ORDINANCE 1666ORDINANCE NO. 1666
AN ORDINANCE OF THE EL SEGUNDO CITY COUNCIL
AMENDING EL SEGUNDO MUNICIPAL CODE CHAPTER 3 (CITY
SEAL, CITY LOGO) OF TITLE 1 (ADMINISTRATION AND
PERSONNEL) TO UPDATE THE CITY LOGO AND ASSOCIATED
USE REGULATIONS AND PENALTIES FOR VIOLATIONS
THE CITY COUNCIL DOES ORDAIN AS FOLLOWS:
SECTION 1. Findings. The City Council finds and declares as follows:
A. Pursuant to Government Code § 40811, the City Clerk is the
custodian of the City seal.
B. Chapter 1.3 (City Seal, City Logo) of the El Segundo Municipal Code
("ESMC") establishes the form of the City seal and logo and governs
their use
C. The City Council seeks to amend ESMC Chapter 1.3 to update the
City logo and associated use regulations and penalties for violations.
SECTION 2. Amendment. ESMC § 1-3-4 is amended in its entirety to read
as follows:
1-3-4 ADOPTION OF CITY LOGO:
The City Council approves and adopts as and for the official logo of the City, the
following logo, with lettering, form, arrangement, and design all as set forth and
shown in the embossed or stamped impression thereof which follows:
CITY OF
ELSEGUNDO
The City Manager is the official custodian of the City logo.
SECTION 3. Amendment. ESMC § 1-3-5 is amended in its entirety to read
as follows:
1-3-5 USE OF CITY SEAL AND LOGO:
The City seal and logo may only be used for the official business of the City and
its City Council, except upon written approval of the City Manager, or designee.
No person may reproduce, make use, display, give away, sell, distribute the City
seal or logo, or imitation or facsimile thereof, without the prior written authorization
of the City Manager, or designee. In the event such written authorization is granted,
it is unlawful for any person to reproduce, use, or display the City seal or logo in a
matter or at any time contrary to such written authorization. Any third -party seeking
to use the City seal or logo pursuant to this section must submit a plan to the City
Manager, or designee, describing the nature of the proposed use and the items
that would bear the City seal or City logo, if any. The plan must include the criteria
used in determining the proposed use and analyze the marketability of any item
proposed for commercial sale or use. Only those items bearing the City seal or
logo that have been authorized by the City Manager, or designee, pursuant to this
section may be offered for sale or otherwise used.
SECTION 4. Amendment. ESMC § 1-3-6 is amended in its entirety to read
as follows:
1-3-6 ADDITIONAL CITY LOGOS:
The City Manager, or designee, may create and utilize variations of the City logo
for use consistent with this chapter. Such variations may include, without limitation,
logos for City departments or logos commemorating City events.
SECTION 5. Amendment. ESMC § 1-3-7 is amended in its entirety to read
as follows:
1-3-7 PENALTIES:
Every person who, without the prior approval of the City Manager, or designee,
uses or allows to be used the City seal or logo or any copy or reproduction of
either„ whether for commercial, personal, or any manner whatsoever not
consistent with this chapter or state law, is guilty of a misdemeanor.
SECTION 6. Deletion. ESMC § 1-3-8 is hereby deleted.
SECTION 7. Deletion. ESMC § 1-3-9 is hereby deleted.
SECTION 8. Environmental Assessment. The City Council finds that this
Ordinance is not subject to the California Environmental Quality Act ("CEQA"),
pursuant to Sections 15060(c)(2) (the activity will not result in a direct or
reasonably foreseeable indirect physical change in the environment) and
15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA
Guidelines, California Code of Regulations, Title 14, Chapter 3, because it has no
ORDINANCE NO. 1666
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potential for resulting in physical change to the environment, directly or indirectly.
In the alternative, the City Council finds that the Ordinance falls within the "common
sense" exemption set forth in State CEQA Guidelines section 15061, subdivision
(b)(3), which exempts activity from CEQA where "it can be seen with certainty that
there is no possibility that the activity in question may have a significant effect on
the environment." Here, it can be seen with certainty that there is no possibility that
the Ordinance may have a significant effect on the environment because the
subject matter only concerns use of the City seal and logo.
SECTION 9. Severability. If any part of this Ordinance or its application is
deemed invalid by a court of competent jurisdiction, the city council intends that
such invalidity will not affect the effectiveness of the remaining provisions or
applications and, to this end, the provisions of this Ordinance are severable.
SECTION 10. Repeal and Supersession. The City Council adopts this
Ordinance with the specific intent of superseding any contrary regulation or
administrative policy and procedure. Consequently, all regulations that conflict with
this Ordinance are repealed.
SECTION 11. Construction. This Ordinance must be broadly construed to
achieve the purposes stated in this Ordinance. It is the City Council's intent that
the provisions of this Ordinance be interpreted or implemented by the City and
others in a manner that facilitates the purposes set forth in this Ordinance.
SECTION 12. Effective Date. This Ordinance shall become effective thirty
(30) days after adoption.
SECTION 13. Publication. The City Clerk is directed to certify the passage
and adoption of this Ordinance causing it to be posted as required by law.
PASSED AND ADOPTED this 4t" day of February, 2025.
ATTEST:
S san Truax, City Clerk
ris Pimentel, Mayor
APPROVED AS TO FORM
Mark . Hensley, City Att&rney
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CERTIFICATION
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES ) SS
CITY OF EL SEGUNDO )
I, Susan Truax, City Clerk of the City of El Segundo, California, do hereby
certify that the whole number of members of the City Council of said City is five;
that the foregoing Ordinance No. 1666 was duly introduced by said City Council at
a regular meeting held on the 21 st day of January, 2025, and was duly passed, and
adopted by said City Council, approved and signed by the Mayor, and attested to
by the City Clerk, all at a regular meeting of said Council held on the 4th day of
February, 2025, and the same was so passed and adopted by the following vote:
AYES: Mayor Pimentel, Mayor Pro Tern Baldino, Council Member
Giroux and Council Member Keldorf
NOES: None
ABSENT: Council Member Boyles
ABSTAIN: None
WITNESS MY HAND THE OFFICIAL SEAL OF SAID CITY this 41h day of
February, 2025.
Susan Tjfuax, City Clerk
of the City/ of El Segundo,
California
ORDINANCE NO. 1666
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