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CONTRACT 3848 Professional Services Agreement CLOSED3848.... PROFESSIONAL SERVICES AGREEMENT BETWEEN THE CITY OF EL SEGUNDO AND GEOSEMBLE TECHNOLOGIES INC. This AGREEMENT is entered into this 21st day of August, 2008 by and between the CITY OF EL SEGUNDO, a municipal corporation and general law city ( "CITY ") and GEOSEMBLE TECHNOLOGIES INC., a California Corporation ( "CONSULTANT "). 1. CONSIDERATION. A. As partial consideration, CONSULTANT agrees to perform the work listed in the SCOPE OF SERVICES, below; B. As additional consideration, CONSULTANT and CITY agree to abide by the terms and conditions contained in this Agreement; C. As additional consideration, CITY agrees to pay CONSULTANT a sum not to exceed seven thousand five hundred dollars ($7,500) for CONSULTANT's services. CITY may modify this amount as set forth below. Unless otherwise specified by written amendment to this Agreement, CITY will pay this sum as specified in the attached Exhibit "A," which is incorporated by reference. 2. SCOPE OF SERVICES. A. CONSULTANT will perform services listed in the attached Exhibit `B," which is incorporated by reference. B. CONSULTANT will, in a professional manner, furnish all of the labor, technical, administrative, professional and other personnel, all supplies and materials, equipment, printing, vehicles, transportation, office space and facilities, and all tests, testing and analyses, calculation, and all other means whatsoever, except as herein otherwise expressly specified to be furnished by CITY, necessary or proper to perform and complete the work and provide the professional services required of CONSULTANT by this Agreement. 3. PERFORMANCE STANDARDS. While performing this Agreement, CONSULTANT will use the appropriate generally accepted professional standards of practice existing at the time of performance utilized by persons engaged in providing similar services. CITY will continuously monitor CONSULTANT's services. CITY will notify CONSULTANT of any deficiencies and CONSULTANT will have fifteen (15) days after such notification to cure any shortcomings to CITY's satisfaction. Costs associated with curing the deficiencies will be borne by CONSULTANT. -I- 3848 -,..1 4. PAYMENTS. For CITY to pay CONSULTANT as specified by this Agreement, CONSULTANT must submit a detailed flat -fee invoice to CITY and any reimbursable costs (all as set forth in Exhibit "A "). 5. NON - APPROPRIATION OF FUNDS. Payments due and payable to CONSULTANT for current services are within the current budget and within an available, unexhausted and unencumbered appropriation of the CITY. In the event the CITY has not appropriated sufficient funds for payment of CONSULTANT services beyond the current fiscal year, this Agreement will cover only those costs incurred up to the conclusion of the current fiscal year. 6. ADDITIONAL WORK. A. CITY's city manager ( "Manager ") may determine, at the Manager's sole discretion, that CONSULTANT must perform additional work ( "Additional Work ") to complete the Scope of Work. If Additional Work is needed, the Manager will give written authorization to CONSULTANT to perform such Additional Work. B. If CONSULTANT believes Additional Work is needed to complete the Scope of Work, CONSULTANT will provide the Manager with written notification that contains a specific description of the proposed Additional Work, reasons for such Additional Work, and a detailed proposal regarding cost. C. Payments over $10,000 for Additional Work must be approved by CITY's city council. All Additional Work will be subject to all other terms and provisions of this Agreement. 7. FAMILIARITY WITH WORK. A. By executing this Agreement, CONSULTANT agrees that it has: i. Carefully investigated and considered the scope of services to be performed; ii. Carefully considered how the services should be performed; and iii. Understands the facilities, difficulties, and restrictions attending performance of the services under this Agreement. B. If services involve work upon any site, CONSULTANT agrees that CONSULTANT has or will investigate the site and is or will be fully acquainted with the conditions there existing, before commencing the services hereunder. Should CONSULTANT discover any latent or unknown conditions that may materially affect the performance of the services, CONSULTANT will immediately inform CITY of such fact and will not proceed except at CONSULTANT's own risk until written instructions are received from CITY. -2- 8. TERM. The term of this Agreement will be from September 1, 2008 to August 31, 2009. Unless otherwise determined by written amendment between the parties, this Agreement will terminate in the following instances: A. Completion of the work specified in Exhibit "A "; B. Termination as stated in Section 16. 9. TIME FOR PERFORMANCE. A. CONSULTANT will not perform any work under this Agreement until: CONSULTANT furnishes proof of insurance as required under Section 23 of this Agreement; and ii. CITY gives CONSULTANT a written notice to proceed. B. Should CONSULTANT begin work on any phase in advance of receiving written authorization to proceed, any such professional services are at CONSULTANT's own risk. 10. TIME EXTENSIONS. Should CONSULTANT be delayed by causes beyond CONSULTANT's control, CITY may grant a time extension for the completion of the contracted services. If delay occurs, CONSULTANT must notify the Manager within forty -eight hours (48 hours), in writing, of the cause and the extent of the delay and how such delay interferes with the Agreement's schedule. The Manager will extend the completion time, when appropriate, for the completion of the contracted services. 