CONTRACT 3500 License Agreement3500,
LICENSE AGREEMENT BETWEEN THE
CITY OF EL SEGUNDO AND
VIACOM OUTDOOR
THIS LICENSE is made and executed this 2 day of August , 20Qu,
between CITY OF El SEGUNDO, a municipal corporation ( "CITY "), and VIACOM
OUTDOOR INC., a Delaware corporation ( "Licensee ").
1. RECITALS. This License is made with reference to the following facts and
objectives:
A. CITY believes that it is in the public interest to provide citizens using public
transportation with bus shelters in various places within CITY's boundaries.
B. In light of other capital improvement projects that are competing for limited
public monies, CITY is not yet prepared to pay for the cost of constructing such
bus shelters.
C. LICENSEE is a corporation which, among other things, facilitates commercial
advertising through various methods including placing advertising on bus shelters.
D. LICENSEE already maintains bus shelters in and for the City pursuant to an
agreement being replaced by this Agreement and has expressed its willingness to
pay for installing, repairing, and maintaining bus shelters in public rights -of -way
identified by CITY in return for CITY allowing LICENSEE to place advertising
on such bus shelters.
E. LICENSEE understands and agrees that CITY may, at some indeterminate
time, replace these bus shelters with substitute bus shelters or remove such
shelters altogether pursuant to Sections 6 and 9.
2. LICENSE; DESCRIPTION OF PROPERTY. CITY licenses LICENSEE to use,
on the terms and conditions hereinafter set forth, portions of real property identified in
attached Exhibit "A" ( "Property ") upon which bus shelters owned and maintained by
Licensee already exist. CITY'S action is not, and should not be construed to be, a
conveyance of a property interest or a lease; it is a license to use property only.
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Accordingly, LICENSEE will not obtain a permanent or possessory interest in the Property
based upon this License or any use of the Property by LICENSEE and LICENSEE will not
make such a claim.
3. USE OF PROPERTY. Subject to the provisions of this License, LICENSEE may
use the Property and the bus shelters located thereon for commercial advertising. As set
forth below, such advertising will conform to the requirements set forth in this License
and be placed on bus shelters constructed by LICENSEE for public use. CITY does not
authorize LICENSEE to use the Property for any other purpose.
4. TERM. Although terms and conditions contained in this License will become
effective upon execution, and except as provided in Section 9, the term of this License
will be for five (5) years as specified in Section 5. Upon mutual agreement between the
parties at least sixty (60) days before expiration of the initial term, this License may be
renewed for an additional five (5) years.
5. PAYMENT.
A. The five (5) year term will start when LICENSEE installs new shelters at half
of the mutually agreed locations. Notwithstanding the foregoing, the term will
not begin later than 180 days after LICENSEE receives written approval from
CITY's Project Manager of all mutually agreeable approved shelter designs and
specific site plan layout locations.
B. LICENSEE will also pay CITY 22.5% percent of LICENSEE's gross
advertising revenues from the bus shelters ( "the percentage of gross revenues ".
Gross revenue is defined to include receipts on advertising less agency
commissions, sales commission and property and sales tax) as follows:
i. At the end of the every year of the initial term, or upon earlier
termination, LICENSEE will pay CITY the percentage of gross revenues
for that year. Payments to CITY on a quarterly or annual basis will be
based on the Calendar year
C. In making each payment to CITY, LICENSEE will include a statement
explaining the basis on which the payment was calculated. For the guaranteed
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minimum fees, LICENSEE will state the number of bus shelters and their
locations. For the percentage of gross revenues, LICENSEE will state the gross
revenues for the quarterly period from each bus shelter, identifying each bus
shelter by location.
6. LICENSEE'S RESPONSIBILITIES. In return for CITY's permission to use the
Property as specified in this License, LICENSEE will do the following:
A. Pursuant to the provisions of this License, and at its own cost, LICENSEE
will install one bus shelter at each of the four ( "4 ") bus stops identified on Exhibit
"B". LICENSEE may, with CITY's prior permission, substitute one location for
another. LICENSEE may also install additional bus shelters at locations approved
by CITY.
