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CONTRACT 5272 Professional Services Agreement CLOSED Agreement No. 5272 PROFESSIONAL SERVICES AGREEMENT BETWEEN THE CITY OF EL SEGUNDO AND THE PHELPS GROUP This AGREEMENT is entered into this 134" day of March, 2017, by and between the CITY OF EL SEGUNDO, a gnuiaicipaal corporation and general law city ("CITY") and THE PHELPS GROUP, dba PHELPS, ("CONSULTANT"). 1. CONSIDERATION. A. As partial consideration, CONSULTANT agrees to perform the work listed in the SCOPE OF SERVICES, below; B. As additional consideration, CONSULTANT and CITY agree to abide by the terms and conditions contained in,this Agreement; C. As additional consideration, CITY agrees to pay CONSULTANT a sum not to exceed twenty five thousand dollars ($25,000) for CONSULTANT's services. CITY may modify this amount as set forth below. Unless otherwise specified by written amendment to this Agreement, CITY will pay this sum as specified in the attached Exhibit"A,"which is incorporated by reference. 2. SCOPE OF SERVICES. A. CONSULTANT will perform services listed in the attached Exhibit "A,"which is incorporated by reference. B. CONSULTANT will, in a professional manner, furnish all of the labor, technical, administrative, professional and other personnel, all supplies and materials, equipment, printing, vehicles, transportation, office space and facilities, and all tests, testing and analyses, calculation, and all other means whatsoever, except as herein otherwise expressly specified to be furnished by CITY, necessary or proper to perform and complete the work and provide the professional services required of CONSULTANT by this Agreement. 3. PERFORMANCE STANDARDS. While performing this Agreement, CONSULTANT will use the appropriate generally accepted professional standards of practice existing at the time of performance utilized by persons engaged in providing similar services. CITY will continuously monitor CONSULTANT's services. CITY will notify CONSULTANT of any deficiencies and CONSULTANT will have fifteen (15) days after such notification to cure any shortcomings to CITY's satisfaction. Costs associated with curing the deficiencies will be borne by CONSULTANT. -I- Agreement No. 5272 4. PAYMENTS. For CITY to pay CONSULTANT as specified by this Agreement, CONSULTANT must submit a detailed invoice to CITY which lists the hours worked and hourly rates for each personnel category and reimbursable costs (all as set forth in Exhibit "A") the tasks performed, the percentage of the task completed during the billing period, the cumulative percentage completed for each task, the total cost of that work during the preceding billing month and a cumulative cash flow curve showing projected and actual expenditures versus time to date. 5. NON-APPROPRIATION OF FUNDS. Payments due and payable to CONSULTANT for current services are within the current budget and within an available, unexhausted and unencumbered appropriation of the CITY. In the event the CITY has not appropriated sufficient funds for payment of CONSULTANT services beyond the current fiscal year, this Agreement will cover only those costs incurred up to the conclusion of the current fiscal year. 6. ADDITIONAL WORK. A. CITY's city manager ("Manager") may determine, at the Manager's sole discretion, that CONSULTANT must perform additional work ("Additional Work") to complete the Scope of Work. If Additional Work is needed, the Manager will give written authorization to CONSULTANT to perform such Additional Work. B. If CONSULTANT believes Additional Work is needed to complete the Scope of Work, CONSULTANT will provide the Manager with written notification that contains a specific description of the proposed Additional Work, reasons for such Additional Work, and a detailed proposal regarding cost. C. Payments for Additional Work that would cause the total amount of the Agreement to exceed $25,000 must be approved by CITY's city council. All Additional Work will be subject to all other terms and provisions of this Agreement. 