11. CONSISTENCY. In interpreting this Agreement and resolving any ambiguities, the main . body of this Agreement takes precedence over the attached Exhibits; this Agreement supersedes any conflicting provisions. Any inconsistency between the Exhibits will be resolved in the order in which the Exhibits appear below: A. Exhibit A: Scope of Work; B. Exhibit B: Budget; and C. Exhibit C: Proposal for Services. 12. CHANGES. CITY may order changes in the services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the contract time will be adjusted accordingly. All such changes must be authorized in writing, executed by CONSULTANT and CITY. The cost or credit to CITY resulting from changes in the services will be determined in accordance with written agreement between the parties. -3- 3848... 13. TAXPAYER IDENTIFICATION NUMBER. CONSULTANT will provide CITY with a Taxpayer Identification Number. 14. PERMITS AND LICENSES. CONSULTANT, at its sole expense, will obtain and maintain during the term of this Agreement, all necessary permits, licenses, and certificates that may be required in connection with the performance of services under this Agreement. 15. WAIVER. CITY's review or acceptance of, or payment for, work product prepared by CONSULTANT under this Agreement will not be construed to operate as a waiver of any rights CITY may have under this Agreement or of any cause of action arising from CONSULTANT's performance. A waiver by CITY of any breach of any term, covenant, or condition contained in this Agreement will not be deemed to be a waiver of any subsequent breach of the same or any other term, covenant, or condition contained in this Agreement, whether of the same or different character. 16. TERMINATION. A. Except as otherwise provided, CITY may terminate this Agreement at any time with or without cause. B. CONSULTANT may terminate this Agreement at any time with CITY's mutual consent. Notice will be in writing at least thirty (30) days before the effective termination date. C. Upon receiving a termination notice, CONSULTANT will immediately cease performance under this Agreement unless otherwise provided in the termination notice. Except as otherwise provided in the termination notice, any additional work performed by CONSULTANT after receiving a termination notice will be performed at CONSULTANT" own cost; CITY will not be obligated to compensate CONSULTANT for such work. D. Should termination occur, all finished or unfinished documents, data, studies, surveys, drawings, maps, reports and other materials prepared by CONSULTANT will, at CITY's option, become CITY's property, and CONSULTANT will receive just and equitable compensation for any work satisfactorily completed up to the effective date of notice of termination, not to exceed the total costs under Section 1(C). E. Should the Agreement be terminated pursuant to this Section, CITY may procure on its own terms services similar to those terminated. F. By executing this document, CONSULTANT waives any and all claims for damages that might otherwise arise from CITY's termination under this Section. 17. OWNERSHIP OF DOCUMENTS. All documents, data, studies, drawings, maps, models, photographs and reports prepared by CONSULTANT under this Agreement are CITY's -4- property. CONSULTANT may retain copies of said documents and materials as desired, but will deliver all original materials to CITY upon CITY's written notice. CITY agrees that use of CONSULTANT's completed work product, for purposes other than identified in this Agreement, or use of incomplete work product, is at CITY's own risk. 18. OWNERSHIP OF INTELLECTUAL PROPERTY. Except for any express licenses granted to CITY pursuant to a Statement of Work or other signed written agreement between CONSULTANT and CITY, and except for any intellectual property owned exclusively by CITY (e.g., CITY's official seal), CITY acknowledges and agrees that all right, title and interest in and to any intellectual property used or developed by CONSULTANT in connection with the performance of the Professional Services (including, without limitation, any novel products, programs, source and object code, specifications, designs, processes, techniques, concepts, improvements, discoveries, ideas, and inventions used, made or arising in connection with the Professional Services) is owned by CONSULTANT. CITY further acknowledges and agrees that in providing the Professional Services, CONSULTANT may utilize, among other things (i) CONSULTANT's domain name, the product and service names associated with the Professional Services, and other trademarks and service marks; (ii) certain audio and visual information, documents, software and other works of authorship owned or licensed by CONSULTANT; and (iii) other technology, software, hardware, products, processes, algorithms, user interfaces, know -how and other trade secrets, techniques, designs, inventions and other tangible or intangible technical material or information owned or licensed by CONSULTANT (collectively, "CONSULTANT Technology ") and that the CONSULTANT Technology constitutes intellectual property owned or licensed by CONSULTANT. Other than as expressly set forth in any Statement of Work or in a separate written license agreement between CITY and CONSULTANT, no license or other rights in or to the CONSULTANT Technology are granted to CITY, and all such licenses and rights are expressly reserved. 