CONTRACT 6016C AmendmentAgreement No. 6016C
THIRD AMENDMENT TO
AGREEMENT NO.6016 BETWEEN
THE CITY OF EL SEGUNDO AND
KNB CONSULTING, LLC.
THIS THIRD AMENDMENT ("Amendment") is made and entered into this 71h day of August
2023, by and between the CITY OF EL SEGUNDO, a general law city and municipal
corporation existing under the laws of California ("CITY"), and KNB CONSULTING, LLC.
("CONSULTANT"). The parties agree as follows:
The parties desire to amend the Agreement by increasing the total amount of the
Agreement by $96,000 per fiscal year, so that the total, not -to -exceed amount of the
Agreement is $298,000.
2. The parties desire to extend the Agreement to June 30, 2024.
3. The scope of services Section 2(A) will be amended per attached Exhibit A.
4. This Amendment may be executed in any number of counterparts, each of which will
be an original, but all of which together constitutes one instrument executed on the
same date.
5.. Except as modified by this Amendment, all other terms and conditions of Agreement
No. 6016 remain the same.
Agreement No. 6016C
IN WITNESS WHEREOF the parties hereto have executed this Amendment the day and year
first hereinabove written.
OILF 1"' SE '.U,'111111��
Darrell George,
City Manager
A`h"'rIy . —
Tracy Weaver, -
City Clerk
AI I'I (VED AS TO FORM:
Mark Hensley,
City A tonicy
1 N1 °ONSULTING, LLC.
Kristen Bergevin
Managing Member
Taxpayer ID No. � � 15"rI LS
Agreement No. 6016C
KNB Consulting, LLC
Kristen Bergevin
kristenbereevin eutlook.corn
310-663-4290
Development Programs Proposal
Background
The City of El Segundo would like to continue to increase overall brand awareness for the City and complement existing
marketing and communications initiatives in 2023-2024.
Communication Goals
• Local
o Continue to build community goodwill through proactive and timely communications
o Support department initiatives with media relations, when needed
Regional/National
o Build awareness about the City's unique offerings
o Position the City of El Segundo as a go -to destination for travelers interested in local getaways or a quick
trip when traveling through LAX
o Highlight culinary and cultural offerings
Objectives
• Continue to support the City of El Segundo's strategic initiatives and City Hall departments with communication plan
strategy and initiatives execution
• Build awareness among media and influencer outlets to drive third -party endorsement and brand awareness in a
cost-effective manner
• Support the Communications Team and Economic Development Team with expert support
Proposal Initiatives
• Expert support and specialized skills in the utilization of communications software platforms to implement the
City of El Segundo's Communications Plan initiatives
o Work with City Manager's office and City departments to execute initiatives to achieve communication
goals for 2023-2024
Strategic public relations services and communications expertise to address City-wide issues, media relations
issues, and Hospitality & Tourism strategic public relations support
o Utilize PR expertise and initiatives to support hotels, retail, dining and cultural stakeholders in the City
of El Segundo through stakeholder engagement, third -party endorsement and media relations and
event support.
• Brand Guidelines Guide — Creation of guide that includes brand positioning and personality, channel distribution
guidelines, copy style (grammar, punctuation, spelling, word use, voice, tone), City seal and City logo usage, ES
media guidelines for production/graphic, department variations, typography, color palette, applications,
business cards, letterhead, memos, envelopes, social media (profile images), flyers, newsletters (GovDelivery),
name tags, wayfinding , uniform considerations, photography guidelines, employee training.
Timing
July 1, 2023 —June 30, 2024
Budget
Communications Division budget total of $64,800 and Economic Development of $30,000.
Services provided are not to exceed a budget total of $94,800 for July 1, 2023—June 30, 2024.
Updates and progress recaps will be shared with the team on a timely basis; submitted on a weekly and/or monthly
basis along with monthly billing not to exceed $7,900/per month.