CONTRACT 4668 Professional Services Agreement CLOSEDAgreement No. 4668
PROFESSIONAL SERVICES AGREEMENT
BETWEEN
THE CITY OF EL SEGUNDO AND
ISAAC SPORTS GROUP LLC
This AGREEMENT is entered into this 20"' day of August, 2014, by and between the
CITY OF EL SEGUNDO, a municipal corporation and general law city ( "CITY ") and ISAAC
SPORTS GROUP LLC, a Michigan Limited Liability Corporation ( "CONSULTANT ").
1. CONSIDERATION.
A. As partial consideration, CONSULTANT agrees to perform the work listed in the
SCOPE OF SERVICES, below;
B. As additional consideration, CONSULTANT and CITY agree to abide by the
terms and conditions contained in this Agreement;
C. As additional consideration, CITY agrees to pay CONSULTANT a sum not to
exceed fifteen thousand dollars ($15,000) for CONSULTANT's services. CITY
may modify this amount as set forth below. Unless otherwise specified by written
amendment to this Agreement, CITY will pay this sum as specified in the
attached Exhibit "A," which is incorporated by reference.
2. SCOPE OF SERVICES.
A. CONSULTANT will perform services listed in the attached Exhibit "A," which is
incorporated by reference.
B, CONSULTANT will, in a professional manner, furnish all of the labor, technical,
administrative, professional and other personnel, all supplies and materials,
equipment, printing, vehicles, transportation, office space and facilities, and all
tests, testing and analyses, calculation, and all other means whatsoever, except as
herein otherwise expressly specified to be furnished by CITY, necessary or proper
to perform and complete the work and provide the professional services required
of CONSULTANT by this Agreement.
3. PERFORMANCE STANDARDS. While performing this Agreement, CONSULTANT
will use the appropriate generally accepted professional standards of practice existing at the time
of performance utilized by persons engaged in providing similar services. CITY will
continuously monitor CONSULTANT's services. CITY will notify CONSULTANT of any
deficiencies and CONSULTANT will have fifteen (15) days after such notification to cure any
shortcomings to CITY's satisfaction. Costs associated with curing the deficiencies will be borne
by CONSULTANT.
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4. PAYMENTS. For CITY to pay CONSULTANT as specified by this Agreement,
CONSULTANT must submit a detailed invoice to CITY which lists the hours worked and
hourly rates for each personnel category and reimbursable costs (all as set forth in Exhibit "A ")
the tasks performed, the percentage of the task completed during the billing period, the
cumulative percentage completed for each task, the total cost of that work during the preceding
billing month and a cumulative cash flow curve showing projected and actual expenditures
versus time to date.
5. NON- APPROPRIATION OF FUNDS. Payments due and payable to CONSULTANT for
current services are within the current budget and within an available, unexhausted and
unencumbered appropriation of the CITY. In the event the CITY has not appropriated sufficient
funds for payment of CONSULTANT services beyond the current fiscal year, this Agreement
will cover only those costs incurred up to the conclusion of the current fiscal year.
6. ADDITIONAL WORK.
A. CITY's city manager ( "Manager ") may determine, at the Manager's sole
discretion, that CONSULTANT must perform additional work ( "Additional
Work ") to complete the Scope of Work. if Additional Work is needed, the
Manager will give written authorization to CONSULTANT to perform such
Additional Work.
B. If CONSULTANT believes Additional Work is needed to complete the Scope of
Work, CONSULTANT will provide the Manager with written notification that
contains a specific description of the proposed Additional Work, reasons for such
Additional Work, and a detailed proposal regarding cost.
C, Payments over $5,000 for Additional Work must be approved by CITY's city
council. All Additional Work will be subject to all other terms and provisions of
this Agreement.
7. FAMILIARITY WITH WORK.
A. By executing this Agreement, CONSULTANT agrees that it has:
Carefully investigated and considered the scope of services to be
performed;
ii. Carefully considered how the services should be performed; and
iii. Understands the facilities, difficulties, and restrictions attending
performance of the services under this Agreement.
B. if services involve work upon any site, CONSULTANT agrees that
CONSULTANT has or will investigate the site and is or will be fully acquainted
with the conditions there existing, before commencing the services hereunder.