19. ALTERATION OF CITY WEBSITE DESIGN. A. Unless otherwise provided, CITY may alter, delete, or otherwise change any part of its website design that CITY, in its sole discretion, deems appropriate. B. To the extent that the provisions of this Agreement differ from those stated in California Civil Code § 987, or 17 U.S.C. §§ 101 et seq., the provisions of this Agreement will govern. 20. WARRANTIES. CONSULTANT represents and warrants that except as otherwise disclosed in writing to CITY, CONSULTANT's work performed pursuant to this Agreement is unique and original and does not infringe upon any copyright or patent. 21. LAWS AND REGULATIONS. CONSULTANT is responsible for complying with any and all applicable Federal, State, County, and Municipal laws and regulations and the conditions of any required licenses and permits before entering into this Agreement. Such compliance will be at CONSULTANT's sole cost and without any increase in price or time on account of such compliance, regardless of whether compliance would require additional labor, equipment, and/or materials not expressly provided for in the Agreement or CONSULTANT's proposal. -5- 3848 • . . 22. PUBLICATION OF DOCUMENTS. Before initial public release, and except as necessary for performance of service under this Agreement, no copies, sketches, or graphs of materials, including graphic art work, prepared pursuant to this Agreement, will be released by CONSULTANT to any other person or public CITY without CITY's prior written approval. 23. INDEMNIFICATION. A. CONSULTANT agrees to the following: i. Indemnification for Professional Services. CONSULTANT will save harmless and indemnify and at CITY's request reimburse defense costs for CITY and all its officers, volunteers, employees and representatives from and against any and all suits, actions, or claims, of any character whatever, brought for, or on account of, any injuries or damages sustained by any person or property resulting or arising from any negligent or wrongful act, error or omission by CONSULTANT or any of CONSULTANT's officers, agents, employees, or representatives, in the performance of this Agreement. ii. Indemnification for other Damages. CONSULTANT indemnifies and holds CITY harmless from and against any claim, action, damages, costs (including, without limitation, attorney's fees), injuries, or liability, arising out of this Agreement, or its performance. Should CITY be named in any suit, or should any claim be brought against it by suit or otherwise, whether the same be groundless or not, arising out of this Agreement, or its performance, CONSULTANT will defend CITY (at CITY's request and with counsel satisfactory to CITY) and will indemnify CITY for any judgment rendered against it or any sums paid out in settlement or otherwise. iii. Intellectual Property Infringement. Notwithstanding any provision to the contrary, CONSULTANT will, at its own expense, indemnify and defend CITY against any claim that CONSULTANT's services or work product furnished under this Agreement infringes a patent or copyright in the United States or Puerto Rico. In such event, CONSULTANT will pay all costs damages and attorney's fees that a court finally awards as a result of such claim. To qualify for such defense and payment, CITY must (a) give CONSULTANT prompt written notice of any such claim; and (b) allow CONSULTANT to control, and fully cooperate with CONSULTANT in the defense and all related settlement negotiations. CITY agrees that if the use of CONSULTANT's services or work product becomes, or CONSULTANT believes is likely to become, the subject of such an intellectual property claim, CITY will permit CONSULTANT, at its option and expense, either to secure the right for CITY to continue Sel 3848 • . using CONSULTANT's services and work product or to replace it with comparable services and work product. B. For purposes of this section "CITY" includes CITY's officers, officials, employees, agents, representatives, and certified volunteers. C. It is expressly understood and agreed that the foregoing provisions will survive termination of this Agreement. D. The requirements as to the types and limits of insurance coverage to be maintained by CONSULTANT as required by Section 27, and any approval of said insurance by CITY, are not intended to and will not in any manner limit or qualify the liabilities and obligations otherwise assumed by CONSULTANT pursuant to this Agreement, including, without limitation, to the provisions concerning indemnification. 