2019 Dec 03 - CC PACKETAGENDA
EL SEGUNDO CITY COUNCIL
WEST CONFERENCE ROOM -
350 MAIN STREET
The City Council, with certain statutory exceptions, can only take action upon properly posted and listed
agenda items. Any writings or documents given to a majority of the City Council regarding any matter on
this agenda that the City received after issuing the agenda packet are available for public inspection in
the City Clerk's office during normal business hours. Such Documents may also be posted on the City's
website at www.elsegundo.org and additional copies will be available at the City Council meeting.
Unless otherwise noted in the Agenda, the Public can only comment on City -related business that is
within the jurisdiction of the City Council and/or items listed on the Agenda during the Public
Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing
item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5)
minutes per person.
Before speaking to the City Council, please come to the podium and state: Your name and residence
and the organization you represent, if desired. Please respect the time limits.
Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk
or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior
Tuesday). The request must include a brief general description of the business to be transacted or
discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if
they are submitted to the City Clerk two (2) working days prior to the meeting and they do not exceed five
(5) minutes in length.
In compliance with the Americans with Disabilities Act, if you need special assistance to
participate in this meeting, please contact City Clerk, 524-2305. Notification 48 hours prior to the
meeting will enable the City to make reasonable arrangements to ensure accessibility to this
meeting.
MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, DECEMBER 3, 2019 - 4:00 PM
CANCELLED
AGENDA
EL SEGUNDO CITY COUNCIL
COUNCIL CHAMBER -
350 MAIN STREET
The City Council, with certain statutory exceptions, can only take action upon properly posted and listed
agenda items. Any writings or documents given to a majority of the City Council regarding any matter on
this agenda that the City received after issuing the agenda packet, are available for public inspection in
the City Clerk's office during normal business hours. Such Documents may also be posted on the City's
website at www.elsegundo.org and additional copies will be available at the City Council meeting.
Unless otherwise noted in the Agenda, the Public can only comment on City -related business that is
within the jurisdiction of the City Council and/or items listed on the Agenda during the Public
Communications portions of the Meeting. Additionally, the Public can comment on any Public Hearing
item on the Agenda during the Public Hearing portion of such item. The time limit for comments is five (5)
minutes per person.
Before speaking to the City Council, please come to the podium and state: Your name and residence
and the organization you represent, if desired. Please respect the time limits.
Members of the Public may place items on the Agenda by submitting a Written Request to the City Clerk
or City Manager's Office at least six days prior to the City Council Meeting (by 2:00 p.m. the prior
Tuesday). The request must include a brief general description of the business to be transacted or
discussed at the meeting. Playing of video tapes or use of visual aids may be permitted during meetings if
they are submitted to the City Clerk two (2) working days prior to the meeting and they do not exceed five
(5) minutes in length.
In compliance with the Americans with Disabilities Act, if you need special assistance to
participate in this meeting, please contact City Clerk, 524-2305. Notification 48 hours prior to the
meeting will enable the City to make reasonable arrangements to ensure accessibility to this
meeting.
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, DECEMBER 3, 2019 - 6:00 P.M.
CALL TO ORDER
INVOCATION — Pastor George Lopez, Bridge Church
PLEDGE OF ALLEGIANCE — Council Member Brann
SPECIAL PRESENTATIONS:
a) Introduction — New Police Officer, Patrick Sloey
b) Proclamation — Annual Holiday Parade, Sunday, December 8, 2019
c) Proclamation — Candy Cane Lane, December 14 -23, 2019
2
E
d) Announcement — Young Americans, Kara Baldino
e) Presentation — Chevron, USA Inc., regarding fence line monitoring at the refinery.
ROLL CALL
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) Individuals who have received value of $50 or more to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of $250. While all comments are welcome, the Brown Act does not allow Council to
take action on any item not on the agenda. The Council will respond to comments after Public
Communications is closed.
CITY MANAGER COMMENTS — (Related to Public Communications)
A. APPROVAL OF AGENDA ORDER AND WAIVER OF FULL READING OF
ORDINANCES AND RESOLUTIONS
This is the time for City Council to: a) make changes to the agenda; b) remove items
from the consent calendar for individual consideration; or (c) rearrange the order of
the agenda.
MOTION TO APPROVE AGENDA ORDER AND WAIVE FULL READING
B. CONSENT CALENDAR
1. Approve Regular City Council Meeting Minutes of November 19, 2019,
2. Approve Warrant Numbers 3028738 through 3028875 and 9001193 through
9001193 on Register No. 4a in the total amount of $547,400.15 and Wire
Transfers from 11/11/19 through 11/17/19 in the total amount of $2,271,387.57.
3. Approve the proposed City Council meeting calendar for the year 2020, which
includes recommending a summer recess from July 17th — August 4tn
4. Approve continuing budget appropriations totaling $1,866,682.00 from Fiscal
Year 2018-2019 to Fiscal Year 2019-2020, thereby amending the Fiscal Year
2019-2020 adopted budget.
C. PUBLIC HEARINGS
5. Conduct a public hearing to establish a $110.60 annual fee for a Street Vendor
Permit to be incorporated into the City's Master Fee Schedule.
D. STAFF PRESENTATIONS
6. Continue the potential first reading/introduction of a Zone Text Amendment
creating a pilot program to allow and regulate Short -Term Rentals in the City's
3
3
residential zoning districts through a Short-term Rental Permit process to the
January 21, 2020 City Council Meeting.
7. Receive and file the City's third annual customer satisfaction survey results that
were conducted with residents and businesses which were based on the Net
Promoter Score (NPS) methodology and part of the City's strategic work plan.
E. COMMITTEES, COMMISSIONS AND BOARDS PRESENTATIONS:
8. Approval of $15,000.00 Fiscal Year 2019-2020 General Fund Budget
appropriation for professional services to conduct single -use plastics survey of
residents and businesses as recommended by the Environmental Committee.
9. Library Board of Trustees requests authorization to oppose publisher policies
implementing waiting periods before public libraries can purchase more than one
copy of newly released eBooks.
F. REPORTS — CITY CLERK
G. REPORTS — CITY TREASURER
H. REPORTS — COUNCILMEMBERS
Councilmember Pimentel —
Councilmember Nicol —
Councilmember Brann —
Mayor Pro Tem Pirsztuk —
Mayor Boyles —
I. REPORTS — CITY ATTORNEY
J. REPORTS/FOLLOW-UP — CITY MANAGER
PUBLIC COMMUNICATIONS — (Related to City Business -Only — 5 minute limit per
person, 30 minute limit total) Individuals who have received value of $50 ormore to communicate
to the City Council on behalf of another, and employees speaking on behalf of their employer, must so
identify themselves prior to addressing the City Council. Failure to do so shall be a misdemeanor and
punishable by a fine of $250. While all comments are welcome, the Brown Act does not allow Council to
take action on any item not on the agenda. The Council will respond to comments after Public
Communications is closed.
CLOSED SESSION
2
n
The City Council may move into a closed session pursuant to applicable law, including the Brown Act
(Government Code Section §54960, et sec.) for the purposes of conferring with the City's Real Property
Negotiator, and/or conferring with the City Attorney on potential and/or existing litigation; and/or
discussing matters covered under Government Code Section §54957 (Personnel); and/or conferring with
the City's Labor Negotiators.
REPORT OF ACTION TAKEN IN CLOSED SESSION (if required)
ADJOURNMENT
POSTED:
DATE: I /r(j
TIME: �-1.b MW
NAME: (JfL"to tl
5
6i
Introduction
New Police Officer, Patrick Sloey
rortamatt"On
City of el *egunbo, California
WHEREAS, The E1 Segundo Chamber of Commerce has given El
Segundo the Annual Holiday Parade for the past 56 years, a
tradition which both celebrates E1 Segundo and calls forth
the Holiday Season; and
WHEREAS, The parade, to be held Sunday, December 8, 2019 from 1:00
p.m. to 3:00 p.m., with a theme of Toyland, will assemble on
the corner of Imperial Avenue and Main, and continue
down Main Street, disbanding at E1 Segundo Boulevard;
and
WHEREAS, The parade will start with the Grand Marshall, end with the
traditional Grand Finale - the Chevron Fire Truck, bringing
Santa Claus through downtown E1 Segundo, and in
between, the crowds will be treated to a few surprises.
NOW, THEREFORE, the Mayor and Members of the City Council of the
City of E1 Segundo, California, do hereby proclaim Sunday, December 8,
2019, as the 56th Annual E1 Segundo Holiday Parade, and invite the
community to all the traditional E1 Segundo holiday events and wish the
Chamber of Commerce many more years of marching down Main Street.
Mayor Drew Boyfes
911ayor Pro Tem CaroCmrsztuk Coundf9Kem6er (Dr. (Don Brann
CouncifMem6er Chris Timentef CoundOWem&rScot 9NzcoC
7
rortamatt"011
Citp of (9Y *egunbo, California
WHEREAS, Great and wonderful events are many times the inspiration of one person, like Ken Bailey,
whose simple idea, that a decorated tree be placed at the end of the cul-de-sac on the 1200
Block of East Acacia in celebration of a neighborhood Christmas in 1949, is 70 years later
an annual holiday tradition in El Segundo, worthy of national media coverage, and known
as Candy Cane Lane, and
WHEREAS, Candy Cane Lane features Santa Claus arriving on top of a horn -blowing El Segundo Fire
Engine to light the beautifully decorated homes on Candy Cane Lane as he makes his
way into his sleigh in a Christmas Village situated at the end of the cul-de-sac, from which
he sends good cheer each year for 10 nights this year to thousands of boys and girls,
residents and tourists; and
WHEREAS, Homes, yards and magnolia trees are brightly decorated. The El Segundo Community Band
plays and property owners dress up their homes for all the oohs and aahs and the tradition
of Candy Cane Lane. A few good merry men of Candy Cane Lane, have given their
merry Ho, Ho, Ho's, year after year, in the Santa suit donated by Chevron. A big thanks
to Spring Cleaners for generously making sure Santa's suit is sparkling for the season. The
El Segundo Police Department RSVP's and El Segundo High School ASB volunteers make
sure the crowds maneuver down the Lane in a safe and orderly fashion; and
WHEREAS, Least we forget, we herein list the names of the folks that are synonymous with Candy
Cane Lane. Eyres, Hoods, Esdins, Salehs, McEwan, Warwicks, Moores, Turnbulls,
McCulloughs, de Lambertyes, Guidone & Stretch, Rupperts, Mitchells, Gans, Hudspeths,
Harts, Doukakis's, Brunnenkants, Phillips, Stosser & Szeto, Leachs, Kehls, Wongs,
Schlendering, Stenbakkens, & Hoggs
NOW, THEREFORE, on this 3`d day of December, 2019, the Mayor and Members of the City Council
of the City of El Segundo, California, proclaim the 1200 Block of East Acacia Avenue as CANDYCANE
LANE from December 14, 2019 at 7:00 p.m., through December 23, 2019, and invite the young and
young at heart to experience the wonders of this El Segundo holiday tradition.
Wayor Drew Boyles
Wayor Pro Tem Cam(Tirutuk CoundMem6erDr. Don Brann
Councd9llem6er CFcris Timentel CoundMem6erScot Nicol
Announcement
Young Americans, Kara Baldino
Presentation
Chevron, USA Inc.
Fence line monitoring at the refinery.
WE
MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, NOVEMBER 19, 2019 — 4:00 PM
CALL TO ORDER — Mayor Boyles at 5:32 (Due to lack of quorum at 4:00 PM, Closed
Session opened at 5:30 PM)
ROLL CALL
Mayor Boyles -
Present
Mayor Pro Tem Pirsztuk -
Present
Council Member Brann -
Present
Council Member Pimentel -
Present
Council Member Nicol -
Present
PUBLIC COMMUNICATION — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) None
SPECIAL ORDER OF BUSINESS:
Mayor Boyles announced that Council would be meeting in closed session pursuant to
the items listed on the Agenda.
CLOSED SESSION:
The City Council may move into a closed session pursuant to applicable law, including
the Brown Act (Government Code Section §54960, et seq.) for the purposes of
conferring with the City's Real Property Negotiator; and/or conferring with the City
Attorney on potential and/or existing litigation; and/or discussing matters covered under
Government Code Section §54957 (Personnel); and/or conferring with the City's Labor
Negotiators; as follows:
CONFERENCE WITH LEGAL COUNSEL — EXISTING LITIGATION (Gov't Code
§54956.9(d)(1): -1- matter
1. William Hatcher, Workers Compensation Appeals Board Case No.
10523298
Adjourned at 5:46 PM
1
11
1
REGULAR MEETING OF THE EL SEGUNDO CITY COUNCIL
TUESDAY, NOVEMBER 19, 2019 - 6:00 P.M.
CALL TO ORDER at 6:00 PM
INVOCATION — Rev. Dina Ferguson - St. Michael Episcopal Church
PLEDGE OF ALLEGIANCE — Mayor Pro Tem Pirsztuk
SPECIAL PRESENTATIONS
a) Announcement by Meredith Petit, Recreation and Parks Director, inviting the
community to the Annual Tree Lighting on December 5, 2019. The tree will be lit
at 5:30 PM. Meredith also announced the new Recreation and Parks Activity
magazine is now out and registration opens on Monday, November 25, 2019.
b) Announcement by Sam Lee, Planning and Building Safety Director,
congratulated Paul Samaras on receiving the Sol Smart Gold Level Award.
ROLL CALL
Mayor Boyles -
Present
Mayor Pro Tem Pirsztuk -
Present
Council Member Brann -
Present
Council Member Pimentel -
Present
Council Member Nicol -
Present
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total)
Dr. Bill Watkins, resident, spoke regarding the Council's decision to approve Topgolf.