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Should CONSULTANT discover any latent or unknown conditions that may
materially affect the performance of the services, CONSULTANT will
immediately inform CITY of such fact and will not proceed except at
CONSULTANT's own risk until written instructions are received from CITY.
8. TERM. The term of this Agreement will be from August 25, 2014, to September 30, 2015.
Unless otherwise determined by written amendment between the parties, this Agreement will
terminate in the following instances:
A. Completion of the work specified in Exhibit "A ";
B. Termination as stated in Section 16.
9. TIME FOR PERFORMANCE,
A. CONSULTANT will not perform any work under this Agreement until:
CONSULTANT furnishes proof of insurance as required under Section 23
of this Agreement; and
ii. CITY gives CONSULTANT a written notice to proceed.
B, Should CONSULTANT begin work on any phase in advance of receiving written
authorization to proceed, any such professional services are at CONSULTANT's
own risk.
10. TIME EXTENSIONS. Should CONSULTANT be delayed by causes beyond
CONSULTANT's control, CITY may grant a time extension for the completion of the contracted
services. If delay occurs, CONSULTANT must notify the Manager within forty-eight hours (48
hours), in writing, of the cause and the extent of the delay and how such delay interferes with the
Agreement's schedule. The Manager will extend the completion time, when appropriate, for the
completion of the contracted services.
11. CONSISTENCY. In interpreting this Agreement and resolving any ambiguities, the main
body of this Agreement takes precedence over the attached Exhibits; this Agreement supersedes
any conflicting provisions. Any inconsistency between the Exhibits will be resolved in the order
in which the Exhibits appear below:
A. Exhibit A: Scope of Work;
B. Exhibit B: Budget; and
C. Exhibit C: Proposal for Services.
12, CHANGES. CITY may order changes in the services within the general scope of this
Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the
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contract time will be adjusted accordingly. All such changes must be authorized in writing,
executed by CONSULTANT and CITY. The cost or credit to CITY resulting from changes in
the services will be determined in accordance with written agreement between the parties.
13. TAXPAYER IDENTIFICATION NUMBER. CONSULTANT will provide CITY with a
Taxpayer Identification Number.
14. PERMITS AND LICENSES. CONSULTANT, at its sole expense, will obtain and
maintain during the term of this Agreement, all necessary permits, licenses, and certificates that
may be required in connection with the performance of services under this Agreement.
15. WAIVER. CITY's review or acceptance of, or payment for, work product prepared by
CONSULTANT under this Agreement will not be construed to operate as a waiver of any rights
CITY may have under this Agreement or of any cause of action arising from CONSULTANT's
performance. A waiver by CITY of any breach of any term, covenant, or condition contained in
this Agreement will not be deemed to be a waiver of any subsequent breach of the same or any
other term, covenant, or condition contained in this Agreement, whether of the same or different
character.
16. TERMINATION,
A. Except as otherwise provided, CITY may terminate this Agreement at any time
with or without cause,
B. CONSULTANT may terminate this Agreement at any time with CITY's mutual
consent. Notice will be in writing at least thirty (30) days before the effective
termination date.
C. Upon receiving a termination notice, CONSULTANT will immediately cease
performance under this Agreement unless otherwise provided in the termination
notice. Except as otherwise provided in the termination notice, any additional
work performed by CONSULTANT after receiving a termination notice will be
performed at CONSULTANT" own cost; CITY will not be obligated to
compensate CONSULTANT for such work.
D. Should termination occur, all finished or unfinished documents, data, studies,
surveys, drawings, maps, reports and other materials prepared by CONSULTANT
will, at CITY's option, become CITY's property, and CONSULTANT will
receive just and equitable compensation for any work satisfactorily completed up
to the effective date of notice of termination, not to exceed the total costs under
Section I (C).
E. Should the Agreement be terminated pursuant to this Section, CITY may procure
on its own terms services similar to those terminated.
F. By executing this document, CONSULTANT waives any and all claims for
damages that might otherwise arise from CITY's termination under this Section.
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17. OWNERSHIP OF DOCUMENTS. All documents, data, studies, drawings, maps, models,
photographs and reports prepared by CONSULTANT under this Agreement are CITY's
property. CONSULTANT may retain copies of said documents and materials as desired, but
will deliver all original materials to CITY upon CITY's written notice. CITY agrees that use of
CONSULTANT's completed work product, for purposes other than identified in this Agreement,
or use of incomplete work product, is at CITY's own risk.