7. FAMILIARITY WITH WORK. A. By executing this Agreement, CONSULTANT agrees that it has: i. Carefully investigated and considered the scope of services to be performed; ii. Carefully considered how the services should be performed; and iii. Understands the facilities, difficulties, and restrictions attending performance of the services under this Agreement. B. If services involve work upon any site, CONSULTANT agrees that CONSULTANT has or will investigate the site and is or will be fully acquainted -2- Agreement No. 5272 with the conditions there existing, before commencing the services hereunder. Should CONSULTANT discover any latent or unknown conditions that may materially affect the performance of the services, CONSULTANT will immediately inform CITY of such fact and will not proceed except at CONSULTANT's own risk until written instructions are received from CITY. 8. TERM. The term of this Agreement will be for three (3) months. This Agreement will automatically renew, on an annual basis, on its anniversary date unless otherwise terminated. Unless otherwise determined by written amendment between the parties, this Agreement will terminate in the following instances: A. Completion of the work specified in Exhibit"A"; B. Termination as stated in Section 16. 9. TIME FOR PERFORMANCE. A. CONSULTANT will not perform any work under this Agreement until: i. CONSULTANT furnishes proof of insurance as required under Section 23 of this Agreement; and ii. CITY gives CONSULTANT a written notice to proceed. B. Should CONSULTANT begin work on any phase in advance of receiving written authorization to proceed, any such professional services are at CONSULTANT's own risk. 10. TIME EXTENSIONS. Should CONSULTANT be delayed by causes beyond CONSULTANT's control, CITY may grant a time extension for the completion of the contracted services. If delay occurs, CONSULTANT must notify the Manager within forty-eight hours (48 hours), in writing, of the cause and the extent of the delay and how such delay interferes with the Agreement's schedule. The Manager will extend the completion time, when appropriate, for the completion of the contracted services. 11. CONSISTENCY. In interpreting this Agreement and resolving any ambiguities, the main body of this Agreement takes precedence over the attached Exhibits; this Agreement supersedes any conflicting provisions. Any inconsistency between the Exhibits will be resolved in the order in which the Exhibits appear below: A. Exhibit A: Scope of Work and Fee Schedule. 12. CHANGES. CITY may order changes in the services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the contract time will be adjusted accordingly. All such changes must be authorized in writing, -3- Agreement No. 5272 executed by CONSULTANT and CITY. The cost or credit to CITY resulting from changes in the services will be determined in accordance with written agreement between the parties. 13. TAXPAYER IDENTIFICATION NUMBER. CONSULTANT will provide CITY with a Taxpayer Identification Number. 14. PERMITS AND LICENSES. CONSULTANT, at its sole expense, will obtain and maintain during the term of this Agreement, all necessary permits, licenses, and certificates that may be required in connection with the performance of services under this Agreement. 15. WAIVER. CITY's review or acceptance of, or payment for, work product prepared by CONSULTANT under this Agreement will not be construed to operate as a waiver of any rights CITY may have under this Agreement or of any cause of action arising from CONSULTANT's performance. A waiver by CITY of any breach of any term, covenant, or condition contained in this Agreement will not be deemed to be a waiver of any subsequent breach of the same or any other term, covenant, or condition contained in this Agreement, whether of the same or different character. 16. TERMINATION. A. Except as otherwise provided, CITY may terminate this Agreement at any time with or without cause. B. CONSULTANT may terminate this Agreement at any time with CITY's mutual consent. Notice will be in writing at least thirty (30) days before the effective termination date. C. Upon receiving a termination notice, CONSULTANT will immediately cease performance under this Agreement unless otherwise provided in the termination notice. Except as otherwise provided in the termination notice, any additional work performed by CONSULTANT after receiving a termination notice will be performed at CONSULTANT's own cost; CITY will not be obligated to compensate CONSULTANT for such work. D. Should termination occur, all finished or unfinished documents, data, studies, surveys, drawings, maps, reports and other materials prepared by CONSULTANT will, at CITY's option, become CITY's property, and CONSULTANT will receive just and equitable compensation for any work satisfactorily completed up to the effective date of notice of termination, not to exceed the total costs under Section 1(C). E. Should the Agreement be terminated pursuant to this Section, CITY may procure on its own terms services similar to those terminated. E By executing this document, CONSULTANT waives any and all claims for damages that might otherwise arise from CITY's termination under this Section. -4- Agreement No. 5272 17. OWNERSHIP OF DOCUMENTS. All