2025-12-16 CC Agenda Packet - ITEM D9 - Crisis Communications Plan UpdateCITY OF
ELSE GUNDO
Crisis Communications
Plan Update
Dec. 16, 2025
Crisis Communications Plan
• Purpose: strengthen emergency response efforts, help protect
lives, and support a more effective recovery
• Originally adopted in 2020, updated as needed
• Citywide plan — A61646 notifications requirements will be
incorporated in the plan, once finalized.
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Crisis Communications Team
• Fire Chief
• Police Chief
• Deputy City Manager
• Public Works Director
• Communications Manager (PIO)
• Emergency Management Coordinator
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Crisis Communications Key Audiences
• Primary Populations
• Resident Population
• Daily Workforce
• Nightly Workforce
• Weekend Workforce
• Transient Populations
• Unknown numbers in lodging (2,652 hotels rooms)
• Business Travelers
• Those on Transportation Routes
• Homeless Population
• Less than 20, varies daily
• Critical Infrastructure
• Businesses
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Crisis Communications Plan Overview
• Categories
• Major Emergency
• Emergency
• Public Concern
is Message Sequence
• Message Delivery Options
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Appendix A - Crisis Communications Decision Flow Chart
Internal Notification Process
• IC to notify the Department Head (Police, Fire or Public Works) or
designee.
• IC will select the messaging type: Major Emergency, Emergency
or Public Concern.
• Department Head will notify the City Manager and Crisis
Communications Team.
o Fire Chief
o Police Chief
o Deputy City Manager
o Public Works Director
o Communications Manager (PIO)
a Emergency Management Coordinator
• The City Manager will notify City Council and the Executive Team.
• The Crisis Communications Team will identify message initiator
who will establish communications with the IC.
• IC will provide input for messaging to the Department Head and
Crisis Communications Team to communicate to City Council, the
public and stakeholders.
• Messaging will follow the message sequence and utilize the pre -
scripted messages to fit the incident.
Message Sequence
• Initial Notice
• Focused Information
• Periodic Updates
• End of Incident Message
• Post -Incident Information
Message Delivery Options
External - Public/Stakeholders
Everbridge — Alert South Bay
• Everbridge Disaster Notification
• Everbridge Social - Facebook (City, FD, PD) & Twitter
(@EISegundoAlerts)
• Wireless Emergency Alerts (WEA/IPAWS)
• Emergency Alert System (EAS) - To activate EAS call the
Sheriff's Emergency Operations Bureau at Los Angeles
County Sheriff's Warning Point. Primary: 1-323-980-2101
Alternate: 1-3 2 3-881-8100
Social (Facebook, Twitter)
City Website(s) Emergency Alert Banners, Emergency Alerts Page
Email/ GovDelivery (cloud -based email system)
ES Media (Community Cable& YouTube)
El Segundo Radio
ehicle Based Public Announcement (PA)
Local Media
- —J I Internal —City Staff
Email — Internal Outlook and GovDelivery
Cisco Phone All Page
Crisis Communications Plan Flow
Step 1— Is the Incident a Major Emergency, an Emergency, or a Public Concern?
Major Emergency? Emergency? Public Concern?
Step 2 — If it is a major emergency, is the threat immediate, requiring people to
shelter in place or evacuate?
Shelter In Place Evacuation Major Emergency Emergency Public Concern
Messaging Messaging Messaging Messaging Messaging
Step 3 — Determine messaging and channels, deploy and monitor
Messaging Sequence Messaging Channels
1. Initial Notice/Holding Statement External
2. Focused Information 1. Everbridge—AlertSouthBay
3. Periodic Updates 2. City website
3. Social Media
4. ES Media YouTube/Community Cable
Internal - Email, phone system, intranet
Step 4 — End of Incident Message
Shelter In Place Evacuation Lifted Major Emergency End 'I Emergency Mitigated EEdiofCln
cernMitigated Lifted Message Message of Incident Message End of Incident dent Message
Crisis Communications Plan Maintenance
• Post -Incident Reviews
o Lessons learned, opportunities for improvement, best practices
• Ongoing Tabletop Exercises
• Training New Employees
• Annual Contact Information Reviews and Updates
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E SEGUNDO
Thank you.
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