18. PUBLICATION OF DOCUMENTS. Except as necessary for performance of service
under this Agreement, no copies, sketches, or graphs of materials, including graphic art work,
prepared pursuant to this Agreement, will be released by CONSULTANT to any other person or
public CITY without CITY's prior written approval. All press releases, including graphic
display information to be published in newspapers or magazines, will be approved and
distributed solely by CITY, unless otherwise provided by written agreement between the parties.
19. INDEMNIFICATION.
A. CONSULTANT agrees to the following:
i. Indemnification for Professional Services. CONSULTANT will save
harmless and indemnify and at CITY's request reimburse defense
costs for CITY and all its officers, volunteers, employees and
representatives from and against any and all suits, actions, or claims,
of any character whatever, brought for, or on account of, any injuries
or damages sustained by any person or property resulting or arising
from any negligent or wrongful act, error or omission by
CONSULTANT or any of CONSULTANT's officers, agents,
employees, or representatives, in the performance of this Agreement,
except for such loss or damage arising from CITY's sole negligence or
willful misconduct.
ii. Indemnification for other Damages. CONSULTANT indemnifies and
holds CITY harmless from and against any claim, action, damages,
costs (including, without limitation, attorney's fees), injuries, or
liability, arising out of this Agreement, or its performance, except for
such loss or damage arising from CITY's sole negligence or willful
misconduct. Should CITY be named in any suit, or should any claim
be brought against it by suit or otherwise, whether the same be
groundless or not, arising out of this Agreement, or its performance,
CONSULTANT will defend CITY (at CITY's request and with
counsel satisfactory to CITY) and will indemnify CITY for any
judgment rendered against it or any sums paid out in settlement or
otherwise.
B. For purposes of this section "CITY" includes CITY's officers, officials,
employees, agents, representatives, and certified volunteers.
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C. It is expressly understood and agreed that the foregoing provisions will survive
termination of this Agreement.
D. The requirements as to the types and limits of insurance coverage to be
maintained by CONSULTANT as required by Section 23, and any approval of
said insurance by CITY, are not intended to and will not in any manner limit or
qualify the liabilities and obligations otherwise assumed by CONSULTANT
pursuant to this Agreement, including, without limitation, to the provisions
concerning indemnification.
20. ASSIGNABILITY. This Agreement is for CONSULTANT's professional services.
CONSULTANT's attempts to assign the benefits or burdens of this Agreement without CITY's
written approval are prohibited and will be null and void.
21. INDEPENDENT CONTRACTOR. CITY and CONSULTANT agree that
CONSULTANT will act as an independent contractor and will have control of all work and the
manner in which is it performed. CONSULTANT will be free to contract for similar service to
be performed for other employers while under contract with CITY. CONSULTANT is not an
agent or employee of CITY and is not entitled to participate in any pension plan, insurance,
bonus or similar benefits CITY provides for its employees. Any provision in this Agreement that
may appear to give CITY the right to direct CONSULTANT as to the details of doing the work
or to exercise a measure of control over the work means that CONSULTANT will follow the
direction of the CITY as to end results of the work only.
22. AUDIT OF RECORDS. CONSULTANT will maintain full and accurate records with
respect to all services and matters covered under this Agreement. CITY will have free access at
all reasonable times to such records, and the right to examine and audit the same and to make
transcript therefrom, and to inspect all program data, documents, proceedings and activities.
CONSULTANT will retain such financial and program service records for at least three (3) years
after termination or final payment under this Agreement.
23. INSURANCE.
A. Before commencing performance under this Agreement, and at all other times this
Agreement is effective, CONSULTANT will procure and maintain the following
types of insurance with coverage limits complying, at a minimum, with the limits
set forth below:
Type of Insurance Limits
Commercial general liability: $1,000,000
Professional Liability $1,000,000
Business automobile liability $1,000,000
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Workers compensation Statutory requirement
B. Commercial general liability insurance will meet or exceed the requirements of
the most recent ISO -CGL Form. The amount of insurance set forth above will be
a combined single limit per occurrence for bodily injury, personal injury, and
property damage for the policy coverage. Liability policies will be endorsed to
name CITY, its officials, and employees as "additional insureds" under said
insurance coverage and to state that such insurance will be deemed "primary"
such that any other insurance that may be carried by CITY will be excess thereto.
