CONTRACT 3724 License Agreementz%2 4
4 +M:
LICENSE AGREEMENT
THIS AGREEMENT (the "Agreement ") is made and entered into as of the 9th
day of May, 2007 (the "Effective Date ") by and between the City of El Segundo,
California, having its principal office at 314 Main Street, El Segundo, California 90245
(hereinafter referred to as "LICENSOR ") and Mattel, Inc., a corporation organized under
the laws of the State of Delaware, having its principal office at 333 Continental
Boulevard, El Segundo, CA 90245 -5012 (hereinafter referred to as "MATTEL ").
WITNESSETH.
WHEREAS, LICENSOR represents and warrants that it is the owner of various
trademarks, copyrights and other proprietary rights in and to the Property as set forth
below; and
WHEREAS, MATTEL is engaged in the business of manufacturing and selling
toys and games and other consumer products; and
WHEREAS, MATTEL desires to use certain of LICENSOR'S trademarks,
copyrights, and other intellectual property in the manufacturing and distribution of
MATTEL'S products, and
WHEREAS, LICENSOR is willing to license MATTEL the right to use certain of
LICENSOR'S trademarks, copyrights, and other intellectual property in the
manufacturing and distribution of MATTEL'S products under the terms set forth in this
Agreement.
NOW, THEREFORE, for and in consideration of the mutual covenants and
agreements contained herein and other good and valuable consideration, receipt of which
is hereby acknowledged, it is hereby agreed as follows:
1. LICENSOR hereby grants to MATTEL a non - exclusive royalty -free
worldwide license to use the trademarks, tradenames, copyrights, designs, logos and
likenesses including names, accessories and other visual or identifying representations
associated with the El Segundo Fire Department and Rescue Vehicles (hereinafter
referred to as the "LICENSED PROPERTY ") in conjunction with the manufacture,
marketing, distribution, promotion and sale of various scaled die -cast and/or plastic toy
vehicles replicas (motorized or non - motorized), playsets and accessories (hereinafter
referred to as the "LICENSED PRODUCTS "). In accordance with El Segundo
Municipal Code (ESMC) Section 1 -3 -3, LICENSOR agrees that MATTEL'S use of the
City Seal is, in part, to advertise the City of El Segundo and, in doing so, encourage
tourism and other economic development. The rights granted herein shall apply to all
channels of distribution, including without limitation, direct marketing to consumers, the
Internet and online marketing and sale.
333 Continental Boulevard, El Segundo, 90245 -5012 Telephone 310 252 2000
3724 . , ,
2. This Agreement shall become effective on the date first written above and shall continue
in effect for a term expiring on December 31, 2010. MATTEL, in its sole discretion, shall have the
option to renew this Agreement for two additional one -year periods, by written notice given to
LICENSOR at least sixty (60) days prior to the expiration of the then current term.
3. MATTEL shall have no duty to manufacture and/or sell any LICENSED PRODUCTS
or to otherwise exploit the rights granted herein.
4. In the event that MATTEL does manufacture LICENSED PRODUCTS, then, in full
consideration for the rights granted to MATTEL hereunder, MATTEL agrees to furnish LICENSOR
with One Hundred (100) units of each of such LICENSED PRODUCTS at no charge, shipping and
handling included. MATTEL shall not be required to furnish to LICENSOR units of any SKU (Stock -
keeping Unit, the identification number assigned to individual products) of any LICENSED
PRODUCTS unless MATTEL has completed a full and final production run for such SKU. No
inadvertent failure of MATTEL to provide any such LICENSED PRODUCTS to LICENSOR shall be
deemed a breach of this Agreement, provided that, to the extent reasonably possible and provided that
such LICENSED PRODUCTS are currently being manufactured, MATTEL shall retrospectively
provide such LICENSED PRODUCTS upon notice from LICENSOR of MATTEL'S failure to do so.
5. MATTEL agrees that the LICENSED PRODUCTS shall be of a standard of quality as
high as that of other similar MATTEL products as of the date of this Agreement.
