2023-10-03 CC Agenda Packet - PRESENTATION - ITEM D9 - Communications PlanCITY OF
ELSEGUNDO
W.
Communications Pla'WE -r
The City of El Segundo
July 1, 2023 - June 30, 2025
CITY OF
ELSE GUNDO
Background
The City's Communications Plan was first adopted in 2019 after City Council
identified that the City needed a comprehensive communications program.
The plan was last updated in 2021.
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CITY OF
ELSEGUNDO
Communications Plan Goals
• Inform and engage stakeholders, strengthening the relationship of the City with
its residents, businesses, and community as a whole.
• Be the number one reliable source for all City -related information.
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Development
• Align with City's Five Strategic Goals
1. Enhance Customer Service, Diversity, Equity, Inclusion and Communication
2. Support Community Safety & Preparedness
3. Promote a Quality Workforce through Teamwork and Organizational Efficiencies
4. Develop and Maintain Quality Infrastructure & Technology
5. Champion Economic Development & Fiscal Sustainability
• Implemented feedback from Department Directors and team members
EL�EGUND0
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Who Implements the
Communications
Plan?
• Deputy City Manager
• Communications Manager
• ES Media Team
• Kristen Bergevin, KNB
Consulting
• Communications
Committee
• 20 members
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CITY OF
ELSE GUNDO
INFORM
2023-2025 Communication Goals
FOSTER
Be the leading source of information Foster a culture of transparency,
and provide a solid understanding of partnership, diversity and
the City's responsibilities, services, inclusion with the community
and programs. through timely communications.
LISTEN
Listen and increase two-way
communication to garner feedback to
take immediate action and set future
customer service goals.
PROMOTE
Promote the City's services,
programs and events to residents
and visitors.
INCREASE
Increase awareness and
understanding about why the City
of El Segundo is a great place to
live, work and visit.
BUILD
Build trust and responsiveness with
the media.
LEAD
Lead communications between key
stakeholders in the City, and ensure
that communications are consistent,
inclusive, proactive and collaborative.
CREATE
Create citywide brand guidelines and policy
to support a unified brand identity.
REACH
Utilize effective communication
channels to reach multiple audiences.
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Guiding Principles
• Timely • Transparent • Effective
• Proactive • Accurate • Helpful
10/3/2023 City of El Segundo 1 350 Main St. El Segundo, CA 90245
CITY OF
ELSEGUNDO
City Council
Committees,
Commissions & Boards
El Segundo Media
(Spectrum Channel 3 & 22
AT&T U-verse Channel 99)
Websites
Emails/SMS
Social Media
City Employees
Employee Association
Leadership
AUDIENCES & Intranet
CHANNELS
Emails/SMS
Events
Meetings
Potential New Businesses
City Signage Residents
Prospective Residents
Businesses & 0 Visitors
Employees
07
Journalists/Influencers
EL SEGUNDO
MEDIA
El Segundo Media produces
timely stories for digital and
community cable platforms.
Media content includes
public service
announcements (PSAs),
community awareness
issues, spotlights on local
businesses and healthy
living. Shows include El
Segundo News, City Council
Recap and various other
segments.
•
EMAIL
The City utilizes
GovDelivery, an email
delivery system that
provides easy -to -use
templates, supports
images, PDFs, specific
topics/email lists and
easy -to -access analytics
to measure interaction.
The community can sign
up for select topics or
subscribe to all.
•l► ■[9I•
CITY
WEBSITES
City websites include City,
Fire, Police, Recreation,
Parks & Library,
Hospitality/Tourism and
Economic Development. The
sites are user-friendly and
feature easy -to -find, timely &
accurate content. Key areas
include: News, Events,
Service Requests and
department -specific
information.
SOCIAL MEDIA
CHANNELS
Social media channels are
leveraged for integrated
citywide communications. A
dashboard streamlines
logins and provides ease -of -
use for content deployment,
monitoring and scheduling.
All social channels are
featured on the City's
websites and there is a
dedicated social media
page on elsegundo.org.
MEDIA
RELATIONS
Media relations support
includes media alerts,
media release writing,
distribution & outreach,
maintenance of media
lists & relationships,
media/event production
and photography & video
asset (b-roll) creation.
E
DESIGN &
PHOTOGRAPHY
El Segundo Media offers
specialized expertise and
assistance with
photography and graphic
design to departments and
teams at City Hall. Support
includes flyers, logo
development, images for
use on social media and
websites.
9]► ■KIN
INTRANET
The intranet serves as the
primary tool to
communicate with City
staff. It provides staff with
timely and relevant
information and offers a
repository of important
employee policies and
guidelines, that can be
accessed anywhere,
anytime.
EVENTS
Both internal and external
events are tools for
information dissemination
and interaction. Staff
events and external events
such as community
meetings, City Council
meetings, town halls,
press conferences and
media events are
supported by the
Communications Team.
Initiatives
• Support City Council
Priorities
• Proactively Reach Out to
the Community & Garner
Customer Feedback
• Improve Internal City
Communications
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City of El Segundo 1 350 Main St. El 5
Initiatives
• Maximize the Impact
of El Segundo Media
• Strengthen Media
Relations
• Maintain the City
Websites
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Measuring Success
Community Feedback and Analytics
• Community engagement leading to
intended outcomes
• Metrics reports from all outreach
channels
• Increase in Net Promoter survey
participation
• Feedback from online and point of
service surveys
• Program feedback from City Staff
• Positive media coverage
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City of El Segundo 1 350 Main St. El Segundo, CA 90245
Key Metrics
City Website
Monthly Page Views
2020: 57, 831
2023: 103,711
+ 45,880
Email
Subscribers
2020: 181302
2023: 251863
+ 71561
Facebook Engagement
July — September 2023
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