Such endorsement must be reflected on ISO Form No. CG 20 10 11 85 or 88, or
equivalent. Such insurance will be on an "occurrence," not a "claims made," basis
and will not be cancelable or subject to reduction except upon thirty (30) days
prior written notice to CITY.
C. Professional liability coverage will be on an "occurrence basis" if such coverage
is available, or on a "claims made" basis if not available. When coverage is
provided on a "claims made basis," CONSULTANT will continue to renew the
insurance for a period of three (3) years after this Agreement expires or is
terminated. Such insurance will have the same coverage and limits as the policy
that was in effect during the term of this Agreement, and will cover
CONSULTANT for all claims made by CITY arising out of any errors or
omissions of CONSULTANT, or its officers, employees or agents during the time
this Agreement was in effect.
D. Automobile coverage will be written on ISO Business Auto Coverage Form CA
00 01 06 92, including symbol 1 (Any Auto).
E. CONSULTANT will furnish to CITY duly authenticated Certificates of Insurance
evidencing maintenance of the insurance required under this Agreement and such
other evidence of insurance or copies of policies as may be reasonably required
by CITY from time to time. Insurance must be placed with insurers with a current
A.M. Best Company Rating equivalent to at least a Rating of "A:VII."
F. Should CONSULTANT, for any reason, fai I to obtain and maintain the insurance
required by this Agreement, CITY may obtain such coverage at
CONSULTANT's expense and deduct the cost of such insurance from payments
due to CONSULTANT under this Agreement or terminate pursuant to Section 16.
24. USE OF SUBCONTRACTORS. CONSULTANT must obtain CITY's prior written
approval to use any consultants while performing any portion of this Agreement. Such approval
must approve of the proposed consultant and the terms of compensation.
25. INCIDENTAL TASKS. CONSULTANT will meet with CITY monthly to provide the
status on the project, which will include a schedule update and a short narrative description of
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progress during the past month for each major task, a description of the work remaining and a
description of the work to be done before the next schedule update.
26. NOTICES. All communications to either party by the other party will be deemed made
when received by such party at its respective name and address as follows:
If to CONSULTANT:
Isaac Sports Group, LLC
3419 Wagner Woods Ct.
Ann Arbor, MI 48103
Attention: Stu Isaac
If to CITY:
City of El Segundo
350 Main St.
El Segundo, CA
Attention: Meredith Petit
Any such written communications by mail will be conclusively deemed to have been received by
the addressee upon deposit thereof in the United States Mail, postage prepaid and properly
addressed as noted above. In all other instances, notices will be deemed given at the time of
actual delivery. Changes may be made in the names or addresses of persons to whom notices are
to be given by giving notice in the manner prescribed in this paragraph.
27. CONFLICT OF INTEREST. CONSULTANT will comply with all conflict of interest
laws and regulations including, without limitation, CITY's conflict of interest regulations.
28. SOLICITATION. CONSULTANT maintains and warrants that it has not employed nor
retained any company or person, other than CONSULTANT's bona fide employee, to solicit or
secure this Agreement. Further, CONSULTANT warrants that it has not paid nor has it agreed
to pay any company or person, other than CONSULTANT's bona fide employee, any fee,
commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting
from the award or making of this Agreement. Should CONSULTANT breach or violate this
warranty, CITY may rescind this Agreement without liability.
29. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is
generally for the exclusive benefit of CONSULTANT and CITY and not for the benefit of any
other party. There will be no incidental or other beneficiaries of any of CONSULTANT's or
CITY's obligations under this Agreement.
30. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance
with the laws of the State of California, and exclusive venue for any action involving this
agreement will be in Los Angeles County.
31. COMPLIANCE WITH LAW. CONSULTANT agrees to comply with all federal, state,
and local laws applicable to this Agreement.
32. ENTIRE AGREEMENT. This Agreement, and its Attachments, sets forth the entire
understanding of the parties. There are no other understandings, terms or other agreements
expressed or implied, oral or written. There is one Attachment to this Agreement. This
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Agreement will bind and inure to the benefit of the parties to this Agreement and any subsequent
successors and assigns.
33. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this
Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole,
and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party.
34. SEVERABILITY. If any portion of this Agreement is declared by a court of competent
jurisdiction to be invalid or unenforceable, then such portion will be deemed modified to the
extent necessary in the opinion of the court to render such portion enforceable and, as so
modified, such portion and the balance of this Agreement will continue in full force and effect.
35. AUTHORITY /MODIFICATION. The Parties represent and warrant that all necessary
action has been taken by the Parties to authorize the undersigned to execute this Agreement and to
engage in the actions described herein. This Agreement may be modified by written amendment.
CITY's executive manager, or designee, may execute any such amendment on behalf of CITY.
36. ACCEPTANCE OF FACSIMILE SIGNATURES. The Parties agree that this Agreement,
agreements ancillary to this Agreement, and related documents to be entered into in connection
with this Agreement will be considered signed when the signature of a party is delivered by
facsimile transmission. Such facsimile signature will be treated in all respects as having the
same effect as an original signature.
37. CAPTIONS. The captions of the paragraphs of this Agreement are for convenience of
reference only and will not affect the interpretation of this Agreement.
38. TIME IS OF ESSENCE. Time is of the essence for each and every provision of this
Agreement.
39. FORCE MAJEURE. Should performance of this Agreement be prevented due to fire, flood,
explosion, acts of terrorism, war, embargo, government action, civil or military authority, the
natural elements, or other similar causes beyond the Parties' reasonable control, then the
Agreement will immediately terminate without obligation of either party to the other.
40. STATEMENT OF EXPERIENCE, By executing this Agreement, CONSULTANT
represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity
to perform the Agreement in a manner satisfactory to CITY. CONSULTANT represents that its
financial resources, surety and insurance experience, service experience, completion ability,
personnel, current workload, experience in dealing with private consultants, and experience in
dealing with public agencies all suggest that CONSULTANT is capable of performing the
proposed contract and has a demonstrated capacity to deal fairly and effectively with and to
satisfy a public CITY.
[Signatures on next page]
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IN WITNESS WHEREOF the parties hereto have executed this contract the day and year
first hereinabove written.
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CITY O,'! El, SE CP DC
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Taxpayer ID No. 26-4259522
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MARK D. H qty Attorney
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Karl H. B
Assistant V"torney
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Agreement No. 4668
Exhibit A
CITY OF EL SEGUNDO
WISEBURN SCHOOL DISTRICT
FACILITY PROGRAM, FINANCIAL and SUSTAINABILITY ANALYSIS
August 8, 2014
OVERVIEW
The Wiseburn School District and the City of El Segundo are undertaking a joint use venture to
build and operate an aquatic center on the campus of Wiseburn High School. The aquatic center
will meet the aquatic programming needs of the High School, the overall school district, the City
of El Segundo, and the overall community. The School District is providing the land and the
bulk of capital funding while the City of E Segundo will be responsible for managing the facility
and paying the operating costs of the facility. It is critical to the city that the facility be self -
sustaining, supporting operating expenses through user fees, program revenue, and other revenue
sources. It will also be important that programming and scheduling of the new aquatic center is
integrated into the existing aquatic programs and facilities in El Segundo to maximize the overall
aquatic programs, creating growth in all the facilities and best utilizing the unique aspects of
each facility.
To analyze and develop the management, programming, design options, and business model that
can sustain operations it is important to understand the current aquatic programs and facilities in
the area, identify the needs of all potential users and stakeholders, and develop the programs and
schedule that will maximize access and affordability to the entire community. It will be
important to not only meet the needs of the school district and create expanded aquatic programs
for the district but to develop enhanced and new aquatic programming for all segments of the
community. This includes:
• Learn to swim
• Aquatic fitness programming
• Adult Swimming, including lap lanes
• Senior programming
• Masters swimming and triathlon training
• Club swimming, water polo, diving, and synchronized swimming teams
• Training
• Meets, games, and events
• Family and recreational programming
• Open community user access
• Special needs programming
• Aquatic therapy and rehab
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To maximize the programming and benefit to the community and to generate the operational and
programming revenue to sustain operations it is important to blend the programming and
scheduling needs of the school district with access for community programs. Once the
programming needs and opportunities for all stakeholders are identified it is possible to
determine the facility needs; including pool(s) configurations, support facilities, and amenities.
