CONTRACT 5891A Amendment CLOSEDAgreement No. 5891 A
Agreement No. 5891
FIRST AMENDMENT TO
PROFESSIONAL SERVICES AGREEMENT NO. 5891
BETWEEN
THE CITY OF EL SEGUNDO AND
GVP VENTURES, INC. dba BOB MURRAY AND ASSOCIATES
This first Amendment is entered into this 9th day of September, 2020, by and between the
CITY OF EL SEGUNDO, a municipal corporation and general law city ("CITY") and GVP
VENTURES, INC. dba BOB MURRAY AND ASSOCIATES, ("CONSULTANT"). The parties
agree as follows:
Pursuant to Section 35 of Agreement between the pat -ties, Section 2 of the Agreement
("Scope of Services") is amended to add the services described in the attached Exhibit
A, and the amount of the Agreement will be increased by $24,400, so that the total,
not -to -exceed amount of the Agreement is $48,800.
The terms of this amendment will be from August 1, 2020 to June 30, 2021.
This Amendment may be executed in any number or counterparts, each of which will
be an original, but all of which together constitutes one instrument executed on the
same date.
4. Except as modified by this Amendment, all other terms and conditions of Agreement
No. 5891 remain the same.
[Signatures on next page]
Agreement No. 5891A
Agreement No. 5891
IN WITNESS WHEREOF the parties hereto have eXeCL[ted this Amendment the day and
year first herehiabove written.
CITY OF EL SEGUNDO GVP VENTURES dba BOB MURRAY
AND ASSOCIATES
sckl'�Gary Phillips
City , Manager Executive Vice President
GVP Ventures, Inc.
ATT71',':
for
Tracy weaver,
City Clerk
APPROVED AS TO FORM:
_Jfor.
Mark D. Hensley
City Attorney
-2-
Taxpayer ID No.
Agreement No. 5891A
BE38 MUPMAY
& AssOCIATES
EXPERTA INEXf CUTiVK 6CAACH
A Proposal to Conduct an Executive Recruitment
for the Position of
DIRECTOR OF HUMAN RESOURCES
on behalf of the
CITY OF EL SEGUNDO
154 Eureka Road, Suite 280
Roseville, CA 95661
(916) 784-9080
(916) 7841985 fax
Agreement No. 5891A
September 15, 2020
MR. SCOTT MITNICK
CITY MANAGER
CITY OF EL SEGUNDO
350 MAIN STREET
EL SEGUNDO, CA 90245
Submitted Via Email To: dhang@elsegundo.org
Dear Mr. Mitnick:
Bob Murray & Associates is pleased to submit a proposal to conduct the Director of Human
Resources recruitment for the City of El Segundo. The following details our qualifications and
describes our systematic—yet flexible—method of identifying, recruiting, and screening
outstanding candidates on your behalf. It also includes a proposed budget, timeline, and guarantee.
At Bob Murray & Associates, we pride ourselves on providing quality service to local
governments, non-profit agencies, and private firms. Our recruitment process helps you to
determine the direction of the search and the types of candidates you seek while capitalizing on
our decades of experience and vast network of contacts to reach those candidates. Our expertise
ensures that the candidates we present to the City of El Segundo will match the criteria you have
established, be a good fit for your organization, and be outstanding in their field.
Our firm is familiar with the City of El Segundo and the community it serves, as we are currently
conducting the Public Works Director and have most recently conducted your City Manager
recruitment. Our knowledge of your community, its issues, and its outstanding quality of life will
be an asset in presenting this opportunity to prospective candidates.