6. In the event that MATTEL does manufacture LICENSED PRODUCTS, then MATTEL
shall submit to LICENSOR electronic "e- sheet" (e.g. jpeg) samples of each LICENSED PRODUCT
(including packaging and artwork) for approval. LICENSOR shall have twenty (20) business days to
approve or disapprove the electronic "e- sheet" samples, which LICENSOR shall not unreasonably
delay. In any event, the failure by LICENSOR to provide written approval/disapproval within twenty
(20) business days shall be deemed approved. Upon request and subject to availability and in
reasonable quantities, LICENSOR shall have the right to purchase additional quantities of the
LICENSED PRODUCTS from MATTEL at MATTEL'S best wholesale price.
7. MATTEL and its subsidiaries may sublicense or assign among themselves and to their
subsidiaries the rights to manufacture, import, distribute and sell the LICENSED PRODUCT.
MATTEL shall remain directly and primarily obligated under all the provisions of this Agreement and
any default of this Agreement by its subsidiaries shall be deemed a default by MATTEL hereunder.
8. In addition to the other rights licensed to MATTEL herein, LICENSOR herein grants to
MATTEL the right to use the name, nickname, likenesses and visual or identifying representations of
the LICENSED PROPERTY in connection with the marketing and sale of the LICENSED
PRODUCTS, including in advertising, selling, packaging and promotional and publicity materials
relating to the LICENSED PRODUCTS.
9. MATTEL acknowledges that nothing contained in this Agreement is intended as an
assignment or grant to MATTEL of any right, title or interest in or to the LICENSED PROPERTY or
the goodwill attached thereto.
2
3724 • . .
10. LICENSOR shall at all times remain the owner of any and all of the LICENSED
PROPERTY created by LICENSOR and used by MATTEL in connection with the LICENSED
PRODUCTS. MATTEL shall own all intellectual property rights embodied in the LICENSED
PRODUCTS excluding the LICENSED PROPERTY.
11. MATTEL agrees to affix a legal notice on the packaging and other materials that
incorporate the LICENSED PROPERTY in order to denote LICENSOR's trademark and/or copyright in
materials that incorporate the LICENSED PROPERTY. The legal notice when used on the LICENSED
PRODUCTS may be abbreviated in accordance with legal requirements and as space permits. Subject to
LICENSOR's exclusive rights to the LICENSED PROPERTY, MATTEL is expressly permitted to apply
to the LICENSED PRODUCTS any trademarks, artwork and designs that it selects and to apply
appropriate patent, trademark and/or copyright notices. All such trademark and copyright notices shall be
in the name of MATTEL, subject to the LICENSOR's exclusive rights to the LICENSED PROPERTY.
12. LICENSOR represents and warrants to MATTEL that it is the sole owner of the
LICENSED PROPERTY and that it has the full power and authority to enter into this Agreement.
LICENSOR agrees to indemnify MATTEL against any loss and expense including its reasonable
attorneys' fees arising out of any claims, demands, or actions that may be instituted against MATTEL
by reason of any claim of a superior right to any element of the LICENSED PROPERTY.
13. MATTEL agrees to indemnify LICENSOR against all third party claims arising out of
its marketing or sale of the LICENSED PRODUCTS, including claims for personal injury, except that
LICENSOR shall be solely responsible for any claims based upon use of the LICENSED PROPERTY
as permitted by this Agreement. MATTEL shall have the right to control the defense and settlement of
any such third party claims.
14. Either party may terminate this Agreement in the event that the other party materially
breaches the terms of this Agreement or any of the warranties or representations made herein, provided
that the non - breaching party provides the breaching party with written notice of such default and sixty
(60) days within which to remove or cure such default. If there is no removal or cure of the default
within such period, the Agreement may then be immediately terminated by the non - breaching party.
15. - Upon expiration or earlier termination of this Agreement, MATTEL agrees to
discontinue all use of the LICENSED PROPERTY, except that MATTEL shall continue to have the
right to sell off all existing inventory bearing the LICENSED PROPERTY, whether completed or in
the process of manufacture, for a period of six (6) months after expiration or early termination.