At this point it is possible to evaluate the current design options with respect to the following
variables:
• Impact on programming
• Ability to meet the needs of the stakeholders
• Maximizing benefits to the City and the overall community
• Operational costs
• Potential revenue
• Long term maintenance
• Overall project costs
Based on these criteria ISG will also provide recommendations on potential design modifications
that may reduce project cost, enhance sustainability, and meet stakeholder needs, goals, and
objectives in the most cost effective designs.
The Isaac Sports Group (ISG) proposes to conduct a study analyzing the aquatic program needs
and potential in the community in order to develop a program model and schedule that can cost
effectively meet the needs of the School District, the City, potential outside user groups, and the
overall community. ISG will provide the analysis of both the single 50 meter x 25 yard pool
design model and the expanded 54m x 25m pool with the 25 yard teaching /therapy pool. We
will also provide a similar analysis for any hybrid design recommendations.
ISG will then analyze potential participation, recommend user and program fees and pool rental
rates suitable for the City and the regional market. Based on this programming and fee structure,
ISG will develop a detailed financial analysis and operating budget for each design model
option. This analysis will include analysis of any technology or design updates that can drive
programming and revenue.
ISG will also evaluate the long term maintenance and replacement costs of the facility as well as
analyzing return on investment and life cycle costs of any key technology or equipment that can
help reduce annual operating costs and long term maintenance.
ISG will also review and recommend a management and staffing structure that fits into the
current City and School District parameters and can best insure the success of the aquatic center
and its programs, This staffing structure is also critical to developing the operating budget for
the facility.
The ultimate goal of the consulting services and analysis is to provide the City of El Segundo
with the data to analyze the financial operations of the aquatic center and provide
recommendations to the City to determine the optimum design, maximize return on investment,
and insure the financially sustainable operation of the aquatic center and its programs.
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ISG SERVICES
In this study ISG will draw on its key hands -on experience in facility management, operations,
events, marketing, and knowledge of comparable facility best practices around the country.
Specifically, ISG services will include the following:
Community Engagement
• Work with the School District and the City to engage stakeholders, user groups, and
members of the community to understand the current aquatic facility and programming
environment and determine the needs and potential for enhanced and new programming
Programming
• Analyze current aquatic, fitness, and health and wellness programming in the city and
across the region as well as other facilities and programs in the area and determine
facility needs for existing, enhanced, and new programs and projected growth
• Develop program model and sample schedule for facility
• School District programming and scheduling needs
• City specific programs
• Outside user and rental groups
• Suggest ways to best integrate new and enhanced programs into the overall aquatic
programming run by the City of El Segundo
o Identify potential updates to existing facilities to better integrate programs and
best take advantage of the unique features of current facilities, especially the Uhro
Saari Swim Stadium
• Identify and engage (in conjunction with the City) potential outside user groups (teams,
youth organizations, other) and quantify their needs and potential space and time needs
• Develop specific program details relevant to management and financial projections
• Time and space needed
• Rate and fee analysis
■ Research into existing rates and fees in regional market
■ Develop fee structure for programs and users
• Integrate into the current structure of relevant recreation and
program fees used by the City and the School District
• Take into account those in the tax based community with free
access to the facility
• Create resident and non- resident differentiated rates to provide
added benefits for residents
■ Develop projected participation numbers for usage and programs
• Explore membership and other frequent user models that could enhance
participation and revenue
• Identify potential meets, games, and special events that could be hosted by the aquatic
center
• Competitive Events in all aquatic disciplines
• Engage local, regional, and state sport governing bodies to evaluate
realistic event expectations and calendar
■ Impact of events on daily school and community programming and use
• Sport, swim and kids camps
• Clinics
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• Birthday parties /family events
• Other
Review and present relevant best programming practices of similar facilities around the
country
Design Development
• Review current aquatic center design options with Arch Pac based on programming needs
and identify any design tweaks (if any) that can enhance programming and revenue
generation
• Enhance programming flexibility