Recent recruitments we have completed similar in size and scope to your upcoming search include
the following:
2019
Healdsburg, CA (Administrative Services Director)
Milpitas, CA (Employee Relations Officer)
Santa Clara County Housing Authority, CA (Assistant Human Resources Director)
The State Bar of California (Director of Human Resources)
2018
City of Redwood City, CA (Human Resources Manager)
City of South San Francisco, CA
County of Orange, CA (Chief Human Resources Officer)
Jackson County, OR
2017
City of Carson, CA (Director of Human Resources and Risk Management)
City of Littleton, CO
Metro Wastewater Reclamation District, CO (Director of Administrative Services)
Agreement No. 5891A
Santa Clara Valley Water District, CA (Chief Operating Officer — Administrative Services
2016
California State Assembly
City of Long Beach, CA (Risk Manager)
Santa Clara Valley Water District, CA (Deputy Administrative Officer — Human Resources)
We work as a team on every search at Bob Murray & Associates. Your Project Lead would be
Gary Phillips, who would not only direct and supervise the project team from beginning to end
but also serve as the Recruiter for the project as well.
To learn fust -hand of the quality of our services and why the majority of our engagements come
from repeat and referred clients, we invite you to contact the references listed on page 14 of the
attached proposal.
We look forward to your favorable consideration of our qualifications. Please do not hesitate to
contact us at (916) 784-9080 with any questions.
Sincerely, /.
J�4
Valerie Gaeta Phillips
President, Bob Murray & Associates
Agreement No. 5891A �
TABLE OF CONTENTS
THE RECRUITMENT PROCESS ................................................................ 2
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14
Agreement No. 5891A
THE RECRUITMENT PROCESS
Bob Murray & Associates' recruiters are specialists in finding the perfect fit, providing security
and fairness to candidates and clients while ensuring the integrity of the search process. We
understand that superlative recruiting for the Director of Human Resources will lead to superlative
results for the City of El Segundo. Outlined below are the steps in our proven recruitment process,
refined through our 30+ years of experience in executive search.
STEP 1 DEVELOP THE CANDIDATE PROFILE
Our understanding of the City of El Segundo's needs will be key to a successful search. Mr. Phillips
will meet with the City Manager and key stakeholders to learn as much as possible about the ideal
candidate for the Director of Human Resources position. We want to become familiar with the
values and culture of the organization, as well as to understand the current and future issues,
challenges, and opportunities in the City of El Segundo.
Mr. Phillips will review and help define the City's wish -list regarding the ideal candidate's
personality, management style, knowledge, skills, and abilities and will work with the City to
identify expectations regarding education and experience. The City Manager and Mr. Phillips will
discuss compensation, benefits, and other key information necessary to ensure that outstanding
candidates are attracted to this opportunity. The profile we develop together at this stage will drive
subsequent recruitment efforts.
Optional Sen)ice: Coa»rrrtnit i and Stq f '1nvok)e1veat
We find that many of our clients value a recruitment process that opens the opportunity for
community members, business leaders, organization representatives, and employees to provide
input regarding the ideal candidate. Our recruiters are skilled in designing and facilitating forums,
town hall meetings, and online surveys that allow equitable involvement from a variety of
constituencies and in consolidating feedback into a cohesive narrative of common themes.
If the City of El Segundo so desires, we will work with the City Manager to create a customized
community and/or staff input process.
STEP 2 DESIGN/DISTRIBUTE BROCHURE AND ADVERTISEMENTS
Mr. Phillips and your dedicated Recruitment Coordinator will use the candidate profile developed
with the City of El Segundo to create a professional recruitment brochure, with the assistance of
our professional graphic designer. The four-page, full-color brochure will describe the community,
organization, position, ideal candidate, and compensation and will include pictures provided by
the City of El Segundo that you feel best represent your organization and your community.
Upon your approval, Mr. Phillips will send the brochure by postal mail and email to a targeted
audience, personally inviting potential candidates to apply for the Director of Human Resources
position. We will also place the recruitment brochure on our -,vebsite, which attracts over 11,000
unique hits weekly and is a trusted resource for candidates seeking executive and professional
positions. Two sample brochures are included in this proposal package for your reference.
Bob Murray & Associates Proposal for the City of El Segundo Page 2
Agreement No. 5891A
Mr. Phillips will also design an effective advertising campaign appropriate for the Director of
Human Resources recruitment. Our broadest outreach comes through our active social media
involvement on Facebook, LinkedIn, and Twitter, where upcoming and current positions are
posted. Sources such as 1Vestern City Maga.Zine, the "Jobs Available" newsletter, and the Careers in
Government website will be used to reach an extensive local government audience, while position -
specific postings will be chosen to attract candidates who have built their careers in and are
committed to the Public Works field.