Dr. Watkins stated the decision was made and many hours and effort went into the
decision, therefore, whether you are for or against Topgolf, it must be recognized a
decision was made and that decision should be upheld and thanked Council for their
time.
CITY MANAGER COMMENTS — (Related to Public Communications)
A. APPROVAL OF AGENDA ORDER AND WAIVER OF FULL READING OF
ORDINANCES AND RESOLUTIONS
This is the time for City Council to: a) make changes to the agenda; b) remove items
from the consent calendar for individual consideration; or (c) rearrange the order of the
agenda.
MOTION TO APPROVE AGENDA ORDER AND WAIVE FULL READING
MOTION by Council Member Brann, SECONDED by Mayor Pro Tem Pirsztuk to pull
item #B6, approve the agenda order and read all ordinances and resolutions on the
Agenda by title only. MOTION PASSED BY UNANIMOUS VOICE VOTE. 5/0
2
12
B. CONSENT CALENDAR
Approve Regular and Special City Council Meeting Minutes of November 5, 2019
and Special City Council Meeting Minutes of November 13, 2019.
2. Approve Warrant Numbers 3028458 through 3028808 and 9001151 through
9001155 on Register No. 3a in the total amount of $658,179.47 and Wire
Transfers from 10/14/19 through 11/03/19 in the total amount of $1,025,266.45.
3. Amend Contract No. 5489A with Ocean Blue Environmental Services, Inc. to
provide for additional work to install certified full capture devices on catch basins
throughout the City as required by the Santa Monica Bay Nearshore and
Offshore Debris Maximum Daily Limit.
(Fiscal Impact: $62,300.00)
4. Accept as complete the Campus EI Segundo Shade Structure Project for the
soccer field complex located at the corner of Nast Street and Mariposa Avenue
for No. PW 18-28.
(Fiscal Impact: $130,967.72)
5. Approve Final Vesting Tract Map No. 77154 and Resolution No. 5188 for 37
office condominium units and 37 parking condominium units located at 722 North
Nash Street, 2125 Campus Drive, and 701 Campus Square West. The applicant
is: William Messori, on behalf of EVA Airways Corporation.
(Fiscal Impact: N/A)
6. Adopt Ordinance No. 1594 amending Title 15 of the EI Segundo Municipal Code
to establish a Public Art or In -Lieu Fee Requirement to be assessed on certain
new development or modifications to existing development and a Cultural
Development Fund (otherwise known as a "Percent for Arts" fee).
(Fiscal Impact: Approximately $685,000.00 in public art and fee revenues per
year)
7. Adopt Ordinance No. 1595 amending Title 11 of EI Segundo Municipal Code
related to customers' delinquent payments for City provided water services in
accordance with new state law requirements.
(Fiscal Impact: N/A)
8. Adopt Resolution No. 5189 approving the Final Vesting Map for development of
the 142 -acre EI Segundo South Campus Specific Plan (ESSCSP) located at
2000 to 2100 EI Segundo Boulevard. The Vesting Tentative Map was approved
on December 1, 2015. An Environmental Impact Report (EIR) was prepared for
the ESSCSP (EA -905) pursuant to California Code of Regulations, Title 14,
Section 15063 ("CEQA guidelines"), and certified by the City Council on
December 1, 2015. Per the EIR, any portion of the Project developed consistent
with the conceptual site plan for the ESSCSP is exempt from further CEQA
analysis unless an event specified in Public Resources Code §21166 occurs.
(Fiscal Impact: N/A)
3
13
MOTION by Council Member Brann, SECONDED by Council Member Pimentel to
approve Consent Agenda items 1, 2, 3, 4, 5, 7 and 8. MOTION PASSED BY
UNANIMOUS VOICE VOTE. 5/0
PULLED ITEMS:
Mayor Boyles left the dais due to a possible conflict of interest.
6. Adopt an Ordinance amending Title 15 of the EI Segundo Municipal Code to
establish a Public Art or In -Lieu Fee Requirement to be assessed on certain new
development or modifications to existing development and a Cultural
Development Fund (otherwise known as a "Percent for Arts" fee).
(Fiscal Impact: Approximately $685,000.00 in public art and fee revenues per
year)
Melissa McCollum, Library Director, answered Council questions and gave clarity to the
item.
Council Discussion
MOTION by Council Member Nicol, SECONDED by Mayor Pro Tem Pirsztuk to approve
Ordinance No. 1594. MOTION PASSED BY UNANIMOUS VOICE VOTE. 4/0
Mayor Boyles returned to the dais.
C. PUBLIC HEARINGS
9. Conduct a public hearing regarding Zone Text Amendment creating a pilot
program to allow and regulate Short -Term Rentals in the City's residential zoning
districts through a Short-term Rental Permit process. The proposed ordinance is
exempt from further environmental review under the California Environmental
Quality Act (California Public Resources Code §§ 21000, et seq., "CEQX) and
CEQA Guidelines (14 California Code of Regulations §§ 15000,et seq .),
because it can be seen with certainty that there is no possibility that the proposed
ordinance will have a significant effect on the environment.
(Fiscal Impact: Potential revenue of $37,000.00 from permits and business
licenses; and $125,000.00 from Transient Occupancy Taxes (TOT)).
Mayor Boyles stated this was the time and place to conduct a public hearing regarding
Zone Text Amendment creating a pilot program to allow and regulate Short -Term
Rentals in the City's residential zoning districts through a Short-term Rental Permit
process.
City Clerk Weaver stated that proper notice had been given in a timely manner and that
written communication had been received in the City Clerk's office.
0
14
Sam Lee, Planning and Building Safety Director, Gregg McClain, Planning Manager and
Eduardo Schonbon, AICP, Principal Planner gave a presentation and answered Council
questions.
Public Comment:
Duane Kelley, resident and STR host, asked for clarifications on several of the
requirements and rules. Gregg McClain, Planning Manager answered Mr. Kelley's
questions.
Carrie Becks, resident and STR host, in favor of STR's.
Patricia Konecny, resident and STR host, asked Council to approve STR's.
Gino (last name unknown), resident, not in favor of STR's.
Marici (last name unknown), resident, asked if her HOA banned STR's, would EI
Segundo help enforce the ban by denying a permit.
Jay Hoeschler, resident and Planning Commissioner, in favor of the Ordinance.
Bob Roddy, resident and host, in favor STR's, but stated the rules are too much.
Gary Schmunk, resident, not in favor of STR's.
Jeff Schuh, resident, not in favor of STR's.
MOTION by Council Member Brann, SECONDED by Mayor Pro Tem Pirsztuk to close
the public hearing. MOTION PASSED BY A UNANAMOUS VOICE VOTE. 5/0
Council Discussion
Public hearing closed, however, Council consensus is to continue the first reading to the
regular City Council meeting of December 3, 2019.
Council consensus to incorporate, or delete the following items from the proposed
Ordinance; delete R3 and R4 properties, create a clearly defined success criteria with
public sentiment, not limit one booking per night and possibly, if renting out two rooms,
two permits would be required (owner required to be present for multiple bookings).
Recessed at 8:39 PM
Returned at 8:51 PM
10. Conduct a public hearing, waive second reading and adopt 2019 California
Building Code, (Vol. I and II) with amendments, 2019 California Residential Code
with amendments, 2019 California Electrical Code, 2019 California Mechanical
Code, 2019 California Plumbing Code, 2019 California Energy Code, 2018
International Property Maintenance Code, 2018 International Swimming Pool and
Spa Code, 2019 California Fire Code with amendments, 2019 California Existing
Building Code, 2019 California Green Building Standards Code, Earthquake
Hazard Reduction in Existing Buildings, and 2018 Uniform Solar Energy and
Hydronics Code.
(Fiscal Impact: N/A)
Mayor Boyles stated this was the time and place to conduct a public hearing regarding
adopting 2019 California Building Code, (Vol. I and II) with amendments, 2019
California Residential Code with amendments, 2019 California Electrical Code, 2019
5
15
California Mechanical Code, 2019 California Plumbing Code, 2019 California Energy
Code, 2018 International Property Maintenance Code, 2018 International Swimming
Pool and Spa Code, 2019 California Fire Code with amendments, 2019 California
Existing Building Code, 2019 California Green Building Standards Code, Earthquake
Hazard Reduction in Existing Buildings, and 2018 Uniform Solar Energy and Hydronics
Code.
City Clerk Weaver stated that proper notice had been given in a timely manner and that
no written communication had been received in the City Clerk's office.
Sam Lee, Planning and Building Safety Director, reported on the item.
Public Comment: None
MOTION by Council Member Nicol, SECONDED by Pimentel to close the public
hearing. MOTION PASSED BY A UNANAMOUS VOICE VOTE. 5/0
Council Discussion
MOTION by Council Member Nicol, SECONDED by Council Member Pimentel to waive
the second reading and approve Ordinance Nos. 1596, 1597, 1598, 1599, 1600, 1601,
1602, 1603, 1604, 1605, 1606, 1607 and 1608. MOTION PASSED BY A UNANAMOUS
VOICE VOTE. 5/0
11. Conduct a public hearing to accept the proposed project and budget for the
2020-2021 Community Development Block Grant (CDBG) Program Year.
(Fiscal Impact: $114,395.00)
Mayor Boyles stated this was the time and place to conduct a public hearing regarding
the proposed project and budget for the 2020-2021 Community Development Block
Grant (CDBG) Program Year.
City Clerk Weaver stated that proper notice had been given in a timely manner and that
written communication had been received in the City Clerk's office.
Tina Gall, CDBG Consultant, reported on the item.
Public Comment: None
MOTION by Council Member Brann, SECONDED by Council Member Pimentel close
the public hearing. MOTION PASSED BY A UNANAMOUS VOICE VOTE. 5/0
MOTION by Council Member Brann, SECONDED by Council Member Nicol to approve
the 2020-2021 CDBG project and budget, authorize the City Manager to execute all
contracts, in a form approved by the City Attorney, with the Los Angeles County
Development Authority (LACDA). MOTION PASSED BY A UNANAMOUS VOICE
VOTE. 5/0
0
16
D. STAFF PRESENTATIONS
12. Quarterly Treasury presentation of Investment Portfolio Report.
(Fiscal Impact: N/A)
Crista Binder, City Treasurer and Dino Marsocci, Deputy City Treasurer II gave a
presentation.
E. REPORTS OF COMMITTEES, COMMISSIONS AND BOARDS
F. REPORTS — CITY CLERK - Reminded the Community to attend the 2nd Town
Hall meeting tomorrow night, Wednesday, November 20th regarding LA
County's new VSAP (Voting System for All People) at the Joslyn Center at
6:00 PM.
13. Council action to place a ballot measure on the March 3, 2020 election that
would, if passed, convert the elected City Treasurer position to an appointed
position at such time when the term of the person elected in March 2020 ends in
March 2024 or otherwise becomes vacant.
(Fiscal impact: $127,000 estimated in the staff report calling the election 11-05-
19)
Council Discussion
Mark Hensley, City Attorney, read by title only:
RESOLUTION NO. 5190
A RESOLUTION ADDING A PROPOSITION TO THE BALLOT FOR THE
PREVIOUSLY CALLED MARCH 3, 2020 ELECTION PURSUANT TO GOVERNMENT
CODE §§ 36508-36510.
MOTION by Council Member Nicol, SECONDED by Mayor Boyles to approve
Resolution No. 5190, Proposition T. MOTION PASSED BY A UNANAMOUS VOICE
VOTE. 5/0
ORDINANCE NO. 1606
PROPOSITION AMENDING TITLE 1 (ADMINISTRATION AND PERSONNEL) OF THE
EL SEGUNDO MUNICIPAL CODE TO CONVERT THE ELECTIVE OFFICE OF CITY
TREASURER TO AN APPOINTIVE OFFICE.
MOTION by Mayor Boyles, SECONDED by Mayor Pro Tem Pirsztuk to approve
Ordinance No.1606. MOTION PASSED BY A UNANAMOUS VOICE VOTE. 5/0
7
17
RESOLUTION NO. 5192
A RESOLUTION ESTABLISHING REQUIREMENTS FOR BALLOT ARGUMENTS
FILED WITH THE CITY CLERK TO BE INCLUDED WITH VOTER INFORMATION
FOR A REGULAR MUNICIPAL ELECTION ON MARCH 3, 2020.
MOTION by Mayor Boyles, SECONDED by Mayor Pro Tem Pirsztuk to approve
Resolution No. 5192. Authorize Mayor Boyles, Mayor Pro Tem Pirsztuk, Council
Member Nicol, Council Member Pimentel and City Treasurer Binder to author argument
in favor of Proposition T. MOTION PASSED BY A UNANAMOUS VOICE VOTE. 5/0
RESOLUTION NO. 5191
A RESOLUTION DIRECTING THE CITY ATTORNEY TO PREPARE AN IMPARTIAL
ANALYSIS OF THE PROPOSITION REGARDING CONVERTING THE CITY
TREASURER TO AN APPOINTED POSITION
MOTION by Mayor Boyles, SECONDED by Mayor Pro Tem Pirsztuk TO APPROVE
Resolution No. 5191. MOTION PASSED BY A UNANAMOUS VOICE VOTE. 5/0
G. REPORTS — CITY TREASURER — report earlier in the evening
H. REPORTS — COUNCILMEMBERS
Councilmember Pimentel — Passed
Councilmember Nicol — Mentioned that as an elected Council Member he has
had a weight bestowed upon him and understands that sometimes the votes he
cast will be favorable and sometimes the votes will not be favorable. Mr. Nicol
stated he is available by phone and email to discuss any decisions he has made.
