naming of "Carl Jacobson Drive" on April 3rd.
Arts and Cultural Committee had their second meeting going well.
Had an opportunity to be on a panel for ESMoA about art.
Thanked Chevron for inviting him to a reception to meet Vince Scully.
11. Consideration and possible action to explore putting together an ad -hoc
committee to address the rising California Public Employees' Retirement System
( "CalPERS ") costs.
(Fiscal Impact: $0)
Greg Carpenter, City Manager, presented the item.
Council Discussion
Study committee of staff, Council Members, members of the community. Finance
Director to make suggestions how to proceed. City Manager to
Consensus to be brought back to Council for discussion at the next Council Meeting to
vote on forming the committee
MOTION by Council Member Pirsztuk, SECONDED by Council Member Dugan to
approve Item11. MOTION PASSED BY UNANIMOUS VOICE VOTE. 4/0
Council Member Pirsztuk -
Encouraged the public to register their oversized vehicles and thank the public for their
participation.
Thanked Jay Hoeschler taking on the role of Chairperson and Sally Martin taking on the
role of Vice Chairperson for the Arts and Culture Committee.
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Welcomed Brian and Tori to the Technology Committee
Council Member Dugan —
Mentioned ICRMA meeting next week and will mention the new rating awarded to the
Fire Department.
Mayor Pro Tern Boyles —
Mayor Fuentes —
Invited the public to celebrate the Centennial Badge pinning of the Fire Department,
April 18th, 3:OOpm, at Fire Station #1
Juliana Demmers, Revenue Manager, arranged to have the California Municipal
Revenue Tax Association to have their meeting quarterly meeting at The Lakes in the
City of El Segundo.
Dedication for Carl Jacobson Drive wonderful event. Thanked City staff for their support,
family and friends for their participation and the Automobile Museum for hosting.
Mayor Pro Tern Boyles for testifying at the Joint Board of Airport Commissioners, LA
Planning Commissioners meeting down town. He represented the City regarding the
Lamp Project.
Recently toured the Proud Bird site.
Attended the Memorial Service for former Mayor Richard K. Vranken.
South Bay Concert Band had a fabulous performance for their Centennial Concert.
Attended the Grand Opening of Aveair apartments.
South Bay Association Chamber of Commerce Base Retention Advisory Committee.
12. Consideration and possible action relating to State Legislation (Assembly Bill 1326)
regarding allowing law enforcement authorities to aggregate monetary value of
property stolen by an individual over the course of a year and authorize felony
prosecution if the monetary value meets the $950.00 threshold.
(Fiscal Impact: None)
Police Chief Tavera spoke to the Assembly Bill.
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21
Recommendation — 1) Support Assembly Bill 1326 and direct staff to send a letter of
support for this bill to the State Assembly Public Safety Committee; and /or 2)
Alternatively, discuss and take other possible action related to this item.
MOTION by Council Member Fuentes, seconded by Council Member Pirsztuk, to send
a letter of support to the State Assembly Public Safety Committee. MOTION PASSED
BY UNANIMOUS VOICE VOTE. 4/0
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total)
None
MEMORIALS —
ADJOURNMENT at 8:09PM
Mona Shilling, Deputy City Clerk II
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MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, APRIL 18, 2017 — 5:00 PM
5:00 P.M. SESSION Adjourned until 6pm due to lack of quorum
CALL TO ORDER — Mayor Fuentes at 6:00 PM
ROLL CALL
Mayor Fuentes -
Present
Mayor Pro Tern Boyles -
Present
Council Member Dugan -
Present
Council Member Brann -
Present
Council Member Pirsztuk -
Present
PUBLIC COMMUNICATION — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) None
SPECIAL ORDER OF BUSINESS:
Mayor Fuentes announced that Council would be meeting in closed session pursuant to
the items listed on the Agenda.
CLOSED SESSION:
The City Council may move into a closed session pursuant to applicable law, including
the Brown Act (Government Code Section §54960, et seq.) for the purposes of
conferring with the City's Real Property Negotiator; and /or conferring with the City
Attorney on potential and /or existing litigation; and /or discussing matters covered under
Government Code Section §54957 (Personnel); and /or conferring with the City's Labor
Negotiators; as follows:
CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code
§54956.9(d)(1): -1- matters
CONFERENCE WITH LEGAL COUNSEL — ANTICIPATED LITIGATION
Significant exposure to litigation pursuant to Government Code §54956.9(d)(2): -1-
matters.
POA regarding EPMC (threat of litigation)
Initiation of litigation pursuant to Government Code §54956.9 (d)(4): -1- matters.
DISCUSSION OF PERSONNEL MATTERS (Gov't Code §54957): -0- matters
23
APPOINTMENT OF PUBLIC EMPLOYEE (Gov't. Code § 54957): -0- matter
PUBLIC EMPLOYMENT (Gov't Code § 54957) -0- matter
CONFERENCE WITH CITY'S LABOR NEGOTIATOR (Gov't Code §54957.6):-3-
matters
Employee Organizations: Police Management Association; Supervisory,
Professional Employees Association; and City Employee Association.
Agency Designated Representative: Steve Filarsky and City Manager, Greg
Carpenter
CONFERENCE WITH REAL PROPERTY NEGOTIATOR (Gov't Code §54956.8): -0-
matters
Adjourned at 6:50 PM
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24
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, APRIL 18, 2017 - 7:00 P.M.
7:00 P.M. SESSION
CALL TO ORDER — Mayor Fuentes at 7:04 PM
INVOCATION — Father Alexei Smith, St. Andrews Russian Greek Catholic Church
PLEDGE OF ALLEGIANCE — Mayor Pro Tern Boyles
PRESENTATIONS —
a) Presentation by Chris Donovan commemorating the El Segundo Fire
Department's Centennial.
ROLL CALL
Mayor Fuentes -
Present
Mayor Pro Tern Boyles -
Present
Council Member Dugan -
Present
Council Member Brann -
Present
Council Member Pirsztuk -
Present
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total)
Ron Swanson, resident, thanked the Council and Police Department on their efforts to
clean up Smokey Hollow and stated he is in favor of the renaming of Sepulveda Blvd. to
Pacific Coast Highway (PCH).
Jack Ashworth, resident, invited everyone to attend the El Segundo Interfaith "Cafe" on
Sunday, April 30, 2017 from 4:00 PM — 6:00 PM at the Church of Jesus Christ of Latter -
day Saints.
Alex Rose, Sr. Vice President with Continental Development Corporation stated he is in
favor of the renaming of Sepulveda Blvd. to PCH.
Kimberly Wakefield, resident and Run for Education Chair, invited all to attend the Run
for Education on Saturday, April 22, 2017.
Tracey Miller - Zarneke, resident and Environmental Chair, welcomed everyone to Earth
Week and encouraged all to do their part and visit their booth at this week's Farmer's
Market or check out their ES Green page on the City's web site.
CITY COUNCIL COMMENTS — (Related to Public Communications)
A. PROCEDURAL MOTIONS
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Consideration of a motion to read all ordinances and resolutions on the Agenda by title
only.
MOTION by Council Member Dugan, SECONDED by Council Member Brann to read all
ordinances and resolutions on the agenda by title only. MOTION PASSED BY
UNANIMOUS VOICE VOTE. 5/0
B. SPECIAL ORDERS OF BUSINESS (PUBLIC HEARING)
C. UNFINISHED BUSINESS
Consideration and possible action to direct staff to carry out the necessary
actions to change the name of Sepulveda Blvd. to Pacific Coast Highway in the
City of El Segundo.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
Ken Berkman, Interim Public Works Director, reported on the item.
Council Discussion
MOTION by Council Member Brann, SECONDED by Mayor Pro Tem Boyles, directing
staff to carry out the necessary actions to change the name of Sepulveda Blvd. to
Pacific Coast Highway in the City of El Segundo. MOTION PASSED BY UNANIMOUS
VOICE VOTE. 4/1 Dugan: No
2. Consideration and possible action to determine how to proceed with Paolucci
Selling & Martin Communications Art ( "PSM ") and the City's business marketing
program in light of the decision from the Fair Political Practices Commission
( "FPPC ") regarding PSM.
(Fiscal Impact: $440,000.00)
Mayor Pro Tern Boyles recused himself from the dais due to conflict of interest.
Greg Carpenter, City Manager, introduced the item.
Mark Hensley, City Attorney, reported on the item.
Al Keahi, EDAC Chair, commented on the item and is in favor of moving forward to
select a new business marketing consultant firm. Council Member Dugan requested his
opinion on the matter.
Council Discussion
2
26
MOTION by Council Member Pirsztuk, SECONDED by Council Member Brann,
directing staff to proceed with a process to select a new business marketing consultant.
MOTION PASSED BY UNANIMOUS VOICE VOTE. 4/0
Mayor Pro Tern Boyles returned to the dais.
D. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS
3. Receive and file report from the Technology Committee.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
Dave Froemke, Technology Committee Chair, gave a presentation.
Receive and file a report from the Technology Committee.
E. CONSENT AGENDA
All items listed are to be adopted by one motion without discussion and passed
unanimously. If a call for discussion of an item is made, the item(s) will be considered
individually under the next heading of business.
4. Warrant Numbers 3015903 through 3016077 on Register No. 13 in the total
amount of $ 926,220.40 and Wire Transfers from 3/27/17 through 4/9/17 in the
total amount of $1,452,674.29. Ratified Payroll and Employee Benefit checks;
checks released early due to contracts or agreement; emergency disbursements
and /or adjustments; and wire transfers.
5. Adopt Resolution No. 5032 the updated 2017 City of El Segundo Hazard
Mitigation Plan following review and approval by the Federal Emergency
Management Agency (FEMA)
(Fiscal Impact: None)
6. Authorize City Manager to execute an amendment no. 4802F, in a form approved
by the City Attorney, with MuniTemps; Agreement No. 4802 for temporary
staffing in the Public Works Department for Interim Director of Public Works.
(Fiscal Impact: $50,000.00)
7. Authorize the City Manager to execute a standard Public Works Contract No.
5312, in a form approved by the City Attorney, with Byron Epp, Inc. in the amount
of $198,682.00 and authorize an additional $19,868.00 for construction related
contingencies for the Fire Station 1 Apparatus Bay Doors Replacement Project,
Project No. PW 15 -23B.
