2025-03-04 CC Item D12 - Strategic Plan 2022-2026 - Updated August 2024o 4
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EL SEGUNDO STRATEGIC PLAN FY 2022-23 THROUGH FY 2025-26 JULY 2024
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DREW BOYLES
MAYOR
CAROL PIRSZTUK
COUNCILMEMBER
CHRIS PIMENTEL
MAYOR PRO TEM
0
LANCE GIROUX
COUNCILMEMBER
RYAN BALDINO
COUNCILMEMBER
EL SEGUNDO STRATEGIC PLAN FY 2022-23 THROUGH FY 2025-26 JULY 2024
EXECUTIVE SUMMARY
The Strategic Plan outlines the City of El Segundo's direction for four years,
STRATEGIC PLANNING spanning FY 2022-23 to FY 2025-26. The Plan is reviewed annually to track
GUIDANCE PROVIDED BY: progress and adjust priorities in response to community needs.
City Council
Tracy Weaver
City Clerk (Elected)
Darrell George
City Manager
Barbara Voss
Deputy City Manager
Saul Rodriguez
Police Chief
George Avery
Fire Chief
Paul Chung
Chief Financial Officer
Elias Sasson
Public Works Director
Rebecca Redyk
Human Resources Director
Michael Allen
Community Development Director
Ally Mancini
Recreation, Parks, and Library Director
Jose Calderon
Information Technology Services Director
Joaquin Vazquez
Assistant City Attorney
A Strategic Planning Session was held on April 30, 2024. During this session,
both the City Council and the Executive Team actively engaged in a
collaborative process and were able to accomplish the following:
• City Council and staff reaffirmed the five multi -year goals:
• GOAL 1: Develop and Maintain Quality Infrastructure and
Technology
o GOAL 2: Optimize Community Safety and Preparedness
o GOAL 3: Deliver Solution -Oriented Customer Service,
Communication, Diversity, Equity, and Inclusion
• GOAL 4: Promote and Celebrate a Quality Workforce Through
Teamwork and Organizational Excellence
o GOAL 5: Champion Economic Development and Fiscal Sustainability
• Staff provided a progress update on the Strategic Plan accomplishment
for FY2023-24, specifically the top ten priorities identified in 2023.
• Staff proposed twenty strategies for FY2024-25, which were discussed
and consolidated, resulting in a total of seventeen strategies.
• City Council participated in a voting exercise which resulted in the
identification of six top priorities were for FY2024-25.
As next step, the City Manager and Executive Team will develop
comprehensive action plans for each identified strategy, outlining timelines
and assigning responsibilities. The intent is for El Segundo's Strategic Plan
to adapt over time, with regular reviews to monitor progress and adjust
priorities as necessary.
Executing the Strategic Plan hinges on collaborative efforts, and we are
committed to fostering strong partnerships and delivering excellent
services to residents, businesses and visitors.
Respectfully,
Darrell George
City Manager
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AND VALUES
VISION
Be a global innovation
leader 'where big ideas
take off' while maintaining
our unique small-town
character
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MISSION
Provide a great place to
live, work, and visit
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VALUES
Qd Service. We work to provide
ati
exceptional services and
continuously improve our
practices and processes.
CULTUREEthics. We are accountable
and responsible for our
El • • strives to create a working culture • actions, transparent in our
processes, and follow
• Innovation professional standards,
Support• • recognition while taking calculated risks
• Leadership by example to provide solutions.
Proactive• • Collaboration. We work as
• Problem solvingto yes one team on behalf of our
Engaging• • community.
EL SEGUNDO STRATEGIC PLAN FY 2022-23 THROUGH FY 2025-26 JULY 2024
MULTI -YEAR GOALS
GOAL 1
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Develop and Maintain Quality
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Infrastructure and Technology
GOAL 2
Optimize Community Safety and
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Preparedness
GOAL 3
Deliver Solution -Oriented Customer
Service, Communication, Diversity,
Equity, and Inclusion
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GOAL 4
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Promote and Celebrate a Quality
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Workforce Through Teamwork and
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Organizational Excellence
GOAL 5
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Champion Economic Development and
Fiscal Sustainability
The City Council determined its top priorities during the strategic planning session held on April 30th, 2024.
The priorities are intended to convey the City Council's collective top areas of focus for Fiscal Year 2024-25.
GOAL 5 Implement strategic initiatives to attract new businesses and foster business to
STRATEGY C business networking and collaboration to retain and grow existing businesses.
GOAL 5 Implement community planning, land use, and enforcement policies that encourage
STRATEGY D growth while preserving El Segundo's quality of life and small-town character.
GOAL 4 Enhance staff recruitment, retention, and training to ensure delivery of unparalleled
STRATEGY A City services and implementation of City Council policies.
GOAL 1 Seek opportunities to implement and expedite the projects in the Capital
STRATEGY A Improvement Program and ensure that City -owned infrastructure is well maintained
including streets, entryways, and facilities.
GOAL 1 Seek opportunities to implement the use of innovative technology to improve
STRATEGY B services, efficiency, and transparency.