However, he takes issue with those who confront him in public when he is with
his family, please be respectful of the time he shares with his family and friends.
Councilmember Brann — Asked staff to research an appointed City Clerk versus
an elected City Clerk.
Mayor Pro Tem Pirsztuk — Thanked the Arts and Culture Committee for all the
work that was done on "Percent for Arts" fee project, thanked the Chamber of
Commerce for a well done "Salute to the Military" event, attended the recent
Mattel mixer and attended the Motor Trend Awards.
Mayor Boyles — Attended the Motor Trend Awards, attended the first ad hoc
Finance committee meeting of the Council of Governments, attended the
SBCOG meeting; a letter was approved to send to Metro regarding the Park
Place project and U16 Girl's AYSO soccer team made it to Sectionals!
Congratulations!
REPORTS — CITY ATTORNEY — Passed
UP
J. REPORTS/FOLLOW-UP — CITY MANAGER — Announced the last few weeks
have been great weeks for EI Segundo, especially the Park Place funding,
Imperial Highway median was cleaned up, thank you to Ken Berkman, Public
Works Director, for his part in getting this cleaned up, mentioned the Council is
working well together and team building has begun with Council and department
heads. Reminded the community, the next City Council meeting will be
December 3, 2019.
PUBLIC COMMUNICATIONS — (Related to City Business Only — 5 minute limit per
person, 30 minute limit total) None
ADJOURNMENT at 9:27 PM
Tracy Weaver, City Clerk
0
WE
N
O
CITY OF EL SEGUNDO
WARRANTS TOTALS BY FUND
3028738 - 3026875
9001193 9001193
001
GENERALFUND
441,45557
104
TRAFFIC SAFETY FUND
-
106
STATE GAS TAX FUND
12,394.24
108
ASSOCIATED RECREATION ACTIVITIES FUND
-
109
ASSET FORFEITURE FUND
2.26044
110
MEASURER
111
COMM, DEVEL BLOCK GRANT
112
PROP'A'TRANSPORTATION
1,379,43
114
PROP -C' TRANSPORTATION
46000
115
AfR QUALITY INVESTMENT PROGRAM
-
IT6
HOME SOUND INSTALLATION FUND
117
HYPERION MITIGATION FUND
-
Ila
TDA ARTICLE 3 - SB 821 BIKEWAY FUND
119
MTA GRANT
1Z1
FEMA
120
C -OPS FUND
122
L A W A FUND
123
PSAF PROPERTY TAX PUBLIC SAFETY
124
FEDERAL GRANTS
-
125
STATE GRANT
126
AiP CUPA PROGRAM OVERSIGHT SURCHARGE
86 27
129
CERTIFIED ACCESS SPECIALIST PROGRAMS
-
202
ASSESSMENT DISTRICT 073
301
CAPITAL IMPROVEMENT FUND
96000
302
INFRASTRUCTURE REPLACEMENT FUND
405
FACILITIES MAINTENANCE
-
Sol
WATER UTfUTY FUND
35,364 54
502
WASTEWATER FUND
8,16249
$03
GOLF COURSE FUND
18,864 30
504
PARKVISTA
601
EOUIP TENT REPLACEMENT
9.65700
602
LIABIUTY INSURANCE
8.05511
603
WORKERSCOMP RESERVEIINSURANCE
116
701
RETIRED EMP- INSURANCE
1065.2
702
EXPENDABLE TRUST FUND -DEVELOPER FEES
2,673.00
703
EXPENOASLE TRUST FUND - OTHER
5,50000
708
OUTSIDE SERVICES TRUST
TOTAL WARRANTS
STATE OF CALIFORNIA
COUNTY OF LOS ANGELES
Informalian on actual expenditures is available in the Director of Finance's office in the
City of F1 Segundo.
I certify as to the accuracy of the Demands and the availability of fund for payment thereof -
For Approval: Regular checks held for City council authorization to release.
CODES-
R = Computer generated checks for all non-emergencylurgency payments for materials, supplies and
services in support of City Operations
For Ratification:
A = Payroll and Employee Benefit checks
DATE OF APPROVAL: AS OF 12103119
VOIO C1iECKS DUE TO ALIGNMENT:
WA
VOID CHECKS DUE TO INCORRECT CHECK DATE,
VOID CHECKS DUE TO COMPUTER SOFTWARE ERROR:
B - F = Compuler generated Early Release disbursements andlar adjustments approved by the City
Manager. Such as: payments for utility services. Felly cash and employee travel expense NOTES _
n reimbursements, various refunds, contract employee services consistent with current contractual ^•v
l agreements, instances where prompt payment discounts can be obtained or late payment penahies
V can be avoided orwhen a situation arises that the City Manager approves
H = Ifon4"llen Eory Reis use Asbr.rsenan0• anwor adjustments approved by the City Manager
FINANCE DIRECTORv.•,f 1 r& �i CITY MANAGERj�
f ' •�' i�WNN`�tr ��-
DATE: DATE:
OIL
IQ
REGISTER b 4a
CITY OF EL SEGUNDO
PAYMENTS BY WIRE TRANSFER
11/11/19 THROUGH 11/17/19
Date
Payee
Description
11/12/2019
West Basin
1,945,029.37
H2O payment
11/13/2019
Cal Pers
8,296.00
EFT Retirement Safety-Fire-PEPRA New 25020
11/13/2019
Cal Pers
14,308.94
EFT Retirement Safety-Police-PEPRA New 25021
11/13/2019
Cal Pers
34,201.13
EFT Retirement Misc - PEPRA New 26013
11/13/2019
Cal Pers
52,353.14
EFT Retirement Misc - Classic 27
11/13/2019
Cal Pers
73,300.57
EFT Retirement Safety Police Classic - 1st Tier 28
11/13/2019
Cal Pers
53,693.18
EFT Retirement Safety Fire- Classic 30168
11/13/2019
Cal Pers
5,670.95
EFT Retirement Sfty Police Classic -2nd Tier 30169
11/13/2019
Cal Pers
200.00
Admin Fee - Late Payroll Reporting
11/13/2019
Dept. of Health Care Svcs
5,292.21
Ground EMT Transoport 03-19
11/15/2019
Manufacturers & Traders
22,123.47
457 payment Vantagepoint
11/15/2019
Manufacturers & Traders
50.00
IRA payment Vantagepoint
11/15/2019
Nationwide NRS EFT
37,091.32
EFT 457 payment
11/04/19-11110119
Workers Comp Activity
19,476.98
SCRMA checks issued
11/04119-11/10/19
Liability Trust - Claims
0.00
Claim checks issued
11/04/19-11/10/19
Retiree Health Insurance
0.00
Health Reimbursment checks issued
11/04/19-11110119
Flexible Spending Account
300.31
Employee Health and DCA card charges
2,271,387.57
DATE OF RATIFICATION: 11/18/19
TOTAL PAYMENTS BY WIRE:
Certified as to the accuracy of the wire transfers by:
Deputy City Treasured/ Date
Manager
ii .; w
Date
Date
Information on actual expenditures is available in the City Treasurer's Office of the City of EI Segundo.
2,271,387.57
P:lCityTreasurerlWire TransferslWire Transfers 10-01-19 to 9-30-20 11/18/2019 1 /1
21
EL SEGUNDO CITY COUNCIL
AGENDA STATEMENT
AGENDA DESCRIPTION:
MEETING DATE: Dec 3, 2019
AGENDA HEADING: Consent
Consideration and possible action to approve the proposed City Council meeting calendar for
the year 2020, which includes recommending a summer recess from July 7th — August 4th.
(Fiscal Impact: None)
RECOMMENDED COUNCIL ACTION:
1. Approve the proposed City Council meeting calendar for 2020 and summer recess.
2. Alternatively discuss and take other action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. Proposed City Council 2020 Calendar
STRATEGIC PLAN: None
FISCAL IMPACT: None
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
ORIGINATED BY: Tracy Weaver, City CIerkot,
REVIEWED BY: Barbara Voss, Deputy City Manager
APPROVED BY: Scott Mitnick, City Manager"/
BACKGROUND AND DISCUSSION:
Staff is recommending the approval of a City Council meeting calendar for 2020, which is
becoming common practice amongst cities. Traditionally, throughout the year, Council will
cancel meetings individually as holidays and/or the need arises. With a set calendar approved in
advance, staff believes this will allow for better agenda planning and advanced notification of
meeting dates to the community. Due to past practice, the following meeting dates are slated for
cancellation; January 7th (holiday recess), April 7th (due to the ESUSD Spring Recess), July 7th
(holiday recess) and July 21St (summer recess; proposing the entire of month of July goes dark),
and August 4th (National Night Out — a nationally sponsored Police Department event).
Traditionally, a meeting occurring around a holiday is cancelled due to the fact that certain City
facilities are closed.
FO
22
Last year, Council requested the first meeting in April cancelled due to the El Segundo Unified
School District's spring recess, which occurs the first full week of April and that a majority of
the Council Members have children in the district and had planned vacations during that week.
Therefore, the April 7th meeting was added to the list of possible canceled meetings for 2020.
The proposed summer recess would include going dark for the following Council meetings; July
7th, 21 ", and August 4th (the first meeting is traditionally cancelled due the 4th of July holiday)
and with National Night Out occurring on August 4th, staff recommends taking the opportunity
for a summer recess at this time.
23
CITY OF EL SEGUNDO
2020 COUNCIL CALENDAR
24
Pre -Agenda
Executive Team Final Agenda
Staff Reports &
West Conference Room Staff Reports &
City Council Meeting
Attachments
(see calendar) Attachments
Deputy City Manager -
4PM/6PM
Due 2PM
Every Tuesday at 9:00 AM Due 10AM
Final Review at 1:30 PM
1/7/2020
1/21/2020 - Day after
M LKJr.Day
1/8/2020
1/15/2020
1/15/2020
2/4/2020
1/22/2020
1/29/2020
1/29/2020
2/18/2020 - Day after
Presidents' Day
2/5/2020
2/12/2020
2/12/2020
3/3/2020
2/19/2020
2/26/2020
2/26/2020
3/17/2020
3/4/2020
3/11/2020
3/11/2020
4/7/2020 - ESUSD
Spring Break
4/21/2020
4/8/2020
4/15/2020
4/15/2020
5/5/2020
4/22/2020
4/29/2020
4/29/2020
5/19/2020
5/6/2020
5/13/2020
5/13/2020
6/2/2020
5/20/2020
5/27/2020
5/27/2020
6/16/2020
6/3/2020
6/10/2020
6/10/2020
7/7/2020
Proposed City Council Summer Recess
7/21/2020
Community Police Awareness -National Night
Out
8/4/2020
8/18/2020
8/5/2020
8/12/2020
8/12/2020
9/1/2020
8/19/2020
8/26/2020
8/26/2020
9/15/2020
9/2/2020
9/9/2020
9/9/2020
10/6/2020
9/23/2020
9/30/2020
9/30/2020
10/20/2020
10/7/2020
10/14/2020
10/14/2020
11/3/2020
10/21/2020
10/28/2020
10/28/2020
11/17/2020
11/4/2020
*11/12/2020(Thurs)
*11/12/2020(Thurs)
12/1/2020
11/18/2020
**11/25/2020
**11/25/2020
12/15/2020
12/2/2020
12/9/2020
12/9/2020
24
EL SEGUNDO CITY COUNCIL MEETING DATE: December 3, 2019
AGENDA STATEMENT AGENDA HEADING: Consent Agenda
AGENDA DESCRIPTION:
FY 2018-19 $1,886,682 Budget Carryover into FY 2019-20
RECOMMENDED COUNCIL ACTION:
Approve continuing appropriations totaling $ 1,886,682 from FY 2018-2019 to
FY 2019-2020, thereby amending the Fiscal Year 2019-2020 Adopted
Budget.
ATTACHED SUPPORTING DOCUMENTS:
A. Schedule of Continuing Appropriations: Fiscal Year 2018-19 to Fiscal Year
2019-20.
FISCAL IMPACT:
Amount Budgeted: $0
Additional Appropriation: Carryover of $1,886,682 from FY 2018-19 to FY 2019-20
Account Number(s): Various
STRATEGIC PLAN:
Goal: 5(b) Champion Economic Development and Fiscal Sustainability:
El Segundo approaches its work in a financially disciplined and
responsible way
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment
ORIGINATED BY: Joseph Lillio, Director of FinanccA J4•
APPROVED BY: Scott Mitnick, City Manager* /
BACKGROUND:
Continuing Appropriations
At the end of each fiscal year, staff prepares a summary of budgeted appropriations that are
required be "carried over" to the next fiscal year in order to complete multi-year CIP projects,
professional service agreements (PSA) that continue over multiple fiscal years, projects that were
anticipated to be completed by September 30, 2019 but were not, and large purchases that require
more than one year to complete. Staff recommends that the funds associated with these projects
and services be carried -over into the new budget year to complete the work. The attached
schedule (Attachment A) identifies projects/purchase orders that were included in the FY 2018-
19 budget but were not completed by September 30, 2019. Staff is requesting to carryover total
appropriations of $1,886,682 to the FY 2019-20 Budget. The amount carried over last year was
$2.5 million and two years ago it was $6.2 million. The annual strategic planning and budgeting
25
process over the past several years has resulted in staff estimating operational needs, processes,
and timing of projects with greater precision, which has resulted in more accurate budget
projections. The following table is a summary of the requests listed by fund.