Suggested advertising sources for the City of El Segundo's search include:
League of Women in Government
National Public Employers Labor Relations Association
rt International Public Management Association for Human Resources
National Human Resources Association
Bob Murray & Associates does not typically place ads with job aggregators or general job posting
sites such as CareerBuilder, Monster, or Indeed, as we have found that the broad reach of these
sites does not necessarily lead to quality candidates for executive and professional positions.
Reae%in,g Divi -se Candidates
Bob Murray & Associates, a woman- and minority-owned business, is proud of its commitment
to attracting and placing diverse candidates. Not only do we place advertisements with websites
designed to attract minority and female candidates, but our President, Valerie Phillips, is a member
herself of many diversity -focused organizations including the Local Government Hispanic
Network, the League of Women in Government, the Professional Women's Network, Mexican
Professionals, and Women Leading Government. She networks frequently with fellow members
to gain insight into which potential candidates are leaders in their field.
Mr. Phillips will seek to reach candidates in communities and organizations with demographic
profiles and populations served like that of the City of El Segundo, to maximize the potential for
individuals from a wide variety of backgrounds, cultures, and life experiences to be considered for
the Director of Human Resources position.
STEP 3 RECRUIT CANDIDATES
The strongest candidates are often those who are successful and content in their current positions
and need to be sold on a new opportunity. Our extensive network of contacts, developed through
over 1,400 successful placements, is a primary source for identifying and obtaining referrals for
these candidates. Our in-house database of 40,000 current and former executive and professional
candidates is a valuable resource that can only be built over time—time that we have invested into
perfecting our process for finding the right candidates for our clients. Our aggressive outreach
efforts are focused on phone calls to personally invite potential applicants, answer questions, and
allay any reservations, and these efforts are essential to the success of the Director of Human
Resources recruitment.
Bob hurray & Associates Proposal for the City of El Segundo Page 3
Agreement No. 5891A
STEP 4 SCREEN CANDIDATES
Following the closing date for the recruitment, Mr. Phillips will screen all resumes we have
received, using the criteria established in the candidate profile as a basis upon which to narrow the
field of candidates. Internal candidates receive sensitive consideration, and Mr. Phillips will discuss
with the City Manager how the City of El Segundo wishes to proceed with these candidates.
STEP 5 CONDUCT PRELIMINARY INTERVIEWS
Mr. Phillips will personally interview the top 10 to 15 candidates from the resume screening, with
the goal of determining which candidates have the greatest potential to succeed in your
organization. To reduce travel -related expenses to our clients and increase efficiency in the search
process, these interviews are typically conducted via Skype, FaceTime, or other convenient
videoconferencing applications.
During these in-depth interviews, Mr. Phillips will explore each candidate's background and
experience as it relates to the Director of Human Resources position, such as significant
accomplishments, size and scope of responsibility, and organizational culture. In addition, Mr.
Phillips will discuss with the candidates their motivation for applying for the position and assess
his/her knowledge, skills, and abilities. We will devote specific attention to establishing the
likelihood of the candidate's acceptance of the position if an offer of employment is made.
STEP 6 SEARCH PUBLIC RECORDS
Under the direction of Mr. Phillips, your dedicated Recruitment Coordinator will conduct a review
of published print and online articles for each recommended candidate. Sources include Lexis-
NexisTM, Google, social media, and our contacts in the field. This will alert Mr. Phillips to any
further detailed inquiries we may need to make before our recommendations are finalized.
STEP 7 MAKE RECOMMENDATIONS
Based on our findings during the preliminary interview process, Mr. Phillips will recommend a
limited number of candidates for your further consideration. <He/She> will make specific
recommendations and will help facilitate discussions regarding the candidate pool, but the final
determination of those to be considered will be up to you.