(Fiscal Impact: $218,550.00)
5
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8. Adopt Resolution No. 5033 approving the Bikeway Design Plan by JMDiaz, Inc.,
Project No. PW 16 -29.
(Fiscal Impact: $99,323.52. Measure R fund)
9. Adopt Resolution No. 5031, approving Final Parcel Map No. 73476, a
subdivision to merge two lots into one parcel and to subdivide it for commercial
condominium purposes located at 119 -125 Lomita Street and authorize the
Director of Planning and Building Safety and the City Clerk to sign and record
said Map.
(Fiscal Impact: N /A)
10, Adopt Resolution No. 5034 approving Plans and Specifications for the Lighted
Crosswalk Repairs Project on Main Street between El Segundo Boulevard and
Pine Avenue, Project No. PW 17 -20.
(Fiscal Impact: to be determined)
11. Adopt Resolution No. 5035 approving Plans and Specifications for Center St.
Water Main Improvement, Pine Ave. to El Segundo Blvd., Project No. PW 17 -22.
(Fiscal Impact: to be determined)
12. Approve the reactivation of Accountant classification and include the
Classification Plan, adopt Resolution No. 5036 reactivating the Basic Monthly
Salary Range for the job classifications of Accountant and approve the
Examination Plans for Accountant.
(Fiscal Impact: $113,000.00)
MOTION by Council Member Dugan, SECONDED by Council Member Pirsztuk to
approve Consent Agenda items 4, 5, 6, 7, 8, 9, 10, 11 and 12. MOTION PASSED BY
UNANIMOUS VOICE VOTE. 5/0
F. NEW BUSINESS
13. Consideration and possible action to receive an Informational report on the
Strategic Plan's Key Performance Indicators (KPIs) for the month of March 2017.
(Fiscal Impact: None)
Greg Carpenter, City Manager, introduced the item.
Joseph Lillio, Finance Director, gave a presentation.
Council discussion; suggestions given for additions and considerations to the KPI
reporting.
Receive and file the informational report on March KPIs.
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G. REPORTS — CITY MANAGER — Thanked the Fire Department for a great
Centennial Celebration thanked all those who worked on the event.
H. REPORTS — CITY ATTORNEY — Mentioned legislation occurring in Sacramento
that will affect the City's ability to rent/charge for cell tower use on City property. Mr.
Hensley suggested we send a letter to our legislators with our concerns.
REPORTS — CITY CLERK - None
J. REPORTS — CITY TREASURER — Not present
K. REPORTS — CITY COUNCIL MEMBERS
Council Member Brann —
14. Consideration and possible action to appoint two Council Members to an ad -hoc
committee to address the rising California Public Employees Retirement System
(CaIPERS) costs.
(Fiscal Impact: $ 0)
Greg Carpenter, City Manager, introduced the item.
Council Discussion
MOTION by Council Member Pirsztuk, SECONDED by Council Member Dugan,
appointing Council Member Brann and Mayor Pro Tern Boyles to the ad -hoc committee.
MOTION PASSED BY UNANIMOUS VOICE VOTE. 5/0
Council Member Pirsztuk — Thanked the Fire Department for a great Centennial
Celebration, reminded everyone to sign up for the Run for Education on Saturday, April
22, 2017 and attended the recent Golf Course Subcommittee.
Council Member Dugan — Attended the Independent Cities Risk Management
Association (ICRMA) meeting with Joe Lillio, Finance Director and attended the Golf
Course Subcommittee and gave a time line of what will occur in the next few months
with the golf course and Top Golf.
Mayor Pro Tern Boyles — Explained his position on Paolucci Selling & Martin
Communications (PSM), item #C2 on the agenda.
Mayor Fuentes — Attended the Mayor's Good Friday Breakfast, attended the Fire
Department's Centennial Celebration, attended the Chamber Military Government
Affairs meeting, mentioned the City is having IT issues and she may have missed a few
emails from the public and commented on the recent gas tax increase initiative (Senate
Bill 1) that recently passed in Sacramento.
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PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) None
Council returned to Closed Session at 8:26 PM
ADJOURNMENT at 9:24 PM
Tracy Weaver, City Clerk
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EL SEGUNDO CITY COUNCIL
AGENDA STATEMENT
AGENDA DESCRIPTION:
MEETING DATE: May 2, 2017
AGENDA HEADING: Consent Agenda
Consideration and possible action regarding the onsite sale and consumption of beer and wine
(Type 41 ABC License) at an existing restaurant at 400 Main Street, EA No. 1165, AUP No. 16-
10. The project is categorically exempt from the requirements of the California Environmental
Quality Act (CEQA) pursuant to 14 California Code of Regulations § 15301 as a Class 1
categorical exemption (Existing Facilities). Applicant: Vilma Delgado. (Fiscal Impact: N /A)
RECOMMENDED COUNCIL ACTION:
1. Receive and file this report for onsite sale and consumption of beer and wine at an
existing restaurant at 400 Main Street; and /or
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. Crime and Arrest Statistics by Reporting Districts (RD)
2. Police Reporting Districts Map
3. Planning and Building Safety Director Decision Letter Dated March 16, 2017
FISCAL IMPACT: None
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal: Champion Economic Development and Fiscal Sustainability.
Objective: Promotes economic growth and vitality for businesses and the community.
ORIGINATED BY: Gregg McClain, Planning Manager
REVIEWED BY: Sam Lee, Planning and Building Safety Director
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND AND DISCUSSION:
I. Background
In 1995, the City Council directed staff to bring all future Department of Alcoholic Beverage
Control (ABC) licenses to it for review. Based upon that direction, relevant background
information regarding this application is also provided. After the City Council considers the AUP
request, staff will advise ABC of the conclusion of the entitlement process.
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On March 16, 2017, the Director of Planning and Building Safety approved an Administrative Use
Permit application (EA -1165, AUP 16 -10) for 400 Main Street with conditions of approval, which
allows onsite sale and consumption of beer and wine at an existing restaurant (Type 41). Currently,
the restaurant provides no alcohol service. The Planning Commission received and filed the
Director's decision on April 13, 2017.
Under California law, once the Department of Alcohol Beverage Control (ABC) receives an
application for a license, it must notify the applicable local city of the pending application. The
local agency then has 30 days to review and, if applicable, protest the issuance of the license. The
grounds of a protest should relate to public health, safety or welfare concerns. In this case, the
applicant has not yet applied to ABC for the license.
II. Analysis
The application for a license, if approved by the Department of ABC, would allow onsite sale
and consumption of beer and wine at an existing 2,026 square foot restaurant. No additional on-
site consumption of alcohol is authorized under this AUP. The applicant proposes the following
AUP stipulations:
a. Obtain an ABC Type 41 license to allow onsite sale and consumption of beer and
wine.
b. Alcohol service will occur in the 688 square foot indoor dining area
C. Hours of operation for the restaurant are Monday through Thursday between 11 a.m.
and 9 p.m., Friday and Saturday between 11 a.m. and 10 p.m., and Sunday between
12 p.m. and 8 p.m. Alcohol service will occur during the same hours.
According to the most recent crime and arrest statistics report prepared by the Police Department,
the existing grocery store is located in Reporting District 108. Based on the July — December 2016
data, the district experienced 11 Part I & II crimes and 6 felony /misdemeanor arrests. This
represents a rate of crime 6% below the average for the entire City. The Police Department and
the Planning and Building Safety Department do not object to the issuance of the Type 41 ABC
License for the existing restaurant.
The project site is located in the Main Street District of the Downtown Specific Plan (DSP). The
onsite sale and consumption of alcohol at restaurants requires an administrative use permit in
accordance with Section VI(A)(4)(a) of the DSP. The permit was approved by the Director of
Planning and Building Safety and the Planning Commission with appropriate conditions attached.
ABC license review requires mandatory findings that are regulated by ABC, which is independent
of the City's AUP process. ABC is responsible for running a complete background check on all
alcohol license applicants, as well as conducting site inspections, before issuing any type of alcohol
license.
III. Environmental Review
The project is categorically exempt from the requirements of the California Environmental Quality
Act (CEQA) pursuant to 14 California Code of Regulations § 15301 as a Class 1 categorical
exemption (Existing Facilities). The project is a request for onsite sale and consumption of alcohol
32
at an existing restaurant. The approval of an administrative use permit for alcohol service at the
restaurant involves a negligible expansion of the existing use.
IV. Conclusion
Staff recommends that the Council receive and file this report without objecting to the issuance of
a new Type 41 ABC license at 400 Main Street or alternatively discuss and take another action
related to this item.
33
EL SEGUNDO POLICE DLPAR'FN,1ENT
REPORTED PERIOD: JULY - DECEMBER, 2016
PART I & II CRIMES AND ARRESTS BY REPORTING DISTRICT RD
REPORTING
DISTRICT
PART 1 &II
CRIMES
FELONY /MISD
ARRESTS
TOTAL
AVERAGE BY RD
PERCENTAGE +/-
101
44
12
56
+211%
102
24
9
33
+83%
103
7
4
11
-39%
104
37
6
43
+139%
105
12
3
15
-17%
106
6
1
7
-61%
107
- 32
8
40
+122%
108
11
6
17
-6%
109
9
0
9
-50 %
110
4
1
5
-72%
111
8
4
12
-33%
112
20
8
28
+56%
113
32
3
35
+94%
114
0
0
0
0
115
15
5
20
+11%
116
1
0
1
-94%
201
11
4
15
-17%
202
15
4
19
+6%
203
21
9
30
+67%
204
6
2 _
8
-56 %
205 _
10
4
14
-22%
206
16
4
20
+11%
207
29
11
40
+122%
208
23
8
31
+72%
209
26
10
36
+100%
210
16
6
22
+22 %
211
15
4
19
+6%
212
13
5
18
0%
213
11
3
14
-22%
301
8
2
10
-44%
302
12
4
16
-11%
303
3
2
5
-72%
304
5
2
7 _
-61%
305
8
3
11
-39%
306
10
2
12
-33%
307
12
4
16
-11%
308
39
9
48
+167 %
309
11
5
16
-11%
310
4
0
4
-78%
311
9
3
12
-33%
312
6
2
8
-56%
313
0
0
0
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314
3
1
4
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315
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316
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TOTALS
715
938
Number of Reporting Districts = 52
Average # of Part I & II Crimes per Reporting District = 14
Average # of Felony /Misdemeanor Part I & 11 Crime Arrests per Reporting District = 4
Average # of Crimes and Arrests per Reporting District = 18
(Results from 07/01/2016 throw h 12/31/2016)
High Crime Area er B &P Code Section 23958.4 = X20%
REURDS /D PAGE 1/19/2017
34
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Elected Officials:
Suranne Fuentes,
Mayor
Drew Boyles,
Mayor Pro Tom
Michael Dugan,
Council Member
Carol Plrsziuk,
Council Member
Dr. Don Brann,
Councll Member
Tracy Weaver,
city clerk
Cristo Binder,
City Treasurer
Appointed Officials:
Greg Carpenter,
Clty Manager
Mark D. Hensley,
Chy Anomey
Department Directors:
Joseph U1116,
Finance
Chda Donovan,
Fire Chief
Lynn Undberg,
Human Resources
Debra Bdghton,
Ubrary Services
Sam Lee,
Planning and
Building Safety
Mitch Tavere,
Polka Chief
Kan Berkman,
Interim Public Works
Meradith Pedt,
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Planning & Building Safety Department
March 16, 2017
Ms. Vilma Delgado
400 Main Street
El Segundo, CA 90245
Re: 400 Main Street, Environmental Assessment No. EA -1165 and
Administrative Use Permit No. AUP 16 -10
Dear Ms. Delgado:
Your request for an administrative use permit for a restaurant was
APPROVED by the Director of Planning and Building Safety in accordance
with El Segundo Municipal Code (ESMC) Chapter 15 -22.
