2022-03-15 CC Agenda Packet - PRESENTATION - ITEM D19 - Pickleball Tournament ProposalTournan
Prop
INTRODUCTION
Pickleball in El Segundo
Introduced to El Segundo Spring 2018 by Rec Et Parks
Multi -generational, family and community activity
Steady growth year over year
100% + Growth in resident usage May 2021 - current
History of the Association of Pickleball Professionals (API
Background
Mission/vision
APP current and future
2012 dPP TOUR
SCHEDULE
•wwnl.�m.
nt +sla i.lk
YA1'}t:AW�tadl aau r�iiPl
DELRAY EACH
PICKLEBALL OPEN, PL
PUNTA GORDA, FL
GUADALAJARA OPEN,MX
ay15•:•�irn
A"tA +"t1 !=M
•aUa�ukan Lpk
PLANTATION OPEN, FL
ENOLISH OPEN, UK
ARP LEGACY OPEN AZ
"liltla
SOUTH CAROLINA OPEN, SC
FRENCH OPEN, FRANCE
ST. LOUIS, MO
K& lt.%v talk
LIH 1 • of
'INCINNATI OPEN, OH
SPANISH OPEN, SPAIN
NEW YORKK CITY, NY
�''�
•.I '11•
IX. • l�i•fa
..II•
INDIANAPOUS OPEN, IN
CANCUN OPEN, MX
BEER CITY OPEN, MI
SO CAL CLASSIC, CA
APR NEWJ ERSEY OPEN, NJ
414 B. tan 1 Il1M
LOSIANGELES OPEN, CA
CHICAGO OPEN, IL
A ;712-,
WY /a.
Il Ylr.
ATLANTA METRO OPEN, OA
PHILADELP HIA OPEN, f'n
OCt .i I ltla
m l hp tll•
ALABAMA CLASSIC, AL
APP AUSTIN OPEN, T%
♦iC. ,1 1. tua
USA •
iWI md"
APR HOUSTON OPEN, TX
Jr
PICKLEBALL
CASH ORANGE OPEN, AZ
"'II Tn tau
WORLD PICKLEBALL CLASSIC, FL
�1—TWI ��c1l
MESA OP[N, n2
PREBCOT-1
PICK] E64LL
�I�Illa
Iic � •. I. �
APPMASTKM ti
WORLD PICKLEBALL OPEN, FL
Tournament Recap
Event Type: Adult pro and amateur event
Start Date: June 22, 2022 (includes set up day)
End Date: June 26, 2022
► Number of Athletes: 650 total, 163 daily
► Spectators: 400-500, 125 daily
Staff and Volunteers: 40 daily
Total Daily attendees: 300+
Athlete Makeup: 40% of players fly in and use local lodging
Livestreaming of event
Economic lmpc'tL:L
Event Impact Summary
Destination: Discover The Palm Beaches
Event Parameters
Key Results
Even: Name:
Delray Beach Open Pickleball
Business Sales (Direct):
$739,571
Organization:
Foster Events Group/Palm Beach Business Sales (Total):
$1,120.399
County Sports Commission
Event Type:
Adult Amateur
Jobs Supported (Direct):
19D
Start Date:
3/18/2021
Jobs Supported (Total):
228
End Dale:
3/21/2021
Local Taxes (Total):
S73.4D5
Overnight Attendees:
810
Net Direct Tax ROL
$64,181
Day Attendees:
700
Estimated Room Demand:
1.354
E]Irect Business Sales
Sales by Source
Sales by Sector
$800,000
.
$600,000
Retail
$400.000
creation
kBusiness
$200,000
Food/Bev
rvices
$0
Ati—daes
Orguniz- Medlu
w 1500W $I00000 %I':0= SXOWe W100M 5300,NO
Industry
Attendees
Organizer
Media/Sponsors
Total
Lodging
$269,515
$0
$0
$269,515
Transportation
$62,705
$2,127
$94
$64,927
Food & Beverage
$144,394
$2,431
$0
$146,825
Retail
$166,191
$0
$0
$166,191
Recreation
$77.001
$0
$0
$77,001
Space Rental
$0
$563
$0
$563
Business Services
$0
$14,496
$53
$14,550
TOTAL
$719,806
$19,617
$148
$739,571
Vision and Partnership witr
Establish annual tournament showcasing El
Segundo, APP and Pickleball
Engages community - players and spectators
o� Host special exhibition game for ES residents
Create El Segundo city wide event with ES
Chamber promoting and marketing local businesses
P- Promote and showcase ES pickleball programs
► Professional media and marketing opportunities
Financial and Opportunity Discussion