Table 1:
The continuing appropriations from ongoing projects/purchases and encumbrances at the end
of the fiscal year do not represent an additional appropriation of funds, but a carryover of
unexpended funds from the prior fiscal year. Staff presented budgeted appropriations for FY
2019-20, including the amounts being requested as continuing appropriations in the analysis
performed as part of the FY 2019-20 Strategic Planning and Budget process. The estimated
beginning fund balances presented in the FY 2019-20 budget factored in the proposed
continuing appropriations. Approval of these items will have minimal impact on estimated
ending fund balances at September 30, 2020.
W10
Fund Name
Fund Number
Total Request
1
Equip. Replacement
601
$475,937
2
General Fund
001
442,528
3
CIP Fund
301
313,043
4
Asset Forfeiture
109
251,977
5
Water
501
213,703
6
Wastewater
502
94,802
7
Measure R
110
33,352
8
AQMD
115
28,666
9
Federal Grant
124
22,205
10
Gas Tax
106
10,469
Total
$1,886,682
The continuing appropriations from ongoing projects/purchases and encumbrances at the end
of the fiscal year do not represent an additional appropriation of funds, but a carryover of
unexpended funds from the prior fiscal year. Staff presented budgeted appropriations for FY
2019-20, including the amounts being requested as continuing appropriations in the analysis
performed as part of the FY 2019-20 Strategic Planning and Budget process. The estimated
beginning fund balances presented in the FY 2019-20 budget factored in the proposed
continuing appropriations. Approval of these items will have minimal impact on estimated
ending fund balances at September 30, 2020.
W10
State Gas Tax
30-00368 Bucknam Infrastructure Group
Asset Forfeiture Fund
60-01271 Emergency Vehicles Inc.
Measure R Fund
30-00307 NCM
AQMD Fund
60-01279 National Auto Fleet Group
Federal Grant Fund
99-00378 Counter Risk, Inc
CIP Fund
301-400-8202-8420
41-00133
City of EI Segundo
30-00360
RHA Landscape Architechts
Attachment
A - Schedule of Purchase Orders and
Budget Carryovers
G2K
30-00352
Fiscal Year 2018-2019 to Fiscal Year 2019-2020
PO #
Vendor Name
Department
Account Number
PO Balance Description
General Fund
IS
301-400-8208-8717
$124,424.84 Scanning, Indexing and Coversion Svcs
24-00338
URTA, LLC
ED
001-400-2401-6206
$24,400.00 OngoingProject
24-00322
Vision Technology Solution LLC
ED
001-400-2401-8108
$21,551.00 OngoingProject
24-00328
Tina Gall
PBS
001-400-2402-6214
$14,700.00 ongoing
24-00337
Veronica Tam & Associates
PBS
001-400-2402-6214
$2,267.50 Housing Element Affordability
25-00838
Wells Fargo Vendor Finance Svcs
IS
001-400-2505-6203
$16,028.07 Copier Leasing
25-00814
Equinix Inc.
IS
001-400-2505-6206
$12,404.32 City electronic storage racks
25-00806
Robert Half Ind Inc.
IS
001-400-2505-6214
$20,900.32 Continue contract consulting
31-00817
Ignited
PD
001-400-3101-6214
$5,521.15 Contract term ends 11/5
60-01295
Stryker
Fire
001-400-3203-5204
$20,898.13 Pending delivery of equipment
41-00116
Garland Associates
PW
001-400-4101-6206
$7,990.00 Project/work ongoing
41-00119
DKS Associates
PW
001-400-4101-6206
$10,406.17 Project/work ongoing
41-00121
Alagia Engineering
PW
001-400-4101-6206
$21,700.00 Project/work ongoing
41-00122
KPFF Inc.
PW
001-400-4101-6206
$20,555.00 Project/work ongoing
41-00125
Denn Engineers
PW
001-400-4101-6206
$13,000.00 Project/work ongoing
41-00127
MNS Engineers Inc.
PW
001-400-4101-6206
$9,245.00 Project/work ongoing
41-00128
SCDS Consulting Design
PW
001-400-4101-6206
$9,241.03 Project/work ongoing
41-00130
MNS Engineers Inc.
PW
001-400-4101-6206
$25,000.00 Project/work ongoing
41-00136
RTI
PW
001-400-4101-6206
$11,042.00 Project/work ongoing
41-00133
RHA Landscape
PW
001-400-4101-6206
$7,300.00 Project/work ongoing
41-00135
Pacific Tennis Courts, Inc
PW
001-400-4101-6304
$16,750.00 Project/work ongoing
43-00221
J.C.Chang &Associates Inc.
PW
001-400-4302-6206
$19,549.71 Project/work ongoing
43-00224
Denn Engineers
PW
001-400-4302-6206
$4,500.00 Project/work ongoing
43-00231
Geosyntec Consultants
PW
001-400-4302-6206
$18,743.50 Project/work ongoing
43-00232
EEC
PW
001-400-4302-62606
$17,880.83 Project/work ongoing
001-400-4302-6206,
43-00223
Ocean Blue Environmental Services, Inc.
PW
001-400-4302-6215
$65,700.00 Project/work ongoing
60-01289
Fleet
PW
001-400-4601-6206
$7,253.97 Unit is being built
001-400-5201-6215,
51-00406
Truline
Rec & Parks
001-400-5102-6215
$18,000.00 Project Delay
Total General Fund
$442,527.70
State Gas Tax
30-00368 Bucknam Infrastructure Group
Asset Forfeiture Fund
60-01271 Emergency Vehicles Inc.
Measure R Fund
30-00307 NCM
AQMD Fund
60-01279 National Auto Fleet Group
Federal Grant Fund
99-00378 Counter Risk, Inc
CIP Fund
301-400-8202-8420
41-00133
RHA Landscape
30-00360
RHA Landscape Architechts
30-00349
EMG
30-00363
G2K
30-00352
Vincent Alpino
25-00815
Granicus Inc.
25-00771
Matrix Imaging Products, Inc.
Water Fund
71-00324 Cannon
71-00307 Cannon
PW
PD
106-400-8203-8943 $10,468.72 Project/work ongoing
Total State Gas Tax $10,468.72
109-400-3105-8105 $251,977.41 Project/work ongoing
Total Asset Forfeiture $251,977.41
PW 110-400-8203-8929
Total Measure R Fund
PW 115-400-0000-8105
Total AQMD R Fund
Fire 124-400-3785-6214
Total Federal Grant Fund
$33,351.50 Project/work ongoing
$33,351.50
$28,665.90 Unit is being built
$28,665.90
$22,205.00 On-going grant/prof svcs
$22.205.00
PW
301-400-8202-8420
$5,000.00 Project/work ongoing
Rec & Parks
301-400-8152-8213
$24,940.60 OngoingProject
PW
301-400-8201-8411
$10,833.74 Project/work ongoing
PW
301-400-8202-8420
$6,809.74 Project/work ongoing
PW
301-400-8203-8909
$9,400.00 Project/work ongoing
Is
301-400-8208-8713
$131,634.25 Website Redesign project
IS
301-400-8208-8717
$124,424.84 Scanning, Indexing and Coversion Svcs
Total CIP Fund
$313,043.17
PW
501-400-7102-6206
$13,523.50 Project/work ongoing
PW
501-400-7103-6206
$17,188.50 Project/work ongoing
27
City of EI Segundo
Grand Total $ 1,886,681.65
WP
Attachment A - Schedule of Purchase Orders and Budget Carryovers
Fiscal Year 2018-2019 to Fiscal Year 2019.2020
PO #
Vendor Name
Department
Account Number
PO Balance Description
30-00356
Williams Pipeline Contractors, Inc.
PW
501-400-7103-8206
$57,708.86 Project/work ongoing
71-00316
Berg &Associates, Inc.
PW
501-400-7103-8206
$41,126.07 Project/work ongoing
71-00325
Williams Pipeline Contractors, Inc.
PW
501-400-7103-8206
$52,772.50 Project/work ongoing
43-00225
Downstream Services, Inc.
PW
501-400-7102-6215
$10,000.00 Project/work ongoing
71-00320
Morrow -meadows Corporation
PW
501-400-7102-6206
$21,383.75 Project/work ongoing
Total Water Fund
$213,703.18
Sewer Fund
43-00225
Downstream Services, Inc.
PW
502-400-4301-6215
$32,245.99 Project/work ongoing
71-00320
Morrow -meadows Corporation
PW
502-400-4301-6206
$22,500.00 Project/work ongoing
43-00222
EEC
PW
502-400-4301-6206
$7,620.24 Project/work ongoing
43-00233
EEC
PW
502-400-4301-6206
$32,435.37 Project/work ongoing
Sewer Fund
$94,801.60
Equipment Replacement Fund
60-01285
Lanair Group
IS
601-400-2505-8108
$157,750.00 Infrastructure Refresh
60-01271
Emergency Vehicles Inc.
PD
601-400-3101-8105
$45,667.58 Project/work ongoing
60--01292
SBRPCA
Fire
601-400-3202-8106
$33,636.17 Pending delivery of equipment
60--01293
SBRPCA
Fire
601-400-3202-8108
$10,273.13 Pending delivery of equipment
60-01282
Pacific Truck Equipment
Fire
601-400-3204-8105
$21,106.13 Received equipment in FY19/20
60-01284
Quinn Company
PW
601-400-4202-8105
$165,004.46 Unit is being built
Chevrolet of Watsonville/National Auto
60-01289
Fleet
PW
601-400-4601-8105
$42,500.00 Unit is being built
Total Equipment Replacement Fund
$475,937.47
Grand Total $ 1,886,681.65
WP
EL SEGUNDO CITY COUNCIL MEETING DATE: December 3, 2019
AGENDA STATEMENT AGENDA HEADING: Public Hearing
AGENDA DESCRIPTION:
Conduct a Public Hearing to establish a $ 110.60 annual fee for a Street Vendor Permit to be
incorporated to the City Master Fee Schedule.
RECOMMENDED COUNCIL ACTION:
1. Open the Public Hearing
2. Receive all written and oral testimony regarding the proposed fee;
3. Close the Public Hearing and adopt a resolution establishing a $110.60 Street
Vendor Permit fee
ATTACHED SUPPORTING DOCUMENTS:
A. Draft Fee Resolution
FISCAL IMPACT: $110.60 per permit issued to recover City costs
STRATEGIC PLAN:
Goals: lA El Segundo provides unparalleled service to internal and external
customers
5 Champion Economic Development and Fiscal Sustainability
Objective: 2 City services are convenient, efficient and user-friendly for all
residents, businesses, and visitors.
ORIGINATED BY: Juliana Demers, Business Services Manager
REVIEWED BY: Joe Lillio, Director of Finance
APPROVED BY: Scott Mitnick, City Manager ,&Uxb—
BACKGROUND AND DISCUSSION:
On October 1, 2019, City Council adopted an Ordinance amending Titles 7 and 10 of the City's
Municipal Code to establish regulations to create a comprehensive Sidewalk Vendor Program as
a result of the Safe Sidewalk Vending Act (Government Code $§ 51036, et secs) adopted by the
Legislature and made into law in 2019.
The permit process includes revision of documentation, health department certificate, insurance
policies, and a revision of the description of the food or merchandise offered for sale or
exchange.
The Finance Director or designee is responsible for issuing sidewalk vending permits and may
promulgate any additional requirements for the issuance of such permits, provided which
requirements comply with this chapter, this Code and state law.
29
S
The permit is valid for each calendar year starting January and expiring December 31, and shall
be re-applied yearly as needed. The annual permit fee will be incorporated to the City Master
Fee schedule and will be adjusted following the Master Fee Schedule CPI adjustment rules
approved by City Council.
The breakdown of staff time to issue the permit is listed below.
TASK
CONDUCTED BY
HOURS
HOURLY
TOTAL
RATE
Review application/Issue
License Permit
0.75
$94.60
$71.70
Permit
Specialist
Review and Approve
Director of Finance
0.25
$155.29
$38.90
TOTAL
1
1
$110.60
RECOMMENDATION:
Staff respectfully recommends City Council conduct a public hearing and approve the attached
resolution establishing a $110.60 annual permit fee for Street Vending Activity.
WE
RESOLUTION NO.
A RESOLUTION OF THE CITY OF EL SEGUNDO
ESTABLISHING A FEE FOR STREET VENDOR PERMIT
The City Council of the City of EI Segundo resolves as follows:
SECTION 1. The City Council finds as follows:
A. The City Council may establish fees for services under various provisions of
California law including, without limitation, Business & Professions Code § 16000;
Government Code §§ 36936.1, 43000, 54344, 65104, 65456, 65874, 65909.5,
65943, 66013, 66014, 66451.2; and Health & Safety Code §§ 510, 17951,
17980.1, and 19852;
B. On December 3, 2019, City Council heard public testimony and considered
evidence in a public hearing held and noticed in accordance with Government
Code §66018;
C. At the recommendation of the City's Finance Department, the City Council
believes that it is in the public interest to establish the recommended fees to
recover the costs of public services related to issuance and administration of the
permit.
SECTION 2. Approval of Fee. Based on the analysis set forth in the accompanying staff
report and the evidence in the record as a whole, the City Council hereby establishes the
following fee:
A. The annual permit/application fee for a Street Vendor is set at $110.60. (ESMC
§ 5-2-15)
SECTION 3. The fee set by this Resolution is for each identified process; additional fees
shall be required for each additional process or service that is requested or required.
Where fees are indicated on a per-unit of measurement basis, the fee is for each identified
unit or portion thereof within the indicated ranges of such units.
SECTION 4. Added Fees and Refunds. Where additional fees need to be charged and
collected for completed staff work, or where a refund of excess deposited monies is due,
and where such charge or refund is $15.00 or less, a charge or refund need not be made,
pursuant to California Government Code § 50055 and amendments thereto.
SECTION 5. New Fees. Any fees for new services established throughout the year shall
be incorporated into the City's fee structure and collected with recovery percent consistent
with similar services.