The Director approved onsite sale and consumption of beer and wine at a
restaurant (ABC Type 41 License) at 400 Main Street. No additional on -site
consumption of alcohol is authorized under this AUP.
SECTION 1: Administrative Use Permit Findings:
Finding 1: There is compatibility of the particular use on the particular site in
relationship to other existing and potential uses within the general area in
which the use is proposed to be located.
The applicant proposes to provide onsite sale and consumption of
beer and wine at an existing 2,026 square foot restaurant. The
restaurant is located at 400 Main Street. No additional on -site
consumption of alcohol is authorized under this AUP.
2. The surrounding land uses include: general commercial,
governmental and general offices, restaurants, and residential. A
restaurant with onsite sale and consumption of alcohol is
compatible with the surrounding uses.
3. The General Plan land use designation for the site is Downtown
Specific Plan. The zoning for the site is Downtown Specific Plan
( "DSP ") — Main Street District. Onsite sale and consumption of
alcohol at restaurants is permitted in the zone with the approval
of an administrative use permit.
W'.
1
4. The applicant proposes the following AUP stipulations:
a. Onsite consumtion of beer and wine will occur in the 688 square foot indoor
dining area.
b. Hours of operation for the restaurant are Monday through Thursday
between 11 a.m. and 9 p.m., Friday and Saturday between 11 a.m. and 10
p.m., and Sunday between 12 p.m. and 8 p.m. Alcohol service will occur
during the same hours.
Finding 2: The proposed use is consistent and compatible with the purpose of the Zone
in which the site is located.
1. The zoning for the site is Downtown Specific Plan — Main Street District. Onsite
sale and consumption of alcohol at restaurants is a permitted use in the District with
the approval of an administrative use permit.
2. The purpose of the Main Street District of the DSP is intended to be resident
serving, providing a pedestrian- oriented and pedestrian - friendly environment.
Standards for the district are intended to maintain, enhance, and protect this
character. The proposed use is consistent with this purpose of the zone in that the
building contains a mix of uses and the ground floor of the building will be occupied
by a restaurant which is a resident serving pedestrian oriented use.
3. The surrounding land uses include: general commercial, a public parking lot,
offices, restaurants, and residential. A restaurant with onsite sale and consumption
of alcohol is compatible with the surrounding uses.
Finding 3: The proposed location and use and the conditions under which the use would be
operated or maintained will not be detrimental to the public health, safety, or welfare, or
materially injurious to properties or improvements in the vicinity.
1. The restaurant is located in an existing building and will continue to operate as a
restaurant. The lot has 25 parking spaces which is adequate for the existing uses
of the building. The project does not require additional parking.
2. The hours for alcohol service are limited to the operational hours of the restaurant:
Monday through Thursday between 11 a.m. and 9 p.m., Friday and Saturday
between 11 a.m. and 10 p.m., and Sunday between 12 p.m. and 8 p.m.
3. The applicant must abide by all ABC regulations and license restrictions
2
37
Finding 4: Potential impacts that could be generated by the proposed use, such as noise,
smoke, dust, fumes, vibration, odors, traffic, and hazards have been recognized and
mitigated.
The on -site sale and consumption of alcohol will not create new impacts that would
not be normally associated with the operation of a restaurant store.
Finding 5: The State Department of Alcoholic Beverage Control has issued or will issue a
license to sell alcohol to the applicant.
The applicant must obtain a license from the State of California Department of
Alcoholic Beverage Control for on -site sale and consumption of beer and wine for
restaurants (ABC Type 41) before the activity may legal commence.
SECTION 2: Environmental Assessment: After considering the above facts and findings,
the Director finds this project is categorically exempt from the requirements of the California
Environmental Quality Act (CEQA) pursuant to 14 California Code of Regulations §15301
as a Class 1 categorical exemption (Existing Facilities). The project includes a neglible
expansion of the existing use
The proposed project involves the addition of alcohol service to an existing
restaurant. The proposed alcohol service will allow on -site sale and consumptrion
of beer and wine in a indoor dining area of approximately 688 square feet. No other
changes to the restaurant use or the restaurant building are being proposed.
Therefore, the project involves neglible expansion of an existing use.
4
DIRECTOR OF PLANNING AND BUILDING SAFETY DEPARTMENT ACTION
Based on these findings and facts in support of these findings, the Director of Planning and
Building Safety Department APPROVES the proposed project (Environmental
Assessment No. EA -1165 and Administrative Use Permit No. AUP 16 -10), subject to the
following conditions:
The hours for alcohol service are limited to the operational hours of the restaurant:
Monday through Thursday between 11 a.m. and 9 p.m., Friday and Saturday
between 11 a.m. and 10 p.m., and Sunday between 12 p.m. and 8 p.m. The
kitchen must remain open during the hours of alcohol service. Any change to these
hours is subject to review and approval by the Director of Planning and Building
Safety.
2. No additional on -site consumption is authorized at the project site.
3. Any subsequent modification to the floor plan and areas where alcohol service
occurs must be referred to the Director of Planning and Building Safety for approval.
4. The applicant must obtain and maintain all licenses required by the Alcoholic
Beverage Control Act (Business & Professions Code § §23000 et seq.). The
applicant must obtain and maintain a type 41 license.
5. The restuarant operations must comply with ESMC § §7 -2 -1, et seq. regulating
noise.
6. The Planning and Building Safety Department and the Police Department must be
notified of any change of ownership of the approved use in writing within 10 days
of the completion of the change of ownership.
7. The applicant must comply with all regulations of the Alcoholic Beverage Control
Act and the regulations promulgated by the Alcoholic Beverage Control Board
including, without limitation, the regulations set forth in 4 Cal. Code of Regs. §55, et
seq.
8. There must be no exterior advertising of any kind or type, including advertising
directed to the exterior from within, promoting or indicating the availability of specific
alcoholic beverage products. Interior displays of alcoholic beverages which are
clearly visible to the exterior constitute a violation of this condition.
9. All employees serving alcoholic beverages to patrons must enroll in and complete
a certified training program approved by the State Department of Alcoholic
Beverages Control for the responsible sales of alcohol. The training must be offered
to new employees on not less than a quarterly basis.
W
10. Any and all employees hired to sell alcoholic beverages must provide evidence that
they have either:
a. Completed training in ABC- administered Leadership and Education in
Alcohol and Drugs (LEAD) Program as demonstrated by an ABC - issued
certificate; or,
b. Completed an accepted equivalent byABC to ensure proper distribution of
beer, wine and distilled spirits to adults of legal age. If any prospective
employee designated to sell alcoholic beverages does not currently have
such training, then;
C. The ABC - licensed proprietors must have confirmed with the Planning and
Building Safety Department within 15 days of the Director's decision, or by
final project approval, that a date certain is scheduled within the IocalABC
Office to complete the LEAD course.
d. Within 30 days of taking said course, the employees, or responsible
employer must deliver each required certificate showing completion to the
Police Department.
11. The licensee must have readily identifiable personnel to monitor and control the
behavior of customers inside the building premises.
12. Vilma Delgado and John Doukakis agree to indemnify and hold the City harmless
from and against any claim, action, damages, costs (including, without limitation,
attorney's fees), injuries, or liability, arising from the City's approval of
Environmental Assessment No. EA -1165 orAdministrative Use Permit No. AUP 16-
10. Should the City be named in any suit, or should any claim be brought against it
by suit or otherwise, whether the same be groundless or not, arising out of the City
approval of EA -1165 or AU P 16 -10, the Applicant and the Property Owners agree
to defend the City (at the City's request and with counsel satisfactory to the City)
and will indemnify the City for any judgment rendered against it or any sums paid
out in settlement or otherwise. For purposes of this section "the City" includes the
City of El Segundo's elected officials, appointed officials, officers, and employees.
0
E
By signing this document, the applicant, Vilma Delgado, and the property owner, John
Doukakis, certify that they read, understood, and agree to the Project Conditions listed
in this document.
Vilma Delgado, Applicant
John Doukakis, Property Owner
FURTHER REVIEW BY PLANNING COMMISSION AND CITY COUNCIL
This determination is scheduled to be received and filed by the Planning Commission
at its March 23, 2017 meeting. Please be advised that this does not conclude the
review process. The City Council will determine whether or not to protest the approval
of the alcohol permit at its meeting at as of yet undetermined date.
