CONTRACT 5861G Amendment�� --i I N I S I a 0• :•
SEVENTH AMENDMENT TO
AGREEMENT NO. 5861 BETWEEN
THE CITY OF EL SEGUNDO AND RIESTER PACIFIC, INC.
THIS SEVENTH AMENDMENT ("Amendment") to Agreement No. 5861 ("Agreement') is
made and entered into this 1st day of July 2025, by and between the CITY OF EL
SEGUNDO, a general law city and municipal corporation existing under the laws of
California ("CITY"), and Riester Pacific, Inc. a ("CONSULTANT"). The parties agree as
follows:
1. The consideration Section 1(C) will be amended to increase the total amount of the
Agreement by $350,000 per fiscal year, so that the total, not -to -exceed amount of
the Agreement is $2,250,000.
2. The term as stated in Section 7 will be amended to extend the Agreement to June
30, 2026.
3. The scope of services Section 2(A) will be amended per attached Exhibit "A."
4. This Amendment may be executed in any number or counterparts, each of which
will be an original, but all of which together constitutes one instrument executed on
the same date. In accordance with Government Code §16.5, the parties agree that
this Amendment will be considered signed when the signature of a party is
delivered by electronic transmission. Such electronic signature will be treated in all
respects as having the same effect as an original signature. CONSULTANT
warrants that its signatory (or signatories, as applicable) to this Amendment has the
legal authority to enter this Amendment and bind CONSULTANT accordingly.
5. Except as modified by this Amendment, all other terms and conditions of the
Agreement remain the same.
[SIGNATURES ON NEXT PAGE]
Agreement No. 5861 G
IN WITNESS WHEREOF the parties hereto have executed this contract the day
and year first hereinabove written.
CITY OF EL SEGUNDO
Darrell George,
City Manager
ATTES po
Susan ua : ' �
City Clerk
APPROVED AS TO FORM:
MARK HENSLEY, City Attorney
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Riester
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Taxpayer ID No.
Agreement No. 5861 G
EXHIBIrr.11
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Staternerit..- of Work
Client
City of El Segundo
Project
FY"'6 Mai keting SO�V
Date
Aug.,st 20_5
Riester Contacts
Alan Perkel. Chief Digital Offices,�;rfe1
Courtne!: Nlortimer Account Super: isor •,°mri �i�r�ar Sri@ "rt q .wrrr.
Project Overview
This document outlines the, deliverables and associated costs for FY ?026, including the launch of a ne!,.
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lalor Events Campaign' and the contlnuacn of two ongoing campaigns the 'Give Yeurselt JOnle RurlvVay'
Economic DevelopmenE campaign and the "Start Here" 1-lospitality & Tourism campaign.
Riester will lead the developmenI of a new 'Major Fvents Campaign,' designed to promote a series of
high -profile events coming to El Segundo beginning with the FIFA •:World Cup in 2026, follo!ved b\, the Super
in ?027, and the Olympics in ?02S, The Campaign will include tailored versions focused on Economic.
Development and Hospitality; & Tourism It will launch in June and run through July ='026; timed to align ,with
the 11'orlcl Cup matches.
additionally the existing 'Give Yourself Some Rurn:vay' and 'Start Here' campaigns will continue to run from
November 2025, through. Nlay 2026
The Hospitality & Tourism campaigns will position D Segundo as a premier Southern California destination,
emphasi-inC- its strategic location and local attractions. These efforts aim to increase awareness boosE visitor
foot traffic: and support the city's dining; entertainment; and hotel sectors ultimately enhancing the overall
,iisitor experience and strengThening the local econorm.
The Economic Development campaigns will target influential business leaders and decision -makers, vjvith the
goal of attracting established companies and innovative startups to El Segundo. By sho,,vcasing the city s
business -friendly environment and strategic advantages, these campaigns •,vill drive ongoing investment and
economic growth across key industries
Deliverables
Hospitality and Tourism
Major Events Canipaign creation
Ideation, presentations and revisions
reement No 5861
Major Events Campaign: 1Aorld Cup Focused
One :15 video (in 2 sizes)
One digital ad (in up to 10 sizes)
• One digital itinerary
al One social ad On up to 4 sizes)
Continuous updates to the landing page (updating digital itineraries)
Start.DestinationElSegundo.con)
Econ Development
Major Events Campaign: World Cup Focused/Foreign & Local Direct Investment
Initiative
One :1- video (in 2 sizes)
i One digital ad (in up to 10 Si -es)
One digital itinerary
• One social ad (in up to 4 Si -es)
Redesign and refresh the landing page on Wordpress
Data Visualization Map with the following functionality:
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• Zoom into business districts
• Research available properties
• Real estate developments
• Shopping & dining amenities
Smoky Hollow District
One landiniD
g page
One map
%Velcome New Businesses" and "Real Estate" drip campaigns
One training session on how to update and track
Continuous updates to the landing page (updating modules,quotes)
Bigideas.elsegundobusine.ss.com
`These budgets are estimates pending the objectives and requirements/functionality determined in
the kick-off call
'Assumes map is a plug-in and project is based on the pre-existing, client approved digital brief
For all projects listed above, Riester has included two (2) rounds of revisions. Any additional
revisions will require an evaluation of the remaining budget and may necessitate reallocating funds
from other projects to accommodate the changes.
reement No. 5861
Investment
Account/Project Management
Strategy/ Reporting
Interactive/Digital
Creative/Production
Media Planning/Buying
Hard Costs
Media (Hard Costs)
(Contingency)
$25,200
$33,600
$58,800
$7,000
$7,000
$14,000
$16,450
$8,575
$25,025
$12,600
$22,400
$35,000
$10,500
$10,500
$21,000
$3,000
$3,000
$6,000
$90,000
$90,000
$180,000
$10,175
Total .. •
$175,075
$350,000
Riesier ✓vj,'i o,M actual hours and harp costs incurred each month toward the approved $350,000 budget. Since this is a
set budget, It ,profel-t estimates indicate ;`:"hat costs may exceed the allocatei7 the client
immediately to discuss solutions, !-!ours are bi led at a, -ate of $i o oer hour.
Assumptions
Estimates for deliverables include two rounds of revisions with consolidated feedback.
Further revisions may require additional time and costs.
The City of El Segundo will provide content and images for the Econ Development landing
page.
Budget & Timing Reconciliation
The final deliverable of each phase is a Budget and Timing Reconciliation Report for the
project and a report containing any items identified for a later phase or as a maintenance
item throughout the project.
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Approvals
By signing below. I acknowledge my agreement on behalf of the City of El Segundo to the project
scope, fees, and deliverables outlined above
Client Signature Date
Agreement No. 5861 G
Client Name, Title