31
1
SECTION 6. Intent. It is the intention of the City Council to review the fees and charges
as determined and set out herein, based on the City's next Annual Budget and all of the
City's costs reasonably borne as established at that time and, if warranted, to revise such
fees and charges based thereon.
SECTION 7. Unless otherwise revised, the fees established by this Resolution will be
automatically adjusted on an annual basis at the beginning of each fiscal year based on
the approved Master fee Schedule automatic increase.
SECTION 8: CEQA. This Resolution is exempt from review under the California
Environmental Quality Act (Cal. Pub. Res. Code §§ 211000. et seq.; "CEQA") and CEQA
regulations (14 Cal. Code Regs. §§ 15000, et seq.) because it establishes, modifies,
structures, restructures, and approves rates and charges for meeting operating expenses;
purchasing supplies, equipment, and materials; meeting financial requirements; and
obtaining funds for capital projects needed to maintain service within existing service
areas. This Resolution, therefore, is categorically exempt from further CEQA review under
14 Cal. Code Regs. § 15273.
SECTION 9. Effective Date. This resolution shall go into full force and effect immediately
and will remain effective unless repealed or superseded.
SECTION 10. Severability. If any portion of this Resolution is declared invalid or
unconstitutional, then it is the intention of the City Council to have passed the entire
Resolution and all its component parts, and all other sections of this Resolution shall
remain in full force and effect.
SECTION 11: The City Clerk will certify to the passage and adoption of this Resolution;
will enter the same in the book of original Resolutions of said City; and will make a minute
of the passage and adoption thereof in the record of proceedings of the City Council of
said City, in the minutes of the meeting at which the same is passed and adopted.
PASSED, APPROVED, AND ADOPTED this 3rd day of December, 2019.
AYES:
NOES:
ABSENT:
ABSTAIN -
Drew Boyles, Mayor
32
ATTEST:
Tracy Weaver, City Clerk
APPROVED AS TO FORM:
Mark D. Hensley, City Attorney
33
EL SEGUNDO CITY COUNCIL MEETING DATE: December 3, 2019
AGENDA STATEMENT AGENDA HEADING: Presentations
AGENDA DESCRIPTION: Zone Text Amendment creating a pilot program to allow and
regulate Short -Term Rentals in the City's residential zoning districts through a Short-term Rental
Permit process.
ENVIRONMENTAL DETERMINATION: The proposed project is categorically exempt from
the requirements of the California Environmental Quality Act (CEQA) pursuant to Class 6
(Information Collection) (14 Cal. Code Regs. § 15306), because it involves creating a regulatory
process for a use in the Residential zoning districts for a limited time.
RECOMMENDED COUNCIL ACTION:
1. Continue the item to the January 21, 2020 City Council meeting.
ATTACHED SUPPORTING DOCUMENTS: None
FISCAL IMPACT: None with this action.
STRATEGIC PLAN COMPLIANCE
Goal: Enhance customer service and engagement
Objective: City services are convenient, efficient and user-friendly for all residents
and businesses.
PREPARED BY: Eduardo Schonborn, AICP, Principal Plann
REVIEWED BY: Gregg McClain, Planning Manager
Sam Lee, Planning and Building Safet irect
4l
APPROVED BY: Scott Mitnick, City Mana
BACKGROUND AND RECOMMENDATION
On November 19, 2019, City Council considered a proposed Ordinance to create a pilot program
to allow and regulate Short -Term Rentals in the City's residential zoning districts through a Short-
term Rental Permit process. After hearing from the public and deliberation, City Council directed
Staff to modify the proposed Ordinance and return to the next meeting. Staff is working to modify
the proposed Ordinance and continues to obtain information to ensure the modifications are
consistent with Council direction. As such, Staff recommends City Council continue the item to
the January 21, 2020, City Council meeting to provide Staff time to modify the proposed
Ordinance and return to City Council with additional information.
W
34
EL SEGUNDO CITY COUNCIL
AGENDA STATEMENT
AGENDA DESCRIPTION:
MEETING DATE: December 3, 2019
AGENDA HEADING: Staff Presentation
Receive and file City's third Annual Customer Satisfaction Survey results that were
conducted with residents and businesses as part of the Net Promoter Score (NPS)
methodology.
RECOMMENDED COUNCIL ACTION:
1. Receive and file the City's third Annual Customer Satisfaction Survey.
ATTACHED SUPPORTING DOCUMENTS:
1. Business Survey Presentation
2. Residential Survey Presentation
FISCAL IMPACT: No Fiscal impact
STRATEGIC PLAN:
Goal: 5(b) Champion Economic Development and Fiscal Sustainability:
El Segundo approaches its work in a financially disciplined and
responsible way
Objective: 2 The City will maintain a stable, efficient, and transparent financial
environment
L ! ■ -
PREPARED BY: Juliana Demers, Business Services Manager �
REVIEWED BY: Barbara Voss, Deputy City Manager & JosepLillio, Director of Finance
APPROVED BY: Scott Mitnick, City Manager �4—
BACKGROUND:
During the FY 2016-17 Strategic Planning Sessions, City Council gave staff direction to look
into conducting a separate citizen and business satisfaction surveys and align these surveys with
the concept of the Net Promoter Score (NPS). In continuation with this direction and strategic
work effort, this is the third consecutive year the NPS surveys were conducted. The goal is to
create benchmarks for the City as the survey effort continues to be incorporated on an annual
basis.
1
35
The Survey Methodology:
The NPS provides the core measurement for customer experience. In order to calculate the City's
NPS, the surveys use answers to key questions, with a 0-10 scale.
The NPS question for the residential survey was: On a scale of 0 to 10, where 10 is very likely, 5
is neutral and 0 is very unlikely, based on your personal experiences, how likely would you
recommend the City of El Segundo to a friend or family member considering moving to the area?
The NPS question for the business survey was: On a scale of 0 to 10, where 10 is very likely, 5 is
neutral and 0 is very unlikely, based on your companies experiences, how likely would you
recommend the City of El Segundo to a business associate or colleague?
Respondents are grouped as follows:
• Promoters (score 9-10) are loyal enthusiasts who will keep engaging and refer others,
fueling possible growth.
• Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to
alternative offerings.
• Detractors (score 0-6) are unhappy customers who can damage a firm's and impede
growth through negative word-of-mouth.
Subtracting the percentage of Detractors from the percentage of Promoters yields the "Net
Promoter Score", which can range from a low of -100 (if every customer is a Detractor) to a high
of 100 (if every customer is a Promoter).
Web surveys were conducted with the businesses. In addition to web surveys, residents who opted
out or did not provide emails received traditional paper surveys.
RESIDENTIAL SURVEY RESULTS:
Purpose and Ublce ives
This study was conducted primarily to assess customer satisfaction with City public services. The
study was designed to survey City residents with the following specific objectives:
• Assess customer satisfaction with multiple attributes.
• Measure City's image and general reputation.
• Record customer opinions as to how City can better serve residents.
• Assess the extent of customer loyalty based on the Net Promoter process.
• Provide a framework to build an integrated Customer Satisfaction.
2
WT
Results and Key Findings
Response to 2018 survey results:
Last year's 2018 survey results identified the following as the top three areas of concern for local
residents:
1. Condition of City Infrastructure: street, sidewalks and public facilities
2. Responsiveness and Overall Vision of City Council
3. Water and Sewer Billing Department Customer Service
Listed below are actions the City implemented in 2019 to address these concerns:
1. Condition of City Infrastructure: street, sidewalks and public facilities
• Completed the City of El Segundo—Wiseburn Unified School District Aquatics Center
(December 2018)
• Worked with LAX to repave Imperial Avenue
• Completed renovations at the El Segundo Public Library
• Currently in year 3 of a 5 -year paving program to improve pavement conditions
Citywide
• Completed 1,161 sidewalk repairs and filled 1,370 potholes
• Resurfaced 500,000 SF, or about 7 lane -miles, of roadway in fiscal year 17/18
• Renovated landscaping throughout downtown planters (and enhanced ongoing
maintenance)
• Installed a new picnic shelter at Recreation Park with six new concrete picnic tables
2. Responsiveness and Overall Vision of City Council
• Held strategic planning meetings to develop mission, vision & goals
• Mayor provided social media video updates after City Council meetings and
established office hours to facilitate enhanced public communications
• Approved The Lakes Golf Course project
• Approved of an enhanced Citywide communications program
• Continued to enhance the City E -Newsletter with over 17,000 users and visits from
over 60 countries and over 1,100 cities globally
3. Water and Sewer Billing Department Customer Service
• Launched an e -payment platform project that will be mobile friendly and have
improved functionality
• Improved process efficiencies and increased communication channels available to
address customer concerns and questions in a timely manner
37
2019 Survey Results
A total of 86% of all respondents are either "Promoters" (66%) or "Passives" (20%). A total of
14% are "Detractors". When comparing the results of the last two surveys with this year's
results, the results were mixed. On a positive side, there was a 6.5% increase in respondents to
this year's survey over the prior year. The City's current NPS score decreased from 57% to 52%.
The percentage of Detractors increased by 3% this year. Even with the specific improvements
listed above, two of the same areas of concern (Issue & Opportunity) continued in 2019 due to
their mean scores coming in below 4.00:
1. Responsiveness and overall vision of City Council (3.00)
2. Water and Sewer Billing Department Customer Service (3.72)
"Cost of living" and land use development received the largest number of comments from
Detractors. Detractors are also concerned about customer service, beautification, traffic, and
parking. In last year responses, Detractors were most concerned with cost of living, taxes, noise
pollution from LAX, and a desire for a more resident friendly environment.
In addition to asking the NPS question, the survey also asked more specific questions soliciting
resident perceptions on particular areas of City operations, including: Police, Fire, Recreation &
Parks, Library Services, City infrastructure, Utility Billing, and City Council. These questions
were scored on a response scale o£ Very Dissatisfied (1), Dissatisfied (2), Neutral (3), Satisfied
(4) or Very Satisfied (5). The following areas are viewed as modest strengths by the majority of
Residents: (4.00 to 4.33)
• Responsiveness, knowledge, and competency of Fire & Paramedic services (4.54)
• Maintenance and upkeep of Recreation and Parks facilities (4.08)
• Quality of Recreation and Parks Program offered (4.00)
• Resources and services provided by the Public Library (4.00)
• Availability & Responsiveness of Police Department (4.00)
• Condition of City Infrastructure: streets, sidewalks, and public facilities (4.0)
BUSINESS SURVEY RESULTS
Purpose and Mectives
This study was conducted primarily to assess business satisfaction with the City's products and
services. The study was designed to survey a cross section of City's businesses; however,
concentrating on key or target accounts. The survey and its measures were benchmarked to the
Malcolm Baldrige National Quality Award, with the following specifics objectives:
• Assess customer satisfaction with multiple attributes.
• Measure City image and general reputation.
• Assess the distinctive competence of the City overall.
• Record customer opinions as to how the City can serve them better.
V
Assess the extent of customer loyalty.
Provide a framework to build an integrated Customer Satisfaction and Value
Measurement System.
Results and Key Findus
Response to 2018 survey results:
Last year's 2018 survey results identified the following as the top three areas of concern for our
businesses:
1. Enhance Business Development and Attraction
2. Improve Customer Service in the Planning and Building and Safety Department
3. Update City Zoning Policies
Listed below are some actions the City implemented in 2019 to address these concerns:
1. Enhance Business Development and Attraction
• Approved The Lakes Golf Course project
• Held a highly successful "Champion of Business Award Dinner" which attracted over
400 business guests
• Continued marketing and public relations efforts to enhance the City's brand as an ideal
location for businesses and visitors
• Planned a Yelp Elite event, introducing over 100 new visitors (and their many Yelp
followers) to our downtown, and hosted a Hotel Concierge Tour to introduce staff at local
hotels to the city's many restaurants, shops and City-wide attractions.
2. Improve Customer Service in the Planning and Building and Safety Department
Digitized historical documents (plans, permits and other historical records) into the
City's computer network (Laserfiche) to improve record search capability.
Created an internal customer service group in the Planning & Building Safety
Department to share best practices, improve communications and overall customer
service experience.
Recruited and filled several key vacant positions to help with customer service.
3. Update City Zoning Policies
• Revised setbacks and encroachments in major commercial zones that allow more
efficient use of land and permit outdoor amenities for commercial users.
• In -lieu parking program for Smoky Hollow to allow more flexibility for conversions and
new development.
• Completely revised regulations for the multi -family residential overlay that removes
obstacles to develop residential on the north fringe of Smoky Hollow.
5
39
2019 Survey Results
A total of 87% of all respondents are either "Promoters" (67%) or "Passives" (20%). A total of
13% are "Detractors". When comparing the results of the last two surveys with this year's
results, the results are noticeably positive. There was an 8% increase in respondents to this year's
survey over the prior year. The City's current NPS increased 7% from 47% to 54%. In the first
year of this survey, the NPS was 32%. A Net Promoter Score of 54% is highly respectable given
that secondary research suggests that cities using NPS will score in the 23% to 28% range.
Despite the improved NPS, this year's survey indicates two areas which represent concerns
(Issue & Opportunity) due to their mean scores coming in below 4.00, as follows:
1. Responsiveness, knowledge and competency of working with the Planning and
Building Safety Department for plan checks, permits or inspection services (3.64)
2. City Zoning Policies (3.83)
The primary issue among Detractors is staff responsiveness. "Business Friendly", which was the
number one issue, has become the second most important issue since last year's survey.
On a positive side, the following areas continued to be viewed as modest strengths by the
majority of businesses, while Business Development and Attraction policies have improved its
score and it is no longer perceived as an area of concern.