Should you have any questions, please contact Raneika Brooks, Assistant Planner,
at (310) 524 -2343.
fw Sam Lee, Director
Department of Planning and Building Safety
7
41
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EL SEGUNDO CITY COUNCIL MEETING DATE: May 2, 2017
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
Consideration and possible action to authorize the City Manager to enter into an agreement
approved by the City Attorney with Pyro Spectaculars for the amount of $26,000 to operate a
fireworks show on July 4, 2017 at Recreation Park. (Fiscal Impact: Included in the FY 16 -17
General Fund Budget $21,000; Centennial Celebration Sponsorship Funds $5,000)
RECOMMENDED COUNCIL ACTION:
1. Authorize the City Manager to execute agreement approved by the City Attorney with Pyro
Spectaculars; and /or,
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. Pyro Spectaculars Contract and Proposal
FISCAL IMPACT: None
Amount Budgeted: $26,000
Additional Appropriation: N/A
Account Number(s): 001 - 400 -5210 -6206 - $21,000
702 - 200 -5418 -2606 - $5,000
STRATEGIC PLAN:
Goal: 5 El Segundo approaches its work in a financially strategic and
responsible way
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment
ORIGINATED BY: Arecia Yee, Recreation Superintende t
REVIEWED BY: Meredith Petit, Director of Recreation arks
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND AND DISCUSSION:
The El Segundo Annual Fourth of July Celebration will be held at El Segundo Recreation Park
located at 401 Sheldon St. on July 4, 2017 from 10:00am- 3:00pm and 5:00pm- 9:00pm. The
fireworks production will begin at 9:00pm at El Segundo Recreation Park Tennis Courts.
The El Segundo Recreation and Parks Department has utilized the services of Pyro Spectaculars
for the annual fireworks show for four consecutive years. Pyro Spectaculars is the largest fireworks
company on the West Coast and one of the largest in the country. The company has been
..
responsible for fireworks display shows at Disneyworld and Disneyland, the 2002 Salt Lake
Olympic Winter Games, the Macy's 41h of July Spectacular and many other grand events. With
over 2,000 licensed pyrotechnic operators, entertainers and technicians, they produce a safe and
organized fireworks entertainment package.
As an additional enhancement to this year's show, the Centennial Celebration Committee voted to
highlight this year's Centennial Celebration with an enhanced fireworks extravaganza on July 4,
2017, with a special Centennial Finale. A typical finale would include approximately 180
bombardments; the Centennial Finale will have approximately 400 bombardments.
Currently, $21,000 has been allocated for the 4th of July fireworks display from the Recreation and
Parks Department budget. Due to the special Centennial Celebration, the fireworks contract with
Pyro Spectaculars has increased by $5,000, totaling $26,000. The additional cost of $5,000 will be
funded by the Centennial Celebration Sponsorship funds.
45
Pyro Spectaculars, Inc.
P.O. Box 2329
City of El Segundo Parks & Recreation
Program A, Rev. # 3
Rialto, CA 92377 July 4, 2017
Tel: 909 - 355 -8120 :::: Fax; 909- 355 -9813 I'tge i ol'4
PRODUCTION AGREEMENT
(Special)
This agreement ( "Agreement ") is made this day of ,2017 by and between Pyro Spectaculars, inc., a California
corporation, hereinafter referred to as ( "PYRO "), and City of El Segundo Parks & Recreation, hereinafter referred to as ( "CLIENT "). PYRO and CLIENT are
sometimes referred to as "Party" or collectively as "Parties" herein.
L E.ngueciueut - CLIENT hereby engages PYRO to provide to CLIENT one fireworks production ( "Production "), and PYRO accepts such engagement
upon all of the promises, terms and conditions hereinafter set forth. The Production shall be substantially as outlined in Program "A ", attached hereto and
incorporated herein by this reference.
1.1 VVRO Vuliea - PYRO shall provide all pyrotechnic equipment, trained pyrotechnicians, shipping, pyrotechnic products, application for
specific pyrotechnic permits (the cost of which, including standby fees, shall be paid by CLIENT) relating to the Production, insurance covering the
Production and the other things on its part to be performed as more specifically set forth below in this Agreement and in the Scope of Work ( "Scope of
Work "), attached hereto, incorporated herein by this reference, and made a part of this Agreement as though set forth fully herein.
1.2 CLIENT [)tt1ic4 - CLIENT shall provide to PYRO a suitable site ( "Site ") for the Production, security for the Site as set forth in Paragraph
6 hereof, access to the Site, any permission necessary to utilize the Site for the Production, and the other things on its part to be performed as more
specifically set forth below in this Agreement and in the Scope of Work. All Site arrangements are subject to PYRO's reasonable approval as to
pyrotechnic safety, suitability, and security. All other conditions of the Site shall be the responsibility of CLIENT, including, but not limited to, access,
use, control, parking and general safety with respect to the public, CLIENT personnel and other contractors.
2. Tinte and Place - The Production shall take place on .lulu 4. V117, at approximately 9.011 [',i11„ at h:l Scrundo [teererition- Pnt_'h Tennls Courts; X1111
Sheldon St., El Segundo, CA, Site.
3, Fecs, Ititerrsf, and ExIiensca -
3,1 Fee - CLIENT agrees to pay PYRO a fee of $26,000.011 USD DOLLARS ( "Fee ") for the Production,
CLIENT shall pay to PYRO $13,0011.0 USD (TI111t'I'i;F:N 11101 UOLLAR%) of the Fee plus estimated permit and standby fees, specified production
costs, and other regulatory costs approximated at $0.00 OR an amount to be determined, for a total of S13JI00.1111, as a deposit ( "Deposit ") upon thoexecution
of this Agreement by both parties but no later than rk i -11 Z . 7. The balance of the Fee shall be paid no later than ,luly 5. 2t117. CLIENT authorizes PYRO to
receive and verify credit and financial information concerning CLIENT from any agency, person or entity including but not limited to credit reporting agencies,
The "PRICE FIRM" date, the date by which the executed Agreement must be delivered to Pyro, is set forth in paragraph 20.
3.2 [t temst - In the event that the Fee is not paid in a timely manner, CLIENT will be responsible for the payment of the maximum interest
permitted by law on the unpaid balance. If litigation arises out orthis Agreement, the prevailing party shall be entitled to reasonable costs incurred in connection
with the litigation, including, but not limited to attorneys' fees.
3.3 hsnensrs - PYRO shall pay all normal expenses directly related to the Production including freight, insurance as outlined, pyrotechnic
products, pyrotechnic equipment, experienced pyrotechnic personnel to set up and discharge the pyrotechnics and those additional items as outlined as PYRO's
responsibility in the Scope of Work. CLIENT shall pay all costs related to the Production not supplied by PYRO including, but not limited to, those items
outlined as CLIENT's responsibility in this Agreement and Scope of Work.
4, t'rourictnrs Itielils - PYRO represents and warrants that it owns all copyrights, including performance rights, to this Production, except that PYRO
does not own CLIENT -owned material or third -party -owned material that has been included in the Production, and as to such CLIENT -owned and third- party-
owned material, CLIENT assumes full responsibility therefore. CLIENT agrees that PYRO shall retain ownership of, and all copyrights and other rights to, the
Production, except that PYRO shall not acquire or retain any ownership or other rights in or to CLIENT -owned material and third- party -owned material and shall
not be responsible in any way for such material. If applicable, CLIENT consents to the use of CLIENT -owned material and represents that it has or will obtain
any permission from appropriate third parties sufficient to authorize public exhibition of any such material in connection with this Production. PYRO reserves the
ownership rights in its trade names that are used in or are a product of the Production, Any reproduction by sound, video or other duplication or recording process
without the express written permission of PYRO is prohibited.
5. Safe - PYRO and CLIENT shall each comply with applicable federal, state and local laws and regulations and employ safety programs and measures
consistent with recognized applicable industry standards and practices. At all times before and during the Production, it shall be within PYRO's sole discretion to
determine whether or not the Production may be safely discharged or continued, except that Fire Department and Police Department officials may determine that
the conditions are not safe enough to continue with the Production. it shall not constitute a breach of this Agreement by PYRO for fireworks to fail or
malfunction, or for PYRO or fire or police officials to determine that the Production cannot be discharged or continued as a result of any conditions or
circumstances affecting safety beyond the reasonable control of PYRO.
6. Security - CLIENT shall provide adequate security personnel, barricades, and Police Department services as may be necessary to preclude individuals
other than those authorized by PYRO from entering an area to be designated by PYRO as the area for the set -up and discharge of the Production, including a
fallout area satisfactory to PYRO where the pyrotechnics may safely rise and any debris may safely fall. PYRO shall have no responsibility for monitoring or
controlling CLIENT's other contractors, providers or volunteers; the public; areas to which the public or contractors have access; or any other public or contractor
facilities associated with the Production.
7, Cleanup - PYRO shall be responsible for the removal of all equipment provided by PYRO and clean up of any live pyrotechnic debris made necessary
by PYRO. CLIENT shall be responsible for any other clean up which may be required of the Production or set -up, discharge and fallout areas including any
environmental clean -up.
PS V 1 -2e
46
Pyro Spectaculars, Inc. City of El Segundo Parks & Recreation
P.O. Box 2329 Program A, Rev. # 3
Rialto, CA 92377 July 4, 2017
Tel: 909- 355 -8120 :::: Fax: 909 - 355 -9813 Page 2 o 17 4
S. llernil.U. - PYRO agrees to apply for permits for the firing of pyrotechnics only from the Et Segundo Fire Department, FAA, and USCG, if required,
CLIENT shall be responsible for any fees associated with these permits including standby fees. CLIENT shall be responsible for obtaining any other necessary
permits, paying associated fees, and making other appropriate arrangements for Police Departments, other Fire Departments, road closures, event/activity or land
use permits or any permission or permit required by any Local, Regional, State or Federal Government,
9. rtsr+rnncr - PYRO shall at all times during the performance of services herein ensure that the following insurance is maintained in connection with
PYRO's performance of this Agreement: (1) commercial general liability insurance, including products, completed operations, and contractual liability under this
Agreement; (2) automobile liability insurance, (3) workers' compensation insurance and employer liability insurance. Such insurance is to protect CLIENT from
claims for bodily injury, including death, personal injury, and from claims of property damage, which may arise from PYRO's performance of this Agreement,
only. The types and amounts of coverage shall he as set forth in the Scope of Work. Such insurance shall not include claims which arise from CLIENT's
negligence or willful conduct or from failure of CLIENT to perform its obligations under this Agreement, coverage for which shall be provided by CLIENT.