16. - All notices wherever required in this Agreement shall be in writing and sent by
facsimile, certified mail or overnight delivery and shall be deemed given when sent or mailed.
17. If any provisions of this Agreement are for any reason declared to be invalid, the
validity of the remaining provisions shall not be affected thereby.
18. This Agreement and each and every one of its provisions shall be interpreted under the
laws of the State of California.
3
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19. This Agreement represents and expresses the entire agreement of the parties and
supersedes all prior agreements, representations and understandings (whether written or oral) between
the parties concerning the subject matter hereof. An amendment or modification of a term or condition
of this Agreement must be in writing duly executed by both parties.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and
year first written above.
MATTEL, INC.
A 44
Print Name-:-7 ""I'L _
�- Korchek
Title:
Date:
CITY OF EL
By:
Print N e: '
Title:
Date:
n
CA
Jeff Stewart
City Manager
J
City Clerk
City of El Segundo
MATTEL, INC.
LICENSOR APPROVAL FORM
RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO: Mattel, Inc.
Hot Hot Wheels Licensor Liaison
Mail Stop D1 -0124
333 Continental Blvd.
El Segundo, CA 90245 -5012
FAX SIGNED FORMS TO: (310) 252 -2610
sheila.tan@mattel.com
Licensor complete yellow n►gn►►gnleo puruun.
PROJECT 8/TOY N
PRODUCT NAME
1:64 2008 Matchbox Basics 1 -100 k : Ladder Kin ESFD
M5340
LICENSOR SENT BY /RETURN TO
DATE SUBMITTED DATE REQUESTED
12/4/07 ASAP
El Segundo Fire Dept. Sheila Tan
❑✓
DIVJDEPT. SUBMITTING PERSON SUBMITTING PHONE NUMBER
(310) 252 -6676
FAX NUMBER
(310) 252 -2610
Matchbox Design Lunas
❑ ADVERTISING
n
rl r�Tuco
Q FIRST SUBMISSION
U
SECOND SUBMISSIUN
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REM SUBMITTED:
E] ONE -TO -ONE
❑✓
PACKAGING
❑
PROTOTYPE PHOTO
❑ ADVERTISING
❑ PATTERN
❑
CONCEPT
❑
FIRST SHOTS
❑ STORYBOARD /SCRIPT
❑ VEHICLE GRAPHICS
❑
PROTOTYPE
❑
PRODUCT REVISION
❑ OTHER
SPECIAL INSTRUCTIONS 715311017 ITEM OR =rKING APPROVAL FOR*
TO BE COMPLETED BY THE LICENSOR
NEXT STEPSILICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH, PHOTO, ETC.)
ACTION TAKEN:
LICENSOR NAME
PHONE NUMBER
FAX NUMBER
APPROVED
Jeff Stew
310 524 -2301
APPROVED W/ CORRECTIONS
LICENSOR SI
DATE
NOT APPROVED
OTHER
2 Q
Approvals, disapprov s, 91mments, or notations hereon shall not Imply that a binding agreement exists wan ncensur.
marcNe0r.
MATTEL, INC.
LICENSOR APPROVAL FORM
RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO:
FAX SIGNED FORMS TO:
Mattel, Inc.
Hot Wheels Licensor Liaison
Mail Stop D1 -0124
333 Continental Blvd.
El Segundo, CA 90245 -5012
(310) 252 -2610
kate.carlyie@mattel.com
Licensor complete yellow highlighted portion.