1. Business License Renewal Process (4.35)
2. Business Development and Attraction policies (4.23)
3. Responsiveness, knowledge and competency of Fire Department & Field Inspection
services (4.22)
4. Availability & Responsiveness of Police Department (4.22)
NEXT STEPS
The Executive Team will develop a plan to address areas in the residential and business surveys
that scored below 4.0 and are considered NPS "Detractors" or areas of "Issues and
Opportunities". Staff will present a plan of action to the City Council at an upcoming City
Council meeting and incorporate these actions into the City's FY 2020-21 Strategic Work Plan.
The scores in these surveys will also be incorporated into future City Manager, City Attorney,
and Department Head annual performance reviews.
0
.t
Customer Satisfaction Survey Report
For
City of El Segundo — Businesses
Reporting Period: November 2019
Business Satisfaction Survey 2019
Quality Solutions, Inc.
CITY OF
ELSEGUNDO
Page I
R
City of El Segundo
Executive Summary (cont.)
Key Findings
Methodology
ILII Quality Solutions, Inc.
lit IIId IIIg I'MI11[{at it 111, J -M' Lx, "! f� e r,
Web surveys were conducted with businesses within the City of El Segundo. Respondents were
selected from the master survey list supplied by City of El Segundo. A final sample of customers
was obtained. We sent 3,828 invitations, 79 were undeliverable, 52 opted out for a total of 3,697
sent out. We had a 9.5% response rate or 351 total responses. This is a slightly higher response rate
than 2018.
Results
As we have discussed in the past, Net Promoter Score is a tool to measure customer loyalty and the
predictive indicators for customer defection. In case study after case study, companies with higher
NPS scores are generally more profitable than their competition.
The City of El Segundo's NPS score is 54%, which is 7% higher than last year. This is an excellent
score given the fact that secondary research indicates scores are typically lower for public
institutions. When compared with the private sector, the score is slightly lower than the best
companies who range between 60 and 75%.
More importantly the NPS score rose from 32% in 2017 to 54% this year!!
Targeted action plans should also be developed for select companies who make up the Detractor
businesses.
The detailed responses will be provided as part of this report in a separate file. City Managers are
encouraged to examine this raw feedback in more detail.
Business Satisfaction Survey 2019
Quality Solurlons, Inc.
Page 2
w
City of El Segundo
Executive Summary (cont.)
Ke Findin s
II1�
OLiality Solutions, Inc.`"'
BL11i 1111) FOLM ationti for Exccll..nc
The following areas are viewed as modest strengths by the majority of businesses: (4.00 to 4.33)
• Business Development and Attraction policies
• Business License Renewal Process
• Availability & Responsiveness of Police Department
• Responsiveness, knowledge and competency of Fire Department & Field Inspection
services
Ideally, we would like these scores to rise to above 4.33, which would most likely occur if some
of the NPS issues with individual businesses were addressed.
There are two areas which represent Issues & Opportunities due to their mean scores are below
4.00)
City Zoning Policies
el Responsiveness, knowledge and competency of working with the Planning and Building
Safety Department for plan checks, peri' its or inspection services
The primary issues among Detractors are Staff Responsiveness and Business Friendliness. These
two issues made up only G out of 350 responses. The real opportunity for the city is to get to the
root causes of each individual concern among the Detractors and to a lesser extent the Passives.
Business Satisfaction Survey 2019 Qilality Soltidons, Inc.' Page 3
City of El Segundo
Measuring your Net Promoter Score'rm
DII Quality Solutions, Ing
iiuildilrg 1'0L1l►.lati0n1• fi>> L\1.(-11C1KC
Promoters are your customers who are so enthusiastic about your company or brand that they buy more
than the average customer and delight in referring your business to their friends, peers, and colleagues.
These customers give you a rating of 9 or 10.
Customers who give you a rating of 7 or 8 are Passive customers. They may become Promoters if you
improve your product, service or overall customer experience, but for now they do not factor into the Net
Promoter Score_
Detractors feel mistreated, abused, and hurt_ Their experience is going to drive them to cut back what
they purchase from you and switch to your competition_ They are also not shy about sharing with others
their plight and warning current and potential customers to stay away from your company. Detractors
are customers who give ratings of 6 or lower_
01�
Your Net Promoter Score is calculated by subtracting the percentage of Detractors from Promoters to get an overall NPS as number as shown below_
% of Promoters - % of Detractors = Net Promoter Score (NPS)
Example:
Promoters = 56% Oelmofi)- Promattrs
Passives = 36%
Detractors = 8% Not. at all Neuaal Extremely
Net Promoter Score_ 56% - 8% = 48% likely lowly
NPS Methodology
We begin with the ultimate question_ "How likely would you be to recornrnend this company to a friend or colleague?" Respondents are asked to respond
using a 0 to 10 scale where 5 is neutral_ M effective Net Promoter process is not simply based on asking customers a single question and ending the survey_ It
is important to understand why each respondent gave you the score they did_ Understanding what needs to be improved (or specific actions taken) to raise your
score to a 9 or 10 gives you actionable information which can be targeted for corrective action or process improvement Understanding why a customer gave you
a 9 or 10 helps you to better understand your core competencies_ Our qualitative analysis of follow-up comments from Promoter, Passives, and Detractors is the
key to increasing customer loyalty and profitable growth.
Business Satisfaction Survey 2019
OWdity SOlUtlons, Inc.
Page 4
City of El Segundo
ioo %
90%
8o%
70%
6o%
50%
40%
30%
20%
io %
o%
01
City of El Segundo - Businesses
Business Satisfaction Survey 2019
Quality Solutions, Inco'
Building FOLHid: hoiiti r' -()l- L-xccllcn(
City of El Segundo - Business
Net Promoter Score
Promoters 67% -13% Detractors = NPS of 54%
A Net Promoter Score of 54% is an excellent score given that
secondary research suggests that cities using NPS will score in the
range of 23 to 28%. The NPS score of 54% represents a 7%
increase in one year!
The City of El Segundo needs to develop plans to address some
Promoters of the concerns of the Business Detractors (Those giving scores
`
Pamices of 6 or less).
Detractors This process of gaining more Promoters is not an academic
TnPs exercise, it directly correlates to customer's purchase/repurchase
intentions. Loyal customers/businesses are more likely to
purchase other products and services from you. This will relate to
greater business activity and development within the community.
Lastly, their referrals are not simply to colleagues outside of their
business it can be from within. This leads to the transfer of
businesses to El Segundo.
There are 20 comments among the detractors. Each comment
should be reviewed independently. NPS is a customer centric
process; meaning that action plans address individual customer
concerns. It is important that each of these businesses are
contacted for follow-up and attempts made to address their
concerns.
Quality Solutions, Inc.
Page 5
City of El Segundo
100%
90%
8o%
70%
6o%
50%
40%
30%
20%
10%
o%
2017 2018 2019
Quality Solutions, li-ic.;-
I-,ttil�{it�� l�c�tlllti�ltuul4 felt t:xtt:ll���,
City of El Segundo - Business
Net Promoter Score
t Promoters
Passives
t Detractors
Yearly NPS
Yearly Comparison
NPS Trends
2017:32%
2018: 47%
2019: _54%
rn
Business Satisfaction Survey 2019 Quality Solutions, Inc. Page 6
41.
4
City of El Segundo
Detractor Comments
30%
�-
25%
t�
0 20%
F
W
0
15%
W 15%
v
c.
d
W
10%
5%
O%
Businesssta
responsivSUTeycomv
IE1I Quality Solutions, Inc.
BuilclMg Foundations for Excellcncc
'Not--{rom Lug.. {orCelu�,. OTe erias
5e atter ullicipal Cade en City 142;011 loo m bpeduce commerc�lism Taxes The County
getter m
These areas represent significant opportunities for improvement among Detractors.
Individual comments follow for Passive and Detractors.
Business Satisfaction Survey 2019
Quality Solutions, Inc!
Page 7
Comparisons
No. of participants 202 325
Net Promoter Score 32% 47%
Primary Issue Among More Business Staff Responsiveness
Detractors Friendly 30% 23%
IIII Quality Solutions, lnc:'�
P)UII(III1! €'S)111Id. 1E I('11." h)1) €-xccIk,II .
351 8% Improvement
over 2018
54%
7% improvement
over last year!!!
Staff responsiveness/Not More Business
business friendly 30% Friendly cot in half
to 15/0!!
Responsiveness,
Availability & knowledge and
Attribute with Highest Business License renewal
Responsiveness of competency of fire dept
Score police Dept 4.24 & field inspection process 4.35
services 4.24
Attribute with lowest City Zoning City Zoning Policies
score Policies 3.49 3.52
HE
Responsiveness,
Knowledge and
Competency of working
with Planning and
Building Safety Dept
3.64
Customer Satisfaction Survey Report
For
City of El Segundo — Residents
Reporting Period: November 2019
Quality Solutions, Inc.
CITY OF
ELSEGUNDO
City ofEl SSolutions, I 17C.0
Executive Summary (cont.)
Key Findings
Methodology
Web surveys were conducted with Residents within the City of El Segundo. Respondents were selected from
the master survey list supplied by City of El Segundo. A final sample of customers was obtained. We sent 1,689
invitations, 79 were undeliverable, 17 opted out, for a total of 1,593 sent out. We had a 14% response rate or
306 total responses. Mail surveys were also sent out from the City of El Segundo offices. A total of 287
residents responded via mail. A total of 593 residents responded to some portion of the survey. There
were 581 responses to the Net Promoter Score question.
Results
As we have discussed in the past, Net Promoter Score is a tool to measure customer loyalty and the predictive
indicators for customer defection.
The City of El Segundo's NPS score is 52%. This is a respectable score given the fact that secondary research
indicates scores are typically lower for public institutions. When compared with the private sector, the score is
not much lower than the best companies who range between 60 and 75%.
When comparing the results of the 2018 survey with this year's results, the NPS dropped 5%. Last year, the city
earned a 57% NPS. The percentage of Detractors increased by 3% this year.
Targeted action plans should also be developed for select companies who make up the Detractor Residents.
The detailed responses will be provided as part of this report in a separate file. City Managers are encouraged to
examine this raw feedback in more detail.
When asked, How much has the city improved over the last year?, 64% of the respondents indicated they
have experienced some improvement in the last year.
cn
0 �'
Resident Satisfaction Survey 2019 Quality Solutions, 111c: Page 2
cn
I MO-Liality Solutions Inc. -'City
El �� n
lattilc{itt� 1-s3t.tndatiaftt� ��t�r l�x��ll�t,c�:
Executive Summary (cont.)
Key Findings
The following areas are viewed as modest strengths by the majority of Residents: (4.00 to 4.33)
• Responsiveness, knowledge and competency of Fire & Paramedic services
• Maintenance and upkeep of Recreation and Parks facilities
• Condition of City Infrastructure: streets, sidewalks and public facilities
• Availability and Responsiveness of Police Department
• Quality of Recreation and Parks Program offered
• Resources and services provided by the Public Library
Ideally, we would like all of these scores to rise to above 4.33, which would most likely occur if
some of the NPS issues with individual Residents were addressed.
There are two areas which represent an Issue & Opportunity due to their mean scores coming in
below 4.00)
Responsiveness and overall vision of City Council
Water and Sewer Billing Department Customer Service (complaint handling & responsiveness)
Detractors were most concerned with cost of living / too expensive, overpopulated/
overdeveloped, and a desire to listen more to the residents.
Resident Satisfaction Survey 2019 Quality Solutions, Inca Page 3
cn
N
City of El Segundo
Measuring your Net Promoter Score7m
�II (Duality Solutions, Inca`
f;ttIM11r" FOUIR10iItW, rctt LV,"� IC11—
Promoters are your customers who are so enthusiastic about your company or brand that they buy more
than the average customer and delight in referring your business to their friends, peers, and colleagues_
These customers give you a rating of 9 or 10_
Customers who give you a rating of 7 or 8 are Passive customers_ They may become Promoters if you
improve your product, service or overall customer experience, but for now they do not factor into the Net
Promoter Score_
Detractors feel mistreated, abused, and hurt Their experience is going to drive them to cut back what
they purchase from you and switch to your competition_ They are also not shy about sharing with others
their plight and warning current and potential customers to stay away from your company_ Detractors
are customers who give ratings of 6 or lower_
Your Net Promoter Score is calculated by subtracting the percentage of Detractors from Promoters to get an overall NPS as number as shown below=
% of Promoters - % of Detractors = Net Promoter Score (NPS)
Example:
Promoters = 56% Uer:actora Pramotera
Passives = 36% �1 i 2 3 a C- 6 9 Ta
Detractors = 8% Na at all Neutral E*Omeiv
Net Promoter Score= 56% - 8% = 48% likely ilkety
NPS Methodology
We begin with the uftimate question_ "How likely would you be to recommend this company to a friend or colleague?" Respondents are asked to respond
using a 0 to 10 scale where5 is rieulmL An effective Net Promoter process is not simply based on asking customers a single question and ending the survey_ It
is important to understand why each respondent gave you the score they did_ Understanding what needs to be improved (or specific actions taken) to raise your
score to a 9 or 10 gives you actionable information which can be targeted for corrective action or process improvement Understanding why a customer gave you
a 9 or 10 helps you to better understand your core competencies_ Our qualitative analysis of follow-up comments from Promoter, Passives, and Detractors is the
key to increasing customer loyalty and profitable growth_
Resident Satisfaction Survey 2019
Quality Solutions, Inc.
