2022-04-12 CC Agenda - Additional Information - Strategic Plan FY 2022-23 through FY 2025-26s >
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City of El Segundo
Strategic Plan
FY 2022-23 through FY 2025-26
Draft April 2022
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Prepared for the City of El Segundo by Management Partners
Management
Partners
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Table of
Contents
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CityCouncil......................................................................................1
Executive Summary.......................................................................... 2
Strategic Plan Overview.................................................................... 3
Vision, Mission and Values................................................................4
Opportunities and Challenges............................................................ 5
Multi -Year Goals...............................................................................6
Top City Council Priorities................................................................. 7
Goal 1. Enhance Customer Service, Diversity, Equity, Inclusion and
Communication................................................................................. 8
Goal 2. Support Community Safety and Preparedness ....................... 9
Goal 3. Promote a Quality Workforce Through Teamwork and
Organizational Efficiencies..............................................................10
Goal 4. Develop and Maintain Quality Infrastructure and Technology12
Goal 5. Champion Economic Development and Fiscal Sustainability.14
Progress Updates...........................................................................17
Conclusion......................................................................................18
Attachment A - Highlights of Accomplishments..............................19
Attachment B - Technology Projects and Needs .............................. 20
City Council
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Mayor
Drew Boyles
Councilmember
Carol Pirszuk
Mayor Pro Tem
Chris Pimentel
Councilmember
Scot Nicol
Councilmember
Lance Giroux
El Segundo Strategic Plan FY 2022-23 through FY 2025-26 — DRAFT
April 2022
Executive Summary
This Strategic Plan sets the path for the City of El Segundo for the next
four years, covering the period FY 2022-23 through FY 2025-26.
It builds upon our previous Strategic Plan which the Council updated in
2020. Much has happened since then, including a pandemic, changes
in the economy, a tight labor market, new state mandates, rising
housing costs, and more.
Our strategic planning process began with each member of Council
being interviewed to learn about their priorities; a gap analysis
conducted with City departments; an environmental scan prepared by
City staff; input from the City's commissions, committees and boards;
and a Council workshop conducted on April 12, 2022.
Our Strategic Plan is focused on achieving our vision, which is:
Be a global innovation leader 'where big ideas take off while
maintaining our unique small-town character.
The Plan has five multi -year goals:
• Enhance customer service, diversity, equity, inclusion and
communication.
Support community safety and preparedness.
Promote a quality workforce through teamwork and
organizational efficiencies.
Develop and maintain quality infrastructure and technology.
Champion economic development and fiscal sustainability.
Our work relies on collaborations with others, and we are dedicated to
being good partners and service providers.
Success of the City of El Segundo will always rely on a team effort.
Respectfully,
Darrell George
Interim City Manager
Strategic Plan Overview
Page 3
The strategic plan is a living
document, featuring a framework
that is adjusted based on the
current needs of the community.
Strategic
Plan
Framework
Vision,
Mission and
Values
Progress Multi -Year
Reporting Goals
Council
Strategies Priorities
El Segundo Strategic Plan FY 2022-23 through FY 2025-26 — DRAFT April 2022
Vision, Mission and Values
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Be a global innovation leader 'where big ideas take off while
maintaining our unique small-town character.
Provide a great place to live, work and visit.
Service. We work to pro vide exceptional services and continuously impro ve
our practices and processes.
EthiCS. We are accountable and responsible for our actions, transparent in
our processes, and follow professional standards.
Collaboration. We work as one team "on behalf of our community.
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Opportunities and Challenges
Opportunities
• Attracting new technology businesses through
access to land, employees, and transportation
• Repositioning existing buildings
• Attracting corporate headquarters
• Increasing commercial development
• Providing space for creative office campuses
• Attracting young professionals and families
• Determining the future of the east side of El
Segundo
Challenges
• Increasing costs of goods and services
• Growing unfunded infrastructure and maintenance
needs
• Meeting housing needs for all income levels
• Increasing unfunded state mandates
• Engaging the community more in emergency
preparedness
• Recruiting and retaining employees
• Determining the future of the east side of El Segundo
• Reducing commercial office vacancy rates in light of
modified work schedules and remote work
Major Factors Since Adoption of Last Strategic Plan
Significant changes have occurred since the most recent Strategic Plan was adopted by the City Council in
2020. Key factors are shown below. Highlights of accomplishments are shown in Attachment A.
Effects of New housing
pandemic mandates
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Multi -Year Goals
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The Strategic Plan has lve multi -year goals. Each goal
has an associated set of strategies for achievement over
the life of the Strategic Plan. They have been updated
during this process to reflect plans for the next four
years.