■ Bulkheads
■ Pool configuration options
• Temperature options
• Depth options
• Concurrent programming
• Enhance programming and revenue benefits versus added project cost (Return on
Investment)
• Evaluate impact of each design on the following:
• Programming
• Events
• Concurrent use
• Operational cost
• Revenue
• Sustainability
Help determine any specific equipment or systems needed to support programming
• Scoreboard and timing systems
• Special needs
• Fitness, teaching, and recreation equipment
Financial Operating Analysis and Projections
• Based on programming and design scope develop financial and budget model
• Develop 5 -year annual operating budget
• Facility expenses (fixed expenses)
• Program expenses (variable based on programs)
■ See notes in programming section
• Facility Revenue
■ User fees
■ Memberships
■ Rental fees
■ Events
■ Other revenue streams
• Program Revenue
• Analysis of revenue and expenses for specific programs
• 5 -Year profit & loss summary
Develop 20 -year long range maintenance and replacement budget for aquatic center
o Develop annual budget line item for fund accrual for long term component
replacement
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• Review means to limit operating and maintenance costs
• Evaluation of impact of state of the art technology and systems impact filtration,
energy, water and environmental costs
• Best operational and management practices and impact on operating costs and
efficiency
• Assist in identifying and forecasting other revenue streams
• Sponsorship programs
• Partnerships with user and community groups
• Identify potential special event revenue
• Help identify potential grant, community or non - profit organizational support for
the facility and facility programs
• Analyze event - revenue opportunities and weigh event revenue /budget projections against
the added cost of building and maintaining a facility capable of hosting of various size
events
• Analyze economic impact
• Event/sport tourism
• Job creation
Management
• Within existing City recreation and School District structures, suggest management and
staffing structure for facility
• Necessary to develop the annual staffing costs of facility for budget analysis
• Cost effectively optimize management of programming and operations to insure
sustainability
Deliverables
• Program model
• Detailed sample pool scheduling model based on programs and user groups
• Design update recommendations
• Detailed 5-year annual budget including costs, revenue, and program analysis
• Includes annual set aside for replacement fund accrual
• Individual breakdown of projected key program use and revenue such as learn to
swim programs
• Detailed breakdown of potential outside group rental and events
• 20 -Year replacement and long term maintenance projections
• Outline of staffing and management position needs
• Summary Power Point presentation suitable for public meeting use
TIMELINE
The timeline for this project is flexible and can integrate into the City and School District
decision making time line. ISG likes to allow an additional two weeks after final presentation of
study to provide an opportunity for any follow up questions and to review next steps with the
City and the School District. Overall, the study timeline would normally break down as follow:
Initial research and analysis 4 weeks
• Begin immediately upon execution of Letter of Intent of Agreement
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• Identify info needed by ISG from City and School District
• Conference calls and interviews with City and School District leadership,
stakeholders, partners, user groups, and community organizations
• Initial site visit to meet with City and School District leadership, key stakeholders,
and user groups
• Market Research
Development and initial presentation findings and recommendations 4 weeks
• Presentation and review of draft program and operating financials
• Follow up calls with leadership, management, and key stakeholders
Final Presentation of program, design, and financials 2 weeks
• On site presentation of report and findings
Follow 0D and Next. SIC IDS 2 weeks
TOTAL TIME ESTIMATE 12 weeks
TERM OF AGREEMENT
To be determined depending on projected start date. ISG is prepared to start as early as
September 1, 2014.
FINANCIAL CONSIDERATIONS
CONSULTING FEE
ISG offers to provide these services for the following fee:
$12,000 plus expenses
Payable as follows:
• $6,000 upon acceptance of proposal
• $3,000 due following initial discovery site visits, meetings, and interviews
or four (4) weeks into Term of Agreement, whichever comes first
• $3,000 due upon final presentation of program, design and financial
analysis
EXPENSES
We would anticipate the need for one or two trips to El Segundo by an ISG representative
as referenced in the timeline.
All trips would need to be pre- approved by the City. The City would be responsible for
these travel expenses, including personal auto mileage, coach /economy airfare, hotel,
meals, ground transportation and any other reasonable and documented miscellaneous
travel expenses.
Expenses would also include any printing, photo, or postage /shipping expenses that ISG
would incur in fulfilling the Services. We would not anticipate any other office or other
routine expenses. Any other extraordinary additional expenses would need to be pre -
approved by the City.