2011-07-19 CC Agenda Pcket - ITEM 1 - Beer and Wine FestivalE L S E G U N D 0
BEER AND
WINE
F E S T I V A L
E V E N T O V E R V I E W
The El Segundo Beer and Wine Festival will pay homage to the passion and excitement
that full -flavored craft beers and world class wines are generating among today's
consumers and deliver an upscale tasting experience on Main Street the heart of
downtown El Segundo on Saturday, October 8th.
As the central goal, the El Segundo Beer and Wine Festival will serve as a charitable
platform to raise funds and support the El Segundo Education Foundation.
The aim is to build a partnership and produce a defining beer and wine festival that
not only aligns with the interests of the local community and businesses but also
embodies the class and character of the City of E1 Segundo.
HOLLY STREET
LEGEND
Beer
®
Wine
=-Y �
!)
Stage
Restrooms
Food
®
Check -In
Exhibitor
Entrance/Exit
•a°••~ tom_ �• �'
I ' .� .�' .- •'.. •�p .alp �` - •�.r.• _
aw-
41
if
t r':': _
r ..
EVENT SETUP
30 + exhibitors sampling dozens of brands
3 + food concessions with local cuisine and food trucks
Live music featuring bands and musicians
concluding at 5:00pm
3 supporting sponsors
El Segundo restaurants paired with beer and
wine exhibitors
Include the Ell Segundo Chamber of Commerce
A Home Brew contest for local residents to show off their
own creations
Feature the El Segundo Brewery and the Blue House Ales
DEMOGRAPHIC
400 - 600 attendees
The El Segundo Beer and Wine Festival will attract local residents
along with neighbors from the surrounding areas with disposable
income.
E L S E G U N D 0
BEER AND
WINE
FESTIVAL
r i1y ., III JI il'.II. .,nj In. l, I9r.. ry J,
SATURDAY, OCTOBER 8TH
(L.A50? LAY Wt:F•KUND)
i:OOpm — 5:00pm
AAUICCZIflW ton
DETAILS iW
ESTIMATED COSTS
SECURITY. FENCING,ANDINSURANCE $27300
ADVERTISING,WEB AND BANNERS $3,500
TENTING $4,200
PRODUCTION FEE $5y000
ESTIMATED REVENUE
TICKET FEES $16, 000
SPONSORGOAL $15,000
PROCEEDS
*Seventy -Five Percent of proceeds will benefit the El Segundo Education Foundation.
"Twenty -Five Percent of proceeds will go to Nickel Productions for producing and investing.
1ULY 19TH
Ask City Council for concept
approval for the First El Segundo
Beer and Wine Festival to be held
on Main Street on Saturday,
October 8th.
JULY25TH
Start ABC application process for the El
Segundo Beer and Wine Festival.
AUGUST 14TH
Announce the El Segundo Beer
and Wine Festival and launch initial
website.
Nickel Production Responsibilities
» Secure the location for the event, including tents and all facilities
Provide 100% of the capital required to market and manage the event
» Conduct a marketing campaign, including print media, e-mail, and social media
campaigns that targets popular online websites, blogs, and news outlets
» Create and develop the website: www.elsegundobeerandwinefestival.core
» Maintain an updated list of all the participating wineries and breweries
>► Manage all ticket sales
City Responsibilities
» Allow alcohol to be served on Main Street during the event
» Approve amplified music during the event
Request access to concert stage (more information needed)
Allow traditional event banners to advertise the event
NICKEIPRODU(TIONS
Los Angeles -based Nickel Productions creates extraordinary events that deliver a distinctive
statement with purpose. Nickel Productions manages music based projects that span from
beach festivals to charity concerts and extreme sports exhibitions. Nickel Productions also
provides consulting and investment services in the areas of special event production, web and
e-commerce development, new media marketing, brand management.
Recent Projects:
USC Derby Days
"During the past decade, Nickel Productions has produced exceptional live
events with Grammy Award winning artists that connect the college audience
to our non-profit the Children's Hospital Los Angeles. Since 2003,
Derby Days has helped donate almost $200, 000 to cancer research and
preventative education. "
- Lisa J. Coleman - Assistant Director, Children's
Miracle Network
Children's
Hospital Children's
LOS ANGELE5.. 0 Miracle Network
We Treat Kids Better ! Hospitals
Pacific Festival
This single day festival will showcase over 40 of independent
music's best bands and artists at Oak Canyon's Ranch
in Orange County. The Pacific Festival is designed as
an upscale music event with the finest amenities and
production for 10,000 guests to enjoy. John McCullough
of Nickel Productions is a co-founder and operator of the
Pacific Festival.
PACIFIC
f ESTIURL: DC