2025-10-21 CC Agenda Packet - ITEM E10 - Update on Major Events Committee ActivitiesCITY OF
ELSE GUNDO
Update on Major Events
Committee Activities
October 21, 2025
Agenda
1. Background
2. Vision & Goals
3. Research Findings
4. Direction from City Council
10/21/2025 City of El Segundo 1 350 Main St. El Segundo, CA 90245
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Background
The Major Events Committee (MEC) was 1.
established to proactively plan for the
City's participation in and response to _ p
upcoming global events, including the
FIFA World Cup 2026, Super Bowl LXI 1 _
2027, and the LA28 Olympic and
Paralympic Games. r _
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10/21/2025 City of El Segundo 1350 Main St. El Segundo, CA 90246 3
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Background
August 27, 2025
MEC met to review vision,
goals, research findings, off -
site temporary signaae_ etc
July 23, 2025
MEC met to brainstorm
vision, goals, assign
responsibilities, etc.
July 1, 2025
City Council meeting to
establish the MEC
September 24, 2025
MEC met to review research
findings, progress update, etc.•
Y
10/21/2025 \ City of El Segqj1do 1 350 Main St. El Segundo, CA 90279_ 4
ngundo is a premier destination for family -friendly entertainment and
iral experiences, where small-town charm meets the global stage. As
3ateway to the Games, we are leveraging major events to create a
, welcoming and vibrant environment; fostering community
igement, generating educational opportunities and creating lasting
Tories. With a rich legacy of innovation, a walkable historic downtown,
an unparalleled professional sports presence, El Segundo is uniquely
,ioned to activate, inspire and engage. Through strategic planning in
structure & transportation, public safety, event programming and
ations, and the use of training facilities, we maximize economic
:)rtunities for local businesses, elevate the city's visibility on a global
and create a lasting legacy, enriching the lives of our residents,
nesses and visitors alike.
Goals
Strategic Partnership
& Global Outreach
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Operational
Excellence & Safety
10/21 /2025
Economic Empowermeri . Permanent Lga
.Sustainable Growth rT,fi, t Sustainable ,n at
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Comm h►tI
Education rn nk f
City of El Segundo 1 350 Main St. El Segundo, CA 90245
ELSEGUNDO
Committees Recommendations
• Policy Considerations:
• Short-term Rental
• Temporary Signage
• On -Street Parking
10/21 /2025
City of El Segundo 1 350 Main St. El Segundo, CA 90245
7
ELSEGUYDO
Committees Recommendations
• Activations & Transportations
E SEGUNDO
10/21/2025 City of El Segundo 1 350 Main St. El Segundo, CA 90245 8
City Facility Use: El Segundo Wiseburn
Aquatics Center
Proposed Premium Use Rate: $80 (100% of the basic lane
rental, specialized daily labor required for pool reconfiguration,
resident loss -of -use, exclusivity premium, and market
comparability analysis.)
10/21 /2025
City of El Segundo 1 350 Main St. El Segundo, CA 90245
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ELSEGUNDO
Direction from
City Council
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1. Event Activation and
r
Engagement
2. off -Site Temporary Si na e 0,00
3. Short - Term Rental Policy
4. Residential Parking
Protection
5. El Segundo Wiseburn
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Aquatics Center Agreement _ - : �����IM,
10/21/2025 City of El Segundo 1 3.`@lain St. El Se94 5
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