Before installing any bus shelter on the Property, LICENSEE will
take photographs and /or videotape the proposed location of the bus
shelter.
ii. CITY will use its best efforts to assist LICENSEE to expedite
design review and plan check review for each shelter approval.
B. All bus shelters will be constructed according to designs approved by CITY
pursuant to the terms of this Agreement. No bus shelter may have more than two
advertising panels with dimensions of four feet in width and six feet in height.
Additional minimum requirements for bus shelters are attached as Exhibit "C" to
this License.
C. LICENSEE will place one trash receptacle at each bus shelter, if one is not
already there; LICENSEE agrees to place one additional trash receptacles at
designated bus shelters upon CITY's direction. LICENSEE agrees not to place
any advertising on such trash receptacles. Any trash receptacle that is irreparably
damaged will be replaced by Licensee within 24 hours of CITY's notification.
D. Except as restricted by this License, LICENSEE will ensure that each bus
shelter is illuminated in accordance with CITY's policies, codes, and regulations.
LICENSEE will pay for all utility costs for providing illumination. LICENSEE
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agrees to use solar powered lighting when practicable.
i. Upon a showing of good cause by LICENSEE, CITY may, in its
sole discretion, waive illumination requirements.
E. LICENSEE will repair, operate, and maintain all bus shelters as follows:
Each bus shelter will be cleaned by LICENSEE as needed, but at
least twice a week. Cleaning will include, without limitation, sweeping,
cleaning, refuse collection, graffiti removal, and removing all debris on
public property within a 20 foot radius of each bus shelter.
ii. LICENSEE will make any needed repairs or minor maintenance
when needed, but at least once a week.
iii. LICENSEE will remove graffiti (or repairing other, similar,
defacement) within 24 hours of being notified by CITY.
iv. LICENSEE will steam clean each bus shelter as needed, but at
least once a month.
V. If necessary, LICENSEE agrees to remove any irreparably
damaged bus shelter within eight hours of CITY's notification and replace
that bus shelter within five days of its removal.
vi. LICENSEE agrees to repair or replace a bus shelter reasonably
deemed by CITY to be a hazard to public health or safety within eight
hours, including weekends and holidays, of being notified by CITY.
vii. LICENSEE will clean or repair any specific bus shelter on the
Property within 24 hours of CITY's notification, including weekends and
holidays based on the City's good faith reasonable determination of
special need.
F. When performing its obligations under this License, LICENSEE agrees not to
interfere with the normal flow of vehicular or pedestrian traffic without using
required traffic warning and control devices.
G. Not later than ten (10) days after the first day of each month, LICENSEE will
provide CITY a written report of its shelter bus shelter maintenance.
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H. LICENSEE will reimburse CITY for any costs CITY incurs for completing
the tasks described above if LICENSEE fails to perform its responsibilities within
the time periods described above.
I. Within thirty (30) days after CITY's notification, LICENSEE will remove any
bus shelter identified by CITY to be a public nuisance; no longer used by SCAT
for public transportation purposes; or in violation of this License.
J. LICENSEE will not have maintenance obligations other than as set forth
herein
7. ADVERTISING REQUIREMENTS.
A. Nothing within this License is intended, nor should it be construed, to
constitute an unconstitutional restriction on advertising LICENSEE places on bus
shelters. Any restrictions contained herein are intended to be reasonable time,
place, and manner limitations designed to protect the public health, safety, and
welfare.
B. With regard to commercial advertising, LICENSEE agrees to the following:
i. Not to place advertising on bus shelters that would constitute a
hazard to vehicular traffic. Examples of such advertising would include
advertising that incorporated commonly used traffic signaling devices or
symbols (such as stop signs and traffic signals). If proposed advertising
does incorporate such symbols or devices, LICENSEE agrees to consult
CITY regarding whether such advertising may be placed in an alternate
location or in such a manner that it does not constitute a hazard to public
health or safety.
ii. Not to post advertising that incorporates rotating, revolving, or
flashing lights (whether electronic or otherwise) that would constitute a
hazard to public health or safety.
iii. Not to post advertising that incorporates moving parts that would
constitute a hazard to public health or safety.
