CONTRACT 5891C Amendment CLOSEDAgreement No. 5891 C
Agreement No. 5891
THIRD AMENDMENT TO
PROFESSIONAL SERVICES AGREEMENT NO.5891
BETWEEN
THE CITY OF EL SEGUNDO AND
GVP VENTURES, INC. dba BOB MURRAY AND ASSOCIATES
This third Amendment is entered into this I" day of July, 2021, by and between the CITY
OF EL SEGUNDO, a municipal corporation and general law city ("CITY") and GVP
VENTURES, INC. dba BOB MURRAY AND ASSOCIATES, ("CONSULTANT"). The parties
agree as follows:
Pursuant to Section 34 of Agreement between the parties, Section 2 of the Agreement
("Scope of Services") is amended to add the services described in the attached Exhibit
B, and the amount of the Agreement will be increased by $25,000, so that the total, not -
to -exceed amount of the Agreement is $97,800.
2. The term of this amendment will expire on December 31, 2021..
3. This Amendment may be executed in any number or counterparts, each of which will
be an original, but all of which together constitutes one instrument executed on the
same date.
4. Except as modified by this Amendment, all other terms and conditions of Agreement
No. 5891 remain the same.
[Signatures on next page]
-I-
Agreement No. 5891 C
Agreement No. 5891
IN WITNESS WHEREOF the parties hereto have executed this Amendment the day and
year first hereinabove written.
CITY OF EL SEGUNDO
r
,Oft Mitnick,
ity Manager
ATTEST:
✓� vk
Tracy We e
City Cler
APPROVED AS TO FORM:
for
Mark D. Hensley,
City Attorney
-2-
GVP VENTURES dba BOB MURRAY
AND ASSOCIATES
;ia6 ? Fillips
Executive Vice President
GVP Ventures, Inc.
Taxpayer ID No. 41-10561[0
Agreement No. ' ,]]t B
A Proposal to Conduct an Executive Recru itm.cut
for the Position of
POLICE CFIIEF
on behalf of the
crrY 0.0,
ELSE-dUNDO
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Agreement No. 5891 C
May 26, 2021
MR. SCOTT MITNICK
CITY MANAGER
CITY OF EL SEGUNDO
350 MAIN STREET
EL SEGUNDO, CA 90245
Submitted Via Email To: rredyk@elsegundo.org
Dear Mr. Mitnick:
Bob Murray & Associates is pleased to submit a proposal to conduct the Police Chief recruitment
for the City of El Segundo. The following details our qualifications and describes our systematic —
yet flexible —method of identifying, recruiting, and screening outstanding candidates on your
behalf. It also includes a proposed budget, timeline, and guarantee.
At Bob Murray & Associates, we pride ourselves on providing quality service to local
governments, non-profit agencies, and private firms. Our recruitment process helps you to
determine the direction of the search and the types of candidates you seek while capitalizing on
our decades of experience and vast network of contacts to reach those candidates. Our expertise
ensures that the candidates we present to the City of El Segundo will match the criteria you have
established, be a good fit for your organization, and be outstanding in their field.
With respect to the Police Chief recruitment and the City of El Segundo, Bob Murray & Associates
has a national network of contacts and unparalleled experience conducting successful Police Chief
recruitments. Since the firm's founding in 2000, we have conducted over 200 Police Chief and
Assistant Police Chief searches for a diverse collective of agency cultures. We are currently
conducting Police Chief recruitments on behalf of the California cities of Alameda, Walnut Creek,
Westminster, and Willits. We are also currently recruiting the Police Lieutenant on behalf of
California State University San Bernardino and the Police Chief on behalf of the California State
University Sacramento. Our extensive experience in Police Chief recruitments and our national
network of contacts will provide the City of El Segundo with an outstanding candidate pool from
which to select the next Police Chief.