The coverage of these policies shall be subject to reasonable inspection by CLIENT. Certificates of Insurance evidencing the required general liability coverage
shall be furnished to CLIENT prior to the rendering of services hereunder and shall include that the following are named as additionally insured: CLIENT;
Sponsors, Landowners, Barge Owners, if any; and Permitting Authorities, with respect to the operations of PYRO at the Production. Pyrotechnic subcontractors
or providers, if any, not covered under policies of insurance required hereby, shall secure, maintain and provide their own insurance coverage with respect to their
respective operations and services.
10. Indeint+lticrttlon - PYRO represents and warrants that it is capable of furnishing the necessary experience, personnel, equipment, materials, providers,
and expertise to produce the Production in a safe and professional manner, Notwithstanding anything in this Agreement to the contrary, PYRO shall indemnify,
hold harmless, and defend CLIENT and the additional insureds from and against any and all claims, actions, damages, liabilities and expenses, including but not
limited to, attorney and other professional fees and court costs, in connection with the loss of life, personal injury, and /or damage to property, arising from or out
of the Production and the presentation thereof to the extent such are occasioned by any act or omission of PYRO, their officers, agents, contractors, providers, or
employees. CLIENT shall indemnify, hold harmless, and defend PYRO from and against any and all claims, actions, damages, liability and expenses, including
but not limited to, attorney and other professional fees and court costs in connection with the loss of lire, personal injury, and /or damage to property, arising from
or out of the Production and the presentation thereof to the extent such are occasioned by any act or omission of CLIENT, its officers, agents, contractors,
providers, or employees, in no event shall either party be liable for the consequential damages of the other party.
11, l.intitation or I1 in aacs for Ordinpu•y_ti_rench - Except in the case of bodily injury and property damage as provided in the insurance and
indemnification provisions of Paragraphs 9 and 10, above, in the event CLIENT claims that PYRO has breached this Agreement or was otherwise negligent in
performing the Production provided for herein, CLIENT shall not be entitled to claim or recover monetary damages from PYRO beyond the amount CLIENT has
paid to PYRO under this Agreement, and shall not be entitled to claim or recover any consequential damages from PYRO including, without limitation, damages
for loss of income, business or profits.
12. Force 51nicury -CLIENT agrees to assume the risks of weather, strike, civil unrest, terrorism, military action, governmental action, and any other
causes beyond the control of PYRO which may prevent the Production from being safely discharged on the scheduled date, which may cause the cancellation of
any event for which CLIENT has purchased the Production, or which may affect or damage such portion of the exhibits as must be placed and exposed a
necessary time before the Production. If, for any such reason, PYRO is not reasonably able to safely discharge the Production on the scheduled date, or at the
scheduled time, or should any event for which CLIENT has purchased the Production be canceled as a result of such causes, CLIENT may (i) reschedule the
Production and pay PYRO such sums as provided in Paragraph 13, or (ii) cancel the Production and pay PYRO such sums as provided in Paragraph 14, based
upon when the Production is canceled.
13. Iteselreduline Of Evem - if CLIENT elects to reschedule the Production, PYRO shall be paid the original Fee plus all additional expenses made
necessary by rescheduling plus a 15% service fee on such additional expenses. Said expenses will be invoiced separately and payment will be due in full within 5
days of receipt. CLIENT and PYRO shall agree upon the rescheduled date taking into consideration availability of permits, materials, equipment, transportation
and labor. The Production shall be rescheduled for a date not more than 90 Days subsequent to the date first set for the Production. The Production shall not be
rescheduled to a date, or for an event, that historically has involved a fireworks production. The Production shall not be rescheduled between June 15th and July
15th unless the original date was July 4th of that same year, or between December 15th and January I Sth unless the original date was December 3lst of the earlier
year unless PYRO agrees that such rescheduling will not adversely affect normal business operations during those periods.
14. Ri_ 1 1tt.t.0 (;aaeel — CLIENT shall have the option to unilaterally cancel the Production prior to the scheduled date. If CLIENT exercises this option,
CLIENT agrees to pay to PYRO, as liquidated damages, the following percentages of the Fee as set forth in Paragraph 3.1, 1) 50% if cancellation occurs 30 to 90
days prior to the scheduled date, 2) 75% if cancellation occurs 15 to 29 days prior to the scheduled date, 3) 100% thereafter, In the event CLIENT cancels the
Production, it will be impractical or extremely difficult to fix actual amount of PYRO's damages. The foregoing represents a reasonable estimate of the damages
PYRO will suffer if CLIENT cancels the Production.
15. No,lulttt'fctltttrc - It is agreed, nothing in this Agreement or in PYRO's performance of the Production shall be construed as forming a partnership or
joint venture between CLIENT and PYRO. PYRO shall be and is an independent contractor with CLIENT and not an employee of CLIENT. The Parties hereto
shall be severally responsible for their own separate debts and obligations and neither Party shall be held responsible for any agreements or obligations not
expressly provided for herein.
16, Atrnllcahle L" - This Agreement and the rights and obligations of the Parties hereunder shall be construed in accordance with the laws of California.
It is further agreed that the Central Judicial District of San Bernardino County, California, shall be proper venue for any such action. In the event that the scope of
the Production is reduced by authorities having jurisdiction or by either Party for safety concerns, the full dollar amounts outlined in this Agreement are
enforceable.
17. Natict - Any Notice to the Parties permitted or required under this Agreement may be given by mailing such Notice in the United States Mail,
postage prepaid, first class, addressed as follows: PYRO — Pyro Spectaculars, Inc,, P_O, Box 2329, Rialto, California, 92377, or for overnight delivery to 3196 N.
Locust Avenue, Rialto, California 92377. CLIENT— *1 Lorvi %psurwo Parks!R iievrcali(m Opt ShcIdca<S.. fil Sc�;r +ntlr� iJA 9t12iS•i1t38+3.
PS V l -2e
47
Pyro Spectaculars, Inc.
City of El Segundo Parks & Recreation
P.O. Box 2329 Program A, Rev. # 3
Rialto, CA 92377 July 4, 2017
Tel: 909 - 355 -8120 :::: Fax: 909 - 355 -9813 Page 3 of 4
18. Modification of `Perms — All terms of the Agreement are in writing and may only be modified by written agreement of both Parties hereto. Both
Parties acknowledge they have received a copy of said written Agreement and agree to be bound by said terms of written Agreement only.
19. tie►grahillty —If there is more than one CLIENT, they shall be jointly and severally responsible to perform CLIENT's obligations under this
Agreement. This Agreement shall become effective after it is executed and accepted by CLIENT and after it is executed and accepted by PYRO at PYRO's
offices in Rialto, California. This Agreement may be executed in several counterparts, including faxed and emailed copies, each one of which shall be deemed an
original against the Party executing same. This Agreement shall be binding upon the Parties hereto and upon their heirs, successors, executors, administrators and
assigns.
20. Prlet' Firm —If any changes or alterations are made by CLIENT to this Agreement or if this Agreement is not executed by CLIENT and delivered to
PYRO on or before the PRICE FIRM dale shown below, then the price, date, and scope of the Production are subject to review and acceptance by PYRO for a
period of 15 days following delivery to PYRO of the executed Agreement. In the event it is not accepted by PYRO, PYRO shall give CLIENT written notice, and
this Agreement shall be void.
PRICE FIRM through April 4, 2017
EXECUTED AGREEMENT MUST BE DELIVERED TO PYRO BY THIS DATE.
See PRICE FIRM conditions, paragraph 20, above.
EXECUTED as of the date first written above:
PYRO SPECTACULARS, INC.
I
James R. Souza
President
SHOW PRODUCER: Christopher Souza
CITY OF EL SEGUNDO,
A General Law City
By
Greg Carpenter
k City Manager
' ATTEST:
Tracy Weaver
City Clerk
APPROVED AS TO FORM:
MARK D. HENSLEY, CITY ATTORNEY
By:
Karl H. Berger
Assistant City Attorney
PS V 1 -2e
48
Pyro Spectaculars, Inc.
P.O. Box 2329
Rialto, CA 92377
Tel: 909 - 355 -8120 :::: Fax: 909- 355 -9813
City of El Segundo Parks & Recreation
Program A, Rev. # 3
July 4, 2017
Page 4 or4
SCOPE OF WORK
PYRO SPECTACULARS, INC. ( "PYRO ")
and
City of El Segundo Parks & Recreation ( "CLIENT ")
Pyro shall provide the following goods and services to CLIENT:
• One (1) Pyro Spectaculars, Inc., Production on .Ifily 4. 2017, at approximately 9:00 P.M. at El Segundo Recreation Park
Tennis Courts; 401 Sheldon St., El Segundo. C.A.
• All pyrotechnic equipment, trained pyrotechnicians, shipping, and pyrotechnic product.
• Application for specific pyrotechnic permits relating to the Production.
• Insurance covering the Production as set forth in the Agreement with the following limits:
Insurance Reguireme tv Limits
Commercial tlencral Uabiliiy $5,000,000.00
Busine=ss Auto liability $5,000,000.00
Owned. Non -Owned and Ilired Aulos
Workm' CompBllskltion Statutory
I-ml1L0yer I.iabiH1y $1,000,000
Combined Single Limit- Each Occurrence
(Bodily Injury & Property Damage)
Combined Single Limit- Each Occurrence
(Bodily Injury & Property Damage)
Waiver of Subrogation shall apply
Per Occurrence
CLIENT shall provide to PYRO the following goods and services:
• All on -site labor costs, if any, not provided or performed by PYRO personnel including, but not limited to, local union
requirements, all Site security, Police and Fire Dept. standby personnel. All these additional personnel and services shall be fully
insured and the sole responsibility of CLIENT.
• Coordination and any applicable non - pyrotechnic permitting with the local, state or federal government that may hold
authority within the Production.
• Costs of all permits required for the presentation of the Production and the event as a whole.
• Provision of a Safety Zone in accordance with applicable standards and all requirements of the authorities having jurisdiction
throughout the entire time that the pyrotechnics are at the Site or the load site (if different) on the date of the Production and all
set -up and load -out dates, including water security to keep unauthorized people, boats, etc. from entering the Safety Zone.
• General Services including, but not limited to, Site and audience security, fencing, adequate work light, dumpster
accessibility, a secure office for PYRO personnel within the venue, secure parking for PYRO vehicles, access to washrooms,
tents, equipment storage, hazmat storage, electrical power, fire suppression equipment, access to worksites, necessary
credentialing, etc., will be required as necessary.
