CONTRACT 6016A AmendmentAgreement No. 6016A
FIRST AMENDMENT TO
AGREEMENT NO.6016 BETWEEN
THE CITY OF EL SEGUNDO AND
KNB CONSULTING, LLC.
THIS FIRST AMENDMENT ("Amendment") is made and entered into this 111 day of July 2021,
by and between the CITY OF EL SEGUNDO, a general law city and municipal corporation
existing under the laws of California ("CITY"), and KNB CONSULTING, LLC.
("CONSULTANT"). The parties agree as follows:
1. The parties desire to amend the Agreement by increasing the total amount of the
Agreement by $76,000, so that the total, not -to -exceed amount of the Agreement is
$116,000.
2. The parties desire to extend the Agreement to June 30, 2022.
3. The scope of services Section2(A) will be amended per attached Exhibit "A".
4. This Amendment may be executed in any number of counterparts, each of which will
be an original, but all of which together constitutes one instrument executed on the
same date.
5. Except as modified by this Amendment, all other terms and conditions of Agreement
No.6016 remain the same.
Agreement No. 6016A
IN WITNESS WHEREOF the parties hereto have executed this Amendment the day and year
first hereinabove written.
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� �4��� Mitnick, Kfislen Bergevin
City Manager Managing Member
ATTEST.
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I it Clerk
APPROVED AS TO FORM:
... for
Mark D. Hensley,
City Attorney
Taxpayer ID No. ...._ .� �.
Agreement No. 6016A
KNB Consulting,
Kristen Bergevin
310-663-4290
Background
The City of El Segundo would like to continue to increase overall brand awareness for the City and
complement existing marketing and communications initiatives in 2021-2022.
Communication
0 Local
o Continue to build community goodwill through proactive and timely communications
o Support department initiatives with media relations, when needed
Regional/National
o Build awareness about the City's unique offerings
o Position the City of El Segundo as the safe and go -to destination for travelers interested
in local getaways or a quick trip when traveling through LAX
o Become a destination gem while highlighting culinary and cultural offerings
Objectives
Continue to support the City of El Segundo's strategic initiatives and City Hall departments with
communication plan strategy and initiatives execution
Build awareness among media and influencer outlets to drive third -party endorsement and brand
awareness in a cost-effective manner
Support the Communications Team and Economic Development Team with initiatives execution
Support execution of City of El Segundo's Communications Plan initiatives
o Work with City Manager's office and City departments to execute initiatives to achieve
communication goals for 2021-2022
o Public Relations Strategy Execution - Hospitality & Tourism Support
o Execute PR strategy initiatives to be to help support hotels, retail, dining and cultural
stakeholders in the City of El Segundo through stakeholder engagement, third party
endorsement and media relations and event support.
Timing
July 1, 2021 — June 30, 2022
Budget
The Communications Proposal support is not to exceed a budget total of $76,000 for July 1, 2021—June
30, 2022.
Agreement No. 6016A
Updates and progress recaps will be shared with the team on a timely basis; submitted on a weekly
and/or monthly basis along with monthly billing not to exceed $6,333/per month.