2022-04-19 CC Agenda Packet - PRESENTATION - ITEM E23 - ACC FY 2022-23 Budget Proposal InitiativesArts and Culture Advisory Committee
FY 2021=2022 Updates and
In40 itiatives for FY 2022=2023 Budget
Public Art on Site 2021=2022
Supporting the City's Strategic Plan Goals 1, 4 and 5
Kinecta Federal Credit Union at 2100 Park Place
• josh Everhorn's Spruce Goose
• $70,000 public art valuation
• Dimensions 6' wing span in diameter atop 8'
pedestal
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Nash + Grand at 2160 East Grand
• ion Krawczyk's Petit Grace
• $58,000 public art valuation
• Dimensions 11' x 40" x 36"
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L'Oreal at 888 North Douglas Street
• Nicole Landau's Wing and Cocoon
• $210,000 public art valuation
• Dimensions 7'w x 7.5'h (Cocoon), 7' w
x 7.5h (Wing's tallest form)
Total Valuation of Public Art on Site FY 2021-2022: $338,FOOO
FY 2021=2022 Initiative Updates
Supporting the City's Strategic Plan Goals 1, 21 31 4 and 5
Festival of Holidays ($60,,000)
• Program developed as ACC + DEI collaboration with community input.
• Actual program cost $25,280
• Engaged 750+ community members through diverse cultural entertainment and food.
Poet Laureate ($8,,000)
Welcomed Hope Anita Smith as
ACC, DEI and library staff.
inaugural Poet Laureate. Selection committee comprised of
2-year term; $4,000 stipened FY 2021-2022
Outdoor Dining Enhancements ($55,,000)
• Art +Dine created to enhance dining on 200 block of Richmond Street ($4,800)
8 artists commissioned to create art and poetry on Friday nights in October 2021
• Increase to restaurant dining and local tourism from surrounding cities
El Segundo Art Walk ($20,,000)
5,000+ attendees exceeded expectations, including 31
Bunnie Reiss mural at 431 East Grand
participating businesses, 48 artists, 9 music acts,
TEDx El Segundo ($50,,000)
• Untouched $50,000
• Challenges include TEDx branding requirements, non-profit applicant status, solo website, etc.
• New direction to be presented for FY 2022-2023 includes El Segundo branded series of talks
Fiscal
mpact for 2022=2023
• The Cultural Development Fund currently has a balance of $310,000 in
unallocated funding.
• Expected fund balance for 2022-2023 is $800,000.
• The Arts and Culture Adv
2023 total $326,000.
isory Committee's recommendations for FY 2022-
9 City staff recommends maintaining a 20% fund balance reserve ($160,000).
ACC Proposed Initiatives for 2022=2023
Supporting the City's Strategic Plan Goals 1, 3, 4 and 5
Renewal of Approved 2021-2022 Initiatives for FY 2022-2023
1,, Poet Laureate
2. Festival of Holidays 2022
3. Cultural Arts Coordinator
New Initiatives for FY 2022-2023
4. Visual Artists in Community
5. Arts and Culture Community Engagement Fund
6. Operating Account
7. Second City Talks
8. El Segundo Art Walk 2022
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Poet Laureate Program
Supporting the City's Strategic Plan Goal 1
The Poet Laureate acts as a visible advocate of poetry, language and the arts
while actively inspiring and promoting civic pride.
Engage the community.
• Explore the City and get to know community members
• Read original writing aloud at city-wide public events
• Lead writing workshops for community members (at ESPY, Park Vista,
Joslyn Center, ESMoA, etc)
Inspire the community.
• Work with City staff and ACC to prepare media communications that
encourage interest and excitement about poetry, literacy, literary
events, and related subjects
Celebrate the City.
• Write at least one commemorative poem about El Segundo
• Partner with the Library and History Committee to tell our story
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Poet Laureate Key Figures
Estimated cost for 2022-2023: $8,000 for second year stipend
($4,000) and related initiative costs including program supplies and
publicity.
Timeframe: Two-year tenure. Hope Anita Smith engages with
community, 2nd year of tenure.
Potential Partners:
Arts and Culture Advisory Committee
DEI Committee
Community Services
City Management and other City Departments
El Segundo Chamber
El Segundo Unified School District
ESMoA
focal restaurants and businesses
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Festival of Holidays 2022
Supporting the City Strategic Plan Goal 1 and 5
A one -day community event activating El Segundo's City Hall Plaza that
celebrates winter cultural holidays through food, music, crafts, performance
and hands-on workshops.
• Holidays. Five to six curated winter holidays to feature at the event, which
would include Christmas, Hanukkah, Kwanzaa, Diwali, Nochebuena, and
Omisoka, providing an accessible experience of diverse cultures fostering
diversity, equity, inclusion.
• Layout. Presented in the City Hall Plaza, and on Main Street this event
would include food booths, craft booths, a stage, lighting and therned
signage.
• Food and Drink. The event will feature 5-8 vendors offering foods and
drinks representative of the highlighted cultures. There will also be a beer
and wine garden for guests 21 + to enjoy.
• Music and Dance. A stage will be constructed in the PD raised entry for
both professional and local performing groups.
