CONTRACT 4548A CLOSEDAgreement No. 4548A
AMENDMENT TO
AGREEMENT NO. 4548 BETWEEN
THE CITY OF EL SEGUNDO AND
PCA ENTERPRISES, INC.
THIS AMENDMENT ( "Amendment ") is made and entered into this 28th day of July, 2016, by
and between CITY OF EL SEGUNDO, a general law city and municipal corporation existing
under the laws of California ("City'), and PCA ENTERPRISES, INC., a California Corporation
('Consultant').
I.. Pursuant to Section 35 of the Agreement, Section 1(C) is amended to increase the
amount of the Agreement by Twenty Thousand Dollars ($20,000), so that the total
amount of the Agreement does not exceed Four Hundred and Seventy Thousand
Dollars ($470,000). In consideration, Consultant agrees to continue to provide
services to the City through September 30, 2016, as described in the attached Exhibit
"B.5) ,
2. This Amendment may be executed in any number of counterparts, each of which will
be an original, but all of which together constitutes one instrument executed on the
same date.
3. Except as modified by this Amendment, all other terms and conditions of Agreement
No. 4548 will remain the same.
[SIGNATURES ON FOLLOWING PAGE]
Agreement No. 4548A
IN WITNESS WHEREOF, the patties hereto have executed this Amendment the day and
year first hereinabove written.
CITY OF EL SEGUNDO,
ATTEST:
vWavel'Jm '
APRI:tOVED AS TO FORM:
V] � G�/ for
Mark D. Hensley,
City Attorney 4-1
PCA ENTERPRISES INC.
a California Corporation
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i a�•ti��
Principal
Agreement No. 4548A
Agreement No, 4548
Exhibit B
AMENDED SCOPE OF WORK AND BUDGET SUMMARY
DETAILED SCOPE Or WORK AND BUDGET (August 2016):
Public Relations
Coordinate with media for editorial features, pitch media for inclusion, and with El Segundo businesses and City
Staff for features.
Editorial Copywriting: 5 hours
Editorial Contacting: 2.5 hours
Project Management: 2.5 hours
Total Hours: 10
Ad crlisin
Digital - Adwords
Manage and optimize Google Adwords digital campaign
Project Management: 3 hours
Total Hours: 3
Interactive
Meb Updates
Inform Page:
Add news articles found
Project Management: 3 hours
Total Hours: 3
Linkedlri
Add news articles found. Account maintenance.
Account Coordination: 3 hours
Total Hours: 3
SOAR E Alewsletler
Production of monthly newsletter sent to database.
Production: 5 hours
Project Management: 2 hour
Development: 2.5 hour
Copy Writing: 1.5
Total Hours: I 1
cceing MyLtggetnent & hI rlcetin Strate
E, DA ,l larketing Meeting
Prepare reporting and agenda to review for meeting
Review of Reports/Digital: I hour
Account Coordination: 3 hours
Total Hours: 4
EDAC bent Meeting
Attend Event Meeting and follow up with tasks.
Account Coordination: 4 hour
Total Hours: 4
Event
EDAC Awards Banquet
Management of event operations and all marketing of annual awards banquet
Event production: 50 hours
TOTAL AUGUST HOURS: 88
TOTAL AUGUST INVOICE: $8,800
(BASED OA' Ilotirly Rale of 5100. Reduced 33% from 5150 /Hoerr Standard Ageuc), Rale for El Segrurdo Parinersliip)
1`
Agreement No. 4548A
Agreement No. 4548
Exhibit 13
AMENDED SCOPE OF WORK AND BUDGET SUMMARY
DETAILED SCOPE OF WORK AND BUDGET (September 2016):
Public Relatloras
Coordinate with media for editorial features, pitch media for inclusion, and with El Segundo businesses and City
Staff for features.
Editorial Copywriting: 5 hours
Editorial Contacting: 2.5 hours
Project Management: 2.5 hours
Total Hours: 10
Advedhirart
Digital -A dwi,ords
Manage and optimize Google Adwords digital campaign
Project Management: 3 hours
Total Hours: 3
111teractiv
il'eb Updates
Inform Page:
Add news articles found
Project Management: 3 hours
Total Hours: 3
Linkedin
Add news articles found. Account maintenance.
Account Coordination: 3 hours
Total Hours: 3
SOAR
Production of monthly newsletter sent to database.
Production: 5 hours
Project Management: 2 hour
Development: 2.5 hour
Copy Writing: 1.5
Total Hours: 11
Account Alana enucu & _Mplketing Strategy
I;DAC Marketing lbleeling
Prepare reporting and agenda to review for meeting
Review of Reports/Digital: 1 hour
Account Coordination: 2 hours
Total Hours: 3
E, D.11 Event 1lleethrg
Attend Event Meeting and follow up with tasks.
Account Coordination: 3 hour
Total Hours: 3
Event
EDAC Awards Banquet
Management orevent operations and all marketing of annual awards banquet
Event production: 65 hours
TOTAL AUGUST HOURS: 101
TOTAL AUGUST INVOICE: $10,100
(BASED ON 11ourly Rate of 5100. Reduced 33 %fi•orx $150 /Hour Stmrdard Agerrc), Rate for El Segtnrdo Parlirership)
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