PS V 1 -2e
M
2017 Pyrotechnic Proposal
SPECTACULARS
OA
3N ri
!'ll1
City of El Segundo
Parks &Recreation
July 4, 2017
Y
r,
r +t
February 24, 2017
City of El Segundo Parks & Recreation
Meredith Petit
401 Sheldon St.
El Segundo, CA 90245 -0989
Dear Ms. Petit,
Thank you again for the continued relationship between The City of El Segundo
and Pyro Spectaculars. We are honored to help celebrate Independence Day in
conjunction with the City's Centennial. As we discussed, we plan to have a similar
display fired on July 4th with an additional 2 minute finale for a total of $26,000.00.
Our full service Program "A" includes the services of a licensed pyrotechnic
operator, specialized crew, an electronic firing system, and safety equipment used
for support and protection. The price also includes insurance coverage, sales tax
and delivery. To help ensure public safety, we work directly with the local fire
authority while we apply for all the necessary fire department and other fireworks
related permits. Our winning combination of products, people and production
capabilities help produce the safest fireworks entertainment package possible.
Your organization will be responsible for payment of all Fire Department permit
fees and /or standby firemen fees, if any. The Fire Department may bill you directly
for any additional standby fees for inspections. Your organization will also be
responsible for providing the display location and all necessary security for the
display site.
Enclosed you will find a Product Synopsis, Production Agreement for signature and
Scope of Work. Please have one copy of this fully executed agreement returned to
our office by April 4, 2017 along with your deposit.
Please take the time to review this proposal in detail. If you wish to discuss any
changes in your program or need more information, please call either myself or
your Customer Service Representative Melonee Mares at (909) 355 -8120 ext. 228.
Sincerely,
RO SPECTACULARS, INC.
•
Christopher Souza
PYRO Show Producer
CS /mm
Enclosures
Pyro Spectaculars, Inc.
P.O. Box 2329 • Rialto, CA 92377 • Phone: (909) 355 -8120 or (888) 477 -PYRO • Fax: (909) 355 -9813
51
Product Synopsis • Pyrotechnic Proposal
City of El Segundo Parks and Recreation
PROGRAM A -- July 4, 2017
$26,000.00
Opening Barrage
Description Quantity
♦ Souza Salutes 100
Total Opening Barrage 100
Main Body - Aerial Shells
Description Quantity
♦ 3" Souza Designer Selections 200
+ 4" Souza Designer Selections 180
Total of Main Body - Aerial Shells 380
Pyrotechnic Devices
Description Quantity
♦ Sousa Platinum Line Custom Multishot Device 500 Shots
♦ Sousa Emerald Line Custom Multishot Device 235 Shots
Total of Centennial Grand Finale 400
Grand Total 2,250
52
Total of Pyrotechnic Device
735
Low -Level Pyrotechnic Devices
Description
Quantity
#
.5" Red, White, Blue Roman Candle Batten
450
Total of Low -Level Pyrotechnic Devices
450
Grand
f=inale
Description
Q_ uantit��
*
2.5" Souza Designer Bombardment Shells
90
♦
3" Souza Designer Bombardment Shells
50
i
4" Souza Designer Bombardment Shells
45
Total of Grand Finale
185
Centennial Grand Finale
Description
Quantity
♦
2" Souza Designer Bombardment Shells
100
+
2.5" Souza Designer Bombardment Shells
180
♦
3" Souza Designer Bombardment Shells
60
+
4" Souza Designer Bombardment Shells
60
Total of Centennial Grand Finale 400
Grand Total 2,250
52
EL SEGUNDO CITY COUNCIL MEETING DATE: May 2, 2017
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
Consideration and possible action to accept as complete Recreation Park Phase 4 Lighting, Project
No. PW 16 -26. (Fiscal Impact: $382,625.70)
RECOMMENDED COUNCIL ACTION:
1. Accept the work performed by Ace Electric, Inc. for Project No. PW 16 -26 as complete; and
2. Authorize the City Clerk to file Notice of Completion with the County Recorder's office; or
3. Alternatively, discuss and take other possible actions related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. Notice of Completion
FISCAL IMPACT: Included in Adopted Budget
Amount Budgeted: $400,000.00
Additional Appropriation: N/A
Account Number(s): 125- 400 - 8202 -8325 (Grant: Recreation Park Lighting Fund)
STRATEGIC PLAN:
Goal: 4 Develop Quality Infrastructure and Technology
Objective: 1 The City's infrastructure is well maintained
Goal: la El Segundo provides unparalleled service to internal and external
customers
Objective: 2 City services are convenient, efficient and user - friendly for all residents,
businesses, and visitors
ORIGINATED BY: John Gilmour, Senior Engineering Associate
REVIEWED BY: Ken Berkman, Interim Public Works Director
Meredith Petit, Recreation and Parks Director
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND AND DISCUSSION:
On November 15, 2016, City Council adopted the plans and specifications for Recreation Park
Phase 4 Lighting (Project No. PW 16 -26) and authorized staff to advertise the project for receipt
of construction bids.
On December 20, 2016, the City Council awarded a standard public works contract to the lowest
responsible bidder, Ace Electric, Inc. for $197,100.00 and approved an additional $29,565.00 for
53
construction- related contingencies. City Council also authorized the purchase of lighting
equipment from Musco Sports Lighting, LLC ( Musco) in the amount of $178,651.00.
Construction began on February 8, 2017 and was successfully completed by Ace Electric, Inc. on
March 27, 2017. A final inspection for the contractor's work was performed and it was determined
that the project was completed per the plans and specifications and to the satisfaction of the Public
Works Department.
Minor adjustments below resulted in a net overall project savings:
• Reduction in wiring and conduit cost through careful construction methods and re- routing.
• Relocation of a storm drain pipe to avoid conflict with the installation of a light pole
foundation.
• Addition of control zone to computerize other sports lights in the Recreation Park complex.
This brought in more park lights into the singular system, which simplified operation by
further eliminating manual controls.
Staff were also able to negotiate with Musco to procure premium LED lighting equipment for the
same price as the originally- specified, non - premium Halide equipment. Musco notified staff
during the bidding phase in late November that the lighting equipment Musco had proposed to the
City in September could no longer be installed due to the United States Department of Energy's
forthcoming legislative ban on halide lamp probe -start ballasts (amended Section 431.326 of
Chapter II, Subchapter D, of title 10 of the Code of Federal Regulations). The anticipated
completion time of late March fell just outside of the February deadline. Staff was able to quickly
incorporate the change and negotiate with Musco to waive the $8,000 in increased cost of the
premium equipment as a result of the late notification.
Lastly, this project required a compressed project completion timeline to meet the deadline of the
Los Angeles County grant. Staff was able to operate efficiently and expeditiously to complete the
project and protect our reimbursement. The public now enjoys premium LED lighting over the
project area, and the City will benefit from reduced annual electricity costs and greater
computerized control over the lights.
Staff respectfully recommends Council accept the work performed by Ace Electric for Project No.
PW 16 -26 as complete, and authorize the City Clerk to file a Notice of Completion with the County
Recorder's office.
Accounting Summary
$960.00
Advertising for Bids in Newspaper
$16,700.00
Electrical Design
$178,241.25
Musco Sports Lighting, LLC Equipment Purchase Amount
$197,100.00
Ace Electric, Inc. Construction Contract Amount
- $10,350.55
Ace Electric Change Order (Minor quantity adjustments)
$382,650.70
Total Funds Spent
$400,000.00 Amount Budgeted for the project
- $382,650.70 Total Funds Spent
$17,349.30 Unspent Budgeted Amount Returned to Fund 125- 400 - 8202 -8325
54
Recording Requested by
and When Recorded Mail To:
City Clerk, City Hall
350 Main Street
El Segundo, CA 90245
NOTICE OF COMPLETION OF CONSTRUCTION PROJECT
Project Name: Recreation Park Phase 4 Lighting
Project No.: PW 16 -26 Contract No. 5244
Notice is hereby given pursuant to State of California Civil Code Section 3093 et seq that:
1. The undersigned is an officer of the owner of the interest stated below in the property
hereinafter described.
2. The full name of the owner is: City of El Segundo
3. The full address of the owner is: City Hall, 350 Main Street, El Segundo, CA, 90245
4. The nature of the interest of the owner is: Public Facilities
5. A work of improvement on the property hereinafter described was field reviewed by the
City Engineer on March 27, 2017. The work done was: Recreation Park Phase 4
Lighting.
6. On May 2, 2017, City Council of the City of El Segundo accepted the work of this contract
as being complete and directed the recording of this Notice of Completion in the Office of
the County Recorder.
7. The name of the Contractor for such work of improvement was: Ace Electric, Inc.
8. The property on which said work of improvement was completed is in the City of El
Segundo, County of Los Angeles, State of California, and is described as follows:
Recreation Park
9. The street address of said property is: 401 Sheldon St. in El Segundo, CA 90245
Dated:
Ken Berkman
Interim Public Works Director
VERIFICATION
I, the undersigned, say: I am the Director of Public Works /City Engineer of the City El Segundo, the
declarant of the foregoing Notice of Completion; I have read said Notice of Completion and know the
contents thereof; the same is true of my own knowledge.
I declare under penalty of perjury the foregoing is true and correct.
Executed on , 2017 at El Segundo, California. 90245
Ken Berkman
Interim Public Works Director
I_•'1•".
EL SEGUNDO CITY COUNCIL
AGENDA STATEMENT
AGENDA DESCRIPTION:
MEETING DATE: May 2, 2017
AGENDA HEADING: Consent Agenda
Consideration and possible action regarding approval of an amendment to the Robert Half
International, Inc. (dba Accountemps) agreement number 4810 for temporary staffing in the
Finance Department. (Fiscal Impact $100,000.00)
RECOMMENDED COUNCIL ACTION:
1. Authorize City Manager to execute an agreement amendment, in a form approved by
the City Attorney, with Accountemps, for additional temporary staffing.