We typically recommend 6-8 candidates that we feel will best match your expectations, and we
prepare a detailed written report on each candidate. This bound report provided to each member
of the decision-making body includes:
Candidate list with Recommended Finalists identified in Gionp 1 and Group 2 (primary
and secondary recommendations), as well as Internal candidates
+ Summary of experience, education, and salary information for each Recommended
Finalist candidate
Complete cover letter and resume for each Recommended Finalist candidate
List of OtherApplicants (those who did not meet minimum qualifications or were otherwise
unsuitable, based on our screening process)
Bob Murray cC Dissociates Proposal for the City of EI Segundo Page 4
Agreement No. 5891A
Bob Murray & Associates maintains all search records for a period of seven (7) years following
each recruitment, and we are happy to Foiward cover letters and resumes for each applicant by
postal mail or email as soon as the recruitment closes to new applications.
STEP 8 FACILITATE FwAi. INTERVIEWS
Our years of experience will be invaluable as we help you develop an interview process that
objectively assesses the qualifications of each candidate. We will work with the City of El Segundo
to craft and implement an interview approach that fits your needs. This may include individual
and panel interviews by the City Manager and key stakeholders, community/employee interview
panels, writing and presentation samples, meet -and -greets, or another specialized process element
Mr. Phillips helps the City of Et Segundo to design,
Mr•. Phillips will be present on-site during the interviews to facilitate as necessary during the
process and to guide discussion to consensus regarding final candidates. Bound interview books
will be provided to each interview panel member containing:
4, Recruitment brochure with candidate profile
* Interview schedule
4' Suggested interview questions
Experience summary, cover letter, resume, and rating form for each
candidate
Ranking forms for use during the panel interview process
We will work closely with your staff to coordinate and schedule interviews and candidate travel.
Our goal is to ensure that each candidate has a very positive experience, as the way the entire
process is conducted will influence the final candidates' perception of your organization.
STEP 9 CONDUCT BACKGROUND AND REFERENCE CHECKS
Mr. Phillips and your. Recruitment Coordinator will conduct detailed reference checks for up to
three (3) final candidates. To gain an accurate and honest appraisal of the candidates' strengths
and weaknesses, we will talk candidly with people who have direct knowledge of their work and
management style. In addition to gaining a 360 -degree view of candidates from the perspective of
their supervisors, subordinates and peers for the past several years, we will make a point of
speaking confidentially to individuals who may have further insight into a candidate's abilities but
who may not be on their preferred list of contacts.
Your Recruitment Coordinator will work with candidates and our professional backgrounding
firm, HireRight, to conduct credit, civil litigation, and motor vehicle record checks and verify
candidates' degrees.
STEP 10 ASSIST IN NEGOTIATIONS
We recognize the critical importance of successful negotiations and can. serve as your
representative during this process. Mt. Phillips knows what other organizations have done to put
deals together with great candidates and what the current market is like for Director of Human
Resources positions in organizations like the City of El Segundo's. <He/She> will be available to
Bob Murray & Associates Proposal for the City of El Segundo Page 5
Agreement No. 5891A
advise you regarding current approaches to difficult issues, such as housing and relocation. We
will represent your interests and advise the chosen candidate and you regarding salary, benefits,
and employment agreements, with the goal of putting together a deal that results in the
appointment of your chosen candidate. With our proven experience and vested interest in a
positive outcome, we can turn a very difficult aspect of the recruitment into one that is
straightforward and agreeable for all parties involved.
COMPLETE ADMINISTRATIVE ASSISTANCE
We receive many unsolicited testimonials each year from clients and candidates alike noting our
prompt, considerate, accurate, and professional service during the search process. Throughout the
recruitment, in time intervals that suit the City of El Segundo, we will provide you with updates
on the status of the search and attend to all administrative details on your behalf.
Candidates receive immediate acknowledgement of their applications, as well as personal phone
calls and/or emails (as appropriate) advising them of their status at each critical point in the
recruitment. Candidates who receive preliminary or final interviews and are not chosen to move
forward in the interview process will receive personal calls from Mr.. Phillips on behalf of the City
of El Segundo.
