2025-01-21 CC Agenda Packet - ITEM D12 - Brand GuidelinesCIT
ELSEGUNDO
BRAND GUIDELINES &
LOGO AMENDMENT
CITY OF
ELSEGUNDO
Communications Plan
The City of El Segundo
July 1, 2023 - June 30, 2025
41
n
G Support City Council Priorities
OProactively Reach Out to the Community &
Garner Customer Feedback
CImprove Internal City Communications
O Build Stakeholder Relationships
05 Maintain & Enhance a Consistent Brand Identity
C6) Lead Emergency &Crisis Communications
OMaximize the Impact of El Segundo Media
OIncrease Engagement on Social Media Platforms
9 Strengthen Media Relations
,o Maintain the City Websites
cry s OF
ELSEGUNDO
City Council
Committees,
Commissions & Boards
El Segundo Media
(Spectrum Channel 3 & 22
AT&T U-verse Channel 99)
Websites
EmailsISMS
Social Media
City Employees
Employee Association
Leadership
AUDIENCES & Intranet
CHANNELS NEIVL EmailsISMS
Events
Meetings
Potential New Businesses
City Signage Residents
Prospective Residents
Businesses & Visitors
Employees
07
Journalists/Influencers
CONTENTS
CITY SEAL & LOGO
LOGO LAYOUT, VARIATIONS & ITERATIONS
TYPOGRAPHY
COLOR PALETTE
APPLICATIONS
PHOTOGRAPHY
ECITY
ECITY OF
LSEGUNDO
E"'LSEGUNDO�
Where big ides take off.
ELSEGUNDO
41
'ART HEM
CITY 4F
ELSE GUNDO
FIRE DEPARTMENT
El Segundo
RECIPARKS,
& LIBRARY
CITY Ur'
ELSEGUNDO
POLICE DEPARTMENT
ELSEGUNDO
MEDIA
CITY OF
ELSEGUNDO
COMMUNITY DEVELOPMENT
CITY OF
ELSEGUNDO
F!INAN C E
CITY OF
EL-SEGUNDO
IT SERVICES
CTTY OF
E SEGUNDO
HUMAN RESOURCES
CITY OF
ELSEGUNDO
PUBLIC LIBRARY
w of
EL E GUNDO
PUBLIC WORKS
Thank you.
ELSEGUNOO
City of El Segundo 1 350 Main St. El Segundo, CA90245