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iv. Not to post advertising that incorporates language, references,
symbols, or other matter that violates any applicable law.
V. To remove, at its own cost, any commercial advertising posted on
the bus shelters that violates any provision of this License.
Vi.
8. CITY'S LIMITED WARRANTY. CITY warrants that it is under no disability,
restriction or prohibition, whether contractual or otherwise, with respect to its right to
execute this agreement and perform its terms and conditions and has the legal right,
power and authority to grant all of the rights granted herein.
9. TERMINATION.
A. CITY may terminate this License at any time with or without cause, upon
written or oral notification. Unless otherwise provided, termination will be
effective upon notification. If CITY terminates this License without cause, then
LICENSEE will be reimbursed pursuant to LICENSEE's Amortization of Capital
Assets Schedule in attached Exhibit "D," including advanced fees, if any.
B. LICENSEE may terminate this License at any time in writing at least thirty
(30) days before the effective termination date.
C. By executing this document, LICENSEE waives any and all claims for
damages that might otherwise arise from CITY's termination under this Section.
D. Upon termination, LICENSEE will remove all personal property and
improvements from the Property within thirty (30) days. The Property will be left
in a clean and orderly fashion.
10. CONDEMNATION. If all or part of the Property is acquired by eminent domain or
purchase in lieu thereof, LICENSEE acknowledges that it will have no claim to any
compensation awarded for the taking of the Property or any portion thereof or for loss of
or damage to LICENSEE's improvements.
11. RELOCATION BENEFITS. LICENSEE hereby acknowledges that it has been
informed that CITY is a public entity and that the Property has previously been acquired
by CITY for a public purpose. LICENSEE further acknowledges that any rights acquired
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under this License arose after the date of acquisition of the Property and that said rights
are subject to termination when the Property is needed by CITY. LICENSEE hereby
acknowledges that at the time of said termination of this License by CITY, it will not be a
"displaced person" entitled to any of the relocation assistance or benefits offered to
displaced persons under State or Federal law.
12. NO PUBLIC PROJECT. All rights given to LICENSEE pursuant to this License
are for LICENSEE's use of the public property identified herein. Any trespass, use, or
other utilization of private property by LICENSEE is done at its own risk; LICENSEE is
not an agent of CITY and this License is not intended, nor should it be construed, to
constitute a public project.
13. ALTERATIONS. Except as provided by this License, LICENSEE will not make, or
cause to be made, any alterations to the property, or any part thereof, without CITY's
prior written consent.
14. ASSIGNMENT. LICENSEE will not be permitted to assign, sell, encumber or
otherwise transfer any percentage of its rights and obligations under this License without
CITY's prior written consent, which consent will not be unreasonably withheld.
15. INDEMNIFICATION.
A. LICENSEE indemnifies and holds CITY harmless from and against any
claim, action, damages, costs (including, without limitation, attorney's fees),
injuries, or liability, arising out of this License, or its performance, including,
without limitation, copyright or patent infringement claims or causes of action,
except for CITY'S concurrent or sole active negligence. Should CITY be named
in any suit, or should any claim be against it, by suit or otherwise, whether the
same be groundless or not, arising out of this License, or its performance,
pursuant to this License, LICENSEE will defend CITY (at CITY's request and
with counsel satisfactory to CITY) and will indemnify it for any judgment
rendered against it or any sums paid out in settlement or otherwise.
B. For purposes of this section "CITY" includes CITY's officers, officials,
employees, agents, representatives, and certified volunteers.
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C. LICENSEE expressly agrees that this hold harmless and indemnification
provision is intended to be as broad and inclusive as is permitted by the law of the
State of California and that if any portion is held invalid, it is agreed that the
balance will, notwithstanding, continue in full legal force and effect.
D. It is expressly understood and agreed that the foregoing provisions will
survive termination of this License.