It is our internal company standard that all inquiries from clients and candidates receive a response
within the same business day whenever possible, and certainly within 24 hours if the inquiry is
received during the work week. Mr. Phillips will be available to the City of El Segundo by office
phone, cell phone, and email at any time to ensure a smooth and stress -free recruitment process.
Bob 'Nfurray & Associates Proposal for the City of El Segundo Page 6
Agreement No. 5891A
COSTS AND GUARANTEE
PROFESSIONAL FEE AND EXPENSES
The fixed, flat professional services fee for conducting the Director of Human Resources
recruitment on behalf of the City of El Segundo is $17,500. Services provided for in this fee consist
of all steps outlined in this proposal, including three (3) days of meetings on site. The professional
fee does not limit the amount of time invested by Bob Murray & Associates in promoting a
successful outcome for this project.
The City of El Segundo will also be responsible for reimbursing expenses Bob Murray &
Associates incurs on your behalf. We estimate expenses for this project not to exceed $6,900.
Reimbursable expenses include (but are not limited to) such items as the cost of recruiter travel;
clerical support; brochure development; placement of ads; credit and civil background checks;
education verification; and public records searches. Postage, printing, photocopying, and
telephone charges are allocated costs and included in the expense estimate. In no instance will expenses
exceed this esti Ovate ividwalptior approval fi-a1w the GO of El Se o
'galld .
Expense reimbursement for candidate travel related to on-site interviews will be the responsibility
of the City of F,I Segundo.
M N
11 R
Professional Services (Fixed Flat Fee) $17,500
Reimbursable Expenses
E_valwple costs and appoxvwate aliolInts inclade
Brochure Design and Printing ($1,275)
Advertising ($3,000) $6,900
Background Checks — 3 candidates ($550)
Consultant Travel ($1,500)
Other expenses — supplies, shipping, clerical ($575)
Optional Services
Community/Staff Input Forum: $1,500/day, plus travel expenses
Online survey with analysis of results: $250
Additional on-site meeting days: $1,500/day, plus travel expenses
Additional background checks: $250/candidate
Additional reference checks: $500/candidate
Other services: $250/hour or $1,500/day
Bob Murray & Associates Proposal for the City of El Segundo Page 7
Agreement No. 5891A
GUARANTEE
Should a candidate recommended by our firm position resign or be terminated within the first 12
months of employment, we will provide the City of El Segundo with professional services to
secure a replacement. Services will be provided at no cost, aside from expenses incurred on the
City of El Segundo's behalf during the new search. We are confident in our ability to recruit
outstanding candidates and do not expect the City to find it necessary to exercise this provision
of our proposal.
RECRUITMENT SCHEDULE
We are prepared to start work on this assignment upon receipt of a signed professional services
agreement or other written, authorized notification. A full search can be completed in 13-16 weeks
from the date of initial meetings with our client.
The final recruitment schedule will be determined in collaboration with City of El Segundo. A
typical timeline of tasks and events is included here for reference.
Develop & Print
Place Ads
Begin Recruiting
Continue
Recruiting
Bob 'Murray & Associates Proposal for the City of El Segundo Page 8
Agreement No. 5891A
FIRM PROFILE
OUR STAFF
Bob Murray & Associates is a small firm focusing exclusively on executive search services. We
have a team of nine (9):
Bob Murray, Founder
'Valerie Gaeta Phillips, President
Gary Phillips, Executive Vice President
Regan Williams, Vice President
Joel Bryden, Vice President
Carmen Valdez, Senior Execitfive Recrltiter
4, Amber Smith, PiiiicoalRecriliXiiieul Coordinator
4' Zoila Couture, SeniorRemdtmelit Coordinator
I Gini Herndon, Caiiti-actsAdmil7isti-alorlBookkeeper
BOB MURRAY, FOUNDER
Mr. Murray --known simply as "Bob" to his clients and candidates throughout the western U.S.—
brings over 40 years' experience as a recruiter and is recognized as one of the top local government
recruiters in the nation. He conducted hundreds of searches for cities, counties, and special
districts and was called on to conduct searches for some of the largest, most complex organizations
in the country—and some of the smallest. Bob conducted searches for chief executives,
department heads, professional and technical positions, taking the lead on many of the firm's most
difficult assignments with great success. His clients retained him again and again, given the quality
of his work and success in finding candidates for difficult to fill positions.