Recent Police Chief recruitments we have completed similar in size and scope to your upcoming
search include the following:
20,2,,1
City of Dixon, CA
City of Menlo Park, CA
City of Oceanside, CA
City of Roseville, CA
City of San Rafael, CA
2020
City of Aurora, CO
California State University, Chico
California State University, Humboldt
California State University, Santa Barbara
City of Chico, CA
City of Fairfield, CA
City of Laguna Beach, CA (Outreach)
City of Livermore, CA
City of Oakley, CA
City of Richmond, CA
Agreement No. 5891 C
20,1,9
City of Anaheim, CA (Deputy Chief of Police)
City of Desert Hot Springs, CA (Deputy Police
Chief)
Fontana Unified School District, CA
City of Hermosa Beach, CA
Los Angeles World Airport, CA
City of Newark, CA
City of Riverside, CA
City of Selma, CA
City of Westminster, CA
2018
California State University, East Bay
City of Anaheim, CA
City of Arcata, CA
City of Corona, CA
City of Delano, CA
City of Hercules, CA
City of Menifee, CA
City of San Diego, CA
City of Vancouver, WA (Assistant Chief of
Police (2 Positions))
San Jose State University, CA
2017
City of Alhambra, CA
City of Imperial, CA
City of Indio, CA (Assistant Chief of Police (2
Positions))
City of San Pablo, CA
City of Santa Cruz, CA
City of Turlock, CA
City of West Covina, CA
City of Westminster, CA
Santa Ana Unified School District, CA
University of San Diego, CA (Assistant Vice
President/Chief of Public Safety)
We work as a team on every search at Bob Murray & Associates. Your Project Lead would be
Gary Phillips, who would not only direct and supervise the project team from beginning to end
but also serve as the Recruiter for the project as well.
To learn first-hand of the quality of our services and why the majority of our engagements come
from repeat and referred clients, we invite you to contact the references listed on page 15 of the
attached proposal.
We look forward to your favorable consideration of our qualifications. Please do not hesitate to
contact us at (916) 784-9080 with any questions.
Sincerely,
°ZXKX ,
Valerie Gaeta Phillips
President, Bob Murray & Associates
Agreement No. 5891C
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Agreement No. 5891 C
Bob Murray & Associates' recruiters are specialists in finding the perfect fit, providing security
and fairness to candidates and clients while ensuring the integrity of the search process. We
understand that superlative recruiting for the Police Chief will lead to superlative results for the
City of El Segundo. Outlined below are the steps in our proven recruitment process, refined
through our 30+ years of experience in executive search.
S°t,i p l DEVrl:1.01"r E CANDUIDN.IT I"OFILE
Our understanding of the City of El Segundo's needs will be key to a successful search. Gary
Phillips will meet with the City Manager and key stakeholders to learn as much as possible about
the ideal candidate for the Police Chief position. We want to become familiar with the values and
culture of the organization, as well as to understand the current and future issues, challenges, and
opportunities in the City of El Segundo.
Mr. Phillips will review and help define the City's wish -list regarding the ideal candidate's
personality, management style, knowledge, skills, and abilities and will work with the City to
identify expectations regarding education and experience. The City Manager and Mr. Phillips will
discuss compensation, benefits, and other key information necessary to ensure that outstanding
candidates are attracted to this opportunity. The profile we develop together at this stage will
drive subsequent recruitment efforts.
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We find that many of our clients value a recruitment process that opens the opportunity for
community members, business leaders, organization representatives, and employees to provide
input regarding the ideal candidate. Our recruiters are skilled in designing and facilitating forums,
town hall meetings, and online surveys that allow equitable involvement from a variety of
constituencies and in consolidating feedback into a cohesive narrative of common themes.
If the City of El Segundo so desires, we will work with the City Manager to create a customized
community and/or staff input process.
➢°t:p 2 DESIGN DR tJ'1Cff., BROCHURE A.M.) .:A::)VERTI SEME:N,r
Mr. Bryden, Mr. Phillips, and your dedicated Recruitment Coordinator will use the candidate
profile developed with the City of El Segundo to create a professional recruitment brochure, with
the assistance of our professional graphic designer. The four -page, full -color brochure will
describe the community, organization, position, ideal candidate, and compensation and will
include pictures provided by the City of El Segundo that you feel best represent your organization
and your community.
Upon your approval, Mr. Phillips will send the brochure by postal mail and email to a targeted
audience, personally inviting potential candidates to apply for the Police Chief position. We will
also place the recruitment brochure on our website, which attracts over 11,000 unique hits weekly
Bob f\Iurra4 & A, rs4)c• rie.s Prop«^,hl fOr the (J(� of F11 Sc_,T. ndo I' ]r %�'',
Agreement No. 5891 C
and is a trusted resource for candidates seeking executive and professional positions. Two sample
brochures are included in this proposal package for your reference.