The City Council's top priorities for the first two years will
be shown on the next page following the April 12, 2022
workshop.
Goal 1: Enhance Customer Service,
Diversity, Equity, Inclusion and
Communication
Goal 2: Support Community Safety and
Preparedness
Goal 3: Promote a Quality Workforce
through Teamwork and Organizational
Efficiencies
Goal 4: Develop and Maintain Quality
Infrastructure and Technology
Goal 5: Champion Economic Development
and Fiscal Sustainability
Top City Council Priorities
NOTE: This section will be filled in after the April 12, 2022 City Council workshop. During that workshop, the
Council will review and discuss the goals and strategies on the following pages, make changes as needed, and
then select several priorities for top focus for the first two years of implementation (FY 2022-23 and FY2023-
24). These priorities will then be placed below in the final Strategic Plan document presented to the City Council
in June 2022 for adoption. This is consistent with prior years' Strategic Plans.
• Priority description
• Priority description
• Priority description
• Priority description
• Priority description
• Priority description
• Priority description
Goal 1. Enhance Customer Service, Diversity,
Equity, Inclusion and Communication
Strategic Direction
Our Council and staff are committed to creating an environment that is inclusive and supportive of the community
and encourages engagement. Staff are proactive problem solvers who strive to understand the needs of our
customers and offer innovative solutions to address challenges.
Objectives
• El Segundo provides unparalleled service to all
customers.
• El Segundo's engagement with the community
ensures excellence.
Continuing
from Prior
Strategies
A. Enhance our proactive community engagement program to educate and
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inform the public about City services, programs, and issues.
B. Implement the City Council approved recommendations from the Diversity,
Equity and Inclusion (DEI) Committee reports to City Council.
C. Institute process streamlining and automation for permitting, online 24-hour
services, customer service -oriented practices and providing public materials
online.
D. Establish and staff an information desk in City Hall to assist residents to
efficiently access city services.
E. Complete the remodel of the development services and business services
center for increased customer service and efficiency.
F. Adopt and implement Livability Action Plan and obtain the "Age Friendly
City" designation from the American Association of Retired Persons (AARP).
G. Define and develop a Military Veteran's Recognition Program.
✓
Goal 2. Support Community Safety and
Preparedness
Strategic Direction
El Segundo is ready to respond to any public safety incident through training, planning and regional collaboration.
Objective
El Segundo is a safe and
prepared community.
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Continuing
from Prior
Strategies
A. Clearly define our disaster preparedness program to ensure the City is
Strategic Plan
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prepared for a variety of disasters, including our facilities and staff.
B. Implement the recommendations in the Diversity, Equity and Inclusion
Committee (DEI) Public Safety Report.
C. Increase community awareness for emergency preparedness;
significantly increase the number of people who are prepared for
disaster and involved in the Community Emergency Response Team
(CERT) services.
D. Complete and implement the Fire Department's accreditation process.
✓
E. Conduct an analysis to include a response coverage study to determine
the best and most cost-effective response model for the Fire
Department.
F. Ensure that police services are provided in a cost-effective manner,
including meeting unfunded state mandates.
G. Develop a long-term strategy to hold large-scale neighboring municipal
operations accountable for environmental violations that place the
quality of life and health of residents and businesses at risk.
Goal 3. Promote a Quality Workforce Through
Teamwork and Organizational Efficiencies
Strategic Direction
El Segundo's ability to provide quality programs and services depends on our ability to attract and retain the best
staff. We provide for the safety of our employees. We support our inspired and engaged workforce by
encouraging innovation and celebrating success. We plan for the future through meaningful training, mentoring,
and development programs that promote thoughtful succession planning for key positions.
Objective
El Segundo is an employer of choice and
consistently hires for the future, with a
workforce that is inspired, world -class,
engaged and innovative.
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A. Institute methods to improve our competitive edge to hire and retain top
quality staff.
B. Review and update the key performance indicators (KPIs) to ensure the
ones being used can be tracked with data and the results used to make
improvement decisions.
C. Implement the recommendations in the Diversity, Equity and Inclusion
Committee (DEI) Citywide Organization Report.
D. Institute methods of understanding employees' interests and needs
regarding training, job satisfaction, and engagement to aid in employee
development and retention.