E. The requirements as to the types and limits of insurance coverage to be
maintained by LICENSEE as required by Section 15 below, and any approval of
said insurance by CITY, are not intended to and will not in any manner limit or
qualify the liabilities and obligations otherwise assumed by LICENSEE pursuant
to this License, including but not limited to the provisions concerning
indemnification.
15. INSURANCE. LICENSEE will procure and maintain insurance of the type, for the
period, with the coverages and limits, and in accordance with the terms, conditions, and
requirements that follow:
A. LICENSEE will provide Commercial General Liability, Broad Form
General Liability and Business Automobile Liability insurance that meet
or exceed the requirement of ISO Forms GL0002, GL0404 and CA0001,
Code 1, respectively, in the most current State of California approved
forms, in connection with LICENSEE's performance in the amount of not
less than $2,000,000 combined single limit per occurrence for bodily
injury, personal injury, and property damage for each policy coverage.
B. During performance of this License, LICENSEE will maintain Workers
Compensation and Employers Liability insurance for all of its employees
who are in any way connected with performance of these services. The
Workers Compensation insurance will comply with all applicable State
laws. Employers Liability coverage will be for a minimum of $250,000.
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C. Commercial General Liability, Broad Form General Liability and
Business Automobile Liability policies required in this License will be
endorsed to name CITY, its officials, volunteers, and employees as
"additional insureds" under said insurance coverage, to state that such
insurance will be deemed "primary" such that any other insurance that
may be carried by CITY will be excess thereto, and to state that the
policy(ies) will not be cancelable or subject to reduction except upon
thirty (30) days prior written notice to CITY.
D. LICENSEE will furnish to CITY a certificate of insurance, in the standard
form required by CITY, duly authenticated, evidencing maintenance of the
insurance required under this License and such other evidence of
insurance or copies of policies as may be reasonably required by CITY
from time to time. Insurance must be placed with insurers with a current
A.M. Best Company Rating equivalent to at least a 2000 A.M. Best
Company Rating of "A:VII."
16. COMPLIANCE WITH LAW. LICENSEE will, at its sole cost and expense,
comply with all of the requirements of all federal, state, and local authorities now in
force, or which may hereafter be in force, pertaining to the Property and will faithfully
observe in the use of the Property all applicable laws. The judgment of any court of
competent jurisdiction that LICENSEE has violated any such ordinance or statute in the
use of the Property will be conclusive of that fact as between CITY and LICENSEE.
17. DISPUTES AND REMEDIES.
A. Claims, disputes, and other matters in question between the Parties to this
License, arising out of or relating to this License or the breach thereof, must be
resolved by the following procedure:
i. CITY and LICENSEE will exercise their best efforts to resolve
disputes through the development of a consensus. A meeting may be
requested by CITY or LICENSEE at any time for the purpose of resolving
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a dispute. A determination by CITY's Project Engineer will be made
within two (2) weeks after a meeting to resolve the dispute;
ii. If unresolved within thirty (30) days, then CITY's Director of
Public Works, or designee, will make a final determination;
iii. If unresolved the matter may be pursued in a court of law in
Ventura County.
B. Pending a final resolution of any dispute, LICENSEE will continue to
diligently perform its obligations under this License and in accordance with
CITY's decision concerning the disputed matter.
C. The Parties' rights and remedies under this License are in addition to any
other rights and remedies provided by law.
18. WAIVER OF BREACH. Any express or implied waiver of a breach of any term of
this License will not constitute a waiver of any further breach of the same or other term
of this License.
19. ENTRY BY CITY AND PUBLIC. As stated in Section 2, this License does not
convey any property interest to LICENSEE. CITY and the general public will have
unrestricted access upon the Property for all lawful acts.
20. INSOLVENCY; RECEIVER. Either the appointment of a receiver to take
possession of all or substantially all of the assets of LICENSEE, or a general assignment
by LICENSEE for the benefit of creditors, or any action taken or offered by LICENSEE
under any insolvency or bankruptcy action, will constitute a breach of this License by
LICENSEE, and in such event this License will automatically cease and terminate.