Mr. Phillips will also design an effective advertising campaign appropriate for the Police Chief
recruitment. Our broadest outreach comes through our active social media involvement on
Facebook, LinkedIn, and Twitter, where upcoming and current positions are posted. Sources such
as Western City Maga.Zine, the "Jobs Available" newsletter, and the Careers in Government website
will be used to reach an extensive local government audience, while position -specific postings will
be chosen to attract candidates who have built their careers in and are committed to the Police
Chief field.
Suggested Police Chief -specific advertising sources for the City of El Segundo's search include:
+ California Police Chiefs
Hispanic American Police Command Officers Association
National Organization of Black Law Enforcement Executives
National Association of Women Law Enforcement Executives
Bob Murray & Associates does not typically place ads with job aggregators or general job posting
sites such as CareerBuilder, Monster, or Indeed, as we have found that the broad reach of these
sites does not necessarily lead to quality candidates for executive and professional positions.
Bob Murray & Associates, a woman- and minority -owned business, is proud of its commitment
to attracting and placing diverse candidates. Not only do we place advertisements with websites
designed to attract minority and female candidates, but our President, Valerie Phillips, is a member
herself of many diversity -focused organizations including the Local Government Hispanic
Network, the League of Women in Government, the Professional Women's Network, Mexican
Professionals, and Women Leading Government. She networks frequently with fellow members
to gain insight into which potential candidates are leaders in their field.
Mr. Phillips will seek to reach candidates in communities and organizations with demographic
profiles and populations served like that of the City of El Segundo, to maximize the potential for
individuals from a wide variety of backgrounds, cultures, and life experiences to be considered for
the Police Chief position.
SJEP. R.i. CR.WTt,..I' CA-Nl..)II[D.A.`rES
The strongest candidates are often those who are successful and content in their current positions
and need to be sold on a new opportunity. Our extensive network of contacts, developed through
over 1,400 successful placements, is a primary source for identifying and obtaining referrals for
these candidates. Our in-house database of 40,000 current and former executive and professional
candidates is a valuable resource that can only be built over time —time that we have invested into
perfecting our process for finding the right candidates for our clients. Our aggressive outreach
efforts are focused on phone calls to personally invite potential applicants, answer questions, and
allay any reservations, and these efforts are essential to the success of the Police Chief recruitment.
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Agreement No. 5891 C
S`tMP 4. SCREEN CANDIDATES
Following the closing date for the recruitment, Mr. Phillips will screen all resumes we have
received, using the criteria established in the candidate profile as a basis upon which to narrow the
field of candidates. Internal candidates receive sensitive consideration, and Mr. Phillips will discuss
with the City Manager how the City of El Segundo wishes to proceed with these candidates.
Mr. Phillips will personally interview the top 10 to 15 candidates from the resume screening, with
the goal of determining which candidates have the greatest potential to succeed in your
organization. To reduce travel -related expenses to our clients and increase efficiency in the search
process, these interviews are typically conducted via Skype, FaceTime, or other convenient
videoconferencing applications.
During these in-depth interviews, Mr. Phillips will explore each candidate's background and
experience as it relates to the Police Chief position, such as significant accomplishments, size and
scope of responsibility, and organizational culture. In addition, Mr. Phillips will discuss with the
candidates their motivation for applying for the position and assess his/her knowledge, skills, and
abilities. We will devote specific attention to establishing the likelihood of the candidate's
acceptance of the position if an offer of employment is made.
SIMP 6 SEARCH Pert. IA Pr;t:O[IDS
Under the direction of Mr. Phillips, your dedicated Recruitment Coordinator will conduct a review
of published print and online articles for each recommended candidate. Sources include Lexis-
NexisTM, Google, social media, and our contacts in the field. This will alert Mr. Bryden to any
further detailed inquiries we may need to make before our recommendations are finalized.
Based on our findings during the preliminary interview process, Mr. Phillips will recommend a
limited number of candidates for your further consideration. They will make specific
recommendations and will help facilitate discussions regarding the candidate pool, but the final
determination of those to be considered will be up to you.
We typically recommend 6-8 candidates that we feel will best match your expectations, and we
prepare a detailed written report on each candidate. This bound report provided to each member
of the decision -making body includes:
Candidate list with Recommended Finalists identified in Group 1 and Group 2 (primary
and secondary recommendations), as well as Internal candidates
+ Summary of experience, education, and salary information for each Recommended
Finalist candidate
+ Complete cover letter and resume for each Recommended Finalist candidate
* List of OtherApplicants (those who did not meet minimum qualifications or were otherwise
unsuitable, based on our screening process)
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Agreement No. 5891 C
Bob Murray & Associates maintains all search records for a period of seven (7) years following
each recruitment, and we are happy to forward cover letters and resumes for each applicant by
postal mail or email as soon as the recruitment closes to new applications.