Page 4
City of El Segundo
t00%
90%
80%
yo%
6o%
50%
40%
30%
zo %
10%
o%
C3�
W
City of El Segundo - Residents
IIII Quality Solutions, Inca'
liuilciiti�� t�txtridar+cnn fo E:���Ilt'110
City of El Segundo - Resident
Net Promoter Score
Promoters 66% -14% Detractors = NPS of 52%
A Net Promoter Score of 52% is very respectable given that secondary
research suggests that cities using NPS will score in the range of 23 to
28%. The NPS score declined by 5% from last year, which is negligible.
When comparing the results of the 2018 survey with this year's results,
the numbers hardly changed. Last year, the city earned a 57% NPS. The
Promoters percentage of Promoters declined only by 2%.
Passives The City of El Segundo needs to develop plans to address some of the
Detractors concerns of the Resident Detractors (those giving scores of 6 or less).
1 -NPS
Cost of living and taxes appears to be the primary driver among the
Detractors.
Some effort should also be made to address some of the concerns of
the Passives (scores of 7 & 8).
The comments of the individual Detractors and Passives provide
specific guidance.
Each comment should be reviewed independently. NPS is a customer
centric process; meaning that action plans address individual customer
concerns. It is important that each of these Residents are contacted for
follow-up and attempts made to address their concerns.
Resident Satisfaction Survey 2019 Quality Solutions, Inc: Page 5
City of El Segundo
l00%
90%
80%
70%
6o%
50%
40%
30%
20%
10%
O%
Cn
2017 2018 2019
IM Quality Solutions, Inc.
HuiIdiii, I"-ti;I�1-1Ci(ils, kA IAtU)lL'F1%A
City of EI Segundo - Resident
w Promoters
Passives
Detractors
1' YearlyNPS
Net Promoter Score
Yearly Comparison
NPS Trends
2017: 59%
2018: 57%
2019: 52%
Resident Satisfaction Survey 2019 Quality Solution,,,, Inc. Page 6
City of El Segundo
Detractor Conunents
30%
25%
0 20%
H
w
0
r+
q
v
15%
d
10%
5%
0%
,[Do eYLV
pvesp°p � �Listen�'�Sp°na.
Resident Satisfaction Survey 2019
IDI Quality Solutions, Inc:'-
Bui fd mi -% FOLMdations for Excc:llcj,
11 Citybeautifica °fTaf'5ccan[roljPa t lyals, erw te ratesAa� shameless isM�n �nParks NoSLop0 surveycouut►e°
Quality Solutions, Inc.'
Page 7
Comparisons
No. of participants
Net Promoter Score
Primary Issue Among
Detractors
Attribute with Highest
Score
Attribute with lowest
score
355
59%
Improve public works
and infrastructure 21 %
Responsiveness,
Knowledge and
Competency of Fire
and Paramedic
services 4.59
Responsiveness and
overall vision of city
council 3.29
557
57%
Too Expensive /
High Taxes 21 %
Responsiveness,
Knowledge and
Competency of
Fire and
Paramedic
services 4.48
Responsiveness
and overall
vision of city
council 3.55
cn
rn
Resident Satisfaction Survey 2019 Quality Solutions, 111C.
Quality Solutions, Inc..s
PM .' .1111 I MIHCI IOHu C ff t X(MC110,
593
52%
Too expensive
19%
Responsiveness,
Knowledge and
Competency of
Fire and
Paramedic
services 4.54
Responsiveness
and overall
vision of city
council 3.00
6.5% Increase in
participation
5% decline
-Page 8
EL SEGUNDO CITY COUNCIL
AGENDA STATEMENT
AGENDA DESCRIPTION:
MEETING DATE: December 3, 2019
AGENDA HEADING: Reports of Commissions,
Committees and Boards
$15,000 FY2019-2020 General Fund Budget appropriation for professional services to conduct
single -use plastics survey of residents and businesses.
RECOMMENDED COUNCIL ACTION:
1. Direct staff to conduct a single -use plastics survey of residents and businesses; and,
2. Authorize $15,000 FY2019/20 General Fund budget appropriation to pay for cost of
survey.
ATTACHED SUPPORTING DOCUMENTS:
Exhibit A: Environmental Committee Request
Exhibit B: List of Municipalities in California with Polystyrene Ordinance
FISCAL IMPACT: $15,000
Amount Budgeted: $0
Additional Appropriation: Yes ($15,000)
Account Number(s): 001-400-4206-6206 ($12,000) and 001-400-4206-5204
($3,000)
STRATEGIC PLAN:
Goal: 1 Enhance Customer Service and Engagement
Objective: lb El Segundo's engagement with the community ensures excellence
ORIGINATED BY: Jasmine Allen, Senior Management Analyst, on behalf of the
Environmental Committee
REVIEWED BY: Ken Berkman, Public Works Director'
Mark Hensley, City Attorney
APPROVED BY: Scott Mitnick, City Manager
BACKGROUND AND DISCUSSION:
The Environmental Committee is currently comprised of seven volunteer members representing
El Segundo -based businesses, El Segundo residents, the El Segundo Unified School District. At
the November I" Environmental Committee meeting, the Committee supported a motion to
survey residents and businesses to gauge community perspective regarding single -use plastics
(see Exhibit A). Proposed AB 1080 (Gonzales) and SB 54 (Allen) introduced the California
Circular Economy and Plastic Pollution Reduction Act, which would require the State to adopt
rLm
57
regulations to reuse and recycle 75% of single -use plastic materials sold or distributed in the
State by 2030. These were not passed into law, as the legislative session ended on September 13,
2019 without adoption by both houses.
Some California cities are considering local ordinances involving single -use plastic usage in
order to protect waterways and extend landfill life. According to the South Bay Surfrider
Foundation and Californians Against Waste (CAW) Ottps://www.cawrecycles.orgpolystyrene-
local-ordinances), about one-quarter of the municipalities in California (117 out of 482 total)
currently have passed some type of legislation restricting the use of polystyrene (primarily
"foam" type products). These municipalities are also updating and/or passing new local
legislation, including restrictions for additional types of plastics such as single -use plastic
beverage service ware (see Exhibit B). This list includes nine Southern California cities that
have adopted regulations addressing plastic products:
• Burbank
• Culver City
• Hermosa Beach
• Long Beach
• Los Angeles
• Malibu
• Manhattan Beach
• Redondo Beach
• Santa Monica
The Environmental Committee is requesting that the City conduct a survey regarding single -use
plastics to get feedback from the community. If authorized, surveys will be prepared for both
residents and businesses as follows:
Business Survey„ Structure: ($6,000)
• Type of Business
• Attitudinal (beliefs and attitudes about eco -minded practices)
• Behavioral (what eco -practices they are currently doing)
• Receptivity (openness to the utilization of various practices, including the timeframe for
orientation to them, consideration of possible incentives for doing so)
Resident SurveI Structure: ($6,000 + $3,000 for mailing)
• Attitudinal: (beliefs and attitudes about eco -minded practices)
• Behavioral (home practices; economic practices regarding businesses that reflect or
neglect that attitude)
Staff recommends using Quality Solutions, Inc. to conduct this survey, since this firm already
conducted the Net Promoter Score surveys for the City. It is anticipated that the survey will be
completed by the end of February 2020 and the results subsequently shared with City Council.
EXHIBIT A
Survey Regarding Single -Use Plastics
Request to Council:
The Environmental Committee would like the City to survey residents and businesses to
get an understanding on current perspectives regarding single -use plastics. There is
legislation pending at the State level through AB 1080 (Gonzalez) and SB 54 (Allen) as
part of the California Circular Economy and Plastic Pollution Reduction Act; many beach
communities and nearly all of our immediate surrounding communities have already
implemented varying levels of single -use plastic bans.
The Committee knows Council values having a better sense of how its residents and
businesses feel about changes potentially taking place within our City limits, and thus
seeks to understand the community perspective regarding these environmental
practices.
The Committee asks that City Council authorize survey(s) regarding single -use plastics.
A comprehensive survey to address both residents and businesses, or two directed
surveys for the two separate contingencies, will be prepared.
Business Survev Structure:
Type of Business
■ Attitudinal (beliefs and attitudes about eco -minded practices)
■ Behavioral (what eco -practices they are currently doing)
• Receptivity (openness to the utilization of various practices, including the
timeframe for orientation to them, consideration of possible incentives for doing
so)
Resident Survev Structure:
■ Attitudinal: (beliefs and attitudes about eco -minded practices)
Behavioral (home practices; economic practices regarding businesses that reflect
or neglect that attitude)
M
*:,4:11:1k9:1
California Cities with Various Polystyrene Ordinances (Total 117 — as of 10/09/2019)
Alameda (2008/2017)
Hercules (2008)
Pleasanton (2013)
Albany (2008)
Hermosa Beach (2012)
Portola Valley (2012)
Aliso Viejo (2004)
Huntington Beach (2004)
Rancho Cucamonga (1988)
Arcata (2015)
Imperial Beach (2018/2019)
Redwood (2011)
Arroyo Grande (2016)
Lafayette (2014)
Richmond (2009/13)
Atascadero (2019)
Laguna Beach (2007)
Salinas (2011)
Avalon (2017)
Laguna Hills (2008)
San Anselmo (2018/2019)
Belmont (2012)
Laguna Woods (2012)
San Bruno (2009)
Berkeley (1988/2019)
Livermore (2010/2018)
San Carlos (2012)
Brisbane (2014)
Long Beach (2018)
San Clemente (2011)
Burlingame (2011)
Los Altos (2014)
San Diego (2019)
Calabasas (2007)
Los Altos (2012)
San Francisco (06-19)
Campbell (2014)
Los Angeles (1988/2008)
San Jose (2013)
Capitola (2009/2011)
Los Gatos (2014)
San Juan Capistrano (2004)
Carmel (2008/2017)
Malibu (2005/16/18)
San Leandro (2011)
Carpinteria (2008/2017)
Manhattan Beach (1988-2019)
San Luis Obispo (2015)
Colma (2013)
Marina (2011)
San Mateo (2013)
Concord (2018)
Martinez (1993)
San Pablo (2014)
Cotati (1989)
Menlo Park (2012)
San Rafael (2012)
Culver City (2017)
Millbrae (2007)
Santa Barbara (2018)
Cupertino (2014)
Mill Valley (2009)
Santa Clara (2014)
Daly City (2012)
Milpitas (2017)
Santa Cruz (2017)
Dana Point (2012)
Monrovia (2017)
Santa Monica (2007/2018
Davis (2017)
Monterey (2009)
Sausalito (2007)
Del Mar (2019)
Morgan Hill (2014)
Scotts Valley (2008)
Del Ray Oaks (2009)
Morro Bay (2016)
Seaside (2010)
Del Mar (2019)
Mountain View (2014)
Sebastopol (2019)
EI Cerrito (2013)
Newport Beach (2008)
Solana Beach (2015)
Emeryville (2007)
Novato (2013/2014)
Sonoma (1989)
Encinitas (2016)
Oakland (2006)
South Lake Tahoe (2018)
Fairfax (1993)
Ojai (2014)
South Pasadena (2016)
Fort Bragg (2014)
Pacific Grove (2008)
South San Francisco (2008)
Foster City (2011)
Pacifica (2009)
Sunnyvale (2013)
Fremont (1990/2010)
Palo Alto (2009/16/19)
Ukiah (2014)
Gonzales (2014)
Pasadena (2016)
Union City (2016)
Greenfield (2014)
Paso Robles (2019)
Walnut Creek (2014)
Grover Beach (2018)
Pinole (2018)
Watsonville (2009/14/19)
Half Moon Bay (2011)
Pismo Beach (2015)
West Hollywood (1990)
Hayward (2010)
Pittsburg (1991)
Yountville (1989)
source: https://www.cawrecycles.org/polystyrene-local-ordinances?rq=polystyrene
EL SEGUNDO CITY COUNCIL MEETING DATE: December 3, 2019
AGENDA STATEMENT AGENDA HEADING: Reports of Committees, Commissions, and Boards
AGENDA DESCRIPTION: Library Board of Trustees requests authorization to oppose
publisher policies implementing waiting periods before public libraries can purchase more than
one copy of newly released eBooks.
RECOMMENDED COUNCIL ACTION:
1. Authorize the Library Board of Trustees to oppose publisher policies limiting public
library access to eBooks;
2. Consider signing the Statement on Equitable Public Access to eBooks, or,
3. Alternatively, discuss and take other possible action related to this item.
ATTACHED SUPPORTING DOCUMENTS:
1. Statement on Equitable Public Access to eBooks (Urban Libraries Council)
2. Public Letter to the Library Community (Macmillan Publishers CEO John Sargent)
3. American Library Association Response to Macmillan Letter (American Library
Association)
4. Letter to Macmillan Publishers (El Segundo Public Library Board of Trustees)
5. GovDelivery Notice to El Segundo Public Library Email Distribution List
FISCAL IMPACT:
Amount Budgeted: N/A
Additional Appropriation: N/A
Account Number(s): N/A
STRATEGIC PLAN:
Goal: 1 Enhance Customer Service, Engagement, and Communications
Objective: (a) El Segundo provides unparalleled service to internal and external
customers
PREPARED BY: Melissa McCollum, Library Director Pk
APPROVED BY: Scott Mitnick, City Manager j2t44A-
61
INTRODUCTION / DISCUSSION:
Striving to provide free and equitable access to information and services is a core value for
public libraries. As librarians continue to look for new ways to break down barriers for patrons,
however, one of the country's largest publishers announced it would begin limiting eBook
lending for U.S. libraries.
Under Macmillan Publishers' new licensing model, implemented on November 1, 2019, a library
may purchase one copy upon release of a new title in eBook format, after which the publisher
will impose an eight-week embargo on additional copies of that title sold to libraries.