documents, data, studies, drawings, maps, models, photographs and reports prepared by CONSULTANT under this Agreement are CITY's property. CONSULTANT may retain copies of said documents and materials as desired, but will deliver all original materials to CITY upon CITY's written notice. CITY agrees that use of CONSULTANT's completed work product, for purposes other than identified in this Agreement, or use of incomplete work product, is at CITY's own risk. 18. PUBLICATION OF DOCUMENTS. Except as necessary for performance of service under this Agreement, no copies, sketches, or graphs of materials, including graphic art work, prepared pursuant to this Agreement, will be released by CONSULTANT to any other person or public CITY without CITY's prior written approval. All press releases, including graphic display information to be published in newspapers or magazines, will be approved and distributed solely by CITY, unless otherwise provided by written agreement between the parties. 19. INDEMNIFICATION. A. CONSULTANT agrees to the following: i. Indemnification for Professional Services. CONSULTANT will save harmless and indemnify and at CITY's request reimburse defense costs for CITY and all its officers, volunteers, employees and representatives from and against any and all suits, actions, or claims, of any character whatever, brought for, or on account of, any injuries or damages sustained by any person or property resulting or arising from any negligent or wrongful act, error or omission by CONSULTANT or any of CONSULTANT's officers, agents, employees, or representatives, in the performance of this Agreement, except for such loss or damage arising from CITY's sole negligence or willful misconduct. ii. Indemnification for other Damages. CONSULTANT indemnifies and holds CITY harmless from and against any claim, action, damages, costs (including, without limitation, attorney's fees), injuries, or liability, arising out of this Agreement, or its performance, except for such loss or damage arising from CITY's sole negligence or willful misconduct. Should CITY be named in any suit, or should any claim be brought against it by suit or otherwise, whether the same be groundless or not, arising out of this Agreement, or its performance, CONSULTANT will defend CITY (at CITY's request and with counsel satisfactory to CITY) and will indemnify CITY for any judgment rendered against it or any sums paid out in settlement or otherwise. B. For purposes of this section "CITY" includes CITY's officers, officials, employees, agents, representatives, and certified volunteers. -5- Agreement No. 5272 C. It is expressly understood and agreed that the foregoing provisions will survive termination of this Agreement. D. The requirements as to the types and limits of insurance coverage to be maintained by CONSULTANT as required by Section 23, and any approval of said insurance by CITY, are not intended to and will not in any manner limit or qualify the liabilities and obligations otherwise assumed by CONSULTANT pursuant to this Agreement, including, without limitation, to the provisions concerning indemnification. 20. ASSIGNABILITY. This Agreement is for CONSULTANT's professional services. CONSULTANT's attempts to assign the benefits or burdens of this Agreement without CITY's written approval are prohibited and will be null and void. 21. INDEPENDENT CONTRACTOR. CITY and CONSULTANT agree that CONSULTANT will act as an independent contractor and will have control of all work and the manner in which is it performed. CONSULTANT will be free to contract for similar service to be performed for other employers while under contract with CITY. CONSULTANT is not an agent or employee of CITY and is not entitled to participate in any pension plan, insurance, bonus or similar benefits CITY provides for its employees. Any provision in this Agreement that may appear to give CITY the right to direct CONSULTANT as to the details of doing the work or to exercise a measure of control over the work means that CONSULTANT will follow the direction of the CITY as to end results of the work only. 22. AUDIT OF RECORDS. CONSULTANT will maintain full and accurate records with respect to all services and matters covered under this Agreement. CITY will have free access at all reasonable times to such records, and the right to examine and audit the same and to make transcript therefrom, and to inspect all program data, documents, proceedings and activities. CONSULTANT will retain such financial and program service records for at least three (3)years after termination or final payment under this Agreement. 