S°b"E:IC:" g FACILITATE FINA.I<:... IN'rd :IfZVJfE"b S
Our years of experience will be invaluable as we help you develop an interview process that
objectively assesses the qualifications of each candidate. We will work with the City of El Segundo
to craft and implement an interview approach that fits your needs. This may include individual
and panel interviews by the City Manager and key stakeholders, community/employee interview
panels, writing and presentation samples, meet -and -greets, or another specialized process element
Mr. Phillips helps the City of El Segundo to design.
Mr. Phillips will be present on -site during the interviews to facilitate as necessary during the
process and to guide discussion to consensus regarding final candidates. Bound interview books
will be provided to each interview panel member containing:
Recruitment brochure with candidate profile
+ Interview schedule
Suggested interview questions
# Experience summary, cover letter, resume, and rating form for each
candidate
Ranking forms for use during the panel interview process
We will work closely with your staff to coordinate and schedule interviews and candidate travel.
Our goal is to ensure that each candidate has a very positive experience, as the way the entire
process is conducted will influence the final candidates' perception of your organization.
S°CEP 9 CONDUCT BACKGROUNI:) D :IIEIIE,FER.I.;N(uJ Ct[L,CKs
Mr. Bryden, Mr. Phillips, and your Recruitment Coordinator will conduct detailed reference checks
for up to three (3) final candidates. To gain an accurate and honest appraisal of the candidates'
strengths and weaknesses, we will talk candidly with people who have direct knowledge of their
work and management style. In addition to gaining a 360-degree view of candidates from the
perspective of their supervisors, subordinates and peers for the past several years, we will make a
point of speaking confidentially to individuals who may have further insight into a candidate's
abilities but who may not be on their preferred list of contacts.
Your Recruitment Coordinator will work with candidates and our professional backgrounding
firm, MreRight, to conduct credit, civil litigation, and motor vehicle record checks and verify
candidates' degrees.
S`ElMP .1.0 A.ss:Nsr IN JE^",GOTIATICON s
We recognize the critical importance of successful negotiations and can serve as your
representative during this process. Mr. Phillips know what other organizations have done to put
deals together with great candidates and what the current market is like for Police Chief positions
in organizations like the City of El Segundo's. They will be available to advise you regarding current
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Agreement No. 5891 C
approaches to difficult issues, such as housing and relocation. We will represent your interests
and advise the chosen candidate and you regarding salary, benefits, and employment agreements,
with the goal of putting together a deal that results in the appointment of your chosen candidate.
With our proven experience and vested interest in a positive outcome, we can turn a very difficult
aspect of the recruitment into one that is straightforward and agreeable for all parties involved.
COMPLETE ADMINISTRATIVE ASSISTANCE
We receive many unsolicited testimonials each year from clients and candidates alike noting our
prompt, considerate, accurate, and professional service during the search process. Throughout the
recruitment, in time intervals that suit the City of El Segundo, we will provide you with updates
on the status of the search and attend to all administrative details on your behalf.
Candidates receive immediate acknowledgement of their applications, as well as personal phone
calls and/or emails (as appropriate) advising them of their status at each critical point in the
recruitment. Candidates who receive preliminary or final interviews and are not chosen to move
forward in the interview process will receive personal calls from Mr. Phillips on behalf of the City
of El Segundo.
It is our internal company standard that all inquiries from clients and candidates receive a response
within the same business day whenever possible, and certainly within 24 hours if the inquiry is
received during the work week. Mr. Phillips will be available to the City of El Segundo by office
phone, cell phone, and email at any time to ensure a smooth and stress -free recruitment process.
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Agreement No. 5891 C
COSTS D GUARANTEE
ROF ESSIO1" Ai, FEE AND EXPENSES
The fixed, flat professional services fee for conducting the Police Chief recruitment on behalf of
the City of El Segundo is $18,500. Services provided for in this fee consist of all steps outlined in
this proposal, including two (2) days of meetings on site. The professional fee does not limit the
amount of time invested by Bob Murray & Associates in promoting a successful outcome for this
project. In fact, our mission for this project is to ensure we assist in identifying the right candidate
for the City of El Segundo. Therefore, Mr. Phillips will contact the City at the first anniversary of
the placement to confirm an effective transition has occurred.