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
Fourth Amendment to Agreement No. 4810
FISCAL IMPACT: None
Amount Budgeted: $100,000.00
Additional Appropriation: N/A
Account Number(s): From Account: 001 - 400 - 2504- 4101 /Full -time Salaries
(- $67,000), 501- 400 - 7102 - 4101 /Full -time Salaries
(- $33,000)
To Account: 001 - 400 - 2502- 6214 /Professional & Technical
($58,400), 001 - 400 - 2504 -6214/ Professional & Technical
($8,600), 501- 400 - 7102 -6214/ Professional & Technical
($33,000)
STRATEGIC PLAN:
Goal: 5(b) Champion Economic Development and Fiscal Sustainability:
El Segundo approaches its work in a financially disciplined and
responsible way
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment
ORIGINATED BY: Joseph Lillio, Director of Finance 'A---
APPROVED BY: Greg Carpenter, City Manager &
BACKGROUND AND DISCUSSION:
In February 2015, the City Manager approved a five year on -call agreement for staffing services
with Accountemps to provide staffing services for the City in order to address vacancies. It is
anticipated an additional amount of $100,000 will be necessary to meet the needs of the Finance
Department for the next four months, bringing the contract total to an amount not to exceed
56
$255,000. Because this amendment to the agreement exceeds $25,000, City Council approval is
required.
At this time, staff is requesting City Council approve a fourth amendment to the agreement for
an additional amount of $100,000.00, in a form approved by the City Attorney, for Accountemps
to provide temporary staffing services to the Finance Department.
As part of the approved FY 2016 -17 Budget, a full -time accountant is budgeted in the amount of
$112,600 ($61,000 of these funds were already applied towards the third amendment). As well as
a part-time accountant at $63,000. These positions are currently vacant and are not anticipated to
be filled until August 2017. The salary savings identified will be used to cover the fourth
amendment. Accountemps has provided customer service consistent with their agreement terms
and conditions.
2
57
Agreement No. 481 OD
FOURTH AMENDMENT TO
AGREEMENT NO. 4810 BETWEEN
THE CITY OF EL SEGUNDO AND
ROBERT HALF INTERNATIONAL INC., DOING BUSINESS THROUGH ITS
DIVISIONS OFFICETEAM AND ACCOUNTEMPS
THIS FOURTH AMENDMENT ( "Amendment ") is made and entered into this 2nd day of May
2017, by and between the CITY OF EL SEGUNDO, a general law city and municipal corporation
existing under the laws of California ( "CITY "), and ROBERT HALF INTERNATIONAL INC., a
Delaware Corporation, doing business through its divisions OFFICETEAM and ACCOUNTEMPS
( "STAFFING FIRM ").
1. Pursuant to Section 31 of Agreement No. 4810 ( "Agreement "), Section 1 of the Agreement
is amended to read as follows:
41. CONSIDERATION.
A. As partial consideration, STAFFING FIRM agrees to perform the work
listed in the SCOPE OF SERVICES, below;
B. As additional consideration, STAFFING FIRM and CITY agree to abide by
the terms and conditions contained in this Agreement;
C. As additional consideration, CITY agrees to pay CONTRACTOR an
additional One - Hundred Thousand Dollars ($100,000.00) for
CONTRACTOR's services not to exceed a total of Two Hundred- Fifty -Five
Thousand Dollars ($255,000.00)." Unless otherwise specified by written
amendment to this Agreement, CITY will pay this sum as specified in duly
executed Task Order(s), on the basis of the hourly rates and cost
reimbursement rates as specified in the Task Order."
2. This Amendment may be executed in any number or counterparts, each of which will be an
original, but all of which together constitutes one instrument executed on the same date.
Except as modified by this Amendment, all other terms and conditions of Agreement No.
4810 remain the same.
[SIGNATURES ON FOLLOWING PAGE]
Agreement No. 4810D
IN WITNESS WHEREOF the parties hereto have executed this contract the day and year
first hereinabove written.
CITY OF EL SEGUNDO
Greg Carpenter,
City Manager
ATTEST:
Tracy Weaver,
City Clerk
APPROVED AS TO FORM:
LOW
Mark D. Hensley, City Attorney
2
ACCOUNTEMPS, a division of ROBERT
HALF INTERNATIONAL, INC.
Brandi Britton
District President
Taxpayer ID No. 94- 1648752
W
EL SEGUNDO CITY COUNCIL MEETING DATE: May 2, 2017
AGENDA ITEM STATEMENT AGENDA HEADING: Consent
AGENDA DESCRIPTION:
Consideration and possible action to authorize the City Manager to execute a contract amendment with
The Phelps Group (dba Phelps) for expanded economic development and destination marketing
services. (Fiscal Impact: $60,000 in Economic Development Division Advertising and Publishing
budget expenditures)
RECOMMENDED COUNCIL ACTION:
1. Authorize the City Manager to execute a contract amendment with The Phelps Group (dba
Phelps), in a form approved by the City Attorney, for expanded economic development and
destination marketing services;
2. Alternatively, discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
Scope of Work
STRATEGIC PLAN:
Goal: Champion Economic Development & Fiscal Sustainability
Objective: Implement a comprehensive economic development strategy to ensure the City
encourages a vibrant business climate that is accessible, user - friendly and welcoming to all
residents, businesses and visitors.
FISCAL IMPACT:
Amount Budgeted: $60,000
Additional Appropriation: N/A
Account Number(s): 001 - 400 - 2401 -6201 /
PREPARED BY: Barbara Voss, Economic Devel rnent Manager
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND & DISCUSSION:
At the February 7, 2017 City Council Meeting, City Council directed staff to identify a firm to provide
interim economic development and hospitality /tourism marketing services. The budget for these interim
marketing services was $25,000. Staff and the EDAC Chair interviewed four firms, reviewed
proposals, and recommended the top two firms for a second interview with the City Manager and
EDAC marketing committee. The second round of interviews took place on February 24' and the
committee selected Phelps, a full- service marketing firm.
On March 13, 2017, the city entered into an agreement with Phelps to provide interim economic
development and hospitality /tourism marketing services. The scope of work for that agreement was
complete on May 1, 2017. Staff requests that the contract be amended to continue and expand these
T-%
services through July 31, 2017.
Staff requests City Council to formally authorize the City Manager to approve a contract amendment
with The Phelps Group (dba Phelps) in a form approved by the City Attorney, for $60,000.00 for
marketing services to include destination, tourism and economic development marketing. Staff will
develop a scope of work and proposal to address longer term marketing needs, and will return to City
Council with a comprehensive strategy and agreement in August, 2017. A complete scope of work is
attached.
61
e s All Communications. Voice.
City of El Segundo
Statement of Work:
Brand Marketing Support
Version 3
April 27, 2017
© 2017 Phelps
Phelps All Communications.
One Voice.
The following Scope of Work (SOW) details services and deliverables, based on our understanding of
the City of El Segundo's requirements. This document is intended to align our work on your behalf
and to provide a budget estimate for required efforts, in order to achieve defined objectives and
deliverables.
Situation Appraisal
Phelps has outlined the following needs for marketing support in relation to commercial real estate,
destination /tourism and centennial for the period of May 1, 2017 —July 31, 2017.
I. Services
Phelps believes marketing is an investment in your organization, to continue to build awareness and a
consistent and meaningful message. In preparing the right package for you, we keep this in mind.
1. Paid Search
• California -wide campaign supporting commercial real estate
• Ongoing optimization of creative copy, budget allocation and targeting
2. Creative
• Update eGuide for website
• Update Bioscience one -sheet
• Develop three issues of SOAR newsletter with new content (May, June, July)
• Destination marketing positioning and preliminary online content strategy
• New business goal /milestone theme, evolution of 2016 "100 @100"
3. Public and Media Relations:
• Outreach to journalists, media, bloggers and influencers
• Liaison for media at pitched events, interviews, city visits, etc.
• Preliminary FAM planning
• Fact sheet updates (Notable Companies, Fun Facts, Do, Eat, Drink, Stay)
• Refinement of media lists
• Updating of city resource /influencer contact database
• Stakeholder input sessions
• Attendance at EDAC, City Council, State of the City, Bisnow and other relevant events as needed
• Coordination of Yelp Elite event (tentatively July 2017)
12121 Bluff Creek Dr., Ste. 200, Playa Vista, CA 90094 1 P 310.752.4400 1 F 310.752.4444 1 phelpsagency.com © 2017 Phelps Page 2 of 6
Phelps All Communications.
One Voice.
4. Social Media
• Develop Facebook and Linkedln content calendars and custom posts for the period
• Ad hoc posts at client's request
S. Website
• Website hosting management 24/7
• Implement HTTPS secure site
• Preliminary updates to improve user experience and paid search optimization:
• Improve navigation language
• Increase prominence of form submission call to action
• Post revised eGuide and increase promotion of same within site
• Provide links to real time commercial real estate availability
• Improve mobile friendly environment
• Decrease site loading time
6. Account Management, Strategic Consulting, Reporting:
• Strategic consultation for Champions of Business 2017 event (September 2017), including
nominee considerations and role defining, marketing plan, event production support
• Development of longer -term SOW supporting City and EDAC strategic goals, presentation
of same at July 19, 2017 EDAC meeting and August 1, 2017 City Council meeting
• Account management of all activities pertaining to the above referenced services including
meetings, recommendations, communications, correspondence, budget management,
estimating and scope development for planned initiatives
• Metrics and reporting creation and analysis
• Ongoing strategic counsel for all marketing efforts
• Stewardship of the brand to ensure consistent and appropriate messaging, content and
environment
• Collaboration on new ideas, concepts, brainstorming and big picture planning
• Access to all Phelps specialists for project consulting in the areas of brand strategy,
research, creative and messaging, multi - cultural marketing, website design and
development, content strategy, production (digital, broadcast, print), local activations,
public, internal and media relations, influencer marketing and social media
Reporting Deliverables:
• City Manager's Report (monthly)
• Public Relations Outreach and Coverage Report (monthly)
• Paid Search and Website Analytics Report (monthly)
12121 Bluff Creek Dr., Ste. 200, Playa Vista, CA 90094 1 P 310.752.4400 1 F 310.752.4444 1 phelpsagency.com © 2017 Phelps Page 3 of 6
Phelps
All Communications.
One Voice.
Based on the outline to achieve the defined goals and perform the estimated services required,
Phelps recommends the following:
3 Months (May — July 2017) at $20,000 per month
Total: $60,000
This is a fee allocation estimate. It is flexible based on client requirements, timeline and deliverables.
The amount of strategy sessions, revisions and timing required will also impact this allocation. Any
changes to scope will incur a change order to this SOW.
Incidentals are not included. Incidentals may include materials, market data, shipping, delivery, travel,
tax, photography, printing and other related expenses. Any incidental exceeding $500 will be
estimated separately for approval.
