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CONTRACT 5808E AmendmentAgreement No. 5808E FIFTH AMENDMENT TO AGREEMENT NO. 5808 BETWEEN THE CITY OF EL SEGUNDO AND DAVID EBELING DBA EBELING COMMUNICATIONS. THIS FIFTH AMENDMENT ("Amendment") to Agreement No. 5861 ("Agreement") is made and entered into this 11 day of March 2025, by and between the CITY OF EL SEGUNDO, a general law city and municipal corporation existing under the laws of California ("CITY"), and David Ebeling dba Ebeling Communications, a ("CONSULTANT"). The parties agree as follows: Pursuant to section 34 of Agreement No. 5808, Section 7 of the agreement is amended to extend the term of this agreement to expire June 30, 2025, 2. This Amendment may be executed in any number or counterparts,, each of which will be an original, but all of which together constitutes one instrument executed on the same date. In accordance with Government Code §16.5, the parties agree that this Amendment will be considered signed when the signature of a party is delivered by electronic transmission. Such electronic signature will be treated in all respects as having the same effect as an original signature. CONSULTANT warrants that its signatory (or signatories, as applicable) to this Amendment has the legal authority to enter this Amendment and bind CONSULTANT accordingly. 3. Except as modified by this Amendment, all other terms and conditions of the Agreement remain the same. [SIGNATURES ON NEXT PAGE] Agreement No. 5808E IN WITNESS WHEREOF the parties hereto have executed this contract the day and year first hereinabove written. Cl F EL SEGUNDO f, Darr4 George, Da " Ebeling, under City Manager AT"f no Taxpayer ID No. 99-0817287 City Clerk APPROVED AS TO FORM: M'AR' „HENSLEY, City Attorney Joaquin M zquez, Assistant City Attorney 4L� 4-11a .......... . � t 5 A� 14" a yt-Y, Agreement No. 5808E City of El Segundo Proposal for Public Relations David Ebeling Ebeling Communications david@ebeli comm.com 949.861.8351 Agreement No. 5808E Summary El Segundo is a coastal community in the South Bay region of Los Angeles County. The city would like to utilize public relations to grow awareness of the firm to the commercial real estate industry. Potential Key Messages for Commercial Real Estate Media • El Segundo is a premier Southern California city for expanding and relocating businesses because of its access to labor, geographic location, housing and amenities. • El Segundo is one of the most business -friendly cities in Southern California, the West Coast and across the United States. • El Segundo is home to several industry leading companies including AT&T, Davita, Los Angeles Kings, Los Angeles Lakers, Los Angeles Times, Mattel and Spectrum, among others. El Segundo continues to experience a commercial real estate evolution with several office properties recently completed, currently under construction and in the planning stages from the area's premier developers. Objective: • To build local, regional and national awareness of El Segundo as a premier demographic, geographic and economic location for businesses. • To build local, regional and national awareness of El Segundo officials as premier thought leaders and business -friendly advocates for city growth. Media Tarim Following is a sample list of publications that we will target to build awareness of the City of El Segundo. • Los Angeles Business Journal • Los Angeles Times • Daily Breeze • Bisnow Los Angeles • Bloomberg News • Chain Store Age • Commercial Observer Los Angeles • Commercial Property Executive • Connect Media • Costar News • Curbed LA • Globest.com • National Real Estate Investor • Real Estate Forum • Rentv.com • Shopping Center Business • Shopping Centers Today • Spectrum News ■ The Real Deal Los Angeles • UncoverLA • Urbanizel-A • Wall Street Journal •, Western Real Estate Business Agreement No. 5808E Public Relations Strategies Media Relations: On an ongoing basis, we will proactively and reactively secure media interviews for the City of El Segundo with local, regional and national reporters who are writing stories about city growth. Estimated Budget: $500 per interview which includes pitching the selected El Segundo official to the publication, coordinating the interview and following up with the reporter. News/Press Releases: When it comes to press releases that involve a business coming to the City of El Segundo as well as development or investment, it is important to create awareness for the city in the media. For each news item or third -party press release, we will pitch media on interviewing someone from the City of El Segundo, using a prepared quote from the city or including the city in a story. Estimated Budget: $800 per pitch/press release • City of El Segundo Press Releases: Ebeling Communications will work with the City of El Segundo to announce city news. For each press release (as agreed upon by both parties), we will compile information, draft the release, work with appropriate parties on edits and approvals of the press release, distribute the press release to appropriate media, and conduct proactive media follow up to encourage a feature on the city's news. Estimated Budget: $1,200 per press release ($800 if Ebeling Communications is only handling distribution and follow up) Desk -side Media Meetings and Tours: Ebeling Communications will coordinate meetings and tours with reporters from local, regional, national and trade media outlets to discuss the City of El Segundo's growth, its economic development initiatives and how it is a opportune city for relocating and expanding businesses. The goal of these meetings is to position the City of El Segundo as a preferred demographic, geographic and economic destination for businesses. These meetings should take place in person to build the best rapport possible with the media. This leads to the City of El Segundo being top of mind when reporters need interview sources for stories and is also a great opportunity to pitch a profile on the city. Estimated Budget: $700 per meeting Closing Agreement No. 5808E Thank you for giving Ebeling Communications the opportunity to present a Public Relations Proposal. Based on this project -based proposal, we recommend a not -to -exceed annual budget of $20,000. If this plan meets your approval, please sign below and email to david@ebelingcomm.com. If you have any further questions, please call 949.861.8351. Thank you.. Client Approval Ebeling Communications is a full -service public relations firm specializing in the commercial real estate industry. The company was launched on the promise that clients receive the service, attention and results of a smaller firm while benefiting from long-standing media relationships and public relations expertise typically found at larger firms. For the past 20 years, the company's founder, David Ebeling, has been one of the nation's top public relations practitioners having received numerous client, media and industry recognitions. He has produced significant results for some of the nation's premier landlords, investors, brokers, developers and consultants. Over the years, his clients have been featured hundreds of times in key local, regional, national and trade publications. Note 1; This is a project -based proposal that can be terminated at any time by Ebeling Communications or the City of El Segundo.