The City of El Segundo will also be responsible for reimbursing expenses Bob Murray &
Associates incurs on your behalf. We estimate expenses for this project not to exceed $6,500.
Reimbursable expenses include (but are not limited to) such items as the cost of recruiter travel;
clerical support; brochure development; placement of ads; credit and civil background checks;
education verification; and public records searches. Postage, printing, photocopying, and
telephone charges are allocated costs and included in the expense estimate. In no instance mill expenses
exceed this estimate avithoutp'no r approval from the City of El Segundo.
Expense reimbursement for candidate travel related to on -site interviews will be the responsibility
of the City of El Segundo.
; i �, ,`,
Professional Services (Fixed Flat Fee) 00
Reimbursable Expenses
Example costs and approximate amounts include:
Brochure Design and Printing ($1,275)
Advertising ($3,000) $6,500
Background Checks — 3 candidates ($550)
Consultant Travel ($1,100)
Other eXD,enses — sum)lies., sl im)in , clerical (57'5)
+ Community/Staff Input Forum: $1,500/day, plus travel expenses
i Online survey with analysis of results: $250
+ Additional on -site meeting days: $1,500/day, plus travel expenses
+ Additional background checks: $250/candidate
+ Additional reference checks: $500/candidate
4 Other services: $250/hour or $1,500/day
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Agreement No. 5891 C
Should a candidate recommended by our firm position resign or be terminated within the first 12
months of employment, we will provide the City of El Segundo with professional services to
secure a replacement. Services will be provided at no cost, aside from expenses incurred on the
City of El Segundo's behalf during the new search. We are confident in our ability to recruit
outstanding candidates and do not expect the City to find it necessary to exercise this provision
of our proposal.
RECRI.JITM.111 M." SC1...101M..y L
We are prepared to start work on this assignment upon receipt of a signed professional services
agreement or other written, authorized notification. A full search can be completed in 13-16 weeks
from the date of initial meetings with our client.
The final recruitment schedule will be determined in collaboration with City of El Segundo. A
typical timeline of tasks and events is included here for reference.
Candidate I Distribute Screen �I Finalist
Profile Brochure Candidates Interviews
Develop & Print Continue PreEr inary Backgrounds &
Brochure I I Recruiting I I Interviews References
Place Ads Search Public Negotiations
Records
Recommend Candidate
Begin Recruiting Finalists
Appointment
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Agreement No. 5891 C
FIRM P] OH.I-E
OUR. S.YAFF
Bob Murray & Associates is a small firm focusing exclusively on executive search services. We
have a team of ten (10):
Bob Murray, Founder
' Valerie Gaeta Phillips, President
+ Gary Phillips, Executive Vice President
+ Regan Williams, Vice President
+ Joel Bryden, Vice President
+ Yasmin Beers, Senior Executive Recruiter
Carmen Valdez, Senior Executive Recruiter
Amber Smith, Principal Recruitment Coordinator
+ Sky Baclig, Senior Recruitment Coordinator
+ Gini Herndon, Contracts Administratorl Bookkeeper
BOB M1UifiH.7 .)(, FoHlNH.:HER
Mr. Murray —known simply as "Bob" to his clients and candidates throughout the western U.S.—
brings over 40 years' experience as a recruiter and is recognized as one of the top local government
recruiters in the nation. He conducted hundreds of searches for cities, counties, and special
districts and was called on to conduct searches for some of the largest, most complex organizations
in the country —and some of the smallest. Bob conducted searches for chief executives,
department heads, professional and technical positions, taking the lead on many of the firm's most
difficult assignments with great success. His clients retained him again and again, given the quality
of his work and success in finding candidates for difficult to fill positions.
As our Founder, Bob currently takes on few searches personally but continues to be an active
presence at Bob Murray & Associates, providing valued insight and experience to our team
members regarding all aspects of the recruitment process.
Mr. Murray received his Bachelor of Science Degree in Criminology from the University of
California at Berkeley with graduate studies in Public Administration at California State University
at Hayward.
VA.1f.DfIRIE". GN➢ TA PHHHll..H IPS, PR SHDEN'r AP" i) RE(',1R 1-'1.' ?R
Ms. Gaeta Phillips has over 18 years of recruiting experience, including more than a decade of
recent experience in executive search for public, private, and startup companies nationwide. Since
joining Bob Murray & Associates, Valerie has completed over 160 searches in a diverse range of
fields, including city and general management, planning, finance, human resources, transportation,
communication and public relations, community and economic development, information
technology, parks and recreation, and operations. She has recruited at all levels of municipal and
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Agreement No. 5891 C
non-profit organizations, from technicians and engineers to Executive Directors and Chief
Executive Officers.