PROJECT 8/TOY N
PRODUCT NAME
08 MBX Poster
2008 Matchbox Basic Car poster
LICENSOR SENT BY /RETURN TO DATE SUBMITTED DATE REQUESTED
El Segundo Fire Department Kate Carlyle 1/8/08 ASAP
DIV./DEPT. SUBMITTING PERSON SUBMITTING PHONE NUMBER FAX NUMBER
Matchbox Marketing Shannon (310) 252 -5177 (310) 252 -2610
❑� FIRST SUBMISSION ❑ SECOND SUBMISSION ❑ FINAL SUBMISSION ❑ OTHER
ITEM SUBMITTED: ❑ ONE- O ONE
❑ PACKAGING
❑ PROTOTYPE PHOTO
❑ ADVERTISING
❑ PATTERN
❑ CONCEPT
❑ FIRST SHOTS
❑ STORYBOARD /SCRIPT
❑ VEHICLE GRAPHICS
❑ PROTOTYPE
❑ PRODUCT REVISION
OTHER Poster
Please approve poster. The images and/or names on the poster will also be useo In the ma[cnoox cUUO UUUMM,
and potentially Mattel internal and retail websites.
For your approval:
Segment Toy # Car Name
Emergency M5340 Ladder Truck
Emergency M2629 Pierce Fire Truck
Top /Cover of Poster & Booklet - Rendered image of the Pierce fire truck with ESFD graphics.
Legal lines and logo, as applicable.
TO BE COMPLETED BY THE LICENSOR
NEXT STEPS/LICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH. PHOTO. ETC.)
ACTION TAKEN:
LICENSOR NAME
PHONE NUMBER
FAX NUMBER
APPROVED
Jeff Stew
310 524 -2301
APPROVED W/ CORRECTIONS
LICEN=SIG
DATE
NOT APPROVED
OTHER
Approvals, disapproval , mments, or notations hereon shall not imply that a binding agreement et' sts ith licensor.
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MATTEL, INC.
LICENSOR APPROVAL FORM
RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO:
FAX SIGNED FORMS TO:
3724•.
Mattel, Inc.
Hot Wheels Licensor Liaison
Mail Stop D7 -0124
333 Continental Blvd.
El Segundo, CA 90245 -5012
(310) 252 -2610
kate.cariyle@mattel.com
s .
Licensor complete yellow highlighted portion.
PROJECT 8/TOY M
PRODUCT NAME M5340
Ladder Kin ESFD) 1:64 2008 Matchbox 20 pack DATE SUBMITTED DATE REQUESTED
LICENSOR SENT BY /RETURN TO
El Segundo Fire Dept. Kate Carlyle 4/24 ASAP
DIVJDEPT. SUBMITTING PERSON SUBMITTING PHONE NUMBER FAX NUMBEER R
310) 252 -2610
Matchbox Packaging Pitak (310) 252 -5177 (
FIRST SUBMISSION ❑ SECOND SUBMISSION ❑ FINAL SUBMISSION ❑OTHER
ITEM SUBMITTED: ❑ ONE- TO-ONE PACKAGING ❑ PROTOTYPE PHOTO ❑ ADVERTISING
❑ PATTERN ❑ CONCEPT ❑ FIRST SHOTS ❑ STORYBOARD /SCRIPT
❑ VEHICLE GRAPHICS ❑ PROTOTYPE ❑ PRODUCT REVISION ❑ OTHER
_9PECIAL INSTRUCTIONS / COMMENTS I ITEM OR ISSUE SEEKING APPROVAL FORO
Please approve packaging This is a 20 car set using previously approved vehicle graphics.
TO BE COMPLETED BY THE LICENSOR
NEXT STEPS/LICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH, PHOTO, ETC.)
ACTION TAKEN:
LICENSOR NAME
PHONE NUMBER
FAX NUMBER
APPROVED
Kevin Smith
310- 524 -2219
310 - 414 -0929
APPROVED W/ CORRECTIONS
LICENSOR SIGNfTURE
DATE
14/24/2008
NOT APPROVED
OTHER
L,-"
Approvals, disapprovals, comments, or notations hereon shall not imply that a binding agreement exists with licensor.
