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1992 DEC 21 CC MINMINUTES OF THE ADJOURNED REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL DECEMBER 21, 1992 MATSUI INTERNATIONAL MEETING ROOM EL SEGUNDO PUBLIC LIBRARY CALL TO ORDER Mayor Jacobson 6:15 P.M. PLEDGE OF ALLEGIANCE Mayor Pro Tem Wise ROLL CALL Mayor Jacobson - Present Mayor Pro Tem Wise - Present Councilman West - Present(arrived 6:45P.M.) Councilman Switz - Present Councilman Robbins - Present at PUBLIC COMMUNICATIONS - (City Business Only - 5 minute limit A. SPECIAL ORDER OF BUSINESS - 1. Council Workshop on Business Retention and Attraction. Mary Steiner and Karen Ackland introduced the Speakers: Linda Humble, Business Development Manager, Economic Development, City of Garland, Texas Ms. Humbel discussed Garland's Business Retention and Attraction Program, a successful model, from strategic plan to program implementation and staffing. Council questions and discussion followed. Jack Tomasik, Economic Strategies Group Audrey Taylor, Chabin Concepts, Inc. Mr. Tomasik and Ms. Taylor discussed strategic planning, identifying economic development targets and creating supportive policies. Council questions and discussion followed. RECESS: 8:25 P.M. RECONVENE: 8:35 P.M. ALL MEMBERS PRESENT working session with City Council: Councilman Switz stated he would like to request input from the community to help Council establish their role. The Economic future is the most important thing to our community. The City's tax base per business must be decreased. City Hall must show a decrease in expenditures to show the public and business we can reduce business taxes. Councilman West stated the City needs a professional to achieve a bottom line, i.e. walk us through the procedures and help establish a Strategic Plan. Funds need to be appropriated to get started and work with professionals to achieve a Plan and set goals. Mayor Pro Tem Wise stated, the City need to commit with funding and cooperation for a long term program. If the E1_ BRA program is done properly, services will not have to be decreased, the quality of life is directly tied to services. A Council with vision, directed by professionals can achieve a smooth running program. Mayor Jacobson stated, Council needs to get the proper information to the Community so they can input information so a Strategic Plan can be completed. Also Council needs to commit themselves before committing funds, suggests the 2nd Tuesday of each month be designated for a workshop to devise a Plan and talk to business. Council should listen to businesses, large and small, an not focus on oil and aircraft industries. Councilman Robbins stated, he agrees with the development of a Strategic Plan, and suggests we focus on retention. When the new City Manager is hired, integrate the new program with him /her, to identify position, whether professionals or staff personnel. He stated we need a bench mark of the City with Pros and Cons defined, and comparisons with others cities, also to work with other cities in a group effort. MOVED by Mayor Pro Tem Wise SECONDED by Councilman West, to commit resources, manpower (funds and Staff time) to support a full scale comprehensive BRA Program. Councilman Switz stated he feels the motion is premature at this time. Mayor Jacobson stated, Council must balance what is best for the city at this time and cannot see writing a blank check, but he is willing to commit to the program. Councilman Robbins stated he will not vote before an opinion is issued by the City Attorney. He will commit to producing a Strategic Plan for BRA. 1. Sandy Jacobs: stated she is asking for sign to continue her business, she need to know there is a program, and Council is going to support it. 2. Gordon Steven: suggested Council must put their heads together and get going with a specific plan, focus on new ideas, possibly subsidize the Chamber of Commerce to begin the work. MOTION AMENDED by Mayor Pro Tem Wise, SECONDED by Councilman West, City Council to commit to do whatever necessary, with the control of funds, for resources and manpower to support a comprehensive BRA Program. 3. Ron Swanson: stated the City Council must service it's customers, and commit to hire a professional to get started. The Chamber of Commerce must work with the Council, possibly form a small business group or association to help decrease overhead to small business. Possibly change the post card water bill to envelopes to allow for stuffers. 4. Sandie Ramero: stated a package was presented 9 months ago with a estimation of $250,000. Please come to a decision and move to approve $260,000 for the BRA. 5. Jerry Saunders: stated the perceived issue should be worked on, focus on the infra structure, quick decisions and possibly an ombudsman. Councilman Robbins questioned Mr. Saunders if perhaps CDC Council Meeting 2 12 -21 -92 and other companies would offer to donate space temporarily for people and company's who are interested in relocating to E1 Segundo. Audrey Taylor: The Council will be the leaders. The Retention Plan needs to start now and run simultaneously with the development of the Strategic Plan. a. consensus and vision from the community, b. b. facilitator is needed for the Stagetic Plan C. retention creates development opportunities. AMENDED MOTION AMENDED by Mayor Pro Tem Wise SECONDED by Councilman West, City Council to commit to whatever necessary to guarantee the success of the BRA Program, Council to maintain Cost and funding control. 6. Doris Baccillion business has made a commitment to E1 Segundo, the City needs to make a commitment to business to help reduce costs. 7. Marianne Robbins: questioned the Panel on, (a) how manynew jobs were created per year, (b) if the City commits to a long term program, it fails, and finances decrease, how long will it continue. Also as she understands, the City should fund the retention portion at the same time as the Strategic Plan is being developed. Audrey Taylor suggested all South Bay City Councils adjourn to a meeting with each other and strike out to address the problems that are confronting all of them. MAYOR JACOBSON CALLED THE QUESTION; MOTION FAILED BY THE FOLLOWING VOICE VOTE: AYES MAYOR PRO TEM WISE, COUNCILMAN WEST. NOES: NONE. ABSTENTIONS: MAYOR JACOBSON, COUNCILMAN SWITZ, AND COUNCILMAN ROBBINS.2 /0/3 MOVED by Councilman Switz SECONDED by Councilman West to pick a date to hold a workshop the 2nd week of January in the Council Chambers, to discuss the reality of the future of E1 Segundo and to lead a future workshop on a Strategic Plan. MOTION AMENDED by Councilman Switz, to add the following: "and commit to follow through with the Plan when it is developed ". John Austin: MRC, volunteered to facilitate a meeting with the City Council. MAYOR JACOBSON CALLED THE QUESTION: MOTION PASSED BY THE FOLLOWING VOICE VOTE: AYES, MAYOR JACOBSON, COUNCILMAN WEST, COUNCILMAN SWTIZ, COUNCILMAN ROBBINS. NOES: MAYOR PRO TEM WISE 4/1 MOVED by Councilman Switz, SECONDED by Mayor Pro Tem Wise, to (a) Meet with MRC Economic Strategic Planning group to get to the nature of the problem, (b) Hold a Town Hall meeting the second week of January, 1993 solely on the issue of the future of E1 Segundo, (c) Retain the services of professional(s) to hold Workshop(s) on an Economic Strategic Plan, (d) make a commitment to follow through with the economic strategic plan when developed and approved by City Council. MOTION PASSED BY UNANIMOUS VOICE VOTE 5/0 Council Meeting 3 12 -21 -92 ADJOURNMENT The Meeting was adjourned at 11:00 P.M. 1993. 5:00 P.M. in the Council Chambers to January Segundo, Ca. 350 Main Street E1 i, Cindy Mort T •�` -2' City Cler l 4 Council Meeting 12 -21 -92