Festival of Holidays Key Figures
Estimated cost: $40,000
Timeframe: December 2022
Potential Partners:
Arts and Culture Advisory Committee
DEI Committee
Community Services
City Management and other City Departments
El Segundo Chamber
City service groups
ESMoA
Local food, beverage and craft vendors
Cultural Arts Coordinator
Supporting the City's Strategic Plan Goal 1, 41 5
Budgeted $105,,000 (75% funding for FT position)
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• Oversees Cultural Development Program
- Facilitates 1 % for Arts Program with developers (art -on -site and in -lieu
` fee options)
Drafts and issues RFPs/RFQs for various artistic and cultural services
� Establishes collection management policy for visual art collection
Develops arts and cultural programing for all ages to enjoy
Applies for grants as appropriate
` � Engages the community through arts and cultural experiences
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Visual Artstsiin Community Program
Supporting the City's Strategic Plan Goal 1, 4 and 5
The Visual Artists in Community establishes a visual arts program whereby four
visual artists are selected to represent El Segundo each year. One visual artist per
quarter will engage with the community, similar to the Poet Laureate program
Outcomes:
• Public art - murals, permanent sculptures, and public artworks
• Hard art made in artists' studios, 2-dimensional pieces such as paintings,
drawings, photography, printmaking, collage OR 3-dimensional pieces such as
sculpture or assemblage
Benefits:
• Community engagement workshops for all ages
• Develop City's permanent art collection, adding value and creating anm art
portfolio for the City
• Each selected artist donates one artwork (public mural or hard art) to the City
at the end of their term (4 acquisitions per year)
• Beautify the City's environment and enrich the experience of residents,
businesses and visitors
• Establish El Segundo as a cultural placemaking destination that encourages
tourism and increases revenue for local businesses
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Karina
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Visual Artists in Community
Key Figures
Estimated cost: $35,200. Four artists/year, 3-month tenure, $6,000 stipend/artist,
$1,000/artist for supplies
Proposal development honorarium $7,200 (12 artist submissions for final artist
selection, $600 honorarium/artist to develop proposal)
Timeframe: July 2022 to June 2023
Potential Partners:
Arts and Culture Advisory Committee
DEI Committee
Community Services
City Management and other City Departments
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Arts and Culture
Community Engagement Fund
Supporting the City's Strategic Plan Goal 1 and 5
A fund to implement short-term art and cultural experiences that involve
community engagement and participation. The programs will be vetted by City
staff and approved by Community Services Director and City Manager.
Types of Art and Cultural Experiences
• Music performances, cultural performing arts, theatrical arts, visiting speaker
series (Dr. Valery Lanyi holocaust survivor talk), visionaries, artists, designers,
etc
• Other short-term arts and cultural initiatives that may arise
Benefits to El Segundo
Encourage community participation and engagement for people of all ages
Activate City -owned locations such as City Hall Plaza, Library Park, Farmers
Market, and private businesses such as Old Town Music Hall, Main and
Richmond Stree eateries
�"- Educate and enrich the lives of residents and visitors
Arts and Culture
Commun'I*tyEnga ement Fund
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Key Figures
Estimated cost: $35,000
� Timeframe: July 2022 to June 2023
" Potential Partners:
Arts and Culture Advisory Committee
DEI Committee
Community Services
City Management and other City Departments
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Operating Account 2022
Recommended by City's CFO
Estimated cost: $10,000 to be transferred into already established subaccount
within the Cultural Development Fund, as recommended by the City's CFO.
Timeframe: July 2022 to June 2023
Types of Art Services Needed:
• Physical supplies supporting approved art and cultural programs (art
supplies, framing, matting, exhibition preparation supplies, paints, etc.
• Collection management such as documentation, record keeping,
maintenance and conservation/restoration
• Marketing/promotion of art and cultural programs (printing expenses,
purchased advertisements, in etc)
Benefits to El Segundo:
• Implement approved art and cultural programs with appropriate supplies
• Establish collections management policy and practices
• Develop a digital archive of art collection and cultural programs (database,
archiving digital assets, strengthening the promotion of events through
purchased ads in local newspapers, magazines, etc.)
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Second City Talks Program
Supporting the City's Strategic Plan Goals If 3 and 5
A one -day TEDx-like event that showcases the innovation and creativity of our
community while bringing people together.
Speakers and program.
8 to 10 speakers, which may
who are living or working in El
jury of members from the ACC
include scientists, entrepreneuers, or visionaries
Segundo. The speakers will be selected through a
EDAC and DE1 committees.
Duration.
One day event each year in spring.
Venue.
El Segundo High School Performing Arts Center or a campus of a local business.
Benefits to El Segundo:
• Highlight innovative and creative stakeholders abd community members
3 •Promote El Segundo as the home to multiple Fortune 500 companies and
major sports franchises
• Develop partnerships with neighboring organizations
• Attract potential companies to El Segundo, as a safe, innovative and
� prepared community - a hub where big ideas take off
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Second City Talks
Key Figures
Estimated cost: $35,000
Timeframe: July 2022 to June 2023
Potential Partners:
Arts and Culture Advisory Committee
DEI Committee
Community Services
City Management and other City Departments
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Art Wa I k 2022
Mission: To improve the local community, inspire culture and create economic
opportunities for artists, galleries, and businesses in El Segundo.
8a. El Segundo Art Walk: Requesting $38,000
• Operasting budget to produce and implement programming for the one -and -a -
half -day event
• Kick -Off event to be partnered with ESMoA with music concert on Friday evening
• Duration of Saturday Art Walk: either 3pm to 9pm or I 2pm to 9pm (depending
on businesses)
8b. Art Component within the ES Art Walk: Requesting $20,000
• ESAW plans to work with NOW Art to issue RFPs for a public mural and also a
temporary AR (augmented reality) art installation in the City
• ESAW will meet with a member of ACC and Cultural Arts Coordinator to review
art plans
• Mural location - I 09' wall of engineering firm on Main Street (across the alley
from Eagle Dry Cleaners)
• AR installation location - potentially City Hall Plaza (TBD)
Total requested funds 8a + 8b: $58,000