E. Support initiatives designed to improve the overall health, wellness and
safety of employees.
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Continuing
from Prior
Strategies
F. Provide training to employees to ensure they are able to perform their
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jobs safely, including carrying out their emergency response roles in the
event of a disaster.
G. Determine optimal staffing levels required to deliver unparalleled City
services.
H. Streamline the contract policy for greater efficiency and effectiveness.
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I. Develop a workplan to institute a records management program.
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J. Embrace the use of the Intranet as a one -stop site for employee
information and services.
Goal 4. Develop and Maintain Quality
Infrastructure and Technology
Strategic Direction
El Segundo's small-town charm is due in large part to our beautiful tree -lined streets, award -winning parks, and
well -maintained public facilities. Protecting and investing in our physical infrastructure assets is vital for the
well-being of our community. We perform preventive maintenance and seek opportunities to enhance and
replace existing assets to improve efficiency and safety.
Objectives
• El Segundo's physical infrastructure
supports an inviting and safe community.
• El Segundo's technology supports
effective, efficient and proactive
operations.
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Continuing
from Prior
Strategies
A. Initiate a comprehensive update to the General Plan.
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B. Identify parking solutions throughout the community.
✓
C. Complete the Park Place extension project.
✓
D. Renovate the indoor swimming facility, the Plunge.
✓
E. Determine the future of the Teen Center.
✓
F. Implement El Segundo Boulevard improvements (to include roadway
rehabilitation, new bike lanes, Americans with Disabilities Act ramps
and sidewalks, and landscaping).
G. Adopt and implement the Recreation and Parks Master Plan guided
by community engagement, data, and a commitment to equity.
Continuing
from Prior
Strategies
H. Implement the capital improvement plan for parks, recreation, City
Strategic Plan
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facilities, library, and Park Vista Senior Living Facility.
I. Offer convenient, integrated on -demand transportation services for
cost -efficiency and reliability and encourage the use of Metro
rideshare.
J. Examine options regarding the expansion of the fiber infrastructure
within El Segundo for economic development purposes.
K. Update the Technology Master Plan with a new prioritized list for
funding and implementation (see Attachment B).
L. Implement a new ERP/HRIS (enterprise resource planning/human
resources information system) to improve efficiency and
transparency.
M. Implement technologies to enhance customer service while
maintaining a human connection in the delivery of City services.
N. Implement the geographic information system (GIS) roadmap that
will provide software access to basic property information and
relevant documents.
O. Expand the new agenda management program that will automate
processes for Commissions, Committees and Boards (CCBs).
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Goal 5. Champion Economic Development and
Fiscal Sustainability
Strategic Direction
City Council and staff work collaboratively to develop a balanced budget while proactively taking steps to build
strong reserves, prepare for the future through long-term financial planning, and provide the highest quality services
for the community. Our economic development focus is one of maximizing the resources of both public and private
sectors to promote business, investment, and economic growth. Deliberate leadership and strategic action position
the City of El Segundo to continue to be a global innovation leader where big ideas take off, while maintaining our
unique small-town character.
Objectives
• El Segundo promotes economic growth and
vitality for businesses and the community.
• El Segundo approaches its work in a financially
strategic and responsible way.
Continuing
from Prior
Strategies
A. Implement the goals and objectives of the Economic Development Program
Strategic Plan
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aimed at industry diversification, business attraction, retention, expansion,
and promoting the City as a tourist destination.
B. Facilitate the move of the LA Chargers headquarters to El Segundo.
✓
C. Encourage progress in the development of the Smoky Hollow Business Zone.
✓
D. Collaborate with South Bay cities to spur innovation, promote problem
✓
solving and create cost savings.
E. Identify areas within the community that are appropriate for housing
✓
including senior living facilities.
F. Engage in a dialogue about housing east of Pacific Coast Highway.
✓
G. Update land use regulations to encourage development and entitlement
✓
projects.
Continuing
from Prior
Strategies
H. Conduct a long-term financial analysis to identify ways to maximize and
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✓
enhance fiscal sustainability from a variety of sources to support City
services.
I. Identify opportunities for new revenues, enhancement of existing revenues,
and exploration of potential funding options to support unfunded capital
✓
improvements and deferred maintenance to address the aging infrastructure
throughout the City.
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Progress Updates
Implementation Action Plan
An Implementation Action Plan will accompany the Strategic Plan as a
management tool. It will contain the starting year and lead person
assigned for each strategy. Timelines may be adjusted based on changing
priorities, budget and personnel availability.