23. INSURANCE. A. Before commencing performance under this Agreement, and at all other times this Agreement is effective, CONSULTANT will procure and maintain the following types of insurance with coverage limits complying, at a minimum, with the limits set forth below: "l."we of hisL�raiice Limits Commercial general liability: $1,000,000 Professional Liability $1,000,000 Business automobile liability $1,000,000 -6- Agreement No. 5272 Workers compensation Statutory requirement B. Commercial general liability insurance will meet or exceed the requirements of the most recent ISO-CGL Form. The amount of insurance set forth above will be a combined single limit per occurrence for bodily injury, personal injury, and property damage for the policy coverage. Liability policies will be endorsed to name CITY, its officials, and employees as "additional insureds" under said insurance coverage and to state that such insurance will be deemed "primary" such that any other insurance that may be carried by CITY will be excess thereto. Such endorsement must be reflected on ISO Form No. CG 20 10 11 85 or 88, or equivalent. Such insurance will be on an "occurrence,"not a"claims made,"basis and will not be cancelable or subject to reduction except upon thirty (30) days prior written notice to CITY. C. Professional liability coverage will be on an "occurrence basis" if such coverage is available, or on a "claims made" basis if not available. When coverage is provided on a "claims made basis," CONSULTANT will continue to renew the insurance for a period of three (3) years after this Agreement expires or is terminated. Such insurance will have the same coverage and limits as the policy that was in effect during the term of this Agreement, and will cover CONSULTANT for all claims made by CITY arising out of any errors or omissions of CONSULTANT, or its officers, employees or agents during the time this Agreement was in effect. D. Automobile coverage will be written on ISO Business Auto Coverage Form CA 00 0106 92, including symbol 1 (Any Auto). E. CONSULTANT will furnish to CITY duly authenticated Certificates of Insurance evidencing maintenance of the insurance required under this Agreement and such other evidence of insurance or copies of policies as may be reasonably required by CITY from time to time. Insurance must be placed with insurers with a current A.M. Best Company Rating equivalent to at least a Rating of"A:VII." F. Should CONSULTANT, for any reason, fail to obtain and maintain the insurance required by this Agreement, CITY may obtain such coverage at CONSULTANT's expense and deduct the cost of such insurance from payments due to CONSULTANT under this Agreement or terminate pursuant to Section 16. 24. USE OF SUBCONTRACTORS. CONSULTANT must obtain CITY's prior written approval to use any consultants while performing any portion of this Agreement. Such approval must approve of the proposed consultant and the terms of compensation. 25. NOTICES. All communications to either party by the other party will be deemed made when received by such party at its respective name and address as follows: If to CONSULTANT: If to CITY: -7- Agreement No. 5272 The Phelps Group City of El Segundo 12121 Bluff Creek Dr. Suite 200 350 Main Street Playa Vista, CA 90094 El Segundo, CA 90245 (310) 428-7380 Attention: Barbara Voss jp @phelpsagency.com Any such written communications by mail will be conclusively deemed to have been received by the addressee upon deposit thereof in the United States Mail, postage prepaid and properly addressed as noted above. In all other instances, notices will be deemed given at the time of actual delivery. Changes may be made in the names or addresses of persons to whom notices are to be given by giving notice in the manner prescribed in this paragraph. 26. CONFLICT OF INTEREST. CONSULTANT will comply with all conflict of interest laws and regulations including, without limitation, CITY's conflict of interest regulations. 27. SOLICITATION. CONSULTANT maintains and warrants that it has not employed nor retained any company or person, other than CONSULTANT's bona fide employee, to solicit or secure this Agreement. Further, CONSULTANT warrants that it has not paid nor has it agreed to pay any company or person, other than CONSULTANT's bona fide employee, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Should CONSULTANT breach or violate this warranty, CITY may rescind this Agreement without liability. 28. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is generally for the exclusive benefit of CONSULTANT and CITY and not for the benefit of any other party. There will be no incidental or other beneficiaries of any of CONSULTANT's or CITY's obligations under this Agreement. 29. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance with the laws of the State of California, and exclusive venue for any action involving this agreement will be in Los Angeles County. 30. COMPLIANCE WITH LAW. CONSULTANT agrees to comply with all federal, state, and local laws applicable to this Agreement. 31. ENTIRE AGREEMENT. This Agreement, and its Exhibit, sets forth the entire understanding of the parties. There are no other understandings, terms or other agreements expressed or implied, oral or written. There is one (1) Exhibit to this Agreement. This Agreement will bind and inure to the benefit of the parties to this Agreement and any subsequent successors and assigns. 32. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole, and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party. -8- Agreement No. 5272 33. SEVERABILITY. If any portion of this Agreement is declared by a court of competent jurisdiction to be invalid or unenforceable, then such portion will be deemed modified to the extent necessary in the opinion of the court to render such portion enforceable and, as so modified, such portion and the balance of this Agreement will continue in full force and effect. 34. AUTHORITY/MODIFICATION. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement and to engage in the actions described herein. This Agreement may be modified by written amendment. CITY's executive manager, or designee,may execute any such amendment on behalf of CITY. 35. ACCEPTANCE OF ELECTRONIC SIGNATURES. The Parties agree that this Agreement, agreements ancillary to this Agreement, and related documents to be entered into in connection with this Agreement will be considered signed when the signature of a party is delivered by electronic (.pdf) or facsimile transmission. Such electronic or facsimile signature will be treated in all respects as having the same effect as an original signature. 36. CAPTIONS. The captions of the paragraphs of this Agreement are for convenience of reference only and will not affect the interpretation of this Agreement. 37. TIME IS OF ESSENCE. Time is of the essence for each and every provision of this Agreement. 38. FORCE MAJEURE. Should performance of this Agreement be prevented due to fire, flood, explosion, acts of terrorism, war, embargo, government action, civil or military authority, the natural elements, or other similar causes beyond the Parties' reasonable control, then the Agreement will immediately terminate without obligation of either party to the other. 39. STATEMENT OF EXPERIENCE. By executing this Agreement, CONSULTANT represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity to perform the Agreement in a manner satisfactory to CITY. CONSULTANT represents that its financial resources, surety and insurance experience, service experience, completion ability, personnel, current workload, experience in dealing with private consultants, and experience in dealing with public agencies all suggest that CONSULTANT is capable of performing the proposed contract and has a demonstrated capacity to deal fairly and effectively with and to satisfy a public CITY. [Signatures on next page] -9- Agreement No. 5272 IN WITNESS WHEREOF the parties hereto have executed this Agreement the day and year first hereinabove written. CITY 0 �,EL SIX3UND THE PHELPS GROUP C Gi-egill Pel el" Myles Watling City lalla er Its: Chief Financial Officer ATTEST: -3(1 316 N:, Taxpayer ID No. _q� APPROVED AS TO FORM: for Mark D. 1 Q il s FOC� City Attorney -10- Agreement No. 5272 Ex All Communications. r �.kuw;rr, City of El Segund�o Integrated Marketing Communications Scope of Work Prepared for Barbara Voss February 24, 2017 0 2017 Phelps Agreement No. 5272 Phelps All Communications, One Voice. The following Scope of Work(SOW)details services and deliverables based on our current understanding of your immediate marketing needs and goals. This document is intended to align our planned services on your behalf and to provide a budget estimate for required efforts, in order to achieve defined objectives and deliverables. I.Situation Analysis The City of El Segundo is currently on hiatus with a marketing and branding campaign aimed to drive awareness for commercial and industrial business attraction as well as to support destination marketing and tourism to increase hotel occupancy and stimulate related visitor-serving businesses. Short-term marketing support is needed continue the momentum of the recent business development successes along with planting the seeds of the destination and tourism story. II. Goals • Highlight the competitive advantages of doing business in El Segundo to support