21. PROJECT COORDINATION AND SUPERVISION.
A. , or designee, will be assigned as LICENSEE's Project Manager and
will be responsible for job performance, negotiations, contractual matters, and
coordination with CITY Project Manager.
B. Mr. Steven Finton will be assigned as CITY's Representative and will be
responsible for negotiations, contractual matters, and coordination with
LICENSEE's Project Manager.
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22. NOTICES. Except as otherwise expressly provided by law, all notices or other
communications required or permitted by this License or by law to be served on or given
to either party to this License by the other party will be in writing and will be deemed
served when personally delivered to the party to whom they are directed, or in lieu of the
personal service, upon deposit in the United States Mail, certified or registered mail,
return receipt requested, postage prepaid, addressed to:
LICENSEE at:
Richard Shermer Jr
Viacom Outdoor
1731 Workman Street
Los Angeles, CA 90031
(323)- 276 -7206
(323)- 225 -0247 Fax
CITY at: Mr. Steven Finton
City Engineer
City of El Segundo
Public Works Department
350 Main Street
El Segundo, CA 90245
310 -524 -2356
310- 640 -0489 Fax
Either party may change its address for the purpose of this Section by giving written
notice of the change to the other party.
23. OWNERSHIP OF DOCUMENTS. All documents, data, studies, drawings, maps,
models, photographs and reports prepared by LICENSEE under this License, excluding
any proprietary information identified by LICENSEE, are CITY's property. LICENSEE
may retain copies of said documents and materials as desired, but will deliver all original
materials to CITY upon CITY's written notice.
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24. PAYMENT RECORDS. CITY may, from time to time, and upon reasonable
advance written notice, inspect and audit any and all books and records to determine
whether LICENSEE's gross revenues have been accurately computed and paid. In
addition to paying all fees owed plus interest, in the event that CITY reviews
LICENSEE's records, and finds that the Licensee has underreported and underpaid the
fees owed under this License for any year in an amount exceeding five percent (5 %) of
the fees actually paid or Ten Thousand Dollars ($10,000), whichever is less, LICENSEE
will pay the reasonable cost of CITY's review. All records will be kept by LICENSEE
for at least three (3) years from the date that this License terminates.
25. ACCEPTANCE OF FACSIMILE SIGNATURES. The Parties agree that
agreements ancillary to this License and related documents to be entered into in
connection with this License will be considered signed when the signature of a party is
delivered by facsimile transmission. Such facsimile signature will be treated in all
respects as having the same effect as an original signature.
26. GOVERNING LAW. This License has been made in and will be construed in
accordance with the laws of the State of California and exclusive venue for any action
involving this License will be in Ventura County.
27. PARTIAL INVALIDITY. Should any provision of this License be held by a court
of competent jurisdiction to be either invalid or unenforceable, the remaining provisions
of this License will remain in effect, unimpaired by the holding.
28. INTEGRATION. This instrument and its attachments constitute the sole agreement
between CITY and LICENSEE respecting the Property, the use of the Property by
LICENSEE, and the specified term, and correctly sets forth the obligations of CITY and
LICENSEE. Any License or representations respecting the Property or its licensing by
CITY to LICENSEE not expressly set forth in this instrument are void. There are two (2)
attachments to this License.
29. CONSTRUCTION. The language of each part of this License will be construed
simply and according to its fair meaning, and this License will never be construed either
for or against either party.
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30. AUTHORITY/MODIFICATION. The Parties represent and warrant that all
necessary action has been taken by the Parties to authorize the undersigned to execute this
License and to engage in the actions described herein. This License may be modified by
written amendment. CITY's city manager, or designee, may execute any such amendment
on behalf of CITY.
31. COUNTERPARTS. This License may be executed in any number or counterparts,
each of which will be an original, but all of which together will constitute one instrument
executed on the same date.
IN WITNESS WHEREOF the parties hereto have executed this contract the day
and year first hereinabove written.
