2024-12-03 CC Agenda Packet - ITEM D16 - Billboard and Off-Site Signage StandardsCITY OF
ELSEGUNDO
Billboard and Off -Site
Signage Standards
December 2024
Purpose & Intent
Purpose of the Sign Ordinance is to:
• Encourage effective use of signs,
• Maintain aesthetic environment
• Maintain City's ability to attract
businesses,
• Encourage harmonious integration
of signs and surroundings,
• Ensure pedestrian and traffic
safety, and
• Minimize possible adverse effects
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12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 2
Main Street at Holly (c. 1965)
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12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 3
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Main Street at Holly (present day)
12/3/2024 City of El Segundo 1350 Main St. El Segundo, CA 90245 4 Ocszoumw
Current Regulations (Permitted Signs)
Building mounted: Site (generally):
• Wall •Canopy •Monument and ground signs
• Fin Awning, projecting, • Freestanding
• Marquee and roof • Pole sign
Misc:
• Works Of Art
(i.e., Murals)
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245
5
Current Regulations (Permitted Signs, cont'd
)
Works Of Art: Works of art, including decorative flags and murals, such as historical and
community -oriented murals, which are not for commercial purposes are permitted, subject to
[certain] standards:
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Current Regulations (Prohibited Signs)
• Beacon signs, used in connection with commercial premises for commercial purposes;
• Balloons or other inflated devices or signs
• Billboards
• Flags and pennants, except those exempt under section 15-18-3 of this chapter
• Signs emitting sounds, odor, or visible matter
• Trailer or portable signs
• Signs that flash, rotate, pulsate, or otherwise move in a way that creates a traffic
hazard
• Signs imitating or resembling traffic lights, signs, or signals or that interfere with the
effectiveness of traffic lights, signs, or signals
• Strobe lights used in signs
• Abandoned signs
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 7
Current Regulations
Prohibited Outdoor Advertising Structures
BILLBOARD SIGNS: Any sign erected for the purpose of advertising a product,
event, business, person, or subject not located on the premises on which the sign
is located and containing a surface or display area of fifty (50) square feet or
more.
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 8
Current Regulations
Prohibited Outdoor Advertising Structures and Displays
• Advertisement that does not advertise the business conducted, the services
rendered, or the goods produced on the property where the sign is placed,
regardless of size, is prohibited within 500-feet of a State or County freeway
or highway
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 9
Questions:
1. Should we allow for large advertisement signs on buildings that
are not for products rendered or produced onsite?
2. Criteria for selecting building?
• Location (proximity to 105 freeway and/or PCH)
• Building height min/max, or min/max number or stories?
3. Type/Form?
• Digital reader boards, wraps, painting, canvas
4. Other issues to consider?
EL�EGUNDO
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 10
105 fwy,
between
Douglas
and Nash
12/3/2024 -
PCH at Sycamore (looking north)
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 13 ELSEGUNDO
PCH, south of Maple (looking south)
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 14 ELSECUV DO
Low
PCH, north of Grand (looking south)
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12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 15
Broadway
South of
10 fwy
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Near
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405 fwy at Century Blvd.
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405 fwy at Century Blvd.
12/3/2024 City of
Exposition
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12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 20
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Exposition Street off -ramp from 110 fwy
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245
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ELS11GUNAO
Discussion/Questions:
1. Should we allow for large advertisement signs on buildings that
are not for products rendered or produced onsite?
2. Criteria for selecting buildin
• Location (proximity to 10
• Building height min/max,
3. Type/Form?
,g?
�5 freeway and/or PCH)
or min/max number or stories?
• Digital reader boards, wraps, painting, canvas
4. Other issues to consider?
ELSEGUNDO
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 22
12/3/2024 City of El Segundo 1 350 Main St. El Segundo, CA 90245 23 ELSEGUNDO
Large Signs
CURRENT CODE
ESMC Section 15-18-4(A)(3) -
Large Signs: Any sign over 500
square feet in area requires an
A UP.
5% of facade = 2,307
Actual sign = 762 s.f. (1.6%)