CONTRACT 5651A Amendment CLOSEDAgreement No. 5651A
FIRST AMENDMENT TO
AGREEMENT NO. 5651 BETWEEN
THE CITY OF EL SEGUNDO AND
REDDOOR CREATIVE LLC
THIS FIRST AMENDMENT ("Amendment") is made and entered into this 15"' day of
March, 2021, by and between CITY OF EL SEGUNDO, a general law city and municipal
corporation existing under the laws of California ("CITY"), and REDDOOR CREATIVE LLC,
Limited Liability Company ("CONSULTANT"). The parties agree as follows:
1. Pursuant to Section 33 of Agreement No. 5651, as amended ("Agreement"), the term
of the Agreement is extended to June 30, 2021, and will be automatically renewed on
July 1, 2021 for an additional three months or until the scope of work shown on
EXHIBIT B is completed.
2. CITY agrees to pay CONSULTANT a sum not to exceed Ten Thousand dollars
($10,000.00) for CONSULTANT's services. CITY may modify this amount as set
forth below. Unless otherwise specified by written amendment to this Agreement,
CITY will pay this sum as specified in the attached Exhibit `B," which is
incorporated by reference.
3. The Amendment may be executed in any number of counterparts, each of which will
be an original, but all of which together constitutes one instrument executed on the
same date.
4. Except as modified by this Amendment, all other terms and conditions of Agreement
No. 5651 will remain the same.
[SIGNATURES ON NEXT PAGE]
Agreement No. 5651A
IN WITNESS WHEREOF the parties hereto have executed this Amendment the day and
year first hereinabove written.
CITY OF EL SEGUNDO
Bill WYialen,' " w'
hief of Police
ATTEST:
_ for
Tracy Weaver,
City Clerk
APPROVED AS TO FORM:
for
Mark D. Hens ey,
City Attorney
2
REDDOOR CREATIVE LLC
Tim Holmes
Owner/ Creative Director
Agreement No
5651 A
Reddoor Creative
El Segundo Police Department
Julissa Solano
348 Main St.
El Segundo, CA 90245
05 March 2021
.*.
This proposal was generated in response to the conversation between Sgt. Corey McEnroe/ Andrew
McEntyre of ESPD and Chad Swanson of Reddoor Creative. Please take a look at this proposal and
ensure that it covers your immediate design needs.
Continuing onto phase II of the ESPD hallway interior design project, the main objective remains the
same —to instill confidence in the public upstairs, and to motivate officers downstairs. After reviewing the
existing artwork created in phase I, we recognized that the story is missing an sense of `humanness' to
officers. Our objective is to show a more rounded picture of the officer; giving the public and felllow co-
workers a glimse of what life looks like `off -duty.'
. f 4
ESPD Interior Design Phase II
To achieve the above objective, Reddoor will develop graphics that contain imagery and messaging
aimed at showing the life an off duty police officer. To do this, we'll work closely with ESPD to gather
images/ content necessary to communicate that concept in the following locations:
1) Upstairs Hallway (brick wall, and wall adjacent to bathrooms)
2) Stairwells (1-2 locations in both stairwells)
3) Gym (2-3 locations in gym)
4) `Slap Wall' (space to the right of exit doorway to parking lot)
5) TV Slide -Show (installed in lobby and upstairs hallway entrance)
This follows the same process as previous projects that we have worked on together. Here is refresher of
that process with a brief description for each phase as it relates to this project:
00 Onboarding/research: Evaluate existing messaging and identify opportunities for graphics
01 Story development: Develop the overall story system and messaging
02 Design Ideas: Design and present 2-3 ideas that solve 1) Upstairs Hallway 2) Gym 3) Slap Wall
03 Design Development: Refine the above ideas with feedback for approval
04 Design Application: Apply approved design to the remaining locations
05 Production Management: Provide final files to Presentation Media and oversee printing and installation
Stock Photography or Illustration if needed.
Original Photography or Illustration.
Fabrication of art frames or prints.
Agreement No. 5651A
[eddoor "'native
3/8 3/15
3/22
1
3/29
1
4/6
Need all
Meeting to
Meeting to
Final meeting
images from
review design
review design
with approval
ESPID
ideas
developernent
for production
90231*=
ESPD Interior Design Phase
01 Story Development $1500
02 Design Ideas $3000
03 Design Development $2000
04 Design Application $1500
05 Production Management $2000
Total $10,000.00
4/26-5/3
Install at
ESPE)
Payment
A 50% depost of the project cost is requested in order to begin this project. The remaining fees will be
invoiced monthly over the duration of the project. Work done above, and beyond the scope of this proposal,
including project management needed past agreed upon time line, will be charged at a rate of $150 per
hour and will not occur unless approved by client beforehand. Payment with a credit card is available upon
request and is subject to a 3% processing fee. Invoices that are over 60 days past due are subject to a
1.5% monthly finance charge.
Agreement
If this proposal satisfies the requirements for El Segundo Police Department please sign one copy and return
to Reddoor Creative,
For Reddoor Creative LLC
- Kim Holme6-'�'
05 March 2021
For El Segundo Police Department
Julissa Solano
Date