7 2 4 • .,
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* * * * * * * * * ** * * ** -COMM. JOURNAL- * * * * * * * * *x * * * * * * * **
DATE APR -28 -2008 * * * ** TIME 08:11 * * * * * * **
MODE = MEMORY TRANSMISSION START = APR -28 08:10 END = APR -28 08:11
FILE N0. =366
STN COMM. STATION NAME /EMAIL ADDRESS /TELEPHONE NO. PAGES DURATION
NO.
001 OK x13102522610 003/003 00:01:27
-CITY OF EL SEGUNDO -
* * * **
OF -8000 v2 * * * * * * * * * * * * * * * * * ** -FIRE DEPT - * * * ** - 310 414 0929- * * * * * * * **
FIRE DEPARTMENT
314 MAIN STREET • EL SEGUNDO, CA 90245
Phone 310 - 5242395 • Fax: 310 -414 -0929
FACSIMILE TRANSMITTAL SHEET
To: K ,k CAV�L FROM:
`G `LLF Y_t iAJ SL I IN
FAX NUMBER: b 1� DATE: +- Z,a _0e '
COMPANY: TOTAL N0, OF PAGES INCLUDING COVER:
PHONE NUMBER:
RE: CC:
❑ URGENT FOR REVIEW ❑ PLEASE COMMENT ❑ PLEASE REPLY
NOTESICOMMENTS:
fil�TINB�
MATTEL, INC.
LICENSOR APPROVAL FORM
RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO: Mattel, inc.
Hot Wheels Licensor Liaison
Mail Stop D1 -0124
333 Continental Blvd.
El Segundo, CA 90245 -5012
FAX SIGNED FORMS TO: (310) 252 -2610
kate.carlyie@mattel.com
Licensor Complete yenow n►gnngnieu Nurvrvn.
PROJECT B/TOY N
PRODUCT NAME
Pierce Dash 1:64 2008 Matchbox Basic Core
M2629
LICENSOR SENT BY /RETURN TO
DATE SUBMITTED DATE REQUESTED
5/13/08 ASAP
El Segundo Fire Department Kate Carlyle
❑
DIVJDEPT. SUBMITTING PERSON SUBMITTING PHONE NUMBER
Michael (310) 252 -5177
FAX NUMBER
(310) 252 -2610
Matchbox Design
❑ ADVERTISING
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/ FIRST SUBMISSION
❑
U
SECOND SU131011531UN
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ITEM SUBMITTED: ONE-
F] TO-ONE
❑
PACKAGING
F-1
PROTOTYPE PHOTO
❑ ADVERTISING
❑ PATTERN
❑
CONCEPT
❑
FIRST SHOTS
❑ STORYBOARD /SCRIPT
7 VEHICLE GRAPHICS
❑
PROTOTYPE
❑
PRODUCT REVISION
❑ OTHER
SPECIAL INSTRUCTIONS i COMMENTS / HER ag- -rasa SEEKING APPROVAL FOR:
Please approve vehicle graphics.
TO BE COMPLETED BY THE LICENSOR
NEXT STEPS/LICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH, PHOTO, ETC.)
ACTION TAKEN:
LICENSOR NAME
PHONE NUMBER
FAX NUMBER
APPROVED
Kevin S. Smith
1310-524-2219
1310-414-0929
APPROVED W/ CORRECTIONS
LICENSOR SIGNATURE
DATE
NOT APPROVED
OTHER
13 -Ma -08
Approvals, disapprovals, comments, or notations hereon shall not Imply that a binding agreement exists witn Ilcensor.
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MATTEL El Segundo, CA Date: 04/28/08
DESIGNER: MICHAEL HERALDA ext.3770 Toy*: M2629/M7392
SUPERVISOR: DAVE WEISE
E -mill: Heratld*MGM$ttel.wm Scale 1:123
Mail Stop: 01 -0142 TooW MB755
Budget Center #11003.698.000.4160
Scale: 1:1 Mattel Confidential / Trade Secret Information
BODY: Red 0042 -4254
CHASSIS:VUM Silver
WINDSHIELD: Clear
INTERIOR: Silver MB21
WHEELS: 2006 Basic Classic Wheels 12373
w/ Silver Hot Stamp Foil
BLACK 742 -70508
VEHICLE: PIERCEe 0ASHO FIR! ENGINE
Licensor: PIERCE
1 st Edition
F�
WHITE 742.70501
MET.GOLD 742 - 242870
SILVER 742 -70520
BLUE 742- 245530
VEHICLE: PIERCEe 0ASHO FIR! ENGINE
Licensor: PIERCE
1 st Edition
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MATTEL, INC.