24. ASSIGNABILITY. This Agreement is for CONSULTANT's professional services. CONSULTANT's attempts to assign the benefits or burdens of this Agreement without CITY's written approval are prohibited and will be null and void. 25. INDEPENDENT CONTRACTOR. CITY and CONSULTANT agree that CONSULTANT will act as an independent contractor and will have control of all work and the manner in which is it performed. CONSULTANT will be free to contract for similar service to be performed for other employers while under contract with CITY. CONSULTANT is not an agent or employee of CITY and is not entitled to participate in any pension plan, insurance, bonus or similar benefits CITY provides for its employees. Any provision in this Agreement that may appear to give CITY the right to direct CONSULTANT as to the details of doing the work or to exercise a measure of control over the work means that CONSULTANT will follow the direction of the CITY as to end results of the work only. 26. AUDIT OF RECORDS. CONSULTANT will maintain full and accurate records with respect to all services and matters covered under this Agreement. CITY will have free access at all reasonable times to such records, and the right to examine and audit the same and to make transcript therefrom, and to inspect all program data, documents, proceedings and activities. CONSULTANT will retain such financial and program service records for at least three (3) years after termination or final payment under this Agreement. 27. INSURANCE. A. Before commencing performance under this Agreement, and at all other times this Agreement is effective, CONSULTANT will procure and maintain the following types of insurance with coverage limits complying, at a minimum, with the limits set forth below: Type of Insurance Limits -7- 3848 • .. , Commercial general liability: $1,000,000 µ P of o Workers compensation Statutory requirement B. Commercial general liability insurance will meet or exceed the requirements of the most current ISO -CGL Form. The amount of insurance set forth above will be a combined single limit per occurrence for bodily injury, personal injury, and property damage for the policy coverage. Liability policies will be endorsed to name CITY, its officials, and employees as "additional insureds" under said insurance coverage and to state that such insurance will be deemed "primary" such that any other insurance that may be carried by CITY will be excess thereto. Such insurance will be on an "occurrence," not a "claims made," basis and will not be cancelable or subject to reduction except upon thirty (30) days prior written notice to CITY. C. Professional liability coverage ?w� ' be lil an "occurrence basis" if such coverage p I�y\ is Ja ailable, or on a "claims m e" baf not available. When coverage is Dprided on aims made s," CSULTANT i 1 co time to rene t e inance f a p ydurithe ee (3) yeafter this greement expires or to inate . Suc will have same verage and imits as e poli y th t wa n effec term of this Agre ent, and will over C NS LTAN ms made by arising out of ors or o is ons of CO T, or its officers, employees or agents during the tin thi. Agreement was in effect. D. CONSULTANT will furnish to CITY duly authenticated Certificates of Insurance evidencing maintenance of the insurance required under this Agreement and such other evidence of insurance or copies of policies as may be reasonably required by CITY from time to time. Insurance must be placed with insurers with a current A.M. Best Company Rating equivalent to at least a Rating of "A:VII." E. Should CONSULTANT, for any reason, fail to obtain and maintain the insurance required by this Agreement, CITY may obtain such coverage at CONSULTANT's expense and deduct the cost of such insurance from payments due to CONSULTANT under this Agreement or terminate pursuant to Section 16. 28. USE OF SUBCONTRACTORS. CONSULTANT must obtain CITY's prior written approval to use any consultants while performing any portion of this Agreement. Such approval must approve of the proposed consultant and the terms of compensation. 29. INCIDENTAL TASKS. CONSULTANT will meet with CITY monthly to provide the status on the project, which will include a schedule update and a short narrative description of 11:1 3d4b . progress during the past month for each major task, a description of the work remaining and a description of the work to be done before the next schedule update. 30. NOTICES. All communications to either party by the other party will be deemed made when received by such party at its respective name and address as follows: If to CONSULTANT: 841 Apollo Ave. Suite 400 El Segundo, CA 90245 Attention: Andre Doumitt If to CITY: 350 Main Street City of El Segundo El Segundo, CA Attention: Bill Crowe Any such written communications by mail will be conclusively deemed to have been received by the addressee upon deposit thereof in the United States Mail, postage prepaid and properly addressed as noted above. In all other instances, notices will be deemed given at the time of actual delivery. Changes may be made in the names or addresses of persons to whom notices are to be given by giving notice in the manner prescribed in this paragraph. 31. SOLICITATION. CONSULTANT maintains and warrants that it has not employed nor retained any company or person, other than CONSULTANT's bona fide employee, to solicit or secure this Agreement. Further, CONSULTANT warrants that it has not paid nor has it agreed to pay any company or person, other than CONSULTANT's bona fide employee, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Should CONSULTANT breach or violate this warranty, CITY may rescind this Agreement without liability. 32. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is generally for the exclusive benefit of CONSULTANT and CITY and not for the benefit of any other party. There will be no incidental or other beneficiaries of any of CONSULTANT's or CITY's obligations under this Agreement. 33. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance with the laws of the State of California, and exclusive venue for any action involving this agreement will be in Los Angeles County. 34. ENTIRE AGREEMENT. This Agreement, and its Attachments, sets forth the entire understanding of the parties. There are no other understandings, terms or other agreements expressed or implied, oral or written. There is one (1) attachment to this Agreement. This Agreement will bind and inure to the benefit of the parties to this Agreement and any subsequent successors and assigns. 35. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole, and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party. In 3848 36. SEVERABILITY. If any portion of this Agreement is declared by a court of competent jurisdiction to be invalid or unenforceable, then such portion will be deemed modified to the extent necessary in the opinion of the court to render such portion enforceable and, as so modified, such portion and the balance of this Agreement will continue in full force and effect. 37. AUTHORITY/MODIFICATION. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement and to engage in the actions described herein. This Agreement may be modified by written amendment. CITY's executive manager, or designee, may execute any such amendment on behalf of CITY. 38. ACCEPTANCE OF FACSIMILE SIGNATURES. The Parties agree that this Agreement, agreements ancillary to this Agreement, and related documents to be entered into in connection with this Agreement will be considered signed when the signature of a party is delivered by facsimile transmission. Such facsimile signature will be treated in all respects as having the same effect as an original signature. 39. CAPTIONS. The captions of the paragraphs of this Agreement are for convenience of reference only and will not affect the interpretation of this Agreement. 40, TIME IS OF ESSENCE. Time is of the essence for each and every provision of this Agreement. 41. FORCE MAJEURE. Should performance of this Agreement be prevented due to fire, flood, explosion, acts of terrorism, war, embargo, government action, civil or military authority, the natural elements, or other similar causes beyond the Parties' reasonable control, then the Agreement will immediately terminate without obligation of either party to the other. 42. STATEMENT OF EXPERIENCE. By executing this Agreement, CONSULTANT represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity to perform the Agreement in a manner satisfactory to CITY. CONSULTANT represents that its financial resources, surety and insurance experience, service experience, completion ability, personnel, current workload, experience in dealing with private consultants, and experience in dealing with public agencies all suggest that CONSULTANT is capable of performing the proposed contract and has a demonstrated capacity to deal fairly and effectively with and to satisfy a public CITY. [Signatures on next page] -10- 3848'•• IN WITNESS WHEREOF the parties hereto have executed this contract the day and year first hereinabove written. CITY OF *SEGUN O Jack Way Interim ty Manager Cf-0 /-r,(!} //C ATTEST: eAt�j-� t3ri�v`' — Cindy Mo6tesen, City Clerk APPROVED ASW MARK D. HEN Y, C 0 v ity Attorney -11- Taxpayer ID No. ail 2' 15 %Q 6 yl 3848 Exhibit A Scope of Work This project requires the following: El Segundo will provide Geosemble with: a. Business Data (as flat text document or shapefile format) i. Name, Addresses, Location, Other available business information like website, business description etc that needs to be linked to the business ii. Images for businesses (Wherever available, inside and /or out) b. Parcel Data in shapefile format c. Building Addresses data (as flat text document or shapefile format) d. Street Data in Vector format (in shapefile format), with street name and shape 2. Geosemble will set up the GeoXRay system as follows: a. Geosemble will wrap Ypeek Yellowpages and save businesses (in El Segundo) to the local MySQL database. Geosemble will update the business list every month (if required). b. Geosemble will import the business list provided by El Segundo to the local MySQL database. Geosemble will update it every month (if required). c. Geosemble will import the street vector data to the local MySQL database. Geosemble will update it every month (if required). d. Geosemble will accurately geocode the businesses based on the parcel data. Geosemble will update it every month (as required). e. Geosemble will wrap online news sources (e.g., Google News, New York Times) and save the most recent news to the local MySQL database for further analysis. Geosemble will update the news repository every day. f. Geosemble will create a system for checking broken news links and remove the links from the repository every day g. Geosemble will wrap online archived news (from Google News) for the news since 2006. h. Geosemble will setup the Apache /Tomcat web application to support the link between the news and the areas of interest (specified by a Google -Map like user interface). i. The GeoXRay takes an area of interest (in