As our Founder, Bob currently takes on few searches personally but continues to be an active
presence at Bob Murray & Associates, providing valued insight and experience to our team
members regarding all aspects of the recruitment process.
Mr. Murray received his Bachelor of Science Degree in Criminology from the University of
California at Berkeley with graduate studies in Public Administration at California State University
at Hayward.
VALERIE GAETA PHILLIPS, PRESIDENT AND RECRUITER
Ms. Gaeta Phillips has over 18 years of recruiting experience, including more than a decade of
recent experience in executive search for public, private, and startup companies nationwide. Since
joining Bob Murray & Associates, Valerie has completed over 40 searches in a diverse range of
fields, including city and general management, planning, finance, human resources, transportation,
communication and public relations, community and economic development, information
technology, parks and recreation, and operations. She has recruited at all levels of municipal and
non-profit organizations, from technicians and engineers to Executive Directors and Chief
Executive Officers.
Bob -Murray & Associates Proposal for the City of El Segundo Page 9
Agreement No. 5891A
Valerie is valued for her passion for finding and retaining the most outstanding candidates for
even the most difficult or untraditional assignments and for her commitment to her clients'
success; she is also active in a variety of industry organizations and in diversity -focused
associations. Valerie is called upon often to serve as an expert speaker on topics such as managing
one's online reputation, diversity issues in municipal and non-profit leadership, and how to identify
a good "fit" for organizational culture.
Ms. Gaeta Phillips, along with Executive Vice President Gary Phillips, has a passion for helping
people, evidenced by fundraising, sponsorship, and involvement in raising awareness for
organizations such as Autism Speaks, the UC Davis M.I.N.D. Institute, and the Northern
California Special Olympics.
GARY PHILLIPS, EXECUTIVE VICE PRESIDENT AND RECRUITER
Since joining Bob Murray &Associates, Mr. Phillips has completed over 50 searches for executives
and professionals in a wide variety of fields including animal services, city and general
management, planning, legal counsel, cyber security, and human resources. Gary's clients have
ranged from municipal government to non-profit and private sector organizations, and he has
sourced outstanding candidates for positions from the level of division managers up to City
Managers, Executive Directors, and General Managers.
Gary started his career with a New York -based Fortune 100 company and quickly became a Senior
Manager, building and running a large customer service organization that eventually expanded to
13 countries in Europe. He proceeded to hold senior leadership positions in several Fortune 500
companies, with noted successes such as building an organization from two to 250 employees
worldwide and growing a company from 800 to 1200 employees.
As part of an executive acquisition and recruiting team, Gary helped build a start-up enterprise
software company in San Francisco, recruiting top-notch talent and building a world-class
organization. He has maintained customer relationships in the public sector and the private sector,
including medical and financial institutions. He prides himself on finding key talent and offering
the best customer service to his clients.
Mr. Phillips, along with Ms. Gaeta -Phillips, is involved in his community as a soccer coach, as an
organizer of fundraisers for Autism Speaks and the UC Davis M.I.N.D. Institute, and as a sponsor
of the Northern California Special Olympics. Mr. Phillips received his Associate of Science degree
and completed additional coursework at Rochester Institute of Technology, NY.