Large library systems serving hundreds of thousands of patrons will be allowed to purchase the
same number of copies as small rural libraries (one). In some instances, the embargo will force
readers to wait a year or more to borrow a popular title in eBook format.
As digital technologies become more integrated into how people learn, work, and interact and e -
content is one of the fastest growing areas of borrowing for public libraries, including at the El
Segundo Public Library, taking a stand against restrictive publisher policies is necessary to
ensure access to information for all.
For some, eBooks are more than a convenience. Many patrons rely on library copies of digital
materials because they have limited financial means or need to alter the size, font, or line spacing
of their reading materials due to visual challenges or learning issues. The embargo will have a
greater effect on these members of our community.
Libraries already pay more for eBooks than an individual consumer pays — often up to five times
the retail price of an eBook — and licenses for many library eBooks expire after two years.
Libraries also bring indisputable value in marketing books and developing readers — at no cost to
publishers or authors. Every time a library displays a new title, hosts an author program, or
promotes a new book on social media, it provides free advertising that, cumulatively, is worth
millions of dollars.
Macmillan is the only major publisher currently imposing this embargo, but public libraries and
other stakeholders are concerned additional publishers may follow suit and limit the sale of
eBooks to libraries.
As the American Library Association recently stated, "Access to and use of eBooks must
equitably balance the rights and privileges of readers, authors, and publishers."
The El Segundo Library Board of Trustees unanimously voted on November 12, 2019 to join
dozens of libraries around the country in taking a stand against Macmillan's unfair business
practices. In addition, more than 200,000 people have signed a petition circulated by the
American Library Association and more than 90 mayors and county leaders have signed the
Urban Libraries Council's Statement on Equitable Public Access to E -Books.
El Segundo Library Board of Trustees President Sara Whelan and Librarian Kristina Kora-
Beckman will make a short presentation about this topic at the City Council Meeting on
December 3, 2019.
URBAN
LIBRARIES
COU N C I L
Statement on Equitable Public Access to E -Books
Major publishers have introduced severe restrictions to a -book and e-audiobook lending for public
libraries, including embargoes on the sales of new titles and unreasonably high prices, which far exceed
the prices offered for print books. As a result, libraries will be unable to fulfill their core functions in
building educated, literate communities. These restrictions will be most harmful for populations who
already face significant barriers to equitable knowledge and information access in our communities —
including youth, people living with disabilities and those with limited financial means.
Public libraries play an essential role in leveling the playing field and strengthening the foundation of our
communities. As digital technologies become increasingly inseparable from the ways that people learn,
work and interact, the library's unique ability to create onramps for information and knowledge access
is more important than ever. There is significant, rising demand for a -books and e-audiobooks from
public library users — overall, digital content circulation is increasing by 30% per year.
As elected public officials and trusted leaders in our communities, we are committed to protecting and
supporting the capacity of public libraries to:
• Provide equal access for individuals to gain knowledge and become proficient with digital tools,
regardless of their income, physical abilities, age, gender, sexual orientation, race, citizenship
status or religion.
• Support lifelong learning and foster empathy, curiosity, civic engagement and a love of reading
among community members.
• Educate community members about the rights, responsibilities and implications of their lives
online, including data privacy risks when accessing online learning resources and digital content.
• Serve as valued partners to local government in advancing city/county outcomes for digital
inclusion and as institutions that support informed citizens.
Our cities and counties are strongest when all individuals have the same opportunities to further their
personal, educational and professional goals. Our democracy is non-negotiable. We stand with all who
are urging a -book and e-audiobook publishers to institute fair, transparent and flexible lending models
for public libraries.
1333 H STREET, NW, SUITE 1000 WEST, WASHINGTON, DC 20005 • 202-750-8650 • URBAN LIBRARIES.ORG
63
90 macm i I Ian
Publishers
Dear Librarians,
Many of you have written to me over the last weeks about our terms change announcement.
Responding to each of you is a daunting prospect, so I thought I would try to reach you all at
once. Thanks for writing, and for the frank (and occasionally brutal) feedback. A special thank -
you to the plain ole regular guy extraordinaire from Florida; I appreciate your original
approach.
First, I would like to apologize. It is clear to me that I should have written to all of you directly
with our terms change. I meant no disrespect. Also, please know that this change was well
considered and deeply discussed with over 35 library systems, with your suppliers, and with
the ALA. We shared the analysis we performed and the data we collected.
In our talks, many of you asked for perpetual access, so we gave you that for the first copy of
each a -book. We wanted to address your concerns about the breadth of your collections and
the extra work of renewals. You also asked us to drop the price, so we cut the price in half for
the first copy ordered. According to our calculations, 26% of libraries will save more than 40%
on their Macmillan e -books. For those smaller libraries we have given a substantial price cut
and perpetual access across our entire front list.
And now to address the windowing. We believe the very rapid increase in the reading of
borrowed a -books decreases the perceived economic value of a book. I know that you pay us
for these e -books, but to the reader, they are free. In the pre -digital world reading for free from
libraries was part of the business model. To borrow a book in those days required
transportation, returning the book, and paying those pesky fines when you forgot to get them
back on time. In today's digital world there is no such friction in the market. As the
development of apps and extensions continues, and as libraries extend their reach statewide
as well as nationally, it is becoming ever easier to borrow rather than buy. This is causing
book -buying customers to change habits, and they are fueling the tremendous growth in e -
book lending.
This causes a problem across the publishing ecosystem (authors, illustrators, agents,
publishers, libraries, retailers, and readers). We are trying to find a solution. Many of you have
asked to talk further about the issue. We are talking with the ALA and the COSLA. And we will
talk to as many of you as we can. To make these discussions easier, I will be coming to
Philadelphia in January with other senior execs from Macmillan.
We decided to change our terms after a year of talking, listening, testing, and analyzing. We
looked at two separate issues: 1) the difference in the revenue we get between a lend and a
sale and 2) the perceived value of a book upon publication (when its value is highest).
We have two variables we can adjust to address the problem: price and availability. You have
been adamant with us on the issue of price, and when we looked at it we understood why. In
the long run, we felt ever-increasing prices to libraries would be detrimental and would not
address the perceived value issue in any case. So we decided on the other variable,
availability. In our tests, it seemed to work and the response from some of you seemed
understanding. So we announced an eight-week window (along with the first copy price drop
and perpetual access for that copy). And there was no change in policy for school libraries.
I realize the lack of availability in the first eight weeks will frustrate some a -book patrons, and
that will make your jobs more difficult. Your patrons would be happy if they could get any book
they wanted instantly and seamlessly, but that would be severely debilitating for authors,
publishers, and retailers. We are trying to find a middle ground.
We are not trying to hurt libraries; we are trying to balance the needs of the system in a new
and complex world. We believe windowing for eight weeks is the best way to do that. I am the
first to admit we may be wrong. But we need to try to address this issue. We look forward to
talking with many of you in the weeks and months ahead as we all begin to understand the
effects of our new policy.
Finally, let me say that we are great believers in libraries. We have supported library programs
for decades. We realize the role libraries play in discovery, in literacy, and in building readers.
We have given away millions of books to people who are learning to read or can't afford to
buy. We have long stated that we will offer a -books at radically low prices or even free if a
library can provide a means test. We delivered on that promise as a founding publisher of
Open eBooks, and would be delighted to continue down that path with you.
Thanks again for writing.
With respect,
Mee
65
ALA Responds to Macmillan Letter
October 31, 2019
On October 29, Macmillan Publishers CEO John Sargent wrote a public letter to the library
community explaining Macmillan's pending embargo on new ebook titles for libraries. The American
Library Association's Public Policy and Advocacy Office issued the following response on October 30:
"Hours before the American Library Association (ALA), the Public Library Association and allies were to
deliver more than 160,000 petition signatures opposing the planned November 1 embargo on library
ebook purchases (and two months after the campaign began), Macmillan Publishers CEO John
Sargent directly addressed librarians for the first time. Unfortunately, the letter misrepresents ALA's
longstanding and good -faith efforts to equitably balance the rights and privileges of readers, libraries,
authors, and publishers.
"To begin to correct and clarify the record, ALA asserts:
• ALA (and all the library systems we are aware of) has consistently opposed any effort to delay or deny
library access to digital content. Macmillan Publishers is the only large publisher (of the "Big Five") that
perceives a business need to limit library purchases. ALA has frequently requested but never received
data or analysis that demonstrates that library lending undermines book sales. It is simply false to state
otherwise.
e Providing perpetual access and reducing the price for a single copy is important to ensuring all people
have access to the world's knowledge through our nation's libraries, regardless of format. Libraries in
communities of all sizes deserve the right to fair prices and terms consistent with consumer access,
period.
• As San Francisco Public Library Director Michael Lambert wrote on October 30, 'Right now, there are
450 holds at San Francisco Public Library on an eBook that currently tops the bestseller list. That's
despite the fact that the library carries 100 copies of this particular popular title in a digital format.' With
contracts limiting library lending to one eBook per reader at a time, we can assure Macmillan there is
plenty of 'friction' in our current system. In fact, don't take our word for it. Look at your local library's
wait list for any best-selling title right now.
• Since 2012, ALA leaders have met with major publishers, distributors, authors, and representative
associations to seek sustainable solutions for library eBook lending. Restricting access to authors' works
through libraries hurts discovery, reading choice, literacy, and the simple love of reading. Libraries are
committed to a vibrant ecosystem that enables authors to find their audiences and allows readers to
explore the broadest range of materials. We reject simple binary solutions in a complex and dynamic
environment and urge Macmillan to work harder with us to find fair and equitable paths forward.
• Whether intended or not, delaying or denying access to content hurts libraries and readers. An
embargo is the wrong answer to an unsubstantiated problem that no other major publisher seems to
face. If Sargent cannot or will not hear us, we will continue to take action with our community leaders
and patrons, with Congress, with state legislators and attorneys general, and with publishers and
authors who view libraries as allies rather than adversaries.
"Find more information at ebooksforall.or . Follow the conversation at #eBooksForAll."
67
Mr. John Sargent E L S E G U N D O
Chief Executive Officer PUBLIC LIBRARY
Macmillan Publishing
120 Broadway
New York, NY 10271
EI Segundo Public Library Calls for Macmillan to Reverse Library eBook Embargo
EI Segundo Public Library, with direction from the Library Board of Trustees, joins the American
Library Association in denouncing the new licensing model and calls for Macmillan Publishers to
cancel the embargo and restore full access to its complete eBook catalog upon release to the
public. Additionally, EI Segundo Public Library is boycotting Macmillan eBooks until at least
January 1St, 2020.
Millions of people now use digital content as their preferred or only access to books, music and
movies. Digital content is portable, accessible to people with print disabilities, available
anywhere 24/7, and brokered by libraries to provide diverse options to our diverse
communities.
Libraries not only pay for books; they market them. Lost marketing means lost publicity and
sales for publishers and authors.
Furthermore, EI Segundo Public Library & the Library Board of Trustees affirm the following
principles:
• All published works must be available for libraries to purchase and lend to library users.
• Access to and use of eBooks must equitably balance the rights and privileges of readers,
authors and publishers.
• Digital content must be accessible to all people, regardless of physical or reading
disability.
• Library patrons must be able to access digital content on the device of their choosing.
• Reading records must remain private in the digital age.
We urge you to restore full library access to Macmillian's complete eBook catalog upon release
to the public.
Sin a ely,
Sar Whelan
President, Library Board of Trustees
swhelan@elsegundoccb.org
EI Segundo Public Library
111 W. Mariposa Avenue
EI Segundo, CA 90245
•:
0
Receive Updates Enter Email Address I Go
El Segundo Public Library Calls for Macmillan to
Reverse Library eBook Embargo
City of El Segundo sent this bulletin at 11/21/2019 05:00 PM PST
View as a w ebpage / Share
ELSEGUNDO
PUBLIC LIBRARY
The Library Board
Calls for Macmillan
Call to Action
of Trustees
to Reverse
Library eBook Embargo
Dear Library Customer:
Promoting reading is a top EI Segundo Public Library priority. We aim to
connect you with titles you want to read — whether it's in print, eBook or
audiobook format.
Now your ability to access eBooks is in jeopardy.
Beginning November 1, Macmillan Publishers restricted public libraries —
regardless of size or population served —to the purchase of only one single
copy of a new eBook title following its release, after which the publisher will
impose an eight-week embargo. This means much longer wait times for
eBooks from authors you love, such as Jonathan Franzen, Brenda Jackson,
Louise Penny, Khaled Khalfa, Susan Choi, Nora Roberts and many more.
Macmillan's new policy is based on their fears that libraries are hurting their
bottom line and eBook lending is stealing their profits. This couldn't be further
from the truth.
Libraries are a critical connector between authors and readers, and we
fundamentally believe in open access to books, information and ideas.
.!
Macmillan's new model for eBook lending will make it difficult for libraries to
fulfill our central mission of ensuring access for all.
Last week, EI Segundo Public Librarys Board of Trustees voted to oppose
Macmillan's new eBook policy and boycot Macmillian eBook titles until
January 1St, 2020.
How you can help:
• Sign the American Library Association's petition at ebooksforall.org.
• Email Macmillian and ask for a change in policy:
feedback@macmiIlian.com
• Provide Feedback using the social media hashtag #eBooksForAll
We hope you will considerjoining with public library customers across the
United States to make your voice heard and demand that Macmillan treat
public libraries as collaborators rather than competitors.
nthe P
City of EI Segundo Public Library
111 W. Mariposa Ave, EI Segundo, CA90245
310-524-2722 1 Website
f I n
Subscriber Preferences
Manage Subscriptions I Unsubscribe I Help
Powered by
govDELIVERY
Privacy Policy I Coolde Statement I Help
WE