Valerie is valued for her passion for finding and retaining the most outstanding candidates for
even the most difficult or untraditional assignments and for her commitment to her clients'
success; she is also active in a variety of industry organizations and in diversity -focused
associations. Valerie is called upon often to serve as an expert speaker on topics such as managing
one's online reputation, diversity issues in municipal and non-profit leadership, and how to identify
a good "fit" for organizational culture.
Ms. Gaeta Phillips, along with Executive Vice President Gary Phillips, has a passion for helping
people, evidenced by fundraising, sponsorship, and involvement in raising awareness for
organizations such as Autism Speaks, the UC Davis M.I.N.D. Institute, and the Northern
California Special Olympics.
GA.RY PtrI>E.I Ips, EXECUTIVE' VICE P ESID NI' AND PzCRU>C:TIE R
Since joining Bob Murray & Associates, Mr. Phillips has completed over 125 searches for
executives and professionals in a wide variety of fields including animal services, city and general
management, planning, legal counsel, cyber security, and human resources. Gary's clients have
ranged from municipal government to non-profit and private sector organizations, and he has
sourced outstanding candidates for positions from the level of division managers up to City
Managers, Executive Directors, and General Managers.
Gary started his career with a New York -based Fortune 100 company and quickly became a Senior
Manager, building and running a large customer service organization that eventually expanded to
13 countries in Europe. He proceeded to hold senior leadership positions in several Fortune 500
companies, with noted successes such as building an organization from two to 250 employees
worldwide and growing a company from 800 to 1200 employees.
As part of an executive acquisition and recruiting team, Gary helped build a start-up enterprise
software company in San Francisco, recruiting top-notch talent and building a world -class
organization. He has maintained customer relationships in the public sector and the private sector,
including medical and financial institutions. He prides himself on finding key talent and offering
the best customer service to his clients.
Mr. Phillips, along with Ms. Gaeta -Phillips, is involved in his community as a soccer coach, as an
organizer of fundraisers for Autism Speaks and the UC Davis M.I.N.D. Institute, and as a sponsor
of the Northern California Special Olympics. Mr. Phillips received his Associate of Science degree
and completed additional coursework at Rochester Institute of Technology, NY.
RF?,Q®AN WI L.LL.W.S, SENIOR. VICE P]E ESIfD1f N'r A.)ND .EC1< Ui.rER
Mr. Williams brings 30 years of local government experience to Bob Murray & Associates and has
over 17 years of experience in executive recruitments with our firm. In his time with Bob Murray
& Associates, Regan has conducted over 275 executive searches ranging from managers and
department heads to City Managers, Executive Directors, and General Managers. If Regan were
to have a recruiting specialty, it would be public safety positions: he has personally conducted over
60 Police Chief and 20 Fire Chief recruitments.
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Agreement No. 5891 C
Prior to joining Bob Murray & Associates, Regan served as Director of Public Safety with the City
of Sunnyvale, CA. He was involved in the development of some of Sunnyvale's most innovative
public safety programs and has a national reputation for excellence in law enforcement, as well as
in law enforcement executive recruiting. Regan's clients find his prompt and personal attention,
insight, and expertise in recruitment and selection an asset. He is often called upon to recruit for
difficult -to -fill law enforcement positions, such as the position of Police Chief or City Manager in
challenging political environments.
Mr. Williams received his Bachelor of Science Degree in Administration of Justice from San Jose
State University. He is also a graduate of the FBI National Academy.
, OE .., Btt:Y7DEN, VICE Pt StDu:°, T AND R.>vCRUu:ILMI
Mr. Bryden has over 30 years of local government experience that he brings to the firm, having
retired as Chief of Police in Walnut Creek, CA prior to joining Bob Murray & Associates in 2013.
Throughout his career, Joel has been involved in public sector consulting, with vast experience in
hiring and promotional processes, as well as interviewing candidates for advancement in all aspects
of local government.
Joel has a solid reputation as a leader in the public sector and his ability to find and evaluate
outstanding applicants for our clients is invaluable in the search process. Since joining Bob Murray
& Associates, Joel has conducted over 100 recruitments in a broad range of sectors including
police, fire, building, planning, city management, and general management. He is often called upon
to recruit specialized or difficult -to -fill positions, such as Independent Police Auditor.