CITY PF EL SEGUNDO ( "CITY ") VIACOM OUTD R, Inc.
( "Licensee"
By BY
May r 9r-- President isplays Division
i
Approved to
By
ity Attorne
ATTEST: V
oq�
CITY CLEkk
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Exhibit A
WB Alaska Fs Aviation
EB Alaska NS Aviation
WB Alaska Ns Hawaii (non -ad)
SB Aviation FS Alaska
SB Aviation FS Utah (non -ad)
NB Continental FS El Segundo
SB Continental NS El Segundo
SB Douglas FS Coral Cir. (non -ad)
SB Douglas FS El Segundo
NB Douglas VFS El Segundo
NB Douglas FS Mariposa
NB Douglas NS Lot 25 (fs Mariposa)
NB Douglas NS El Segundo
EB El Segundo FS Aviation
EB El Segundo FS Douglas
EB El Segundo FS Nash
EB El Segundo NS Douglas
EB El Segundo NS Isis
EB Grand NS Continental
NB Main FS Mariposa
NB Main NS Imperial
SB Main NS Mariposa
NB Main NS Oak
EB Maple FS Sepulveda
SB Nash FS Mariposa- R -ES014
SB Nash FS Mariposa- R -ES008
SB Nash NS Grand- R -ES022
WB Rosecrans FS Sepulveda
NB Sepulveda FS El Segundo
NB Sepulveda FS Grand
SB Sepulveda FS Grand
NB Vista Del Mar FS 45`n
SB Vista Del Mar NS 45th
EXHIBIT A.1
YJAC014WAAF 3500...,
O U T D O O R
Augmt 1, 2005
City of El Segundo
Engineering Division
Mary= .M. Jonas
Senior Civil Engineer .Associate
350 Main Street
El Segundo, CA 90245
Dear Marryam:
Viacom Outdoor is very excited about continuing our agreement with the city of El
Segundo.
As per your request Viacom Outdoor .Advertising agrees to the following.
Viacom Outdoor shall remove any advertising that the city of M Segundo in its sole
discretion, deems inconsistent with community standards. In the event that such a
determination is made, A such advertising shall be removed within twenty -four (24) hours
after oral notification.
Franchise Manager
1731 Workman Street, Los Angeles, CA 90031 (323) 222 -7171 Fax; (323) 225 -0247
WW W.V IACOMOUTDOOR,COM
EXHIBIT A.2
VIACOA 3500...,
L 1_1 T D O 0 R
Maryam M. Jonas
Engineering Division
350 Main Street
El Segundo, CA 90245 -3813
RE: Proposal for Extension
Dear Maryam;
April 21, 2005
Viacom Outdoor is pleased to submit our proposal for a five year (5) extension to
the Bus Shelter contract that expired on 7/6/04.In submitting this proposal, it is Viacom
Outdoors' intent to continue the successful twenty (20) year relationship it has
established with the City of El Segundo.
Viacom Outdoor would like to offer the City a generous increase in the revenue
sharing formula, while continuing to sell advertising and maintaining the twenty -six (26)
advertising and seven (7) non - advertising shelters already existing in the City. In addition
to this, Viacom Outdoor is happy to offer the City four (4) non - advertising shelters to
compliment the recent beautification of the Downtown area.
We are confident that Viacom Outdoor is the right partner to enable the City to
achieve and exceed its objectives — today and in the future, and we would be very proud
to continue to work with the City of El Segundo as an exclusive partner to sell and
maintain Bus Shelters over the next five (5) years.
Sincerely,
Richard Shermer, J .
Public Affairs / Street Furniture Manager
1731 Workman Street, Los Angeles, CA 90031 (323) 222 -7171 Fax: (323) 225 -0247
WWW.VIACOMOUTDOOR.COM
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Exhibit B
1. NB Main NS Holly (350 Main Street)
2. +3. EB Grand Av FS Standard (200 Block E. of Grand)
4. Exact location will be determined. Probably in the 100 Block on Main Street.
�. 00
EXHIBIT "C"
Not relevant to this License Agreement.