El Segundo) as input and it then performs the following steps to let user "understand" the areas: i. Find the features associated with the area. ii. Find the news associated with the features. j. GeoXRay will be invoked with a lat /long centerpoint and zoom level decided by the city. The User Interface would have the scheme of the existing El Segundo website - http: / /www. elsegundobusiness .com/about_loc_maps_general.htm 3. Geosemble will run and maintain the code on its servers. In the initial stage, it will provide limited access to only the City Office for evaluation of the functionality. After fully evaluating the functionality of the system, and following agreement from the City, the application will be made available for public use. r • Project Schedule and Fees Exhibit B A A - Days 0 60 90 *Integrate Parcel and Building data *Website Agreement from El Segundo *Improvements made Reached *Import business data from city based on publicly *Generate accurate geocoding for comments from available Milestone businesses El Segundo *Milestone Pmt 1: $3,750 ; *Set -up initial news server Pmt 2: $3,750, *Generate scripts for automatic update of news server *Generate scripts for update of businesses from Yellow Pages *Generate scripts for automatically removing bad links *Create User Guide _ Build the base version Verification and Make base version available to El Validation by El Segundo City Office Segundo Exhibit C 3845 •, GeoXray Project Description 21 Aug 2008 Summary GeoXRay is web -based geospatial news product that efficiently delivers the information people need to make a buy, visit or invest decision in El Segundo. Geosemble Technologies and the City of El Segundo will work together to make GeoXray available to citizens and visitors interested in El Segundo. General Description GeoXRay is a capability that uses military- developed technology to link aerial imagery to online content. Users of GeoXRay have a virtual see - through capability of building images and into the news and details of the building they're looking at. For example, on Google, looking at a warehouse reveals little more than the roof. On GeoXRay, the same warehouse is identified with a business name, address and owner data, as well as any news on that location, including product offerings, financial performance, etc. Key Steps Step one: Image Link: - - - - -- We link the company z " , to the image of its .: , �•. facility. In this � a •° ' example, we've �° Gaeeex Pa.t y y, , "4 W! Pa.t'�aos:)s6 ­slsiW � ® identified a company s facility in a warehouse — district. This same ® image on Google Earth >� has no data, and it's not possible to know anything about the warehouse. We can +�,.,�`-;• �` also provide information on the surrounding area, other businesses, roads, hotels, etc. The city would have the option to display other public information on the facility itself, including parcel area, value, and other details of the property. Step 2, Data Extraction: In the second step, automatic technologies identify news and (optionally) blog data relevant to a given company and processes it for correlation to the facility's d' XML .. WO SOMM bllS Data Pu Databases RSS Feeds Tables Fetch Agents "..- 9 Customized Output image. To contain the costs for this project, we will limit the data sources to key relevant sources 38 4 8 • e e Gep,,�)I ,/C and news feeds. However, the Fetch Agents can wrap news from hundreds, even thousands of sites to deliver relevant data back to the user. In step 3, full knowledge on the company is delivered on top of the satellite imagery, including news, blogs and any other company database information that is relevant. In the example below, news on Bidz.com's financial data is pulled right off the company's satellite image. The Graphic User Interface can be customized to display company logos, other icons etc.. as desired. Bldx.com expects to beat 40 and 2007 revenue, pre-tax Income guldanee Benefits to El Segundo I.xatl® Sue UNUma� rvx GM Naa.aaa.am .b p ypy,,,yq -"x]' W Geospatial Context - Retail Visitors often "scout" online for shopping options or evening plans. Making it easy to see what's around a given area immediately moves El Segundo up the food chain for people looking for a "park once" shopping, dining and entertainment experience. GeoXRay can clearly show what's on offer, thereby helping attract and retain customers for its restaurants, retail businesses, art galleries, etc.. Further, repeat visitors to El Segundo provide word of mouth marketing and are more likely to turn into business owners and homeowners. Business & Redevelopment Companies considering a move to El Segundo make their decisions based on a number of factors, including the "who else is here" factor. With GeoXRay, they can clearly see what companies are in the area, and what news they are making in their industries. Here, GeoXRay can help the city "close" a new business lease that might otherwise have gone elsewhere. Real Estate Buyers looking for real estate are also buying into intangibles. GeoXRay turns intangible value into something you can see. For example, on Google or Zillow, a house has a dollar value, and you can see other buildings around it and down the street, but you don't know what they are. GeoXRay delivers understanding about the area, removes doubt, and paves the way for a "buy" decision.