REGAN WILLIAMS, SENIOR VICE PRESIDENT AND RECRUITER
Mr. Williams brings 30 years of local government experience to Bob Murray & Associates and has
over 17 years of experience in executive recruitments with our firm. In his time with Bob Murray
& Associates, Regan has conducted over 275 executive searches ranging from managers and
department heads to City Managers, Executive Directors, and General Managers. If Regan were
to have a recruiting specialty, it would be public safety positions: he has personally conducted over
60 Police Chief and 20 Fire Chief recruitments.
Bob Murray & Associates Proposal for the Cir , of E1 Segundo Page 10
Agreement No. 5891A
Prior to joining Bob Murray & Associates, Regan served as Director of Public Safety with the City
of Sunnyvale, CA. He was involved in the development of some of Sunnyvale's most innovative
public safety programs and has a national reputation for excellence in law enforcement, as well as
in law enforcement executive recruiting. Regan's clients find his prompt and personal attention,
insight, and expertise in recruitment and selection an asset. He is often called upon to recruit for
difficult -to -fill law enforcement positions, such as the position of Police Chief or City Manager in
challenging political environments,
Mr. Williams received his Bachelor of Science Degree in Administration of Justice from San Jose
State University. He is also a graduate of the FBI National Academy.
JOEL BRYDEN, VICE PRESIDENT AND RECRUITER
Mr. Bryden has over 30 years of local government experience that he bring-,,- to the firm, having
retired as Chief of Police in Walnut Creek, CA prior to joining Bob Murray & Associates in 2013.
Throughout his career, Joel has been involved in public sector consulting, with vast experience in
Wring and promotional processes, as well as interviewing candidates for advancement in all aspects
of local government.
Joel has a solid reputation as a leader in the public sector and his ability to find and evaluate
outstanding applicants for our clients is invaluable in the search process. Since joining Bob Murray
& Associates, Joel has conducted over 50 recruitments in a broad range of sectors including police,
fire, building, planning, city management, and general management. He is often called upon to
recruit specialized or difficult -to -fill positions, such as Independent Police Auditor.
Mr. Bryden is a graduate of the FBI National Academy and obtained his Bachelor of Arts Degree
in Communication from San Diego State University. Ile is currently based in Walnut Creek, CA.
CARMEN VALDEZ, SENIOR EXECUTIVE RECRUITER
Carmen Valdez provides executive recruitment and human resource services to municipal
government agencies and non -profits. She has more than 25 years' experience in team -building,
executive search, general human resources, classification and compensation, testing, policy
development, performance management, organizational development, discipline, and other
employee relations activities.
Carmen has most recently been consulting with Municipal Resource Group, prior to which she
spent over 30 years with the City of Milpitas, a Silicon Valley city of 70,000 residents. In this
capacity, she was responsible for collective bargaining, PEPRA and Affordable Care Act
implementation, modernizing Human Resource services to improve efficiencies and reduce
costs, revamping the Workers Compensation service delivery and completing a City-wide
strategic plan. Carmen also spent almost 2 years as the Director of Recreation Services.
In addition to her significant experience in the public sector, Carmen earned a Bachelor of Arts
degree in Business from University of Phoenix. She, is also a member of Local Government
Hispanic Network and League of Women in Government. She is an avid runner and enjoys
giving back to her community.
Bob Murray & Associates Proposal for the City of El Segundo Page I1
Agreement No. 5891A
AMBER SMITH, PRINCIPAL RECRUITMENT COORDINATOR
As Principal Recruitment Coordinator with Bob Murray & Associates, Ms. Smith acts as a liaison
between clients and candidates from beginning to end of each recruitment process. Under the
direction of each client's assigned Recruiter, Amber is responsible for the development and
distribution of position recruitment and advertising materials, client research, reference and
background checks, responding to requests for proposals, and providing a broad range of support
services for the recruiting team. She also provides leadership for our in-house staff and is an
invaluable resource.
Amber brings over a decade of client -oriented customer service, administrative, and management
experience to Bob Murray & Associates. Since joining our team in 2013, she has shown a
commitment to working as a partner with clients and candidates to provide a quality service and
experience.
Ms. Smith received her Bachelor of Arts degree in Business Administration from La Sierra
University, Riverside, California.
ZOILA COUTURE, SENIOR RECRUITMENT COORDINATOR
As Senior Recruitment Coordinator with Bob Murray & Associates, Ms. Couture acts as a liaison
between clients and candidates throughout each recruitment process. Under the direction of our
client's assigned Recruiter, Zoila's responsibilities include development and distribution of
position recruitment and advertising materials, candidate research, reference checks, and providing
a broad range of support services for the recruitment team.