Reporting
Progress reports on the overall Strategic Plan will be provided twice a
year to the City Council. Periodic status reports on specific items will also
be provided.
Conclusion
This Strategic Plan is a roadmap to guide the work of the City of El
Segundo for the four-year period FY 2022-23 through FY 2025-26.
The plan articulates the vision, mission, and values of the City and
establishes a set of goals, priorities and strategies for the future.
The plan will be reviewed annually and updated periodically as we
accomplish our priorities and as needs change.
El Segundo is committed to continuing collaboration with our many
partners in achieving the goals in this Strategic Plan.
Thank you to everyone who contributed
to our Strategic Plan.
Photos provided by the City of El Segundo.
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Attachment A — Highlights of Accomplishments
Since adoption of the Strategic Plan updated in 2020, the City has accomplished some important milestones.
Highlights of these, as well as several major items that are well underway, are listed below.
Many Accomplishments Since 2020
• Effective multi -pronged pandemic response
• Support of businesses through the pandemic
• Strong financial position and policies; issuance of pension obligation bond; Topgolf revenue allocation policy
approved
• Development and approval of a five-year water and wastewater rate plan to ensure fiscal sustainability in the
enterprise funds
• Changes in policing approach since 2016, handled social justice issues well
• Streets continue to be well -maintained within resources available
• Approval of conceptual design of The Plunge
• Approved settlement agreement with Los Angeles World Airports and City of Los Angeles for significant
improvements to Imperial Highway medians and north parkways (including enhanced stormwater improvements
and ongoing maintenance)
• Established a City Council -appointed Diversity, Equity and Inclusion Committee to address social justice concerns
• Updated and implemented the City Communications Plan; significantly enhanced citywide communication efforts
and streamlined through one office
• Developed and implemented award -winning economic development initiatives in response to the pandemic
• Enhanced public communications through multiple channels, including social media, web -site email and
community cable
• Fourth annual Net Promoter Score (NPS) survey for residents and businesses completed
• Established and maintained an All -Hazard Incident Management Team (IMT) for disaster response
• Proactive recruitment of police positions, with monthly police officer testing
• Partnered with Kaiser to bring wellness programs to City employees and recognized as a "Wellness Champion" in
2021
• Launched employee training series as part of diversity, equity and inclusion efforts
• Approval of Electrical Vehicle (EV) Charge Ready Program grant from Southern California Edison for four EV
chargers at Richmond and Franklin parking lot in downtown
• Implemented significant technology enhancements
• Art in public places revenue received and allocated
Other Strategic Plan Items Are Well Underway
• Implementation of new building and planning permitting system
• Remodel of the Development Services Center for "one -stop" customer service
• Update of the Housing Element, which involves goals and policies related to a range of housing types including
senior living facilities and others
• Construction of Topgolf
• Design of Park Place
• Development impact fee study
• Downtown Specific Plan update
• Recreation and park needs assessment next steps
,AIL .. • .
Attachment B — Technology Projects and Needs
Introduction
The following table contains a list of technology projects that are either underway or have been initially identified as
important for productivity improvements or customer service. Any projects not currently underway or funded are
listed as those to be prioritized as part of an updated Technology Master Plan as noted in Goal 4. The items to be
considered as part of Technology Master Plan are not intended to be a comprehensive or complete list. They
represent the items known at this time to be priorities for productivity and customer service.
TechnologyStatus
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TechnologyUnderway Part of
1. Complete the implementation of the new building and planning
✓
Master Plan
permitting system
2. Develop Citywide fiber optic strategy and install Wi-Fi in all critical
✓
facilities
3. Upgrade the network and Cyber Security System
✓
4. Continue to evaluate the geographic information system (GIS)
✓
strategy
5. Implement paperless goals; implement records management and
retention schedule to reduce digital and physical records
6. Upgrade asset management and facility maintenance system
✓
7. Develop an enterprise data management strategy and continued
✓
cloud roadmap — business information dashboards (Smart Cities)
8. Provide security camera and door system for City facilities and
,/
structures
9. Begin upgrade assessments to replace the City Enterprise Resource
✓
Planning (ERP) and HR system (Eden — end of life in 2027)
10. Implement a contract and insurance management system
✓
11. Automate the request for proposals and bidding process
✓
12. Implement an automated library management system
✓
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