GOAL 2 Comprehensively address the unsheltered homeless population.
STRATEGY A
OP
STRATEGIC DIRECTION
El Segundo's small-town charm is due in large
part to our beautiful tree -lined streets, award -
winning parks, and well -maintained public
facilities. Protecting and investing in our physical
infrastructure assets is vital for the well-being of
the community. The City performs preventive
maintenance and seeks opportunities to enhance
and replace existing assets to improve efficiency
and safety.
DEVELOP AND MAINTAIN QUALITY
INFRASTRUCTURE AND TECHNOLOGY
STRATEGIES
STRATEGY A Seek opportunities to implement
and expedite the projects in the
Capital Improvement Program and
ensure that City -owned
infrastructure is well maintained,
including streets, entryways, and
facilities.*
STRATEGY B Seek opportunities to implement
the use of innovative technology to
improve services, efficiency, and
transparency.*
STRATEGY C Maintain an innovative General Plan
to ensure responsible growth while
preserving El Segundo's quality of
life and small-town character.
STRATEGY D Improve mobility and transportation
throughout the City.
*Identified as City Council Top Priority
STRATEGIC DIRECTION
El Segundo is ready to respond to any public
safety incident through training, planning, and
regional collaboration.
KEY PERFORMANCE
INDICATOR
O Feeling Safe
Residents feel safe, as measured
by ESPD/ZenCity social media
survey.
OTHER DATA COLLECTED
OHomeless resolutions, as measured by
the numbers of interactions, types of
interactions, and outcomes.
O Number of calls for ESPD and ESFD
services categorized by type.
OPTIMIZE COMMUNITY SAFETY AND
PREPAREDNESS
STRATEGIES
STRATEGY A Comprehensively address the
unsheltered homeless population.*
STRATEGY B Provide cost-effective and excellent
fire protection and emergency
response services.
STRATEGY C Protect and prepare the El Segundo
community and staff for any
emergency, disaster, or
environmental violation.
STRATEGY D Ensure that the community feels safe
and is satisfied with the services of
the El Segundo Police Department.
*Identified as City Council Top Priority
OP
STRATEGIC DIRECTION
The City Council and staff are committed to creating
an environment that is inclusive and supportive of
the community. Proactive and timely
communications are critical to keeping the
community engaged and informed.
Staff are proactive problem solvers who strive to
understand the needs of our customers and offer
innovative solutions to address challenges.
KEY PERFORMANCE
INDICATORS
ONetpromoter Score
Maintain a "Great" (50-70) resident
Netpromoter score with a minimum of
600 responses.
OCity Responsiveness
Residents are satisfied with the
responsiveness of City services, as
measured by:
• The average score of the annual
community and business survey
questions related to responsiveness of
various departments and City Council
• Community Development ongoing
transaction surveys.
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DELIVER SOLUTION -ORIENTED
CUSTOMER SERVICE,
COMMUNICATION, DIVERSITY,
EQUITY, AND INCLUSION
STRATEGIES
STRATEGY A Enhance proactive community
engagement program to educate and
inform the public about City services,
programs, and issues.
STRATEGY B Implement Diversity, Equity, and
Inclusion (DEI) initiatives to cultivate
representation and opportunities for all
the members of the community.
•1i\NrA
STRATEGIC DIRECTION
El Segundo's ability to provide quality programs and
services depends on the City's ability to attract and
retain the best staff. We provide for the safety of our
employees. We inspire and engage our workforce by
encouraging innovation and celebrating success. We
plan for the future through meaningful training,
mentoring, and development programs that promote
thoughtful succession planning for key positions.
KEY PERFORMANCE
INDICATORS
0 Employee Engagement
Improved employee engagement score as
measured by annual employee survey results.
OEmployee Training
Employee training as measured by the amount of
training provided and 100% compliance with
state -mandated training.
OEmployment Laws
100% compliance with all applicable employment
laws.
OTime to Fill
Decrease the average time to fill vacancies from
the time the position is posted to the new
employee's first day.
OWorkers' Comp, and Claims
• Decrease the number of workers' comp. and
general liability claims.
• Decrease the time to resolve existing claims.
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PROMOTE AND CELEBRATE A QUALITY
WORKFORCE THROUGH TEAMWORK
AND ORGANIZATIONAL EXCELLENCE
STRATEGIES
STRATEGY A Enhance staff recruitment, retention, and
training to ensure delivery of
unparalleled City services and
implementation of City Council policies.
STRATEGY B Improve organizational excellence by
implementing processes and tools that
facilitate effective data collection and
analysis while promoting data -driven
decision making.
STRATEGY C Reduce the number of workers' comp
and general liability claims and expedite
the resolution of existing claims.
*Identified as City Council Top Priority
STRATEGIC DIRECTION
The City Council and staff work collaboratively to
develop a balanced budget build strong reserves,
and prepare for the future through long-term
financial planning. Our economic development
focus is one of maximizing the resources of both
public and private sectors to promote business,
investment and economic growth. Deliberate
leadership and strategic action position the City of
El Segundo to continue to be a global innovation
leader where big ideas take off, while maintaining
our unique small-town character.