II. Stewardship
We ensure that with each initiative, we are mindful of our larger goal to build affinity, the desired
response, and extend a proven model across your organization. Your Phelps team is comprised of
seasoned professionals who understand your organization and are focused on fostering growth and
success. Your team will be able to guide you through marketing decisions and advise on concepts,
ideas and execution tactics. Our services focus on a successful and strategic process based on goals,
objectives, defined marketing messages and priorities.
Other benefits:
• Access to the Brain Bangers' Ball, a complimentary, dedicated strategy session in which the entire
agency of 90+ minds focus on client business challenges and opportunities and provides feedback.
We can also utilize this mechanism for concept testing and refinement.
• Feedback from The Wall — front and center in our agency is a wall where each team posts client
work -in- progress and all agency associates provide input to help refine and introduce insights.
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Phelps
All Communications.
One Voice.
III. Client Participation
A key benefit of Phelps is the personal approach, responsiveness and commitment to excellence that
we provide our clients. Our strong, talented team of marketing experts service our clients' needs
across all disciplines of an integrated marketing communications plan. To meet the project goals, we
anticipate the following client participation:
• Access: express with your team the importance of working with us, encourage your associates to
proactively provide resources, time, knowledge, ideas and vision
• Availability: marketing is deadline oriented, please set aside time to be available, provide
approvals and decisions, as needed
• Alerts: keep us apprised of anything that may materially affect the success of the project
• Brainstorming: bring all your ideas to the table, they could translate into marketing concepts
• Feedback: always let us know immediately if there is something we can improve upon and we
request your response to our client satisfaction surveys to allow us to continuously improve our
processes and relationships on your behalf
• Over communication: provide us with plenty of information on your organization at all times, it
will help us create a more attractive and stronger picture of your brand
• Respect: mutual consideration of confidential and other proprietary materials and approaches
IV. Phelps Team
Team Leader: Erin Culling
x130
erin @phelpsagency.com
VP, Public Relations: Kristen Bergevin
x181
kristen
@phelpsagency.com
Search Engine Marketing Strategist: David Alpern
x144
dalpern
@phelpsagency.com
Marketing Data Analyst: Mackenzie Knapp
x147
mknapp
@phelpsagency.com
VP, Technology: John Park
x129
iohn @phelpsagency.com
Team Coordinator: Lizzie Boeck
x190
Iboeck
@phelpsagency.com
Social Media Coordinator: Maddie Glenn
x146
mglenn
@phelpsagency.com
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Phelps
All Communications.
One Voice.
V. Acceptance and Signatures
This Work Order is made and entered as of April 27, 2017 between The Phelps Group and the City of
El Segundo.
This Scope of Work may be signed in counterparts, each of which shall be deemed an original.
The contents of this document are considered confidential in nature and protected under The Phelps
Group as proprietary information. Any use of this material without consent or engagement is strictly
prohibited.
The parties have caused this Scope of Work to be executed by their duly authorized representatives
as identified below.
Accepted and Agreed:
CITY OF EL SEGUNDO
Authorizing
Name
Title
Date
THE PHELPS GROUP (DBA PHELPS)
Authorizing
Name
Title
Date
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EL SEGUNDO CITY COUNCIL
AGENDA ITEM STATEMENT
AGENDA DESCRIPTION:
MEETING DATE: May 2, 2017
AGENDA HEADING: New Business
Receive and file a report regarding the release of a Request for Proposal (RFP) for a Full Cost
Allocation and Comprehensive Fee Study "Cost of Service" Plan. (Fiscal Impact: unknown)
RECOMMENDED COUNCIL ACTION:
1. Receive and file information regarding the release of a RFP to conduct a full cost allocation and
comprehensive fee study plan for the City of El Segundo.
2. Alternatively, discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
N/A
FISCAL IMPACT:
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal:
Objective:
5(b) Champion Economic Development and Fiscal Sustainability:
El Segundo approaches its work in a financially disciplined and responsible way
2 The City will maintain a stable, efficient, and transparent financial environment
PREPARED BY: Joseph Lillio, Director of Finance --
APPROVED BY: Greg Carpenter, City Manager./
DISCUSSION:
Staff is preparing to issue a Request for Proposal for a cost allocation and comprehensive cost of service
Plan.
A cost allocation plan will allow the City of El Segundo (the "City ") to fairly and completely allocate
its administrative costs. This will allow the General fund to recover costs from Enterprise Funds, Grant
Funds, and will also determine the overhead costs on the hourly rates of staff providing fee services. The
purpose of this project is to ensure that the City has a basis of applying comprehensive overhead rates
and is accurately accounting for the true cost of providing various services by each department through
the development of a total cost allocation plan.
Also, a total cost allocation plan will properly identify overhead rates that can be used in the calculation
of billable hourly rates for federal and state grants, user fees, and reimbursements from other
governmental agencies.
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The cost of service study identifies all costs, both direct and indirect, associated with providing a service.
The full cost will be identified for each City service provided.
Below is a proposed timeline of the key dates for the project:
RFP released:
April 27, 2017
Deadline for receiving questions:
May 11, 2017
Proposals due by 5:00pm PST
May 25, 2017
Finalists selected:
June 1, 2017
Presentations /Interviews (if necessary):
June 5 -8, 2017
Staff's recommendation to City Council/
Contract approved by City Council:
June 20, 2017
Work Begins
July /August 2017
Preliminary report to staff
December 2017
Presentation to City Council
February 2018
Completion of project
March 2018
Public Hearing /Adoption of fees by City Council
April /May 2018
There is not specific funding identified for this project. The cost of this study is expecting to range
between $50,000 on the low end to $80,000 on the high end. The City -wide salary savings in the current
fiscal year is expected to cover the cost of the selected vendor.
EL SEGUNDO CITY COUNCIL MEETING DATE: May 2, 2017
AGENDA ITEM STATEMENT AGENDA HEADING: Council Member Pirsztuk
AGENDA DESCRIPTION:
Consideration and possible action to explore discussion of evaluating the current business license tax
structure and recommendations for potential reform during the Fiscal Year 2017 -18 Strategic Planning
and Budgeting sessions. (Fiscal Impact: $0)
RECOMMENDED COUNCIL ACTION:
1. City Council discuss and consider possible action to explore reevaluating the current
business license tax structure during the Fiscal Year 2017 -18 Strategic Planning and
Budgeting sessions.
2. Alternatively, discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
None
STRATEGIC PLAN:
Goal: 5(b) Champion Economic Development and Fiscal Sustainability:
El Segundo approaches its work in a financially disciplined and
responsible way
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment
FISCAL IMPACT: $ (0)
Amount Budgeted: $0
Additional Appropriation: N/A
PREPARED BY: Joseph Lillio, Finance Director t
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND & DISCUSSION:
The City of El Segundo's (the "City ") current business license tax structure is detailed in Title 4 of the
El Segundo Municipal Code. Most of the current language in Title 4 was developed in the 1960s and
70s, with revisions taking place by Ordinance in 1988, 1996, and 2000.
The fee structure is specified in section 4 -1 -12 of the Municipal Code.
A. Basis For Fee: In all cases, the amount of business license fee to be paid under the provision of
this Title, by any person, is based upon the number of persons employed, or upon the number of
square feet of floor space, or upon square acre of space owned, leased, or rented, or upon the
number of vehicles used, or upon the number of machines or other devices used for any
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business, enterprise, game or activity, or upon the number of rooms or units in any building or
structure.
Listed below in table 1 are some of the general business license fees only. These fees do not necessarily
apply to all business types.
Table 1: Partial listing of the general business license tax
Business Tax
First 10 employees and 5,000 sq. ft.
$103.00
Employee
Per employee over 10
$127.55
Square Footage
Per square foot over 5,000
$0.25
Home Occupation
Flat fee
$24.55
$149.80
Contractor — General
I Engineering, Building, Electrical
In addition to the tax structure, the City currently offers a sales and use tax credit to businesses to offset
the cost of the business license. This credit was implemented as a business attraction tool. The current
structure of this credit permits businesses to utilize this credit each year without a sunset date. Some
businesses may be entitled to a sales tax credit if sales tax is collected and apportioned to the City of El
Segundo. This credit is based solely on the 1% local sales and use tax allocated to the City and is
calculated on the actual amount of sales and use tax received by the City that was generated by the
business. This credit may offset up to 100% of the business license tax.
Table 2 below depicts a five years history of the annual sales tax credit the City has provided to
businesses.
Table 2: Sales tax credits provided to businesses from FY 11 -12 through 15 -16
It is recommended, during the FY 2017 -18 strategic planning and budgeting sessions, that City Council
and City staff discuss the current business license tax structure and potential reforms that would result in
the business license tax being more effectively implemented with today's changing business climate.
...
EL SEGUNDO CITY COUNCIL MEETING DATE: April 18, 2017
AGENDA STATEMENT AGENDA HEADING: Reports Mayor Pro Tern Boyles
AGENDA DESCRIPTION:
Consideration and possible action to direct staff to investigate the need for a crosswalk at the
intersection of Campus Drive and Campus Square West. (Fiscal Impact: None)
RECOMMENDED COUNCIL ACTION:
1. Direct staff to investigate the need for a crosswalk at the intersection of Campus Drive and
Campus Square West;
2. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
None
FISCAL IMPACT: No
Amount Budgeted: $0
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal: 4 Develop Quality Infrastructure and Technology
Objective: 1 El Segundo's Physical Infrastructure Supports an Appealing, Safe,
and Effective City
ORIGINATED BY: Ken Berkman, Interim Director of Public Works
REVIEWED BY: Greg Carpenter, City Manager
APPROVED BY: Greg Carpenter, City Manager
BACKGROUND AND DISCUSSION:
Mayor Pro Tem. Boyles has requested the City Council consider directing staff to investigate the
need for a crosswalk at the intersection of Campus Drive and Campus Square West, which are
private streets.
Should Council approve this action, the following steps will occur:
1. Public Works staff will review the existing conditions in the field and talk to other
Departments to gather historical information and input.
2. If it is determined that there is a safety issue, Public Works will bring the item to the Traffic
Safety Committee and conduct field reviews with ESPD /Traffic to determine if a crosswalk
should be installed, and if not, other possible actions that should be taken, and discuss them
with the owner of the streets.
3. Report back to Council on the actions taken.
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