Zoila joined our firm in 2019 with extensive experience in research, communication, and project
management. She is committed to providing the highest level of quality support and to working
as a partner with clients and candidates throughout the search process.
Ms. Couture received her Bachelor of Arts degree in Political Science from the University of
California, Davis.
GINI HERNDON, CONTRACTS ADMINISTRATOR/BOOKKEEPER
Ms. Gini Herndon is the Contracts Administrator/Bookkeeper at Bob Murray & Associates. Ms.
Herndon is the first point of contact at Bob Murray & Associates and has an extensive
administrative background in business law.
Ms. Herndon is known for her collaborative approach as she works closely with our internal team
and clients to ensure a successful search. As a fust point of contact, Ms. Herndon is highly
professional and maintains a high level of confidentiality and sensitivity.
Bob Murray & .Associates Proposal for. the City of E1 Segundo Page 12
Agreement No. 5891A
CORPORATION
Bob Murray & Associates was founded in May 2000 and operated under the corporation name
MBN Services, Inc. until June 2014; our new corporation name is GVP Ventures, Inc.,
incorporated in California in 2014. Contact information for the corporation and the firm is as
follows.,
GVP Ventures, Inc. OR Bob Murray & Associates
1544 Eureka Road, Ste. 280
Roseville, CA 95661
(910) 784-9080
apply@bobmurrayassoc.com
Our corporation and firm are financially sound (and have been so since 2000), with documentation
from our accountant available to your organization prior to final execution of a professional
service agreement. We have never been involved in any litigation, aside from our personnel serving
as expert witnesses when called to do so,
PROFESSIONAL ASSOCIATIONS
Our firm, represented by either our President or our Executive Vice President, are involved in
the following organizations to remain engaged with current and future issues relevant to the
work we conduct on behalf of clients like City of El Segundo:
4 California Special Districts Association — AllevIber
California City Management Foundation (CCMF) — Nfetilber
International City/County Management Association (ICMA) — Member
League of California Cities — L -ea
glie Partiier
League of Women in Government — Sponsor/Member
Municipal Management Association of Northern California (MMANC) —Sponsor/Member
Municipal Management Association of Southern California (MMASC) —Sponsor/Member
National Forum for Black Public Administrators (NFBPA) — C'olmyittee &,iemberfor
Allarkefing and Blanding
Members of our leadership team not only attend events sponsored by these associations but are
also frequently called upon to serve as panel members and to provide specialized lectures regarding
industry -specific issues.
Recent and upcoming speaking engagements and trainings provided by our staff include:
"Role of the Chief" class, presented by Joel Biyden on behalf of the California Police
Chiefs Association
Organization of Latino Affairs invited speaker, Valerie Phillips for Hispanic Heritage
Month; and
"The Next Step on Your Career Ladder: A Rung Up or a Missed Step? What City Managers
are Seeking to Create a Dream Team," Bob Murray & Associates is a leading participant
on the MMANC 2019 Conference Panel
Bob?\furray & Associates Proposal for the City of El Segundo
Page 13
Agreement No. 5891A
REFERENCES
Clients and candidates are the best testament to our ability to conduct quality searches. Clients for
whom Bob Murray & Associates has recently conducted similar searches are listed below:
CLIENT. City of Healdsburg, CA
POSITION., Public Works and Transportation Director
REFERENCE: Mr. David Mickaelian, City Manager
(707) 431-3318
CLIENT r City of Newark, CA
POSITION. • Community Development Director
REFERENCE. Mr. David Benoun, City Manager
(510) 578-4200
CLIENT. • City of Salinas, CA
POSITION.- Public Works Director
REFERENCE: Ms. Marina Horta-Gallegos, Human Resources Director
(831) 758-7417
We appreciate the City ofEl Segundo's consideration of our
proposal and look foiward to working with you.
@C3e MURRAY
& AssOMA►TE8
EXPcpra ir4 FxKcuT(Yc 136ARCH
Bob -Murray & Associates Proposal for the City of El Segundo Page 14
Agreement No. 5891A