KEY PERFORMANCE
INDICATORS
OBusiness License Process
Year -over -year growth in employee
headcount and square footage
O Funding for CIP Projects
Improved organizational efficiency as
measured by growth in funds available
for CIP projects.
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CHAMPION ECONOMIC DEVELOPMENT
AND FISCAL SUSTAINABILITY
STRATEGIES
STRATEGY A Identify opportunities for new revenues,
enhancement of existing revenues, and
exploration of potential funding options
to support programs and projects.
STRATEGY B Utilize the City's long-term financial plan
to make financial decisions that support
the goals of the strategic plan.
STRATEGY C Implement strategic initiatives to attract
new businesses and foster business to
business networking and collaboration to
retain and grow existing businesses. *
STRATEGY D Implement community planning, land
use, and enforcement policies that
encourage growth while preserving El
Segundo's quality of life and small-town
character.*
*Identified as City Council Top Priority
40
PROGRESS UPDATES
Implementation Action Plan:
Action Items and Projects
An Implementation Action Plan will accompany the
Strategic Plan. It will contain specific action items per
strategy.
Performance Metrics and
0 Key Performance Indicators (KPIs)
•' I KPIs and performance metrics will be established to
determine the successful completion of the action 0
items and/or projects.
Monitoring and
Tracking
The Implementation Action Plan, along with the
identified KPIs and performance metrics, will be
monitored and tracked through the City's project
management tool.
Reporting
004 Progress reports on the overall Strategic Plan will be
provided twice a year to the City Council. Periodic status
reports on specific items will also be provided.
CONCLUSION
The Strategic Plan serves as a roadmap directing the efforts of the City of El Segundo
over the four-year span from FY 2022-23 to FY 2025-26.
This plan outlines the City's vision, mission, and values while setting forth goals,
priorities, and strategies for the future.
Regular annual reviews and periodic updates will ensure alignment with our evolving
priorities and changing needs.
Ell Segundo remains dedicated to ongoing collaboration with our numerous
partners to accomplish the objectives outlined in this Strategic Plan.
Thank you to everyone who contributed
to our Strategic Plan.
• Enhanced Communications Program and Updated
•
Successfully Negotiated POA and FFA MOUs
Communications Plan.
•
Expansion of OpenGov to Streamline Special Events,
0 282 Communications Bulletins, 178 News Stories
Temporary Use, and Filming Permit processes
for Intranet/Website/Social Media
•
Communications/Resources
0 10 Monthly News Programs and 13 City Council
•
Town Hall Meetings with the City Manager
Recap Videos
•
Recruitment of Key Executive Positions and Ongoing
d Produced 32 What's Up El Segundo shows and 14
Recruitments (Fire Chief, Police Chief, Chief Financial
Community Interest Programs
Officer)
0 117 Videos Uploaded to ESMedia YouTube
•
Updated Job Descriptions to Better Align with
• Hyperion
Current Departmental Priorities
0 Implemented Hyperion Communications Plan
•
Employee Engagement Activities (Health Fair,
0 Assembly Bill 1216 - Wastewater Treatment
Wellness Challenge, Employee Engagement
Plants: Monitoring of Air Pollutants
Committee)
0 Established Hyperion Ad -Hoc Committee
•
Employee Training and Development
0 Dashboard and Monitoring
•
Multiple MOU settlements (POA, FEA)
• 7th Annual Net Promoter Survey of Residents and
•
Multiple Street, Sidewalk, and Sewer Maintenance
Businesses (scores of 49 and 55, respectively - 1,402
and Repair Projects
responses).
•
Graffiti Removal Within 24 hours
• Enhanced Use of Intranet for Employee
•
Aquatics Center Pool Heater Implementation
Communications/Resources
•
Approval of Entryway Feature
• Little League World Series - Communications, Viewing
•
Construction Award of "The Plunge" Project
Parties, Parade, Rose Parade
•
Agreement Award for the Design of the "Recreation
• Monthly Strategic Plan Update to City Council
Park Phase 1 Renovation" Project
• Lateral Police Officer Recruitment
•
Automated Library Management System
• Emergency Response to Severe Storm
•
Local Travel Network Pilot
• Secured $350,000 grant for EOC Upgrade
•
Long -Range Financial Forecast Model Update
• CERT Meetings
•
State of the City Event - 500+ Attendees
• Security Cameras (Ocularis and Avigilon)
•
Economic Development Strategy FY 2023-24
• Neighborhood Watch Program
•
Sidebar Summit Partnership
• Weekend hours for Neighborhood Preservation
•
Start-up Event Support
Program
•
Hospitality & Tourism, Business Attraction
• E-Bike Safety Outreach and Training
Marketing Campaigns
• Homeless Outreach
•
Housing Element, R3, and Mixed -Use Overlay Zone
• ESPD "You Are Not Alone Program"
•
Smoky Hollow Specific Plan Cleanup
• Strategic Plan Management System Implementation
•
Downtown Specific Plan Update
• Electronic Onboarding and Offboarding (NeoGov)