Mr. Bryden is a graduate of the FBI National Academy and obtained his Bachelor of Arts Degree
in Communication from San Diego State University. He is currently based in Walnut Creek, CA.
YASMIN BEERS, Ski:i°J➢oit EXECUTIVE rTIVE REQ;RAJI R IA
Yasmin Beers brings over 33 years of municipal government experience to Bob Murray and
Associates. Yasmin retired as the City Manager for Glendale with a population of over 200,000.
She served as Chief Executive Officer overseeing close to 2,000 employees serving in Police,
Fire, Public Works, Parks, Community Development, Library Arts & Culture, Innovation
Performance & Audit, and Water & Power to name a few.
Yasmin's three decades of experience in public service brings extensive background in public
sector finance, human resources management, contract negotiations, strategic planning &
organizational leadership, policy development, emergency response & planning, team building
and performance improvement. Throughout her career, Yasmin has had a great deal of
experience in recruiting, selecting and hiring employees for executive and management level
positions with a focus on the organizational needs and culture.
Yasmin currently serves on the Glendale Adventist Medical Center's Civic Advisory Board and
the Advisory Board for Village Christian School. Yasmin is a past member of Soroptimist
International of Glendale where she served as President in 1999/2000. She is a past board
member of Glendale Healthy Kids, Salvation Army and the American Red Cross. In 2011 the
Bob Murrov a`.lt ,ti ssoc:ia.tes fufupsu fl for dh( On' of N�]
Agreement No. 5891 C
Glendale Chamber of Commerce recognized Yasmin as Woman of the Year; in 2013 she was
the recipient of The Armenian American Woman of Excellence Award; in 2014 Yasmin was
recognized by the Glendale Educational Foundation for her distinguished service and
philanthropic efforts; in 2015, YWCA awarded Yasmin with the Heart & Excellence Award; in
2017, she was recognized by Business Life Magazine as a Women Achiever; and in 2018 the
California State Senate recognized Yasmin as one of the Woman of the Year, each a tribute to
her core values that represent her civic responsibilities, volunteerism and community service.
Yasmin has a Bachelor of Arts degree in Political Science from California State University,
Northridge and a Master's degree in Organizational Leadership from Woodbury University,
CARMEN VALDEZ, SEN1..GAIEY .EX::U..C17'D 1VE , C 1: UJI':ER
Carmen Valdez provides executive recruitment and human resource services to municipal
government agencies and non -profits. She has more than 25 years' experience in team -building,
executive search, general human resources, classification and compensation, testing, policy
development, performance management, organizational development, discipline, and other
employee relations activities.
Carmen has most recently been consulting with Municipal Resource Group, prior to which she
spent over 30 years with the City of Milpitas, a Silicon Valley city of 70,000 residents. In this
capacity, she was responsible for collective bargaining, PEPRA and Affordable Care Act
implementation, modernizing Human Resource services to improve efficiencies and reduce
costs, revamping the Workers Compensation service delivery and completing a City-wide
strategic plan. Carmen also spent almost 2 years as the Director of Recreation Services.
In addition to her significant experience in the public sector, Carmen earned a Bachelor of Arts
degree in Business from University of Phoenix. She is also a member of Local Government
Hispanic Network and League of Women in Government. She is an avid runner and enjoys
giving back to her community.
AMBER SMITI1, PRINCIPA'L. RECRUITMENT COORDINATO It
As Principal Recruitment Coordinator with Bob Murray & Associates, Ms. Smith acts as a liaison
between clients and candidates from beginning to end of each recruitment process. Under the
direction of each client's assigned Recruiter, Amber is responsible for the development and
distribution of position recruitment and advertising materials, client research, reference and
background checks, responding to requests for proposals, and providing a broad range of support
services for the recruiting team. She also provides leadership for our in-house staff and is an
invaluable resource.
Amber brings over a decade of client -oriented customer service, administrative, and management
experience to Bob Murray & Associates. Since joining our team in 2013, she has shown a
commitment to working as a partner with clients and candidates to provide a quality service and
experience.
Ms. Smith received her Bachelor of Arts degree in Business Administration from La Sierra
University, Riverside, California.
f(o dw of 1.1 Page 12
Agreement No. 5891 C
SKY BAC1.1G, SENIOR REt;RtrITMEN'r COORDINATOR
A Ms. Baclig is a Senior Recruitment Coordinator with Bob Murray & Associates and is an
essential part of our hiring experience. She partners closely with the executive recruiters to support
hiring initiatives and is responsible for facilitating the movement of candidates through the
recruitment process.