LICENSOR APPROVAL FORM
Licensor complete yellow highlighted portion.
RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO:
FAX SIGNED FORMS TO:
Mattel, Inc.
Hot Wheels Licensor Liaison
Mail Stop D1 -0124
333 Continental Blvd.
El Segundo, CA 90245 -5012
(310) 252 -2610
kate.cariyle@mattel.com
rnvuucI ivn m M2629
Pierce Dash 1:64 2008 Matchbox Basic Core
LICENSOR SENT BY /RETURN TO DATE SUBMITTED DATE REQUESTED
El Sequndo Fire Department I Kate Carlyle 5/13/08 ASAP
DIVJfULF 1. 5 Utx a Kosln 310 252 -5177 310 252 -2610
Matchbox Packaging � � � �
Q FIRST SUBMISSION ❑ SECOND SUBMISSION ❑ FINAL SUBMISSION U OTHER
ITEM SUBMITTED:
❑ ONE -TO -ONE
PACKAGING
[I PROTOTYPE PHOTO
❑ ADVERTISING
❑ PATTERN
❑ CONCEPT
❑ FIRST SHOTS
❑ STORYBOARD /SCRIPT
❑ VEHICLE GRAPHICS
❑ PROTOTYPE
❑ PRODUCT REVISION
❑ OTHER
SPECIAL INSTRUCTR�'�01 i HER OR ISSUE SEEKING APPROVAL FOR*
Please approve packaging The vehicle graphics for this have not yet been submitted.
TO BE COMPLETED BY THE LICENSOR
NEXT STEPS/LICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH, PHOTO, ETC.)
ACTION TAKEN:
LICENSOR NAME
PHONE NUMBER
FAX NUMBER
APPROVED
Kevin S. Smith
1310-524-2219
1310-414-0929
APPROVED W/ CORRECTIONS
LICENSOR SIGNATU,
DATE
NOT APPROVED
OTHER
15/13/2008
Approvals, disapprovals, comments, or notations hereon shall not Imply that a binding agreement exists with licensor.
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�BO RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO: Mattel,
Hot Wheels Licensor Liaison
Mail Stop D1 -0124
333 Continental Blvd.
INC. El Segundo, CA 90245 -5012
MATTEL, . FAX SIGNED FORMS TO: (310) 252 -2610
LICENSOR APPROVAL FORM kate.carlyle @mattel.com
Licensor complete yellow highlighted portion.
PROJECT rirfOY S
PRODUCT NAME M2629
Pierce Dash 1:64 2008 Matchbox Basic Core
LICENSOR SENT BY /RETURN TO DATE SUBMITTED DATE REQUESTED
El Se undo Fire Department I Kate Carlyle 5/22/08 ASAP
DIV./DEPT. SUBMITTING PERSON SUBMITTING PHONE NUMBER FAX NUMBER
Matchbox Design Michael (310) 252 -5177 (310) 252 -2610
❑ FIRST SUBMISSION SECOND SUBMISSION ❑ FINAL SUBMISSION ❑ OTHER
ITEM SUBMITTED: ❑ ONE O ONE ❑ PACKAGING ❑ PROTOTYPE PHOTO ❑ ADVERTISING
❑ PATTERN ❑ CONCEPT ❑ FIRST SHOTS ❑ STORYBOARD /SCRIPT
0 VEHICLE GRAPHICS ❑ PROTOTYPE ❑ PRODUCT REVISION ❑ OTHER
Please approve revised vehicle graphics We have added in the flag to both sides.