commercial and industrial business attraction • Build positive word-of-mouth and endorsements from key business leaders • Grow awareness within the broker, developers and targeted business industries • Establish El Segundo as a "go-to" destination with the latest in hotels, restaurants and retailers III. Target Audience Primary Target: Commercial and industrial real estate brokers, current and potential business owners Secondary Target: Angelenos, tourists IV. Integrated Marketing Services Phelps has outlined the following impactful and budget conscious integrated marketing tactics for March 1, 2017 through May 1, 2017. These are to regain momentum and keep the conversation going for the short-term, then to be built upon in the balance of the 2017 fiscal year. A. Media Relations A strategic approach is needed to launch the city of El Segundo as top-of-mind to key reporters and influencers in Los Angeles and beyond. With so many great stories to be told; outlets and angles can be tailored to capture the attention of the journalists and influencers, while keeping El Segundo top-of mind for future stories. Media relations can be utilized to tell multiple stories across a variety of outlets. 12121 Bluff Creek Dr.Playa Vista,CA 90094 1 P 310.752.4400 1 F 310.752.4444 1 phelpsagency.com ©2017 Phelps Agreement No. 5272 1:PS Phel All Communications. One Voice. Al. Press Materials Refresh Refresh and update key press materials: • Industry-specific one sheets • Media Fact Sheet • Gather assets such as photos videos, graphs, logos • Repurpose and utilize already existing press releases, including new business announcements: • Aerojet Rocketdyne • Kellstrom Defense • News hotels and restaurants and retail for example, Hampton Inn and Suites, Aloft, etc. • Events and celebrations A2. Media List Development: Phelps will research and develop targeted media lists for use in strategic and proactive outreach to the media. The agency's database tools include Cision, a media database and editorial calendar subscription service; ProfNet, which provides daily leads from working journalists looking for resources; and Buzzstream, an influencer search database. Los Angeles DMA(sample media outlets) • Los Angeles Times • SoCal Tech • Los Angeles Business Journal • Easy Reader • California CEO 0 LAist • KTLA-TV(Tech reporter) 0 Daily Breeze • KNX 1070 • OC Register • Los Angeles Magazine • Daily News • Curbed LA Trades • Commercial real estate trades • Broker industry influencers • MICE trades (meetings and incentives) Regional/National • Wall Street Journal • San Jose Mercury News • San Francisco Chronicle • SFBJ • Key travel sections in major metro dailies A3. Media Pitches: Develop timely, compelling and newsworthy pitches, both angle and outlet focused. Hit the low-hanging fruit and cultivate longer lead media opportunities. Ideas for Media Focus: • Los Angeles Times/business section; Los Angeles Business Journal o Why Smoky Hollow is LA's newest"it" place for business? 12121 Bluff Creek Dr.Playa Vista,CA 90094 1 P 310.752.4400 1 F 310.752.4444 1 phelpsagency.com ©2017 Phelps Agreement No. 5272 PheAps All Communications One Voice. o LA's Mayberry-Why El Segundo is the new"it" place to do business in LA 0 100 by 100 o How the aerospace capital on the country just keeps growing • Eye on LA o Where the Lakers and Kings Make Their Home o local business focus • Vista LA o Where the beach, business and big ideas take off • KFI-AM/Mr Fork o culinary escapes in the Second City • Los Angeles Magazine—Chris Nicholas o building re-use and history A4. Local Media FAMs and Relationship Building: • Develop local media and influencer FAMs for local media experience and content creation • Open conversations with LA Tourism and possible partnership opportunities for both international and national media FAMs Deliverables: Reporting of media outreach efforts and status, recap of coverage results with channel metrics Budget: $15,000 B. Paid Search • Develop LA-focused campaign with agreed upon search terms for commercial real estate and destination marketing audiences • Includes discovery of competitive spend, strategy and creative Deliverables: Ongoing optimization and regular performance reporting Budget: $5,000 C. Paid Social • Utilize existing assets to develop image library and copy for targeted paid Facebook campaign geared toward destination marketing audiences (potential travelers to the LA/LAX region) Deliverables: Creative library, weekly metrics and results Budget: $3,000 D. Owned Social and Website • Develop content strategy • Create posting calendar and schedule • Manage assets to tell the multiple stories of the City of El Segundo • Update key facts and information as needed on El SegundoBusiness.org • Provide and implement SEO recommendations for website • Harness the social powers of residents, locals and supports 12121 Bluff Creek Dr. Playa Vista„CA 90094 IJ P 310,752,4400 l F 310,752,4444 q phelpsagency.com ©2017 Phelps Agreement No. 5272 Phelps All Communications, One Voice. Deliverables: Content calendar, timely posts thought the period, reporting metrics for channels Budget: $2,000 E. Measurement and Assessment Each of the program elements have built-in measurements in order to assess those components that are most successful. Measurement and reporting will include the following: • Earned media placements and readership: Recap of coverage and reach in key online sites and blogs, national and regional magazines, newspapers and any broadcast segments • Social media and paid search metrics and reporting; impressions, clicks CTR, CPC, engagement rate, most viewed/searched terms, recommendations for optimization V. Client Participation A key benefit of Phelps is the personal approach, responsiveness and commitment to excellence that we provide our clients. Our strong, talented team of marketing experts service our clients' needs across all disciplines of an integrated marketing communications plan. To meet the project goals, we anticipate the following client participation: • Access: express with your team the importance of working with us, encourage your associates to proactively provide resources, time, knowledge, ideas and vision • Availability: marketing is deadline oriented, please set aside time to be available, provide approvals and decisions, as needed • Alerts: keep us apprised of anything that may materially affect the success of the project • Brainstorming: bring all your ideas to the table, they could translate into marketing concepts • Feedback: always let us know immediately if there is something we can improve upon and we request your response to our client satisfaction surveys to allow us to continuously improve our processes and relationships on your behalf • Over communication: provide us with plenty of information on your organization at all times, it will help us create a more attractive and stronger picture of your brand • Respect: mutual consideration of confidential and other proprietary materials and approaches VI. Phelps Team Team Leader: Erin Culling x130ru� tllal� so �er°naay.col , Public Relations: Kristen Bergevin x181 kristen Dpli�N gea°w� .col s Public Relations: Judy Lynes x124 ''dy(c r)helr)sa(tencv.coni Social Media Coordinator: Maddie Glenn x146 nk,lllu �,rh Nlaslel7c,v.:, 1 'r Paid Search Specialist: David Alpern x144 (IaI I I�cx . sa 1 y r rr1 12121 Bluff Creek Dr.Playa Vista,CA 90094 1 P 310.752.4400 1 F 310.752 4444 1 phelpsagency.com ©2017 Phelps Agreement No. 5272 Phdps All Communications One Voice. VII. Budget Based on the scope outlined above, a 2-month retainer for total of/not to exceed $25,000 for March 1, 2017 through May 1, 2017: Media Relations: $15,000 Paid Search: $5,000 Paid Social: $3,000 Social and Website: $2,000 Out-of-pocket expenses may run 10% of the fees (product mailings, etc.) This is a budget allocation recommendation. The amount of additional research, strategy sessions, revisions and timing, will impact the budget. Budget assumes rounds of revisions as defined herein. The budget will be billed against actual services and efforts performed with approvals. It is flexible based on client requirements, timeline and deliverables.Any changes to scope may incur additional budget and impact schedule. Incidentals and hard costs are not included. Incidentals may include materials, research, market data, stock photography, fonts, photo shoots, production crews, talent, voiceover, edit bay fees, language translation, webtools, e-communication distribution, shipping, delivery, travel, printing, tax, third-party costs, and other related expenses. Any incidental exceeding $500 will be estimated separately for approval. As Agent for Client, Agency is liable for payment for vendors hired, or for media placed, on behalf of Client by Agency only if Client has paid Agency;otherwise Client is directly responsible for payment. Further, Client agrees that Agency's contracts with media on Client's behalf will provide that Agency is not liable to the media for payments to be made under such contracts until after Client has paid Agency. VIII. Acceptance and Signature CITY OF EL SEGUND THE PHELPS GROUP (DBA PHELPS) Authorizing Authorizing Name Name Title Title Date �' Date �/� 71//1 12121 Bluff Creek Dr,Playa Vista,CA 90094 P 310.752.4400 1 F 310.752.4444 1 phelpsagency.com ©2017 Phelps