Her responsibilities entail everything from creating marketing materials, posting available positions
to job boards, candidate research, interview scheduling, conducting background checks, and
ensuring the overall hiring process runs smoothly.
Sky graduated from California State University Sacramento with her bachelor's degree in Liberal
Studies. She has over a decade of client service experience and 5 years in Human Resources. She
possesses thorough knowledge of Human Resources best practices and relies on her service -
oriented attitude to support management/clients and team.
She has a passion for helping people and connecting both personally and professionally. Outside
of the workplace, Sky likes to spend time with her family, her dog, Oliver, and travel the world.
GINI 1FLI If&]ifDG. N, CONT .CTS . DMINI STRA'l'OR/.BOOICI<1-3]E:PER
Ms. Gini Herndon is the Contracts Administrator/Bookkeeper at Bob Murray & Associates. Ms.
Herndon is the first point of contact at Bob Murray & Associates and has an extensive
administrative background in business law.
Ms. Herndon is known for her collaborative approach as she works closely with our internal team
and clients to ensure a successful search. As a first point of contact, Ms. Herndon is highly
professional and maintains a high level of confidentiality and sensitivity.
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Agreement No. 5891 C
C—OR l ORATION
Bob Murray & Associates was founded in May 2000 and operated under the corporation name
MBN Services, Inc. until June 2014; our new corporation name is GVP Ventures, Inc.,
incorporated in California in 2014. Contact information for the corporation and the firm is as
follows:
GVP Ventures, Inc. OR Bob Murray & Associates
1544 Eureka Road, Ste. 280
Roseville, CA 95661
(916) 784-9080
apply@bobmurrayassoc.com
Our corporation and firm are financially sound (and have been so since 2000), with documentation
from our accountant available to your organization prior to final execution of a professional
service agreement. We have never been involved in any litigation, aside from our personnel serving
as expert witnesses when called to do so.
.PR z, A.Sso ciA Cw.?Ns
Our firm, represented by either our President or our Executive Vice President, are involved in
the following organizations to remain engaged with current and future issues relevant to the
work we conduct on behalf of clients like City of El Segundo:
California Special Districts Association — Member
California City Management Foundation (CCMF) — Member
International City/County Management Association (ICMA) — Member
League of California Cities — League Partner
League of Women in Government — Sponsor/Member
Municipal Management Association of Northern California (MMANC) —Sponsor/Member
Municipal Management Association of Southern California (NEVIASC) —Sponsor/Member
National Forum for Black Public Administrators (NFBPA) — Committee memberfor
Marketing and Branding
Members of our leadership team not only attend events sponsored by these associations but are
also frequently called upon to serve as panel members and to provide specialized lectures regarding
industry -specific issues.
Recent and upcoming speaking engagements and trainings provided by our staff include:
+ "Role of the Chief' class, presented by Joel Bryden on behalf of the California Police
Chiefs Association
Organization of Latino Affairs invited speaker, Valerie Phillips for Hispanic Heritage
Month; and
"The Next Step on Your Career Ladder: A Rung Up or a Missed Step? What City Managers
are Seeking to Create a Dream Team," Bob Murray & Associates is a leading participant
on the MMANC 2019 Conference Panel
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Agreement No. 5891 C
REFERENCES
Clients and candidates are the best testament to our ability to conduct quality searches. Clients
for whom Bob Murray & Associates has recently conducted similar searches are listed below:
CLIENT. City of Livermore, CA
POSITION: Police Chief
POSITION. • Police Captain
REFERENCE: Mr. Marc Roberts, City Manager
(925) 960-4040
Ms. Nancy Dias, HR Manager
(925) 960-4115
CLIENT. City of San Rafael, CA
POSITION. Fire Chief
REFERENCE. Ms. Cristine Alilovich,
(415) 485-3070
CLIENT. • City of Westminster, CA
POSITION. • Police Chief
REFERENCE. Mr. Eddie Manfro, City Manager
(714) 548-3172
.We appreciate the City 0 .. J Scgu dog consideration ou-r
proposal oo . r r to warkingwith you.
BOB MURRAY
& A89oCIATEB
EXPCATS IN EXCOYTIVC 8LARCM
Bob .slur ax & Associates Proposal for the (Jtr Of i_�] SCgUr k) Page "15