TO BE COMPLETED BY THE LICENSOR
NEXT STEPS/LICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH, PHOTO, ETC.)
ACTION TAKEN:
LICENSOR NAME
PHONE NUMBER
FAX NUMBER
APPROVED
Kevin S. Smith
310 524 -2219
310 414 -0929
APPROVED W/ CORRECTIONS
LICENSOR SIGNATURE
DATE
NOT APPROVED
OTHER
122-May-08
Approvals, disapprovals, comments, or notations hereon shall not imply that a binding agreement exists with licensor.
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MATTEL El Segundo, CA Date: 04/28/08
DESIGNER: MICHAEL HERALDA ext.3770 Toy#: M2829/M7392
SUPERVISOR: DAVE WEISE
E -mail: HemIdamGmatt*I -COm Scale 1:123
Mail Stop: D1 -0142 Tool* MB755
Budget Center #«1003.598. 000.4160
Scale: 1:1 Mattel Confidential / Trade Secret Information
BODY: Red 0042 -4254
CHASSIS: VUM Silver
WINDSHIELD: Clear
INTERIOR: Silver MB21
WHEELS: 2006 Basic Classic Wheels J2373
w/ Silver Hot Stamp Foil
BLACK 742 -70509
s'.
WHITE 742 -70501
s
MET.GOLD 742- 242870
SILVER 742 -70520
BLUE 742 -70568
VEHICLE: PIERCEmDASWFIRE ENGINE
Licensor: PIERCE
1 st Edition
E
fil�TIHBOX.
MATTEL, INC.
LICENSOR APPROVAL FORM
RETURN PHYSICAL ITEMS (EXCEPT ARTWORK) TO:
FAX SIGNED FORMS TO:
Mattel, Inc.
Hot Wheels Licensor Liaison
Mail Stop D1 -0124
333 Continental Blvd.
El Segundo, CA 90245 -5012
(310) 252 -2610
kate.cariyle@mattel.com
Licensor complete yellow highlighted portion.
PROJECT #/TOY #
PRODUCT NAME M2629
Pierce Dash 1:64 2008 Matchbox Basic Core DATE SUBMITTED DATE REQUESTED
LICENSOR SENT BY /RETURN TO
le 7/15/08 ASAP
El Segundo Fire Department
Kate Carly
DIVJDEPT. SUBMITTING PERSON SUBMITTING PHONE NUMBER (3FAX NUMBER
Matchbox Packaging Kosin (310) 252 -5177 10) 252 -2610
0 FIRST SUBMISSION ❑ SECOND SUBMISSION ❑ FINAL SUBMISSION ❑ OTHER
ITEM SUBMITTED:
❑ ONE -TO -ONE PACKAGING ❑ PROTOTYPE PHOTO ❑ ADVERTISING
❑ PATTERN ❑ CONCEPT ❑ FIRST SHOTS ❑ STORYBOARD /SCRIPT
❑ VEHICLE GRAPHICS ❑ PROTOTYPE ❑ PRODUCT REVISION ❑ OTHER
SPECIAL sTgueTioNs/commEmTsirrEmoi�-�-�KINGAPPROvALFORm
Please approve International packaging The domestic version is already approved.
TO BE COMPLETED BY THE LICENSOR
NEXT STEPS/LICENSOR COMMENTS (PLEASE INCLUDE SPECIFIC DETAILS, SUCH AS MEASUREMENTS, PACKAGE TEXT,
SKETCH, PHOTO, ETC.)
ACTION TAKEN: LICENSOR NAME PHONE NUMBER FAX NUMBER
APPROVED 310 524 -2219 310 414 -0929
APPROVED W /CORRECTIONS Kevin S. Smith DATE
NOT APPROVED LICENSOR SIGNATU E
OTHER 15- Jul -08
Approvals, disapprovals, comments, or notations hereon shall not imply that a Dmamg agreement exists wiu1 uwne -1.
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M7372, M7352, M7368, M7413, M7397, M74O1, M7392, M7427, M7351